THE BELL COMPANY IS A RECOGNIZED PRODUCER AND DISTRIBUTOR OF COLOUR COSMETICS. WE ARE PROUD OF OUR PRODUCTS, WHICH MEET THE HIGHEST GLOBAL STANDARDS For 30 years Bell Cosmetics have been the leader among Polish brands in terms of popularity and sales on the market. Our products are successfully sold on the markets of numerous countries, both in Central - Eastern Europe as well as in Western Europe. We are present, among others, on such demanding and competitive markets, as France, Spain, Portugal, Italy, Greece, Russia, Ukraine, Lithuania, Latvia, Belarus, Slovakia, Bulgaria, Romania, Iceland, Pakistan, Azerbaijan, South Africa, and the Middle East. Recently, Singapore, Hong Kong and Estonia, as well as Morocco, Iran and Taiwan have joined the numerous group of Bell brand customers. Thanks to the use modern technical and technological solutions, we can continually improve our cosmetics. We have our own R&D laboratory, where our specialists take care that our cosmetics not only beautify, but nourish as well. Our microbiological laboratory controls the quality of the products going to our customers. It is worth noting that we design and produce our product packaging. High quality our products combined with affordable prices allow us to compete with foreign brands manufacturers. We believe that dynamically changing offer of Bell company will gain recognition in the eyes of even the most demanding consumers.

1. Presentation of Bell
1

2. Table of Contents
2
Bell in brief………………………………………………………………………………….…....3
Market shares…………………………………………………………………………………...4
Bell in numbers………………………………………………………………………………….5
Distribution in the world…………………………………………………………………6-7
Our products……………………………………………………………………………………..8
Eye products…………………………………………………………………………………….9
Lip products……………………………………………………………………………………10
Face products…………………………………………………………………………………..11
Nail products……………………………………………………………………………………12
Limited collections…………………………………………………………………………..13
Hypoallergenic line…………………………………………………………………………..14
Trends……………………………………………………………………………………….. 15-18
Floor stands………………………………………………………………………………. 19-20
Distribution chains……………………………………………………………………. 21-35
Distribution in Poland…………………………………………………………………36-37
Awards…………………………………………………………………………………………….38
Sales support………………………………………………………………………………39-40
R&D and Quality Control………………………………………………………………….41
Why Bell………………………………………………………………………………………..…42

3. Bell in brief
Established in 1983
Leading cosmetic brand in Poland
Portfolio with over 500 products
Over than 40 export markets
Total plant area 8930 m²
Actual employment – about 700 employees
3

4. Market Shares in 2014
4
48%
24%
28%
Private label
Export
Poland
Based on sales volume in PLN

5. Bell in numbers
5
3,3
mlnProduction
posssibility per
month
26
mln
29,9
mln
Pieces produced 2014
Pieces to produce in 2015
22
mln €
25,3
mln €
Turnover in
2014
Forecast of turnover
in 2015

6. Distribution in the world
6

7. Distribution in the world
7
Algeria
Armenia
Azerbaijan
Belarus
Bulgaria
Colombia
Croatia
Cyprus
Czech Republic
Egypt
Estonia
Ethiopia
France
Greece
Georgia
Iran
Iraq
Iceland
Italy
Japan
Jordan
Kyrgyzstan
Kosovo
Latvia
Lithuania
Luxembourg
Malaysia
Moldova
Morocco
Pakistan
Palestine
Philippines
Portugal
Qatar
Reunion Island
Russia
Romania
Saudi Arabia
Singapore
Slovenia
South Korea
Spain
Syria
Tunisia
Turkmenistan
Turkey
Ukraine
United Kingdom
Uzbekistan
Vietnam

8. Our Products
8
We know a woman likes to change her look, which is why we create new cosmetics
with passion
Each season we introduce new colours from across the world and dazzle again
We observe the hottest makeup and fashion trends from around the world
In response we create new products, ranges and collections

9. Eye Products
Automatic/wooden pencils
Mono/multi eyeshadows: matte, satin, shimmering effects
Mascaras, lash conditioner, waterproof top coat
Eyeshadow base
Liquid eyeliners
Brow makeup set
9

10. Lip Products
Lipsticks
Lip glosses
Lip Tints
Jumbo lipstick
Automatic liners
Lip balms
Lip lacquer
10

11. Face Products
Liquid foundations
Mousse foundation
Pressed powders
Blushes
Loose powders
Makeup base
Bronzer
11

12. Nail Products
Nail enamels
French manicure nail enamels
Nail care products
Nail enamels with differernt effects: gel, chrome, matte
Nail enamel removers
12

13. Limited Collections
Each season we launch new collections in accordance to
current fashion and beauty trends
13

14. HYPOAllegenic Line
Full range of hypoallergenic products
All products are tested under the supervision of a dermatologist or ophthalmologist
Products suitable for people with sensitive, prone to allergies skin and eyes
High quality and reasonable prices
14

15. Example Trends
15
CAT’S EYE
Sign of both classic and modernity
Trend suitable for looks: doll face, femme fatale, punk, hipster
New form – felt pen as an easier and faster way of drawing line
LIP LACQUER
Extremely wet lips effect
Combines the texture and shine of a gloss and durability of a lipstick:
multifunctional product
Bold and intense colours as well as pastel, well pigmented tones
POWER BROWS
Defined brows as an indispensable element of makeup
Trend for fuller, thicker and statement-making eyebrows
Symbol of youth
Popularity of brow bars

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Trend: Cat’s Eye
1.1.
2.
3.
4.
1. Manhattan, Eyemazin Liner
2. YSL, Shocking Bold Felt-Tip Eyeliner Pen
3. Stila, Stay All Day Waterproof Liquid
Eyeliner
4. Tarte, Lights Camera Lashes Precision
Longwear Eyeliner
Our product: Secretale Eyeliner
Deep black
Intense covering
Long lasting,
Waterresistant formula
Perfect for thin and thick line
Quick drying
Silky finish
Very precise

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Trend: Lip Lacquer
1.
2.
3.
1. Shisiedo, Lacquer Gloss
2. Yves Saint Laurent, Vernis a Levres
3. Rimmel, London Apocalips Lip Lacquer
Our product: Secretale Lip Lacquer
Intense colour
Perfect covering
„Long lasting” formula
Creamy texture
Deep gloss of lacquer

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Trend: Power Brows
1.
2.
3.
1. Smashbox, Brow Tech Trio
2. Benefit, Brow Zings
3. Sephora, Brow Set
Our product: Eye in Style Brow Set
Step I: Modelling wax to eyebrows
Step II: Matte shadow to correct
Two kinds of application type:
wax - brush
eyeshadow – applicator
Mirror
2 colour sets

19. Exposition Floor Stands
19
We are ready to provide you with full floor stand range, which includes:
3 dimensions of standard floor stands
Build-in floor stand
Floor stand for products on blisters
Tester Bar
Cardboard displays
However, we are always capable to prepare you a tailor-made offer
All our floor stands are manufactured in-house
In this way you save time and money

20. Standard Floor Stands
205 x 100 x 47 cm 205 x 68 x 47 cm 205 x 34,5 x 47 cm
20

21. Standard Floor Stands
200 x 60 x 40 cm131,5 x 112 x 40 cm
Built-in For blisters
21

22. Tester Bar
138 x 70 x 80 cm
22

23. Hypoallergenic Floor Stand
23
201,5 cm x 100 cm x 50 cm

24. Hypoallergenic Floor Stands
24
201,5 cm x 50 cm x 52 cm131,5 cm x 112 cm x 40 cm
(estimated size)

25. Distribution chains in the world
Bell is successfully sold on traditional market and in retail chains, like
e.g. Meng in Luxembourg, Rimi in Latvia and Estonia, Kozmo in Croatia,
Ulybka Radugi, All! Good and Podruzhka in Russia.
Some of our distributors opened their own specialized shops, where
they offer mostly Bell products, like e.g. in Spain or Romania.
Many of them had created projects of their own tailor-made floor
stands, that we manufactured.
25

26. Rimi, Latvia
26

27. Rimi, Latvia
27

28. Rimi, Estonia
28

29. Primor, Spain
29

30. Now Me!, Spain
30

31. Now Me!, Spain
31

32. Dust&Cream, Greece
32

33. Dust&Cream, Greece
33

34. Kozmo, Croatia
34

35. Georgia
35

36. Distribution in Poland
36
Stable position on polish market
Mass-market products
Products sold on traditional market and in drugstore chains,
like Rossmann (220 shops till the end of 2015,
Biedronka (600 currently, 2500 till the end of 2015), Hebe (92),
Natura (200), Dayli (170)

37. Distribution in Poland
37
Example promotional actions in chains in 2013:
Special discounts – e.g. 30-50% of the price on the shelf
Freebies: cosmetic bags
Involvement in promotional newsletter
Involvement in circulars
Custom Actions – Crazy Shopping with Elle
Support in TV campaigns and outdoor advertisement

38. Awards
38
Each year we are nominated to numerous prestigious awards

39. Sales Support
39
We are able to provide our customers with full range of marketing
and advertising materials, such as:
Cosmetics bags
Paper/plastic bags
Leaflets/posters/stands
Catalogues
Trend Books

40. Sales Support
40
We support our brand in:
Press: polish women’s press, trade press, custom publishing
Internet: polish and regional women’s websites, social media, blogs and vlogs
Others: TV, events, outdoor
Gala magazine
Shape magazineFacebook english fan page

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R&D and Quality Control
Products tested at every stage of development
Products NOT tested on animals
Modern equipment and fully prepared staff
Professional laboratory
We use the experience of leading French and German
laboratories
Compliance with c-GMP and ISO 9001:2008
Control of raw materials and masses
Control on every stage of the production
Control of packaging
Control of the final product

42. Why Bell?
42
High quality
Reasonable and moderate prices
Modern products
Flexible offer
Compliance with global trends
Complete range of make up products
Stable position on markets
Experienced team
Prestigious awards
In-house manufacturing
Constant growth of sales

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THANK YOU FOR YOUR ATTENTION !!!

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www.bell-cosmetics.eu