SlideShare a Scribd company logo
1 of 45
Be Positive, Stay Focused
Idea !
ROI
Marketing
Startup: a temporary
organization searching for
repeatable, profitable and
scalable business model.
New
Busi
ness
Innovati
on
Techno
logy
Passi
on
Star
t-up
Then Now
Then Now
Renting air mattresses in
their apartment becomes a
$31 billion company
Then Now
Edison didnt invent the light
bulb but the affordable
fillament
An apple didnt hit Newton. He
studied gravity for 20 years
Ideas are
not just
flashes of
insights.
They grow
and evolve
Bring New Ideas
• Step #1: IDEATION — Come up with your big
idea.
• Step #2: RESEARCH — Collect, consume and
gather supporting data and examples to support
your big idea.
• Step #3: VALIDATE — Validate your idea with
your intended audience.
• Step #4: MAP — Map out your plan of action and
reverse-engineer your success.
• Step #5: DEVELOP & PUBLISH — Create and then
launch your new idea.
• Step #6: EVALUATE — Reflect and review to learn
key insights for next time.
• Step #7: OPTIMIZE — Optimize for growth and
ease.
• Observing
• Thinking
• Planning
Business VS Start-up
• 1200+ Cab
purchased
• Company
valuation $120
Million
• Company
valuation $ 82
Billion
• Zero Taxi
purchased
• Property owned:
6200+
• Valuation: $13.99
Billion
• Zero property
owned
• Valuation: $26
Billion
Country full of young people
40.07% of our population
Hussain M Elius.
31 year old. Co-
Founder and CEO
of Pathao
Maliha Quadir
Around 40 years old
Founder and Managing
Director of shohoz
Adnan Imtiaz Halim
Around 40 years old
Founder and CEO of
sheba.xyz
And they are
young !!
They did it
Why Can‘t
you??
Confused
how to start?
Five elements of
success
Idea
s
Tea
m
Busines
s model
Funding Timing
Before you start Target
Audience
Size of
User
Business
Size
B2B/B2C/SaaS/
PaaS
Competitor
Analysis
Anatomy of an Entrepreneur
Brain
A pool of ideas
Mouth
Telling the vision
Stomach
Always stay
hungry
Feet
Dream high but
stick to the
ground
Eyes
Looking for investors
and opportunities
Ears
Listening to customer
feedback
Heart
Full of passion
Legs
Keep moving
You need 3 elements
to form a successful
start-upSTART WITH GOOD PEOPLE
MAKE SOMETHING CUSTOMERS ACTUALLY
WANT
AND SPEND AS LITTLE MONEY AS POSSIBLE.”
"IT IS NOT THE STRONGEST OR THE MOST
INTELLIGENT WHO WILL SURVIVE BUT
THOSE WHO CAN BEST MANAGE CHANGE."
- -CHARLES DARWIN
Don’t be afraid of change
Okey ! Enough
motivation
Now let‘s get back to
business
Ultimate Pitch
Deck 2020
1. Purpose
2. Problem
3. Solution
4. Market Size and
Segments
5. Competition
6. Business Model
7. Management
Team
8. Investment
opportunity
9. Revenue Projection
Core Topic
Purpose
What exactly you do
Punch line
1
4
Traditional products
have a lot of
disadvantages but are
still offered at high
price points.
The Problem
Our Solution
We offer a product
that can allow our
users to save more
money and earn
passive income.
Our Market Size
OurTarget
Market
TotalAvailable
Market
10B
Serviceable
Market
7B
3B
Total market share: 10%
Our target market consists of users who are
aged between 25-45, are financially savvy but
don’t have a lot of time to start using
complicated new products or services.
CompetitionOnline TransactionOffline Transaction
ExpensiveAffordable
Our Company
Offers affordable and easy
online transaction that
maximizes users’ earnings
We take a 10% commission
on
each transaction.
Our revenue
Host user receives
Total transaction amount
10%
Our Business Model
We have a very simple
transaction-driven business model.
Its simplicity and scalability give us
a great growth advantage.
Jane Doe
CMO
MA in Digital Marketing
10 years of experience
Jon Doe
CTO
MS in Computer Science
15 years of experience
Bob Smith
Founder
MBA from HBS
Sold 3 startups
Joe Smith
Design Lead
MA in Digital Design
10 years of experience
John Smith
Head of BD
MBA from Wharton
25 years of experience
Our Team
=
Investment Opportunity
We’re looking for $2M in funding, 40%
of which will be spent on operations,
40% on human resources, and 20% on
marketing. This will allow us to generate
$6M in revenue in the next 12 months.
Yr 1
Financial Projection
Net Profit Revenue
According to our conservative
financial projection, our revenue as
well as net profit will steadily
increase over the next six years.
Yr 2
Yr 3
Yr 4
Yr 5
Yr 6
Financial Projections (Cont.)
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue $882,770 $1,653,016$3,328,531$4,701,775$6,084,014
Gross Profit $434,124 $718,140 $1,503,762$2,053,294$2,667,279
Operating Income -$321,470 -$228,368 $108,934 $102,514 $187,101
-$2
$0
$2
$4
$6
$8
Millions
Gross Profit Margin
SUCCESS all depends on the second letter
Connect with me for more lessons
https://www.facebook.com/tanvir.ovi
https://www.linkedin.com/in/tanvir-tabassum-b0433487/
Tanvir Tabassum
Credits: Pavan Kumar Vijay
youexec

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How to start up

  • 1. Be Positive, Stay Focused Idea ! ROI Marketing
  • 2.
  • 3. Startup: a temporary organization searching for repeatable, profitable and scalable business model.
  • 5.
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  • 9. Renting air mattresses in their apartment becomes a $31 billion company
  • 11.
  • 12.
  • 13. Edison didnt invent the light bulb but the affordable fillament
  • 14. An apple didnt hit Newton. He studied gravity for 20 years
  • 15. Ideas are not just flashes of insights. They grow and evolve
  • 16. Bring New Ideas • Step #1: IDEATION — Come up with your big idea. • Step #2: RESEARCH — Collect, consume and gather supporting data and examples to support your big idea. • Step #3: VALIDATE — Validate your idea with your intended audience. • Step #4: MAP — Map out your plan of action and reverse-engineer your success. • Step #5: DEVELOP & PUBLISH — Create and then launch your new idea. • Step #6: EVALUATE — Reflect and review to learn key insights for next time. • Step #7: OPTIMIZE — Optimize for growth and ease.
  • 17.
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  • 20. Business VS Start-up • 1200+ Cab purchased • Company valuation $120 Million • Company valuation $ 82 Billion • Zero Taxi purchased
  • 21. • Property owned: 6200+ • Valuation: $13.99 Billion • Zero property owned • Valuation: $26 Billion
  • 22. Country full of young people 40.07% of our population
  • 23. Hussain M Elius. 31 year old. Co- Founder and CEO of Pathao Maliha Quadir Around 40 years old Founder and Managing Director of shohoz Adnan Imtiaz Halim Around 40 years old Founder and CEO of sheba.xyz And they are young !!
  • 24. They did it Why Can‘t you??
  • 27. Before you start Target Audience Size of User Business Size B2B/B2C/SaaS/ PaaS Competitor Analysis
  • 28. Anatomy of an Entrepreneur Brain A pool of ideas Mouth Telling the vision Stomach Always stay hungry Feet Dream high but stick to the ground Eyes Looking for investors and opportunities Ears Listening to customer feedback Heart Full of passion Legs Keep moving
  • 29. You need 3 elements to form a successful start-upSTART WITH GOOD PEOPLE MAKE SOMETHING CUSTOMERS ACTUALLY WANT AND SPEND AS LITTLE MONEY AS POSSIBLE.”
  • 30. "IT IS NOT THE STRONGEST OR THE MOST INTELLIGENT WHO WILL SURVIVE BUT THOSE WHO CAN BEST MANAGE CHANGE." - -CHARLES DARWIN Don’t be afraid of change
  • 31. Okey ! Enough motivation Now let‘s get back to business
  • 33. 1. Purpose 2. Problem 3. Solution 4. Market Size and Segments 5. Competition 6. Business Model 7. Management Team 8. Investment opportunity 9. Revenue Projection Core Topic
  • 34. Purpose What exactly you do Punch line 1 4
  • 35. Traditional products have a lot of disadvantages but are still offered at high price points. The Problem
  • 36. Our Solution We offer a product that can allow our users to save more money and earn passive income.
  • 37. Our Market Size OurTarget Market TotalAvailable Market 10B Serviceable Market 7B 3B Total market share: 10% Our target market consists of users who are aged between 25-45, are financially savvy but don’t have a lot of time to start using complicated new products or services.
  • 38. CompetitionOnline TransactionOffline Transaction ExpensiveAffordable Our Company Offers affordable and easy online transaction that maximizes users’ earnings
  • 39. We take a 10% commission on each transaction. Our revenue Host user receives Total transaction amount 10% Our Business Model We have a very simple transaction-driven business model. Its simplicity and scalability give us a great growth advantage.
  • 40. Jane Doe CMO MA in Digital Marketing 10 years of experience Jon Doe CTO MS in Computer Science 15 years of experience Bob Smith Founder MBA from HBS Sold 3 startups Joe Smith Design Lead MA in Digital Design 10 years of experience John Smith Head of BD MBA from Wharton 25 years of experience Our Team
  • 41. = Investment Opportunity We’re looking for $2M in funding, 40% of which will be spent on operations, 40% on human resources, and 20% on marketing. This will allow us to generate $6M in revenue in the next 12 months.
  • 42. Yr 1 Financial Projection Net Profit Revenue According to our conservative financial projection, our revenue as well as net profit will steadily increase over the next six years. Yr 2 Yr 3 Yr 4 Yr 5 Yr 6
  • 43. Financial Projections (Cont.) Year 1 Year 2 Year 3 Year 4 Year 5 Revenue $882,770 $1,653,016$3,328,531$4,701,775$6,084,014 Gross Profit $434,124 $718,140 $1,503,762$2,053,294$2,667,279 Operating Income -$321,470 -$228,368 $108,934 $102,514 $187,101 -$2 $0 $2 $4 $6 $8 Millions Gross Profit Margin
  • 44. SUCCESS all depends on the second letter
  • 45. Connect with me for more lessons https://www.facebook.com/tanvir.ovi https://www.linkedin.com/in/tanvir-tabassum-b0433487/ Tanvir Tabassum Credits: Pavan Kumar Vijay youexec