This production plan outlines the process for creating and distributing print-based advertisements over three weeks. It involves deciding on headlining artists, designing posters to promote them, sending the posters to the printer, and releasing the printed posters. Posters will be made for main headliners, secondary headliners, individual artist profiles, and a final official poster. The plan schedules poster design, printing, and distribution between February 16th and February 18th.