SlideShare a Scribd company logo

Why the corporate site is more important than ever

•Download as PPTX, PDF•
•
David Bowen
David Bowen

'The corporate website is dead' is a slogan that re-emerges from time to time. Not only is it wrong, it misses the point - which is that corporate websites are the main way companies can talk to the outside world

Business
1 of 12
Why the corporate site is more important than ever David Bowen, Bowen Craggs, December 2014 dbowen@bowencraggs.com
“The corporate website is dead” © Bowen Craggs & Co. 2014
© Bowen Craggs & Co. 2014 Ashley Brown, head of digital, The Coca-Cola Company 2013
Is he right? A) the corporate website is not dead B) asking whether it is dead or not is the wrong question © Bowen Craggs & Co. 2014
This is the right question • How can our company most effectively speak to and with the outside world? © Bowen Craggs & Co. 2014
Many answers
• Corporate websites are only part of the answer • So is social media • So is the internet • But they are the most cost effective mechanisms at the moment • Which makes them phenomenally important © Bowen Craggs & Co. 2014
The group level web estate is • The first place many people will come to find out about the company • The place they will go if there is negative publicity • The destination of a possibly surprising number of customers • Where all jobseekers will go • Where other very important people will look © Bowen Craggs & Co. 2014
We should perhaps talk less about © Bowen Craggs & Co. 2014 The corporate website
And more about © Bowen Craggs & Co. 2014 Our main group communication channel
Or maybe Group level marketing And if they are dead, so is the company © Bowen Craggs & Co. 2014
Why your corporate site is more important than ever David Bowen, Bowen Craggs, December 2014 dbowen@bowencraggs.com

Recommended

Living and Working as a Digital Nomad
Living and Working as a Digital NomadLiving and Working as a Digital Nomad
Living and Working as a Digital NomadALTBrasov
 
Jnlfusioninfo com
Jnlfusioninfo comJnlfusioninfo com
Jnlfusioninfo comTediousLadybug169
 
Pair writing: better content, more customer-focused
Pair writing: better content, more customer-focusedPair writing: better content, more customer-focused
Pair writing: better content, more customer-focusedAudun Rundberg
 
Benefits of work from home
Benefits of work from homeBenefits of work from home
Benefits of work from homejammesscot
 
Getting the Content Right Gareth Dunlop
Getting the Content Right Gareth DunlopGetting the Content Right Gareth Dunlop
Getting the Content Right Gareth DunlopEnterprise Ireland
 
Getting Started on Houzz for Remodeling Contractors
Getting Started on Houzz for Remodeling ContractorsGetting Started on Houzz for Remodeling Contractors
Getting Started on Houzz for Remodeling ContractorsSurefire Local
 
Letter of recommendation EG
Letter of recommendation EGLetter of recommendation EG
Letter of recommendation EGEzekiel Gipson, EMBA
 
Responding to Reviews Builds Trust with Your Candidates
Responding to Reviews Builds Trust with Your CandidatesResponding to Reviews Builds Trust with Your Candidates
Responding to Reviews Builds Trust with Your CandidatesGlassdoor
 

Recommended

Living and Working as a Digital Nomad
Living and Working as a Digital NomadLiving and Working as a Digital Nomad
Living and Working as a Digital NomadALTBrasov
 
Jnlfusioninfo com
Jnlfusioninfo comJnlfusioninfo com
Jnlfusioninfo comTediousLadybug169
 
Pair writing: better content, more customer-focused
Pair writing: better content, more customer-focusedPair writing: better content, more customer-focused
Pair writing: better content, more customer-focusedAudun Rundberg
 
Benefits of work from home
Benefits of work from homeBenefits of work from home
Benefits of work from homejammesscot
 
Getting the Content Right Gareth Dunlop
Getting the Content Right Gareth DunlopGetting the Content Right Gareth Dunlop
Getting the Content Right Gareth DunlopEnterprise Ireland
 
Getting Started on Houzz for Remodeling Contractors
Getting Started on Houzz for Remodeling ContractorsGetting Started on Houzz for Remodeling Contractors
Getting Started on Houzz for Remodeling ContractorsSurefire Local
 
Letter of recommendation EG
Letter of recommendation EGLetter of recommendation EG
Letter of recommendation EGEzekiel Gipson, EMBA
 
Responding to Reviews Builds Trust with Your Candidates
Responding to Reviews Builds Trust with Your CandidatesResponding to Reviews Builds Trust with Your Candidates
Responding to Reviews Builds Trust with Your CandidatesGlassdoor
 
Building Followers on Glassdoor Using New Company Updates!
Building Followers on Glassdoor Using New Company Updates!Building Followers on Glassdoor Using New Company Updates!
Building Followers on Glassdoor Using New Company Updates!Glassdoor
 
10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!Sanjit Das
 
Social media hacks for toastmasters
Social media hacks for toastmasters Social media hacks for toastmasters
Social media hacks for toastmasters Vanessa Dal Busco
 
Opticon SF - Customer Innovation Showcase
Opticon SF - Customer Innovation ShowcaseOpticon SF - Customer Innovation Showcase
Opticon SF - Customer Innovation ShowcaseOptimizely
 
[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven
[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven
[Elite Camp 2016] Peep Laja - Fresh Out Of the OvenCXL
 
The Hub-and-Spoke Content Strategy
The Hub-and-Spoke Content StrategyThe Hub-and-Spoke Content Strategy
The Hub-and-Spoke Content StrategyCaleb Cosper
 
Video for SEO, CRO, CRM and Other Acronyms
Video for SEO, CRO, CRM and Other AcronymsVideo for SEO, CRO, CRM and Other Acronyms
Video for SEO, CRO, CRM and Other AcronymsPhil Nottingham
 
Designing for Users: A Primer on Using UX Principles for Effective Design
Designing for Users: A Primer on Using UX Principles for Effective DesignDesigning for Users: A Primer on Using UX Principles for Effective Design
Designing for Users: A Primer on Using UX Principles for Effective DesignKate Bagoy
 
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...NEPA BlogCon
 
Design Deliverables for a Post-Comp Era
Design Deliverables for a Post-Comp EraDesign Deliverables for a Post-Comp Era
Design Deliverables for a Post-Comp EraDan Mall
 
7 Ways to Get to the Top of Google
7 Ways to Get to the Top of Google7 Ways to Get to the Top of Google
7 Ways to Get to the Top of GoogleDamien
 
DESIGNING A COOL OFFICE ON BUDGET
DESIGNING A COOL OFFICE ON BUDGETDESIGNING A COOL OFFICE ON BUDGET
DESIGNING A COOL OFFICE ON BUDGETanna barton
 
08 How To Write For Web
08 How To Write For Web08 How To Write For Web
08 How To Write For WebMaryrose Lyons
 
Prototyping Your Business
Prototyping Your BusinessPrototyping Your Business
Prototyping Your BusinessDan Mall
 
LinkedOut: The job you want from the place you are
LinkedOut: The job you want from the place you areLinkedOut: The job you want from the place you are
LinkedOut: The job you want from the place you areBeutler Ink
 
Google 101 for Businesses
Google 101 for BusinessesGoogle 101 for Businesses
Google 101 for BusinessesScott Gombar
 
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
 
Your Website Is Worth £27,000 And More And Here's Why!
Your Website Is Worth £27,000 And More And Here's Why!Your Website Is Worth £27,000 And More And Here's Why!
Your Website Is Worth £27,000 And More And Here's Why!Think Zap
 
Small business owners and perceived website mysteries
Small business owners and perceived website mysteriesSmall business owners and perceived website mysteries
Small business owners and perceived website mysteriesInga Spouse
 
What does it take to create the world's best corporate website?
What does it take to create the world's best corporate website?What does it take to create the world's best corporate website?
What does it take to create the world's best corporate website?MSLGROUP
 
Website Methodology: Attract Visitors and Acquire Leads
Website Methodology: Attract Visitors and Acquire LeadsWebsite Methodology: Attract Visitors and Acquire Leads
Website Methodology: Attract Visitors and Acquire Leadss.h.e. CONSULTING
 
Nice Pics
Nice PicsNice Pics
Nice Picsguest1dd29ae
 

More Related Content

What's hot

Building Followers on Glassdoor Using New Company Updates!
Building Followers on Glassdoor Using New Company Updates!Building Followers on Glassdoor Using New Company Updates!
Building Followers on Glassdoor Using New Company Updates!Glassdoor
 
10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!Sanjit Das
 
Social media hacks for toastmasters
Social media hacks for toastmasters Social media hacks for toastmasters
Social media hacks for toastmasters Vanessa Dal Busco
 
Opticon SF - Customer Innovation Showcase
Opticon SF - Customer Innovation ShowcaseOpticon SF - Customer Innovation Showcase
Opticon SF - Customer Innovation ShowcaseOptimizely
 
[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven
[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven
[Elite Camp 2016] Peep Laja - Fresh Out Of the OvenCXL
 
The Hub-and-Spoke Content Strategy
The Hub-and-Spoke Content StrategyThe Hub-and-Spoke Content Strategy
The Hub-and-Spoke Content StrategyCaleb Cosper
 
Video for SEO, CRO, CRM and Other Acronyms
Video for SEO, CRO, CRM and Other AcronymsVideo for SEO, CRO, CRM and Other Acronyms
Video for SEO, CRO, CRM and Other AcronymsPhil Nottingham
 
Designing for Users: A Primer on Using UX Principles for Effective Design
Designing for Users: A Primer on Using UX Principles for Effective DesignDesigning for Users: A Primer on Using UX Principles for Effective Design
Designing for Users: A Primer on Using UX Principles for Effective DesignKate Bagoy
 
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...NEPA BlogCon
 
Design Deliverables for a Post-Comp Era
Design Deliverables for a Post-Comp EraDesign Deliverables for a Post-Comp Era
Design Deliverables for a Post-Comp EraDan Mall
 
7 Ways to Get to the Top of Google
7 Ways to Get to the Top of Google7 Ways to Get to the Top of Google
7 Ways to Get to the Top of GoogleDamien
 
DESIGNING A COOL OFFICE ON BUDGET
DESIGNING A COOL OFFICE ON BUDGETDESIGNING A COOL OFFICE ON BUDGET
DESIGNING A COOL OFFICE ON BUDGETanna barton
 
08 How To Write For Web
08 How To Write For Web08 How To Write For Web
08 How To Write For WebMaryrose Lyons
 
Prototyping Your Business
Prototyping Your BusinessPrototyping Your Business
Prototyping Your BusinessDan Mall
 
LinkedOut: The job you want from the place you are
LinkedOut: The job you want from the place you areLinkedOut: The job you want from the place you are
LinkedOut: The job you want from the place you areBeutler Ink
 
Google 101 for Businesses
Google 101 for BusinessesGoogle 101 for Businesses
Google 101 for BusinessesScott Gombar
 
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
 
Your Website Is Worth £27,000 And More And Here's Why!
Your Website Is Worth £27,000 And More And Here's Why!Your Website Is Worth £27,000 And More And Here's Why!
Your Website Is Worth £27,000 And More And Here's Why!Think Zap
 
Small business owners and perceived website mysteries
Small business owners and perceived website mysteriesSmall business owners and perceived website mysteries
Small business owners and perceived website mysteriesInga Spouse
 

What's hot (19)

Building Followers on Glassdoor Using New Company Updates!
Building Followers on Glassdoor Using New Company Updates!Building Followers on Glassdoor Using New Company Updates!
Building Followers on Glassdoor Using New Company Updates!
 
10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!10 important reasons why e commerce websites need to have great web designing!
10 important reasons why e commerce websites need to have great web designing!
 
Social media hacks for toastmasters
Social media hacks for toastmasters Social media hacks for toastmasters
Social media hacks for toastmasters
 
Opticon SF - Customer Innovation Showcase
Opticon SF - Customer Innovation ShowcaseOpticon SF - Customer Innovation Showcase
Opticon SF - Customer Innovation Showcase
 
[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven
[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven
[Elite Camp 2016] Peep Laja - Fresh Out Of the Oven
 
The Hub-and-Spoke Content Strategy
The Hub-and-Spoke Content StrategyThe Hub-and-Spoke Content Strategy
The Hub-and-Spoke Content Strategy
 
Video for SEO, CRO, CRM and Other Acronyms
Video for SEO, CRO, CRM and Other AcronymsVideo for SEO, CRO, CRM and Other Acronyms
Video for SEO, CRO, CRM and Other Acronyms
 
Designing for Users: A Primer on Using UX Principles for Effective Design
Designing for Users: A Primer on Using UX Principles for Effective DesignDesigning for Users: A Primer on Using UX Principles for Effective Design
Designing for Users: A Primer on Using UX Principles for Effective Design
 
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
 
Design Deliverables for a Post-Comp Era
Design Deliverables for a Post-Comp EraDesign Deliverables for a Post-Comp Era
Design Deliverables for a Post-Comp Era
 
7 Ways to Get to the Top of Google
7 Ways to Get to the Top of Google7 Ways to Get to the Top of Google
7 Ways to Get to the Top of Google
 
DESIGNING A COOL OFFICE ON BUDGET
DESIGNING A COOL OFFICE ON BUDGETDESIGNING A COOL OFFICE ON BUDGET
DESIGNING A COOL OFFICE ON BUDGET
 
08 How To Write For Web
08 How To Write For Web08 How To Write For Web
08 How To Write For Web
 
Prototyping Your Business
Prototyping Your BusinessPrototyping Your Business
Prototyping Your Business
 
LinkedOut: The job you want from the place you are
LinkedOut: The job you want from the place you areLinkedOut: The job you want from the place you are
LinkedOut: The job you want from the place you are
 
Google 101 for Businesses
Google 101 for BusinessesGoogle 101 for Businesses
Google 101 for Businesses
 
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
 
Your Website Is Worth £27,000 And More And Here's Why!
Your Website Is Worth £27,000 And More And Here's Why!Your Website Is Worth £27,000 And More And Here's Why!
Your Website Is Worth £27,000 And More And Here's Why!
 
Small business owners and perceived website mysteries
Small business owners and perceived website mysteriesSmall business owners and perceived website mysteries
Small business owners and perceived website mysteries
 

Viewers also liked

What does it take to create the world's best corporate website?
What does it take to create the world's best corporate website?What does it take to create the world's best corporate website?
What does it take to create the world's best corporate website?MSLGROUP
 
Website Methodology: Attract Visitors and Acquire Leads
Website Methodology: Attract Visitors and Acquire LeadsWebsite Methodology: Attract Visitors and Acquire Leads
Website Methodology: Attract Visitors and Acquire Leadss.h.e. CONSULTING
 
Netsurvey seminar, employer branding
Netsurvey seminar, employer brandingNetsurvey seminar, employer branding
Netsurvey seminar, employer brandingknason
 
Why Rodan + Fields
Why Rodan + FieldsWhy Rodan + Fields
Why Rodan + Fieldsnataliayosco
 
奇妙的前世今生
奇妙的前世今生奇妙的前世今生
奇妙的前世今生天利 盧
 
Module 6 Showcase
Module 6 ShowcaseModule 6 Showcase
Module 6 Showcaseamyunker
 
Возможности Powerpoint
Возможности PowerpointВозможности Powerpoint
Возможности Powerpointguest3e4802
 
The Secret Life of Electronic Health Records
The Secret Life of Electronic Health RecordsThe Secret Life of Electronic Health Records
The Secret Life of Electronic Health RecordsScott Lind
 
Credit Default Swaps and the Financial Crisis
Credit Default Swaps and the Financial CrisisCredit Default Swaps and the Financial Crisis
Credit Default Swaps and the Financial CrisisBrandon Moore
 

Viewers also liked (11)

What does it take to create the world's best corporate website?
What does it take to create the world's best corporate website?What does it take to create the world's best corporate website?
What does it take to create the world's best corporate website?
 
Website Methodology: Attract Visitors and Acquire Leads
Website Methodology: Attract Visitors and Acquire LeadsWebsite Methodology: Attract Visitors and Acquire Leads
Website Methodology: Attract Visitors and Acquire Leads
 
Nice Pics
Nice PicsNice Pics
Nice Pics
 
Netsurvey seminar, employer branding
Netsurvey seminar, employer brandingNetsurvey seminar, employer branding
Netsurvey seminar, employer branding
 
Why Rodan + Fields
Why Rodan + FieldsWhy Rodan + Fields
Why Rodan + Fields
 
奇妙的前世今生
奇妙的前世今生奇妙的前世今生
奇妙的前世今生
 
Module 6 Showcase
Module 6 ShowcaseModule 6 Showcase
Module 6 Showcase
 
Возможности Powerpoint
Возможности PowerpointВозможности Powerpoint
Возможности Powerpoint
 
The Secret Life of Electronic Health Records
The Secret Life of Electronic Health RecordsThe Secret Life of Electronic Health Records
The Secret Life of Electronic Health Records
 
Red Tacton
Red TactonRed Tacton
Red Tacton
 
Credit Default Swaps and the Financial Crisis
Credit Default Swaps and the Financial CrisisCredit Default Swaps and the Financial Crisis
Credit Default Swaps and the Financial Crisis
 

Similar to Why the corporate site is more important than ever

Drive more Engagement through Online and Social Media Execution
Drive more Engagement through Online and Social Media ExecutionDrive more Engagement through Online and Social Media Execution
Drive more Engagement through Online and Social Media ExecutionEMC
 
Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, ...
Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, ...Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, ...
Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, ...Mike Brown
 
SEO Secrets You Should Know
SEO Secrets You Should KnowSEO Secrets You Should Know
SEO Secrets You Should KnowClaravon Group
 
The New 2020 SEO Formula | Rainmaker For Contractors
The New 2020 SEO Formula | Rainmaker For ContractorsThe New 2020 SEO Formula | Rainmaker For Contractors
The New 2020 SEO Formula | Rainmaker For ContractorsRainmaker For Contractors
 
Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi
Panoramic PR for Event Marketers Presented at IMEX by Barbara RozgonyiPanoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi
Panoramic PR for Event Marketers Presented at IMEX by Barbara RozgonyiBARBARA ROZGONYI
 
Digital Fitness
Digital FitnessDigital Fitness
Digital FitnessBFO
 
Our Digital World - Early 2013
Our Digital World - Early 2013Our Digital World - Early 2013
Our Digital World - Early 2013Chris Lohman
 
Getting Native Advertising right in Local Media
Getting Native Advertising right in Local MediaGetting Native Advertising right in Local Media
Getting Native Advertising right in Local MediaWill Scott
 
Engaging Your Audience – How To Create Sharable Social Media Content
Engaging Your Audience – How To Create Sharable Social Media Content Engaging Your Audience – How To Create Sharable Social Media Content
Engaging Your Audience – How To Create Sharable Social Media Content GREMLN Secure Social Media
 
Entrepreneur's Guide: Discovering Local Customers Online May 26, 2017
Entrepreneur's Guide: Discovering Local Customers Online May 26, 2017Entrepreneur's Guide: Discovering Local Customers Online May 26, 2017
Entrepreneur's Guide: Discovering Local Customers Online May 26, 2017Eric Ainsworth
 
11 Web Marketing & Social Media Trends That Will Shape 2014
11 Web Marketing & Social Media Trends That Will Shape 201411 Web Marketing & Social Media Trends That Will Shape 2014
11 Web Marketing & Social Media Trends That Will Shape 2014Stephanie Frasco Clegg
 
From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...Rick Newberry
 
Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers ...
Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers ...Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers ...
Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers ...Digital Firefly Marketing
 
Social Media's Impact on Business
Social Media's Impact on Business Social Media's Impact on Business
Social Media's Impact on Business Site-Seeker, Inc.
 
UK Employee Engagement Event Presentation - March 4, 2014
UK Employee Engagement Event Presentation - March 4, 2014UK Employee Engagement Event Presentation - March 4, 2014
UK Employee Engagement Event Presentation - March 4, 2014Manners and Murphy
 
Rise to Top with Search Engine Optimization - for MaineToday Digital
Rise to Top with Search Engine Optimization - for MaineToday Digital Rise to Top with Search Engine Optimization - for MaineToday Digital
Rise to Top with Search Engine Optimization - for MaineToday Digital Search Influence
 
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...Rick Newberry
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 

Similar to Why the corporate site is more important than ever (20)

Drive more Engagement through Online and Social Media Execution
Drive more Engagement through Online and Social Media ExecutionDrive more Engagement through Online and Social Media Execution
Drive more Engagement through Online and Social Media Execution
 
Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, ...
Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, ...Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, ...
Unwrapped - 7 Keys to Creating an Innovative Workplace Culture - Mike Brown, ...
 
SEO Secrets You Should Know
SEO Secrets You Should KnowSEO Secrets You Should Know
SEO Secrets You Should Know
 
The New 2020 SEO Formula | Rainmaker For Contractors
The New 2020 SEO Formula | Rainmaker For ContractorsThe New 2020 SEO Formula | Rainmaker For Contractors
The New 2020 SEO Formula | Rainmaker For Contractors
 
Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi
Panoramic PR for Event Marketers Presented at IMEX by Barbara RozgonyiPanoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi
Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi
 
Digital Fitness
Digital FitnessDigital Fitness
Digital Fitness
 
Our Digital World - Early 2013
Our Digital World - Early 2013Our Digital World - Early 2013
Our Digital World - Early 2013
 
Getting Native Advertising right in Local Media
Getting Native Advertising right in Local MediaGetting Native Advertising right in Local Media
Getting Native Advertising right in Local Media
 
Engaging Your Audience – How To Create Sharable Social Media Content
Engaging Your Audience – How To Create Sharable Social Media Content Engaging Your Audience – How To Create Sharable Social Media Content
Engaging Your Audience – How To Create Sharable Social Media Content
 
SEO
SEOSEO
SEO
 
Entrepreneur's Guide: Discovering Local Customers Online May 26, 2017
Entrepreneur's Guide: Discovering Local Customers Online May 26, 2017Entrepreneur's Guide: Discovering Local Customers Online May 26, 2017
Entrepreneur's Guide: Discovering Local Customers Online May 26, 2017
 
11 Web Marketing & Social Media Trends That Will Shape 2014
11 Web Marketing & Social Media Trends That Will Shape 201411 Web Marketing & Social Media Trends That Will Shape 2014
11 Web Marketing & Social Media Trends That Will Shape 2014
 
From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...From WOM to the WEB, Effective Marketing Strategies for your School, classic...
From WOM to the WEB, Effective Marketing Strategies for your School, classic...
 
Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers ...
Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers ...Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers ...
Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers ...
 
Social Media's Impact on Business
Social Media's Impact on Business Social Media's Impact on Business
Social Media's Impact on Business
 
UK Employee Engagement Event Presentation - March 4, 2014
UK Employee Engagement Event Presentation - March 4, 2014UK Employee Engagement Event Presentation - March 4, 2014
UK Employee Engagement Event Presentation - March 4, 2014
 
Rise to Top with Search Engine Optimization - for MaineToday Digital
Rise to Top with Search Engine Optimization - for MaineToday Digital Rise to Top with Search Engine Optimization - for MaineToday Digital
Rise to Top with Search Engine Optimization - for MaineToday Digital
 
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
From Word of Mouth to the Web: Effective Marketing Strategies for Your School...
 
All your social media questions answered 7 9-14
All your social media questions answered 7 9-14All your social media questions answered 7 9-14
All your social media questions answered 7 9-14
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 

Recently uploaded

Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 

Recently uploaded (20)

Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 

Why the corporate site is more important than ever

  • 1. Why the corporate site is more important than ever David Bowen, Bowen Craggs, December 2014 dbowen@bowencraggs.com
  • 2. “The corporate website is dead” © Bowen Craggs & Co. 2014
  • 3. © Bowen Craggs & Co. 2014 Ashley Brown, head of digital, The Coca-Cola Company 2013
  • 4. Is he right? A) the corporate website is not dead B) asking whether it is dead or not is the wrong question © Bowen Craggs & Co. 2014
  • 5. This is the right question • How can our company most effectively speak to and with the outside world? © Bowen Craggs & Co. 2014
  • 7. • Corporate websites are only part of the answer • So is social media • So is the internet • But they are the most cost effective mechanisms at the moment • Which makes them phenomenally important © Bowen Craggs & Co. 2014
  • 8. The group level web estate is • The first place many people will come to find out about the company • The place they will go if there is negative publicity • The destination of a possibly surprising number of customers • Where all jobseekers will go • Where other very important people will look © Bowen Craggs & Co. 2014
  • 9. We should perhaps talk less about © Bowen Craggs & Co. 2014 The corporate website
  • 10. And more about © Bowen Craggs & Co. 2014 Our main group communication channel
  • 11. Or maybe Group level marketing And if they are dead, so is the company © Bowen Craggs & Co. 2014
  • 12. Why your corporate site is more important than ever David Bowen, Bowen Craggs, December 2014 dbowen@bowencraggs.com

Editor's Notes

  1. Headlines a year ago
  2. The different ways companies can talk to the world (including lunch)