Mediai Friday News Round-Up - Week Ending NOv 6deniseshriv
Week Ending November 6: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Mediai Friday News Round-Up - Week Ending NOv 6deniseshriv
Week Ending November 6: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
e360tv has a variety of options for brands looking to reach niche audiences including targeted ads, content-to-commerce interactivity, co-branded original content and data driven marketing campaigns.
Yellow Team "Blame it on the Yellow-vation" Brand Hack Presentation - DAIC, 8...Digiday
The Yellow Team (a.k.a. "Blame it on the Yellow-vation")'s brand hack presentation for tequila from Digiday Agency Innovation Camp in Vail, CO - August 25, 2015.
- Explore how crop and forest management influences decadal scale climate predictions
- Improve the representation of managed ecosystems in Earth system models
- Specific focus on institutional strengths: soil carbon dynamics, pine plantation forestry, plant physiology under warming temperatures, forest nitrogen cycling
- Evaluate and reduce uncertainty associated with ecological processes in climate predictions
Мини-библиотеки в переходах метро. Книжные автоматы, в которых можно бесплатно брать книги, и после прочтения возвращать обратно, в любой из автоматов, расположенных в городе.
e360tv has a variety of options for brands looking to reach niche audiences including targeted ads, content-to-commerce interactivity, co-branded original content and data driven marketing campaigns.
Yellow Team "Blame it on the Yellow-vation" Brand Hack Presentation - DAIC, 8...Digiday
The Yellow Team (a.k.a. "Blame it on the Yellow-vation")'s brand hack presentation for tequila from Digiday Agency Innovation Camp in Vail, CO - August 25, 2015.
- Explore how crop and forest management influences decadal scale climate predictions
- Improve the representation of managed ecosystems in Earth system models
- Specific focus on institutional strengths: soil carbon dynamics, pine plantation forestry, plant physiology under warming temperatures, forest nitrogen cycling
- Evaluate and reduce uncertainty associated with ecological processes in climate predictions
Мини-библиотеки в переходах метро. Книжные автоматы, в которых можно бесплатно брать книги, и после прочтения возвращать обратно, в любой из автоматов, расположенных в городе.
The Vidhan Sabha comprises 91 Members of Legislative Assembly which includes 90 members directly elected from single-seat constituencies and one nominated from the Anglo-Indian community.
Source(s): http://www.ApnaChhattisgarh.in
Cursive (Ольга Царёва, Евгения Просвирнина, Никита Свидлов). Cursive — образовательный проект из Екатеринбурга, направленный на то, чтобы сделать жизнь в Екатеринбурге интересней и содержательней. Подробнее об опыте Cursive в мероприятиях можно посмотреть в соцсетях vk и facebook. А связаться по почте cursive.ekb@gmail.com
Продукт, решающий проблемы поездок с детьми, представляющий собой индивидуальный набор милых завлекающих безопасных элементов, способных отвлечь внимание беспокойного ребенка. Заказать «коробочку» можно на сайте или написав лично на почту создательнице проекта: korobochka.am@gmail.com.
Indoor positioning and indoor navigation: 7 use casesinfsoft GmbH
infsoft GmbH shows you 7 use cases for indoor positioning and indoor navigation projects. The use cases include hospitals, trade fairs, office, industry, parking, retail and transport.
Beacons sind die Schlüsseltechnologie im Location-based Marketing, aber eignen sie sich auch für Indoor-Navigation? Wir haben es ausprobiert und für ein großes Münchener Gebäude eine Indoor-Navigations-App entwickelt. Der Vortrag zeigt die Learnings aus diesem Projekt. Was geht schon mit Beacons, was noch nicht? Auf welche Schwierigkeiten sind wir gestoßen, welche Abstriche mussten wir machen? Worauf ist bei der Auswahl von Hard- und Software zu achten?
Augmented Reality begleitet uns nun schon seit einigen Jahren. Während es für manche immer noch das nächste große Ding ist und es andere für overhypt und längst schon wieder tot halten, haben sich still und heimlich jede Menge alltagstauglicher Anwendungen entwickelt. Das Spektrum ist dabei so groß wie die Applikationen vielfältig, von offensichtlichen Feldern wie z. B. dem Marketing bis hin zu eher ungewöhnlichen, wie Wartung und Maintainance. Wir werfen einen Blick auf den aktuellen Status quo von Augmented Reality, zeigen die dahintersteckenden Technologien und SDKs und schauen uns gemeinsam jede Menge Beispiele im Video an.
In the Summit’s opening keynote, he’ll share both the challenges and opportunities facing an established player and his learnings six months in to a transformation.
Britain’s Post Office Group, perhaps more than most organisations, sits at the very epicentre of our disruptive digital environment. The biggest retail network in the UK, The Post Office is home to more than 11,500 branches visited by 18m customers a week. It’s also the UK’s number-one travel-money and mail provider, and sixth-biggest telecoms supplier – yet all corners of its business are facing pressure from a changing market, customer and competitive dynamic as digital and mobile continue to upend traditional models. Pete Markey joined as Chief Marketing Officer in spring 2015, charged with leading a transformation of The Post Office brand and customer experience, placing customers and digital opportunity at the heart of its future.
This edition of the Marketplace Innovation quarterly report presents some of the leading innovations in the marketplace. The examples reflected in this issue serve to illustrate what innovative companies can achieve to change the game.
Marketplaces & Classifieds - Presentation by Celia Francis, CEO of Rated People at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.
Startup Stage - Ecommerce Merchant Tools - Presentation by Maximilian Mayer, Co-Founder & CEO of Redi at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
The Future of Online Dating - Presentation by Geoff Cook, CEO of The Meet Group at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.
Startup Stage - Consumer Marketplaces & Services - Presentation by Fiona McIntosh, Co-Founder & Creative Director of blow LTD at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.
B2B & Software - Presentation by Eugene Mizin, Co-Founder & CEO of JOB TODAY at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Unlocking New Value from Super-Engaged Consumers - DPSE, 10/6/15
1. Julie Harris, Group Managing Director
Unlocking new value from
super-engaged consumers
2. The Power of Special Interest
Deep engagement around people’s passions, what they spend their time and money on
Foodies
11m
Television addicts
7m
Cyclists
6m
Mums
2m
Gardeners
1.5m
Kids & Parents
1.3m
Brides
1m
Crafters
1.5m
Historians
400k
3. 74mmagazines sold/ year
9mconsumer database
33mglobal unique users
1.1mactive subscribers
Immediate has an increasingly scaled audience
We engage 18m consumers across the UK every month
4. Immediate platform strategy
Building world class competencies to drive multiple business models
Magazines Responsive
Web
VideoDigital
newsstand
Marketplace Transactional
& ecommerce
Mobile first
Digital content creation New business modelsPrint
Ad tech, Native advertising & Programmatic
Data
services
As brand dev company, we are building the ability to economically develop different markets in a variety of ways
5. 3.9mtotal weekly
brand reach
1.9mweekly print readers
7.1mmonthly
unique users
Our Radio Times community
A powerful entertainment brand reaching new and existing audiences
6. A brand in growth
Compelling
brand extensions
Biggest selling quality
magazine in UK, 750k weekly
Legendary Xmas issue sells 2m
Biggest magazine subscription
base, 253k
Showcasing the cream
of UK TV and Radio
Entertainment face to face
7m uniques, +62% yoy
Digital revenues up 89%
Discover, utility and tools. 1st
official partner for Sky remote
record and download now
Selling products
and services
beyond content to
a loyal, high trust
consumer base
Whichever
platform you
choose
Radio Times: creating a new blueprint for multi-platform
At the heart of the TV and Entertainment ecosystem
7. £6.0bn
spend by guests
280,000 weddings in 2015
£3.4bn
spend by couples
£10 billion
£0.7bn
honeymoons
£15m
spend on local media
£15m
spend in wedding media
Weddings: a £10bn UK economy
8. hitched: unlocking value in the weddings economy
Creating a marketplace and acquiring new capability
Inspiration &
Advice
Planning
Tools
Marketplace
(Venues & Suppliers)
Data &
Transactions
Products
& Services
PUBLISHER CONNECTOR PROVIDER
9. 1 Is the market eco-system of sufficient scale, and are we at the centre of it?
2 What do we need to become to remain relevant and essential?
3 Is our technology infrastructure flexible and scalable enough to move at speed?
4 Do we have the required capabilities or do we need to acquire them?
5 Are we being brave enough?
Our transformation checklist