This document summarizes the out of home advertising opportunities provided by a company with 20 years of experience. They operate static and digital advertising across various formats in motorway service areas, pubs/bars/nightclubs, shopping centers, rail sites, and Kwik Fit service centers. The summary highlights the large audience reach, including over 56 million consumers visiting motorway service areas every 4 weeks and 5 million footfall annually at Kwik Fit centers. It also notes the engaged audiences that spend significant time viewing ads in these locations.

1. Leaders in Out of Home Advertising

2. Welcome toWelcome to
With 20 years of experience, we work with a range of clients
on a National, Regional or Local level to provide impactful
static and digital advertising across many formats.
Throughout the UK, we operate in:
 136 Motorway Service Areas
 1,000+ Pubs, Bars and Nightclubs
 90+ Key Shopping Centres
 Key Network Rail sites
 722 Kwik Fit Service Centres

3. Welcome toOur Formats
 Positioned at back of doors, above urinals
& hand dryers
 Long dwell time
 100% gender targeting
 Captive audience – undivided attention
 Intimate & discreet environment
 Tear-off slips to amplify campaign
 6 sheets nationwide
 742 million footfall annually
 Illuminated
 Head on and close to the kerb
 High quality
 Vehicular & pedestrian impact
Venues: Motorway Service Areas Venues: Motorway Service Areas, Shopping
Centres, Bars & Clubs, Network Rail
6 Sheet Panels A3 Washroom Panels
87%
were able to recall
specific advertisers
with prompting
72%
Were able to recall
specific advertisers
with prompting
Source: *MBA Independent Researchers – averages across 15 campaigns researched

4. Welcome toOur Formats
Digital Screens
 High resolution LED screens
 Completely unavoidable
 Static, motion & dynamic creative opportunities
 Directional/POS advertising
Venues: Motorway Service Areas & Kwik Fit
Centres
Experiential
 Beermats
 Bar Runners
 Cubicle Wraps
 Mirror Stickers
 Floor Vinyls
 Promotional Stands
Venues: Motorway Service Areas, Shopping
Centres, Bars & Clubs, Network Rail

5. Our FormatsOur Formats
Motorway TV
Placed in the most prominent locations of the UK’s busiest
Motorway services, Motorway TV grabs the attention of thousands
of consumers whilst they relax and recharge every week
 Opportunity to integrate TV content ads on Sky TV
 Massive impact in a busy environment
 Day-part, thermal, time-sensitive advertising
 Reaching a range of audiences throughout the week
 High resolution screens
 Over 40 mins dwell time
 Approx. 1 M footfall in 2 weeks
Dominate The UK’s Busiest Motorway
Service Areas

6. Our FormatsOur Formats
Kwik Fit TV
 722 screens across 722 sites
 Over 5 million footfall annually
 Long dwell time - over 40 mins
 Includes audio, with a screen ration of 16.9
 No distractions - your advert is the focal point
Impactful digital opportunities throughout the UK’s number 1
fast fit tyre group
Dominate UK Kwik Fit stores

7. Our Environments
Motorway Service Areas
 Open 24/7
 Representing 33% of the UK’s daily traffic
 56 million consumers visiting MSAs every 4 weeks
 Situated at strategically located points across UK
 The spine of the UK road network
 Connecting all major cities & conurbations
136 Motorway Service Areas nation-wide
Available formats:

8. Our Environments
Bars, Pubs & Clubs
1000+ Popular Bars, Pubs & Clubs
 Over 7,900 A3 washroom panels
 Close to the high street and town centres
 Sports & student bars
 Trend setters & opinion formers
 Creative solutions available

9. Our Environments
Shopping Centres
90+ Key Shopping Centres
 Over 7,900 A3 washroom panels
 Close to the high street and town centres
 Targets hard to reach, high spending, style conscious
18-34 year olds.
 Point of sale & directional advertising opportunities
 Creative solutions available

10. Our Environments
Network Rail
16 Top Network Rail Stations
 A3 washroom panels throughout 16 National Rail stations
 Business & leisure core audiences
 100% supervised washrooms
 A new advertising touch point away from station clutter
10 LONDON STATIONS
Kings Cross
Liverpool Street
Paddington
Euston
Victoria
Charing Cross
Waterloo
Cannon Street
Fenchurch Street
London Bridge
6 REGIONAL STATIONS
Birmingham New Street
Edinburgh Waverley
Glasgow Central
Manchester Piccadilly
Leeds Concourse
Liverpool Lime Street

11. Our Audiences
SME
7 in 10 SME decision makers use MSAs (67% are
‘Owners/Managing Directors)
85% SME decision makers who stop at an MSA once a
week or more are ‘Owners/Managing Directors’
“There’s been a steady increase in ground
transportation with SMEs over the last 12 months”
Source: Guild of Travel Management Companies Survey, 2014, TGI 2015

12. Our Audiences
Students
700+Student Bars, Pubs & Clubs
 Students spend a majority of their leisure time socialising in Bars, Pubs & Clubs
 Weekly student nights at our venues are in proximity to the UK’s biggest universities
 Our bar media provides unique standout & talkability
81% of students actively seek out student nights at
Admedia Student Venues
78% are willing to travel out of campus for a student night
at an Admedia Student Venue
*Source: Admedia Student Panel 2015

13. Our Audiences
Motorists
44% more likely than the national average to own 2 vehicles
148% more likely than the national average to purchase
a vehicle in the next 3 months
 85% drivers plan to stop at an MSA
 MSA visitors drive an average of 175 miles
 That’s 2 hours 30 minutes of motorway driving
How many times do you plan to stop at an MSA when driving?
Source: Independent research study conducted by Market Management

14. Our Audiences
Sports
500+Sports Bars
 90% of our Pub & Bar visitors see our advertising more than once a week
 47% of our sports audience say they visit or pubs & bars more than once a week
to watch football
“Sports fans spend twice as long in the pub with a higher
spend per head than an average pub visit”
Source: MatchPint.co.uk 2016
Our Bar, Pub & Club visitors tend to visit the same venue on a regular basis

15. Our Audiences
Family / Baby Change
 Facilities across Motorway Service Areas, Shopping Malls, Rail Stations
 Only OOH media owner to offer advertising within Baby Change Areas.
 6.9 million quality parent impacts across 184 venues
 Intimate communication in a captive & relevant environment
85% of parents with children on long journeys
need to stop at MSAS
3.1m ‘Baby Change visits’ in 4 weeks across our
facilities
184Baby Change venues
Source: Multi-Media Effectiveness, Radio Advertising Bureau, OAA

16. 020 7580 3633
www.admedia.co.uk
Leaders in Out of Home Advertising