The document discusses pharmaceutical marketing management and covers micro and macro environmental analysis, industry and competitive analysis, differences between consumer and industrial buying, and characteristics of consumer markets. It provides an overview of key topics relevant to marketing strategies and considerations within the pharmaceutical industry.

1. Pharma Marketing Management
Unit-1
Prepared By: Komal Jain

8. Micro & Macro Environment

9. Industry Analysis & Competitive Analysis

12. Difference B/W Consumer and industrial buying

16. Characteristics of consumer market