This document provides an overview and outline for creating an effective business plan. It explains that a business plan is a written document that describes all relevant internal and external elements of starting a new venture, including functional plans for marketing, finance, manufacturing, sales and human resources. An effective business plan should be prepared by the entrepreneur and read by potential investors, employees and advisors. The business plan helps determine the viability of the venture, provides guidance for planning activities, and is an important tool for obtaining financing. The document then outlines the typical sections included in a business plan and stresses the importance of implementing the plan, updating it over time based on changing conditions, and setting measurable goals.