The document outlines the Step by Step Business Model for growing a business with free traffic. It involves 4 main steps: 1) Pick a winning niche to research and target. 2) Find or create products to sell, either by becoming an affiliate of existing products or creating your own physical or digital products. 3) Set up a website to sell the products. 4) Drive free traffic to the website using techniques like search engine optimization, social media marketing, email marketing etc. The document promotes a program by Erica Douglass that provides training and strategies for implementing this model.