Oz Backpackers has requested that the design company create an interactive website for them. The proposal outlines plans for the website, which will include pages for home, bookings, contact, and about. The target audience is males and females aged 18-25 who are interested in backpacking. The website will be designed to appeal to this demographic. It will take approximately 2 weeks to create the site and all content must be delivered by November 26, 2012 to meet the deadline. Legal and ethical considerations like copyright and avoiding offensive content will be taken into account.

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Unit 65 Assignment 2
Task at hand: Oz Backpackers have made a request to our design company telling us they
are interested in letting us create them an interactive website.
Task 1: Ideas and similar websites
Website #1: YHA Australia (http://www3.yha.com.au/)
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Navigation The site has categories on the top navigation banner, the
categories are drop down menus that include sub-categories
within them.
Animations and Interactivity There is a flash interactive map of Australia in the centre left
column of the website, that helps you choose what area of
Australia you would like to backpack in.
Design Navigation banner at the top, three boxes of
information/animations, one vertical slideshow on the right side
of the page and two horizontals on the left side with the top one
being an animation that helps you choose different areas of
Australia to backpack in. Greyish brown background.
Good/Bad Navigation You can get to the page you want and book your chosen
accommodations within 3-4 clicks.
Primary Colours Blue, with fonts being white.
Contrasting Colours Orange.
Font type and size Orange General font used is Verdana Black, size 11.
- Example: YHA Backpackers
http://www.ozintro.com/start-dates
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http://www.australianbackpackers.com.au/book-now/
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Website #2: Australian backpackers (http://www.australianbackpackers.com.au)
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Navigation Navigation is very simple and gets straight to the point, with the
main categories present on the home page.
Animations and Interactivity A slideshow that is present on the main page is the main
interactive element that is present on the website.
Design The site has categories at the top that links to their relevant
pages, a slide show at the bottom right of page and a calendar
above the slide show, and includes a main box in the middle that
holds a description about the accommodation services.
Good/Bad Navigation Good: You can get to the page you want and book your chosen
accommodations within 3-4 clicks. Bad: No interactive
navigation on the website.
Primary Colours Orange with white boxes, the background picture on the main
page as seen are orange clouds that mixes in with the colour
theme.
Contrasting Colours White.
Font type and size Black Calibri (Body) size 11 font for main texts used on the
webpage. Example: Australian Accommodation
Website #3: Oz! Intro (http://www.ozintro.com/)
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Navigation Easy to use navigation on the main page with the categories at
the top.
Animations and Interactivity No animations present on the website.
Design The site has categories at the top that links to their relevant
pages, a slide show at the bottom right of page and a calendar
above the slide show, and includes a main box in the middle that
holds a description about the accommodation services.
Good/Bad Navigation Good: simple and quick navigation that takes you straight to the
main pages on the website.
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Primary Colours Blue background on every page with the text on them being
white.
Contrasting Colours White.
Font type and size White Calibri (Body) size 11 font for all texts used on the
website. Example: Oz intro
Proposal
Task at hand
Our design company has been approached and asked by OZ Backpackers to create for them
a fully interactive and animated website for their company. OZ backpackers offer
economical accommodations for backpackers interested in backpacking in Australia.
This brief showcases what we have been asked to do, what our design company will be
making for Oz Backpackers (the interactive website), what the different kinds of pages we
are going to use for the webpage and the content of each page. In addition, we will also be
displaying what target audience the product will be aimed at, showing why the audience has
been chosen and what resources will be required, the project deadline and we will also be
talking about legal issues, copyright and confirmation.
Pages and contents
The product to be produced is the interactive website. We are aiming to add as much
interactivity as possible into the website in order to boost the viewing experience for the
viewers. The website is going to contain a main interactive introduction page with the topics
home, book, contact and about us present in the navigation bar, the main context of the
introduction page is to welcome you to the website with an interactive animation that is
relevant to Oz Backpackers. The home page is going to include the same format for the
navigation bar and is going to have a main text box in the middle talking about Oz
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backpackers and their accommodations, on the side right next to the text box in the middle
is going to be a slideshow showing some of Australia’s most attractive places to visit which
could be potentially included in your backpacking visit to Australia depending on which part
of Australia you are going to backpack in. The booking’s page is going to include the
different packages available from Oz backpackers with a brief description of the package, a
picture that showcases that package and also the price. After selecting your desired
accommodation package you will be taken to the actual booking section of the booking
page, this section includes boxes of information that is need to be filled in by the viewer, the
boxes are going to be divided into three sections; personal information, contact information
and terms and conditions agreement. The personal information section is going to include
boxes such as first name, last name, date of birth and sex. The contact information section is
going to contain boxes such as email address, contact number, home address, country/state
and postcode. The terms and conditions agreement section is pretty self-explanatory as it
include the terms and condition and whether you agree to them or not.
Making the product successful
To make the site successful I will have to make sure everything works on all pages. I will
ensure that all the links are all active and link to the right pages. I will also check that images
have the correct source and that they are displayed efficiently.
To make the site more alluring I would require the use of more resource types. The first type
would be the use of video. A video would be good to include on the website to show
customers more about what Australia is all about. Not everyone will have the requirements
to run the video so I am going to include something which doesn’t require as much
streaming and a little less complex audio file. I could give the opportunity for visitors to
download the files as well in case they are incapable of streaming the video.
To ensure security for the customer when they have selected their preferred backpacking
accommodation I am going to make sure that all their contact and address details stay with
just the site and no one else. All information will stay confidential. I will state this on the site
so customers are aware of that.
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Target audience
The main target audience that I am going to appeal to is going to be male and females
between the ages of 18-25. I am going to be appealing to this particular age group due to
them being the most with free time on their hands as they are done with school and college
and the fact that they are the ones that are keen on backpacking and seeing the world.
If the main target audience that I’m appealing to is going to be male and females between
the ages of 18-25 then I will have to design the site in a way to appeal and suite male and
females between the ages of 18-25. To do this I will have to think carefully about colours,
the theme and most importantly the style of the text. I will be using a light blue header but
then simply using black text on a white/silver background.
Ethical and Legal considerations
My website will definitely not include any offensive material to race, gender, religion, sexual
orientation or disability. No bad language and no reference to drugs and/or people in
respect of libellous content. Offending the customers will put them off from visiting my site
again and also from purchase so therefore it is my job to make the site friendly and as
welcoming as possible.
Copyright is a set of legal rights that rise in literary and artistic work. These set of laws forbid
anyone to copy the artistic work that you’ve done, say for example a painting you have
painted which is your own creation and you haven’t copied of anyone, and in this case the
website. You now have a set of rights in that work that you have done, these set of rights
last until you die and 70 years after from the end of the calendar year in which you have
died. However, if this work has been made available to the public by an authorised person
that holds the rights to that work then that certain piece of work would not have any
copyright laws on it. The set laws talked about above are:
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It is an offence to perform any of the following acts without the consent of the owner:
Copy the work.
Rent, lend or issue copies of the work to the public.
Perform, broadcast or show the work in public.
Adapt the work.
Deadline
To create the site it would take me roughly around 10-15 hours of creating time. Gathering
resources would be my first task for the site. Getting the images together, thinking of
animations that would beneficial and relevant to the website, this would take 4-5 hours of
my time. The rest would be constructing the site together and typing up the text links. 2
weeks would be a good estimate for the creation of the website. However, the deadline that
has been given to us by Oz Backpackers is the 26th of November 2012.
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