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Why Automation is Critical
For Your Business to Succeed.
Matthew Murphy
Chief Marketing Officer
Chime Technologies, Inc.
What are the Top Agents doing
to Grow their Business in this type of market?….
Top Producing Mindset
Change Your Thinking Change Your Results
Success Key #1
Bad News… Desire Alone
Won’t Make You Successful.
Cold Hard Facts:
✓ 1% Had Exponential Increases
✓ 4% Had Incremental Increases
✓ 95% Did the same amount of business or less
Take 100 real estate agents from different markets around the country
follow them around for an entire year at the end of the year this is what
you will see…
✓ No Plan
✓ No Systems
✓ No Lead Generation
✓ No Follow Up
✓ No Action
✓ No Strategy
✓ No Execution
Here’s Why
So…What Must Be Done
Differently?
CHANGE
Depend on Systems
You Don’t Manage People. You Manage Systems To Manage People.
Success Key #2
4 Systems of Success
1. Lead Flow & Follow Up
2. Customer Experience
3. Relationships & Past Clients
4. Operations, Process, Checklist
Automate Follow Up
Remove Human Intervention In Following Up
Success Key #3
What is Automation?
The technique, method, or system of operating or controlling a
process by highly automatic means, as by electronic devices,
reducing human intervention to a minimum.
Areas to Automate In Your Business
Lead Generation
Lead Conversion
Why Is Automation Important?
Backbone of your business No clients = no business
First thing to focus on everyday = my
realization
Set appointmentsMust remove human intervention
5 Things to Automate
1. Sphere of Influence
2. Seller Leads
3. Buyer Leads
4. Active Listing
5. Active Buyer
Why 94% of Agents Fail At Follow Up
• Don’t know where to begin
• Not confident in their automation
• Overwhelmed! Big Problem! Inaction
begins at the beginning of Overwhelm
• Busy work vs. Productive work
Campaigns Gone Wrong
1. Call when it’s convenient
2. Send a calendar/holiday card
3. Few “canned” emails here and there
4. Reply to new leads when you have time
5. Spend online for “branding”
Lessons on Follow Up Campaigns
• Canned is out!
• Make it personal
• Provide Value
• Short and sweet and to the point
• You’re competing in a Noisy
Marketplace
Goal of Follow Up Campaigns
1. Get them to OPEN the message
2. Get them to READ the message
3. Get them to RESPOND to the message
Leverage Technology
Unleash The Power Of Technology In Your Business
Success Key #4
The Problem…
✓ Setting up the action plans & campaigns
✓ Canned & rigid campaigns
✓ Not all websites work
✓ Team integration
✓ Transferring data from one system to another
✓ Managing CRM, lead capture, dialer, SMS, Email
✓ Tracking what’s working
✓ Online marketing implementation / optimization
✓ Manage a growing pipeline
The Solution…
Leverage Technology To Automate The Process
✓ Lead Generation Website
✓ CRM (Customer Relationship Manager)
✓ Automatic Follow Up
✓ Action Plans
✓ Customizable Campaigns
✓ Team Collaboration
✓ Performance Reports
✓ Online Marketing Systems
*Warning- Managing Multiple Platforms is Not Easy*
An Operating System with
Everything You Could Possibly Need
Create campaigns, manage teams, nurture leads, automate follow-ups, track
engagement, measure analytics, and empower your business all from one screen
whether you’re on the road or in the office.
Thank You

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Matthew Murphy

  • 1. Why Automation is Critical For Your Business to Succeed. Matthew Murphy Chief Marketing Officer Chime Technologies, Inc.
  • 2. What are the Top Agents doing to Grow their Business in this type of market?….
  • 3. Top Producing Mindset Change Your Thinking Change Your Results Success Key #1
  • 4.
  • 5. Bad News… Desire Alone Won’t Make You Successful.
  • 6. Cold Hard Facts: ✓ 1% Had Exponential Increases ✓ 4% Had Incremental Increases ✓ 95% Did the same amount of business or less Take 100 real estate agents from different markets around the country follow them around for an entire year at the end of the year this is what you will see…
  • 7. ✓ No Plan ✓ No Systems ✓ No Lead Generation ✓ No Follow Up ✓ No Action ✓ No Strategy ✓ No Execution Here’s Why
  • 8. So…What Must Be Done Differently?
  • 10.
  • 11. Depend on Systems You Don’t Manage People. You Manage Systems To Manage People. Success Key #2
  • 12. 4 Systems of Success 1. Lead Flow & Follow Up 2. Customer Experience 3. Relationships & Past Clients 4. Operations, Process, Checklist
  • 13. Automate Follow Up Remove Human Intervention In Following Up Success Key #3
  • 14. What is Automation? The technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum.
  • 15.
  • 16. Areas to Automate In Your Business Lead Generation Lead Conversion
  • 17. Why Is Automation Important? Backbone of your business No clients = no business First thing to focus on everyday = my realization Set appointmentsMust remove human intervention
  • 18. 5 Things to Automate 1. Sphere of Influence 2. Seller Leads 3. Buyer Leads 4. Active Listing 5. Active Buyer
  • 19. Why 94% of Agents Fail At Follow Up • Don’t know where to begin • Not confident in their automation • Overwhelmed! Big Problem! Inaction begins at the beginning of Overwhelm • Busy work vs. Productive work
  • 20. Campaigns Gone Wrong 1. Call when it’s convenient 2. Send a calendar/holiday card 3. Few “canned” emails here and there 4. Reply to new leads when you have time 5. Spend online for “branding”
  • 21. Lessons on Follow Up Campaigns • Canned is out! • Make it personal • Provide Value • Short and sweet and to the point • You’re competing in a Noisy Marketplace
  • 22. Goal of Follow Up Campaigns 1. Get them to OPEN the message 2. Get them to READ the message 3. Get them to RESPOND to the message
  • 23. Leverage Technology Unleash The Power Of Technology In Your Business Success Key #4
  • 24. The Problem… ✓ Setting up the action plans & campaigns ✓ Canned & rigid campaigns ✓ Not all websites work ✓ Team integration ✓ Transferring data from one system to another ✓ Managing CRM, lead capture, dialer, SMS, Email ✓ Tracking what’s working ✓ Online marketing implementation / optimization ✓ Manage a growing pipeline
  • 25. The Solution… Leverage Technology To Automate The Process ✓ Lead Generation Website ✓ CRM (Customer Relationship Manager) ✓ Automatic Follow Up ✓ Action Plans ✓ Customizable Campaigns ✓ Team Collaboration ✓ Performance Reports ✓ Online Marketing Systems *Warning- Managing Multiple Platforms is Not Easy*
  • 26. An Operating System with Everything You Could Possibly Need Create campaigns, manage teams, nurture leads, automate follow-ups, track engagement, measure analytics, and empower your business all from one screen whether you’re on the road or in the office.