The document provides details on the plan to produce a 2-minute video for the Westminster Active Awards in the People's Category. The video will feature interviews with nominees and footage of them at various Westminster Council sports facilities. It will have fast cuts between shots at different locations to keep the audience engaged and convey why the nominees enjoy their jobs and the benefits they provide. The video will have a theme of "love" - showing the nominees' passion for their work through their words and actions. The editing style, shot variation, music choice, and other elements are designed to produce a high quality, professionally-edited promotional video on a tight deadline.

1. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Westminster Active Awards
2016
People’s Category
https://www.youtube.com/watch?v=sWbtnJde6Nw

2. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Brief Overview of Task
Active Westminster is a partnership of over 300 organisations with many famous sport based sponsors.
They hold an annual award show based on participation, places, progression and people, so there is a exceptions to quality of production.
Westminster Council holds 19 facilities from contract managed facilities, community use of schools, Active Westminster Partner Facilities
and Private sector facilities.
First week - set up a group email, contact the contacts, make appointments to film session, ensure filming slips are made available.
Deadline for first draft 21st October 2016.
Video has to be 2 minutes or less.
Fast snappy cuts, with a range of different shots and different location, idolising the required category.
Vision mixing, multi cameras for the live event in December.
Music to be appropriate at discretion - negotiable to the client.
Filming at each location, with ample time for improvement.

3. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Plan
I plan to produce a 2 minute clip for the Westminster Awards that features interviews
from nominee’s and them in action at public centre’s across Westminster Council for
the People’s category. The clip presented at professional quality and standards. The
clip will embrace why the people who work for Westminster enjoy what do. There will
be fast cuts, where the audience won’t get bored and a variation of different shots at
numerous locations in Westminster Sports Centre’s.

4. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Theme
The theme and tone throughout the video will be linked through love. When filming
and interviewing nominee’s, I would want them to express why they love their job -
which links to the reason why they're up for the people’s category.
Also members of clubs explaining the benefits they receive from these people that help
coach/mentor them, not only in the centre’s but outside too. This way we are able to
actually reach the audience to understanding the importance of the reward and the job
these people do on a day-to-day basis.
The music used will also enforce the theme and support the idea too.

5. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Editing Style
I would want to make the editing simple, fast cuts. Not too fast where nothing can be
seen as interpreted, this becomes distracting for the viewer. I also want it to be cut to
the bass track o the music, top give the professional clean finish. I wouldn’t use fancy
transactions as it would take away from the authentic, real theme we are going for;
which is why they love their jobs. I will include slow motion and fast forward effects to
some of the clips.
I won’t use shots for too long as this will bore the viewer, I would use a compromisable
balance.

6. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Shot Variation
I will use a variation of shots. Ranging from:
Wide shots
Mid Shots
Close Up Shots
Point of View Shots
Panning
Sweeps. Etc..
All of this brings more content quality for the standard, we are trying to present at the

7. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Text
❖Font size to be set big.
❖Simple Impact or Helvetica font in capitals.
❖Predominantly white or black
❖Clear lettering.
❖Not to contrast with colours of the video content.

8. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Text
From research I have carried out, I would want text to be in the video towards the end
with facts of what Active Westminster represents the community regarding people and
how social media can make an impact on Active Westminster.

9. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
MUSIC
I have decided David Guetta and Emeli Sande - What I Did For Love.
https://www.youtube.com/watch?v=9fL5iWgWwno
It features vocals by Scottish recording artist Emeli Sandé. It was released officially on 22 February 2015 in the
United Kingdom, which is important as Westminster is in the heart of the capital city - London in the UK.
I’ve chosen this song down to popularity and how the lyrics will correlate to the meaning and reasoning for the
people’s award at Westminster Active Awards; the main line of the chorus lyric and track title, ‘What I Did For
Love’, will solely define that each nominee does the job because of their sincere reasons of helping the
community and enjoying their job and would definitely fit with the interviews and footage used.

10. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Negotiations
Music used - varies the relevance and how it links to the video.
Timing - the brief suggests two minutes or less, to not prolong the purpose.
Locations used - quite a few, only those needed as some won’t correlate.
Text on screen - opening title for the category, name tags, remains professional.
Interviewing partners - brings more effect and content to the clip.

11. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Opportunities Active Westminster Gives
Client to employer experience in professional standards.
Networking with Active Westminster partners, hopefully getting more employment.
Filming experience
Developing talent - filming, editing, producing etc....
Producing to a big audience.
Developing social skills.

12. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
Active Westminster Partners
These are the Partner’s which we will be given the
opportunity to network with and liaise with.

13. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
How to Be Better Than Previous Year’s?
https://www.youtube.com/watch?v=7IcfyllBrgE
This is Active Westminster: People's video for 2014, I think it was a good attempt.
I do feel like the quality and variation of shot styles, could be more professional and
crisp, which will be done better for the 2016 video.
The music used was effective and the text on screen but the shots were more arranged
like a slideshow, rather than a showcase, even though it had 3 interviews.
I did sense the theme of community and people in the video which I intend to carry
through for this year’s attempt.

14. JAMES CORBIN
UNIT 5 - WORKING TO A BRIEF
TASK 3
THANK YOU FOR
LISTENING!