Uploaded.TV allows viewers to upload videos directly to mainstream TV by booking timeslots on their website. It launched in early 2009 on channels in Indonesia, the Netherlands, and Poland. The business model involves selling master licenses that grant exclusive rights to sell the concept in a territory. Master license holders then sell formats and websites to TV channels in their area. Licenses cost around 350,000 Euro depending on a territory's population and online activity. The first show in Indonesia doubled ratings and online membership grew quickly. Interested parties should contact the CEO or CCO to discuss available territories.