SlideShare a Scribd company logo
LINKING STUDENT
TUTORS & FAMILY
PUPILS.
MAKING YOUR BRAND
THE MOST LOVED BRAND
ON CAMPUS AND IN
HOMES.
OUR MISSION
2
P2P Commerce, Hospitality and Transportation
disruption has happened.
Upgrade22 is about disrupting education and
doing so allowing millions of 7 & 8 Year olds
to enjoy the benefits tutoring.
EDUCATE YOUR KIDS SO THEY
CAN EDUCATE OTHERS LATER
3
Education is evolution and growth.
Is it happiness ? Maybe.
Upgrade22 is a Social Accelerator.
That is how we see it.
It is our vision.
TIME
GROWTH
Meet Nalatia and Celine, 7. She
cute ?
Together they do Celine homework
on Monday and Fridays.
Natalia works and cannot make it on
Wednesdays.
With Upgrade22, Natalia accesses
the agendas of several students
near home. She picks and chooses
her favs.
Finding a tutor has never been this
easy.
Philosophy student, Christina is a
Guitar lover. She loves it !
She teaches English and guitar to
Karin, every Wednesday.
Christina improves and so does
Karin.
Last month Christina made over 400
Euros on Upgrade22.com
WE AIM AT DIVERSITY
AND INCLUSION
6
THE
FOUNDER
“I come from a very modest back ground and
modestly made it to the world’s best universities
and consultant brilliant brands across the world
in their digital efforts. Today, I venture, I innovate
and try to make the world a better place.
Looking back, chances to make it this far were
very thin.
Age 7 and 8, I benefited from hours of math and
french tutoring. I know that is what made the
difference for me. I believe it can make a
difference for many 7 and 8 year olds out there.
My mission and the mission of Upgrade22 is to
make Tutoring as widely spread and affordable
as possible – impacting as many lives as
possible, one at the time”.
Mounir Sada, MBA
Co-founder
Harvard Business School alumni (2015)
7
Give back
brands
Pupils
Schools
Moms
Dads
Universities
Students
GBB ?
GIVE BACK BRANDS
8
- 35 to 45 year old mothers
number one priority is
housing, number two is
children education
- Early age educational
support prevents high
school failure
-  Life long brand loyalty is
earned between the age of
7 to 10
MOBILE APPS
Student
On campus wifi
THE TECH CHALLENGE
.EDU
Math
Students
Mothers
Language
Students
Fathers
Grammar
Students
Schools
Geographics
Students
Kids
Upgrade22.complatform
MASTER
THE .COM WEBSITE
WE INVESTED OVER
2 MILLION EUROS IN IP
THE U22 ECOSYSTEM
The master
BRANDS
SPONSORS
COLLEGES
UNIVERSITIES
The students The families
Millions of
Students
11
1 to N
1 to N
UP22.COM SEARCH ENGINE
PILLAR FUNCTIONS
12
Student
Agendas
Tutoring
booking
confirmation
By SMS
Student
CRM
LoyaltyCampaign
Management
By SMS and
Email
.com
MULTI-CHANNEL
SOLUTION
Cloud hosting Desktop
Smartphone
Tablets
Outsourced technical
support
SPONSOR PACKS
14
25 000 tutoring hours
-  A co-branded platform
for your employees
-  A co-branded platform
in 10+ countries
-  Joint press releases
-  Branded banners
-  Captive user videos
-  Access to user data
-  Access to student
data
-  Co-branded SMS
campaigns
-  Co-branded email
reminders
From 700K.Euros
15 000 tutoring hours
-  A co-branded platform
for your employees
-  Joint press releases
-  Branded banners
-  Captive user videos
-  Access to user data
-  Access to student data
From 400K.Euros
4000 tutoring hours
-  A co-branded platform
for your employees
-  Joint press releases
-  Branded banners
-  Captive user videos
From 100K.Euros
INVESTOR PACK
15
-  10% EQUITY
-  25 000 tutoring hours
-  A co-branded platform
for your employees
-  A co-branded platform in
10+ countries
-  Joint press releases
-  Branded banners
-  Captive user videos
-  Access to user data
-  Access to student data
-  Co-branded SMS
campaigns
-  Co-branded email
reminders
-  Impact geo-localisation
From 900K.Euros
-  8% EQUITY
-  15 000 tutoring hours
-  A co-branded platform for
your employees
-  Joint press releases
-  Branded banners
-  Captive user videos
-  Access to user data
-  Access to student data
-  Impact geo-localisation
From 600K.Euros
-  3% EQUITY
-  4000 tutoring hours
-  A co-branded platform for
your employees
-  Joint press releases
-  Branded banners
-  Captive user videos
From 100K.Euros
«  Never  doubt  a  small  group  of  dedicated  people  can  change  the  
world.  In  fact  that  is  the  way  it  has  always  been  ».	
	
Magaret  Mead,  anthropologist  (1901-­‐‑1978)	
16
17
	
	
211	
  Siegfriedstrasse	
  
10365	
  Berlin,	
  Germany	
  
	
  
Email:	
  
ms@eneaconsul=ng.com	
  
	
  
Website:	
  
www.upgrade22.com	
  
	
  
CONNECT	
  on	
  LinkedIn:	
  	
  
Mounir	
  Sada	
  
	
  	
  
UP22 - CMO do good do well solutions

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UP22 - CMO do good do well solutions

  • 1. LINKING STUDENT TUTORS & FAMILY PUPILS. MAKING YOUR BRAND THE MOST LOVED BRAND ON CAMPUS AND IN HOMES.
  • 2. OUR MISSION 2 P2P Commerce, Hospitality and Transportation disruption has happened. Upgrade22 is about disrupting education and doing so allowing millions of 7 & 8 Year olds to enjoy the benefits tutoring.
  • 3. EDUCATE YOUR KIDS SO THEY CAN EDUCATE OTHERS LATER 3 Education is evolution and growth. Is it happiness ? Maybe. Upgrade22 is a Social Accelerator. That is how we see it. It is our vision. TIME GROWTH
  • 4. Meet Nalatia and Celine, 7. She cute ? Together they do Celine homework on Monday and Fridays. Natalia works and cannot make it on Wednesdays. With Upgrade22, Natalia accesses the agendas of several students near home. She picks and chooses her favs. Finding a tutor has never been this easy.
  • 5. Philosophy student, Christina is a Guitar lover. She loves it ! She teaches English and guitar to Karin, every Wednesday. Christina improves and so does Karin. Last month Christina made over 400 Euros on Upgrade22.com
  • 6. WE AIM AT DIVERSITY AND INCLUSION 6
  • 7. THE FOUNDER “I come from a very modest back ground and modestly made it to the world’s best universities and consultant brilliant brands across the world in their digital efforts. Today, I venture, I innovate and try to make the world a better place. Looking back, chances to make it this far were very thin. Age 7 and 8, I benefited from hours of math and french tutoring. I know that is what made the difference for me. I believe it can make a difference for many 7 and 8 year olds out there. My mission and the mission of Upgrade22 is to make Tutoring as widely spread and affordable as possible – impacting as many lives as possible, one at the time”. Mounir Sada, MBA Co-founder Harvard Business School alumni (2015) 7
  • 8. Give back brands Pupils Schools Moms Dads Universities Students GBB ? GIVE BACK BRANDS 8 - 35 to 45 year old mothers number one priority is housing, number two is children education - Early age educational support prevents high school failure -  Life long brand loyalty is earned between the age of 7 to 10
  • 9. MOBILE APPS Student On campus wifi THE TECH CHALLENGE .EDU Math Students Mothers Language Students Fathers Grammar Students Schools Geographics Students Kids Upgrade22.complatform MASTER THE .COM WEBSITE
  • 10. WE INVESTED OVER 2 MILLION EUROS IN IP
  • 11. THE U22 ECOSYSTEM The master BRANDS SPONSORS COLLEGES UNIVERSITIES The students The families Millions of Students 11 1 to N 1 to N
  • 12. UP22.COM SEARCH ENGINE PILLAR FUNCTIONS 12 Student Agendas Tutoring booking confirmation By SMS Student CRM LoyaltyCampaign Management By SMS and Email .com
  • 14. SPONSOR PACKS 14 25 000 tutoring hours -  A co-branded platform for your employees -  A co-branded platform in 10+ countries -  Joint press releases -  Branded banners -  Captive user videos -  Access to user data -  Access to student data -  Co-branded SMS campaigns -  Co-branded email reminders From 700K.Euros 15 000 tutoring hours -  A co-branded platform for your employees -  Joint press releases -  Branded banners -  Captive user videos -  Access to user data -  Access to student data From 400K.Euros 4000 tutoring hours -  A co-branded platform for your employees -  Joint press releases -  Branded banners -  Captive user videos From 100K.Euros
  • 15. INVESTOR PACK 15 -  10% EQUITY -  25 000 tutoring hours -  A co-branded platform for your employees -  A co-branded platform in 10+ countries -  Joint press releases -  Branded banners -  Captive user videos -  Access to user data -  Access to student data -  Co-branded SMS campaigns -  Co-branded email reminders -  Impact geo-localisation From 900K.Euros -  8% EQUITY -  15 000 tutoring hours -  A co-branded platform for your employees -  Joint press releases -  Branded banners -  Captive user videos -  Access to user data -  Access to student data -  Impact geo-localisation From 600K.Euros -  3% EQUITY -  4000 tutoring hours -  A co-branded platform for your employees -  Joint press releases -  Branded banners -  Captive user videos From 100K.Euros
  • 16. «  Never  doubt  a  small  group  of  dedicated  people  can  change  the   world.  In  fact  that  is  the  way  it  has  always  been  ». Magaret  Mead,  anthropologist  (1901-­‐‑1978) 16
  • 17. 17 211  Siegfriedstrasse   10365  Berlin,  Germany     Email:   ms@eneaconsul=ng.com     Website:   www.upgrade22.com     CONNECT  on  LinkedIn:     Mounir  Sada