Presented by Norman Sasono

1. Intro to
Product Development

2. Norman Sasono - @nsasono
2
Senior Technical Evangelist
normansa@microsoft.com

3. Essence of Product Development
•Build The Right Thing
•Build The Thing Right
3

4. Every company is a software/technology company

5. Startup IS NOT a small version of Big
Company
“A startup is a temporary organization in search of a
scalable, repeatable, profitable business model”
– Steve Blank

6. Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Search Execute
Pivot

7. Business Model Canvas
Key
Partners
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure Revenue Stream

8. Skype Business Model
Key Partners Key Activities Customer
Relationships
Customer
Segments
Key Resources Channels

9. Some Steps
1. Got idea? Build the Team!
2. Create Business Model Hypothesis
3. Can really come up with “We help X do Y by doing Z” 
Unique Value Prop (sometimes no need to be “unique”)
4. Build a low-fi MVP
5. Get early adopters and their feedback
6. Build a more complete solution
7. Get more customers data
8. Build full feature hi-fi solution
9. Ask for Money
9

10. Lean Startup
Ideas
ProductData

11. SCRUM Process

12. DevOps

13. Now,
what Technologies to be used?

15. Why the cloud?
Rapidly setup environments to drive business priorities
Scale to meet peak demands
Increase daily activities, efficiency and reduced cost.

16. On Premises
Youscale,makeresilientandmanage
Infrastructure
(as a Service)
Managedbyvendor
Youscale,make
resilient&manage
Platform
(as a Service)
Scale,resilienceand
managementbyvendor
Youmanage
Hosting models
Software
(as a Service)
Business model
Applications
Scale,resilienceand
managementbyvendor
Why the cloud?

17. Microsoft Azure is...
… a cloud platform to run your solutions!

18. Azure
footprint
16 regions worldwide in 2014
Data Centers
Regional Partners

19. Microsoft + Open Source Momentum
Industry Leaders
Tweet
Tweet
Cnet, Q&A
The SeattleTimes

20. 10+ Years of Open Source Involvement
Docker
on
Microsoft
Azure
O365+Moodle
Integration
moodle
OpenJDK
OpenJDK
contribution
NODE.JS
Linux
ApacheSAMBA

21. Enterprise
Grade
Microsoft Azure is an Open Cloud
We’ve delivered an open, broad, and flexible cloud across the stack
FrameworksApplications
Data Stores Devices and Operating Systems
Hybrid
Hyper
Scale
Drupal
WordPress
Joomla!
mongoDB
MySQL cleardb
hadoop ORACLE
NODE.JS
python
Java
Ruby
AZUL
SYSTEMS
Linux
FreeBSD
Apache
CORDOVA

22. Microsoft Azure is an Open Cloud
We’ve delivered an open, broad, and flexible cloud across the stack
FrameworksApplications
Data Stores Devices and Operating Systems
mongoDB
Drupal
WordPress
Joomla!
MySQL cleardb
hadoop ORACLE
NODE.JS
python
Java
Ruby
AZUL
SYSTEMS
FreeBSD
Apache
CORDOVA
Enterprise
Grade
Hybrid
Hyper
Scale
Linux Drives 22% of All
Azure VM Hours Today

25. Azure
Services

26. Microsoft Azure Services
Clientlayer
(on-premises)
Tablet Phone
Games
consolePC
On-premises
databaseBrowserOffice Add-in
On-premises
service
AD
Multifactor
Authentication
AccessControl
Layer
Integration
layer
Service Bus CDN
BizTalk
Services
Traffic
Manager
Virtual
Networks
Express
Route
Application
layer
API Mgmt Websites
Cloud
Services VM
Mobile
Services
Media
Services
Notification
Hubs Scheduler Automation
DataLayer
Storage Blobs Tables Queues Data
Machine
Learning HD Insight
Backup and
Recovery
SQL
Database Caching StorSimple

27. Azure Web Apps
Microsoft Azure

28. Fastest way to build for the cloud

29. .NET
Python
Develop apps with…
Node.js
Java
PHP

30. Manual Scaling
1 6Instance Count Instances

31. AutoScale

32. AutoScale

33. AutoScale

34. Auto-Scaling (Metric)
2 6
60 80
Instance Count
CPU Percentage | Memory Percentage | Disk Queue Length | HTTP Queue Length | Data In | Data Out
Percent
Instances
[Metric]

35. WebJobs

36. WebJobs

37. Redis Cache Service
• Full Functionality Redis Cache Cluster
• Master/Slave Configuration
• Up to 26GB
• SSL Supported

38. Azure Mobile Apps
Microsoft Azure

39. What is Mobile Services?
39
Storage
Authentication
Logic
Push
Scheduler

40. Azure Virtual
Machines
Microsoft Azure

41. Azure Virtual Machines
 Launch Windows Server and Linux in minutes
 Scale from 1 to 1000s of VM Instances
 Save money with per-minute billing
 Open and extensible

42. Provisioning VM
>_

43. VM Gallery
43
A COLLECTION OF PREBUILT IMAGES FOR VARIOUS WORKLOADS
Microsoft Azure
Windows Server 2012 R2 Ubuntu Server 14.04 LTS CentOS 6.5
SUSE Linux
Enterprise Server Oracle Linux 6.4.0.0.0
Windows 8.1 Enterprise
SQL Server 2014 Standard Oracle Database 11g R2 BizTalk Server 2013 SharePoint Server Farm
Microsoft Dynamics
GP 2013 Zulu 8
SAP HANA
Developer Edition Puppet Enterprise 3.2.3 Barracuda Web Application
Oracle WebLogic
Server 12.1.2
Visual Studio Ultimate 2013
openSUSE 13.1

44. Virtual Machine Sizes
VM Size CPU Cores Memory Bandwidth # (1TB) Data Disks
Extra Small (A0) Shared 768 MB 5 (Mbps) 1
Small (A1) 1 1.75 GB 100 (Mbps) 2
Medium (A2) 2 3.5 GB 200 (Mbps) 4
Large (A3) 4 7 GB 400 (Mbps) 8
Extra Large (A4) 8 14 GB 800 (Mbps) 16
A5 2 14 GB 200 (Mbps) 4
A6 4 28 GB 1000 (Mbps) 8
A7 8 56 GB 2000 (Mbps) 16
A8 8 56 GB 40 Gbit/s InfiniBand 16
A9 16 112 GB 40 Gbit/s InfiniBand 16

45. New D-Series Virtual Machine Sizes
The new D-Series of VMs can be used with both Azure Virtual Machines and Azure Cloud Services. In addition to
offering faster vCPUs (approximately 60% faster than our A series) and more memory (up to 112 GB), the new
VM sizes also all have a local SSD disk (up to 800 GB) to enable much faster IO reads and writes

46. New G-Series Virtual Machine Sizes
G-Series provides more memory and more local Solid State Drive (SSD) storage

47. Load balancing
• Load balancing
Multiple VMs share the workload via public facing endpoints
• Internal Load balancing
Load balancing between VMs that don’t have public facing endpoints
47Microsoft Azure
External
Load
Balancer
Customer vNet
Internal
Load
Balancer Back end
Front end
Internet
Microsoft Azure
Public VIP

48. Traffic Manager
• Load balancing
• Failover
Microsoft Azure
North
Europe
US West
North America Europe

49. Other Services
Microsoft Azure

50. Big Data Insights
MicrosoftAzureMachineLearning
Mashup sophisticated intelligent algorithms
Enables data scientists and developers to efficiently
embed predictive analytics into their applications
Elastic, pay as you go with low operating costs
Extend with Power BI, Hadoop and cloud hosted data
MicrosoftAzureHDInsight
Microsoft instance of Hadoop distribution
running as service
Support existing ecosystem from Hive, Pig, etc
Extended to support Excel and BI tooling
Integration with diverse sources of data

51. • On Demand Media Services
• Video-on-demand
• Ingest
• Encode
• Package
• Encrypt
• Delivery
• Live Streaming Support
• Office 365 Integration
Azure Media Services
Live video encoding and streaming
Web + Mobile
100 million viewers
2.1 million concurrent HD viewers during the
USA vs. Canada hockey match
Olympics NBC Sports

52. … And More!
Clientlayer
(on-premises)
Tablet Phone
Games
consolePC
On-premises
databaseBrowserOffice Add-in
On-premises
service
AD
Multifactor
Authentication
AccessControl
Layer
Integration
layer
Service Bus CDN
BizTalk
Services
Traffic
Manager
Virtual
Networks
Express
Route
Application
layer
API Mgmt Websites
Cloud
Services VM
Mobile
Services
Media
Services
Notification
Hubs Scheduler Automation
DataLayer
Storage Blobs Tables Queues Data
Machine
Learning HD Insight
Backup and
Recovery
SQL
Database Caching StorSimple

57. STARTUP STAGESidea minimum viable product go to market
incubation acceleration
Imagine Cup
Microsoft Innovation Center (UGM, ITB, UI, Binus, UPH)
BizSpark
Customer/
Partner
Partnership w/ Incubators/Accelerators in Indonesia
ideation
BizSpark Plus

58. 100,000+
startups Countries
165 Across 6
continents
Hello, Startups!
Welcome to BizSpark

59. BizSpark – Helping Startups Succeed
Get up $750/month FREE AZURE Cloud Services for three years
• With support forWindows plus most OSS including and Linux, .NET, Node.js, PHP, and Python.
Access to software and tools
Download developer licenses for Microsoft’s most popular products optimized for startups
Developer Store Accounts
• Publish your Windows and Phone apps for free for one year
Technical Support
• Hundreds of free training classes, professional technical and product support plus four
free phone support incidents.
Scale with Microsoft Azure 120K Offer
• When you are ready to scale, work with our network partners, be nominated for $10,000
per month for one year of Azure.

60. 60
BizSpark
Azure Cloud – 120K (USD) for 1 year
What is the Microsoft BizSpark Plus Offer?
Office 365 - up to 5 seats for 1 year*
Bing Ads - $250 (USD) of Ad Credits for supported locations **
Microsoft Translator – 250M characters/mo valued at 27K(USD)/yr
* Only applies to net new account set up, this offer does not apply to startups with current subscriptions
** Brazil, Canada, Chile, France, Germany, India, Ireland, UK, US, Netherlands, New Zealand, Spain, Sweden

61. In BizSpark, you get 5x of this
89
Countries
33%off
Dev/Test VMs
25%off
Other Dev/Test
3 VMs for 16 hrs a day 80 VMs for 20 hour load test Up to 100 web sites + DB
+
$150
per Month
Upto

62. Thank you!
@nsasono