The document provides information about the Rolling Stones magazine, including its purpose, form, style, content, genre, target audience, and production process. The magazine was founded in 1967 in the United States to provide content focused on music and music culture like reviews, articles, and blogs. It aims its content at younger audiences between 15-24 years old through its use of bright colors, photos of celebrities, and articles about music gossip. The magazine is produced biweekly and has a website to further engage its target audience.

2. Contents
RollingStones Billboard
Purpose and Meaning Slide 4 Purpose and Meaning Slide 19
Form and Style Slide 5 Form and Style Slide 20
Content Slide 6 Content Slide 21
Genre Slide 7 Genre Slide 22
Target Audience Slide 8 and 9 Target Audience Slide 23 and 24
Website Analysis and Annotations Slide 10 Website Analysis and Annotations Slide 25
Frequency Slide 11 Frequency Slide 26
Production Process - Table Slide 12 and 13 Process Involved in Production - Email Slide 27
Process Involved in Production - Email Slide 14 Front Cover Analysis and Annotation Slide 28
Front Cover Analysis and Annotations Slide 15 Contents Page Analysis and Annotations Slide 29
Contents Analysis and Annotations Slide 16 Double Page Spread Analysis and
Annotations
Slide 30
Double Page Spread Analysis and
Annotations
Slide 17 Conclusion Slide 31

4. The company decided to make this magazine that by making a music magazine known as ’Rolling Stones’,
would be quite beneficial to the public as a large amount of the world's population is mostly young teenagers
and young adults. As a result, the music magazine company would want to release an issue that would be eye
catching to the young generation with the purpose of using a bright and bold title along with the contrast of the
light and dark colors on the front cover and throughout the magazine. The meaning behind the so called ‘Rolling
Stones’ was that it was founded in the 1960’s in the United States, in addition, the magazine has created their
very own website so called ‘Rolling Stones’ (http://www.rollingstone.com). The meaning of the company
creating a music magazine was to create content which involved all things music based, for example; reviews,
blogs and articles, in addition to the website, the company wanted to carry ’political and cultural’ articles of the
music genre.
https://en.wikipedia.org/wiki/Rolling_Stone
Purpose and Meaning

5. Form can be defined as ‘the visible shape or configuration of something’ the magazine decided to go
for the normal form of the rectangle with the size of A4, this would have allowed the company to
present a decent amount of information on a single or double page spread. The magazine company
decided to present multiple issues based on a music genre because, research has shown that, a
large amount of the population enjoy listening to music, mostly on the rock and pop genre. By basing
their content on a music genre would anchor the young generation to read their updates on the music
culture, with the use of attractive colors, also by basing the content on music, relates to many famous
music artists and music groups, such as; Adele and Jason Derulo.
In the style of music, the company would be able to understand how and why the young generation
become attracted to view their content because, of the latest gossip on music celebrities and the
culture behind music industry. Secondly the style of their content is quite attractive to the public, due
to the briefing of their layout so that the explanations will not bore the reader.
Form and Style

6. An American magazine, that was founded in 1967 by Jann Wenner; born in January 1946 and is the
co-founder and publisher of the ‘popular culture’ biweekly magazine of ‘Rolling Stones’ and was also
the former owner of ‘Men’s Journal’. The company published their first issue on November 9th
1967 in
the United States, based on New York City, and by the 1970’s the magazine began to make its mark
with its political coverage and a large amount of the population the US began to read their magazine,
mainly through the streets of New York. Research has shown that, the magazine also helped the
launching the careers of many authors, such as: Patti Smith (born on December 30th
in 1946, who is
an American singer and songwriter. He was also a poet and a visual artist and he became an
influential component of the NYC ‘punk rock’ movement with her 1975 debut album called ‘Horses’)
and Lester Bangs (also known as ‘Leslie Conway ”Lester” Bangs’, born on December 14th
1948, and
was an American music journalist, author, critic and musician. He wrote for the magazine and he was
known for his leading influence in ‘rock music’ criticism) By 1977 the magazine headquarters were
moved to San Francisco. However, the band was founded in 1962 and the magazine was launched 5
years later.
https://en.wikipedia.org/wiki/Jann_Wenner
https://en.wikipedia.org/wiki/Patti_Smith
https://en.wikipedia.org/wiki/Lester_Bangs
http://en.wikipedia.org/wiki/Rolling_Stone
Content

7. The genre of their magazine was mainly the basis of music as the company planned to create and
sell an issue that would be very profitable, along with their priority of selling a product that would
make or break the music industry. Along with the increasing in population, the magazine company
wanted to have a Print Based Media Product that would be attractive to the public, especially to
those who love the music culture.
The genre of music is also inspired them to create content that would be popular and eye-catching,
for example; reviews and interviews, articles and brief biographies. There are currently 22 issues
where they were doubted, and therefore, make a total of 26 issues of this magazine in one year.
However, their magazine cover does not always have famous music artists or bands, their cover
varies as such on famous celebrities such as; Obama and Leonardo Dicaprio. As a result, this shows
that the their genre is not just based on music culture, yet the company broadens their horizon to the
cultural world of fashion, style, etc.
Genre

8. The magazine company wants to aim their content towards the young generation, mostly the ages
between young teenagers to mid-adults. Research has shown that the target audience of ‘Middle of
the Road Rock fans of all ages’. The company wants to base the history of great music on the
knowledge of pop and rock. Other resources say otherwise, such as, showing that the ‘Rolling
Stones’ is aimed towards the young audience at the ages of 15-24 this is because of the magazine
issue being presented as a classic or contemporary culture of the music style. Due to the ‘Rolling
Stones’ website, each issue aims to interact with the public, since the popularity of many social
media and that a large amount of the world population have the freedom to use social media,
therefore the magazine along with their website have decided to branch out their content and
updates on their own social media accounts such as; Facebook, Twitter, Instagram and YouTube.
Research has also shown that they have recently made an account on MySpace, in addition, the
non-verbal coding of the front cover main image represents Katz’s Personal Identification. Also, the
verbal code of headings and subheadings suggest that Maslow’s theory on Social Climbers as the
young population enjoy hearing about gossip.
https://prezi.com/cov_hkbky3_l/rolling-stone-magazine-audience-research/
Target Audience

9. Hartley
Age
Gender
Class
Ethnicity and Nationality
Maslow
Explorers
Survivors
Social Climbers
Caregivers
Katz
Inform & Educate
Personal Identification
Personal Relationship
Diversion
• The magazine uses Hartley’s theory to
enhance interest of young consumers,
due to the low target audience
teenagers.
• The magazine focuses the view point of
stating both genders equally as they
create content that is both visible and
interesting to males and females
• The magazine states that their content
does not or is not likely to give
information that may offend people of a
certain race or for what they may
believe in. The magazine focuses on
valid content that will not cause any
disagreements.
•
• As the magazine continues to grow,
there has been more and more use of
the content that the magazine aims
most of their content towards; Explorers
and Caregivers because of Maslow’s
theory of self-motivation.
• The magazine use this as an advantage
to draw people into buying their
magazine, however focus on the
information of the news, such as; ads
and leaflet, which can be found in other
magazines like; Q or XXL.
• The reference of the music industry in
the magazine, is quite high as such of
the common Personal Identification of
famous celebrities and famous artists
on the front covers and throughout their
content.
• The Personal Relationship from the
magazine to the consumer suggests
that they their target audience to be
immersed in the factual information
given.
• The magazine used Katz theory with
the following of advertising their website
such as involving adds popping up in
the center of the screen.
Target Audience (continued)

10. Website Analysis and Annotations
By having their very
own magazine, the
public can subscribe
to their website and
also be notified on the
latest news and
gossip in the music
industry. Secondly,
the website presents
links to their socials.
Also the layout of their
website is tidy and
presentable to the
public, by revealing a
decent amount of
information on one
page.
The header of their
website is very
eye-catching as they
only present the bold
title and the social
media links.
Furthermore, the
website expands their
contents into different
categories, as this
can give the public
the freedom to
choose on the style
on which they want to
view. Finally, with the
simple background of
white, this enhances
the professional style
of the content.

11. In the year of 2008, Matthew Coyle who was born in 1972 was an artist and graphic novelist in
Hobart, Tasmania, in which throughout his life, he published two graphic novels: ‘Registry of Death’
of 1996 and ‘Worry Doll’ of 2007. In addition, he was the editor of the founded magazine in Australia.
The edition was the longest running international edition of the magazine since the early 1970’s, now
the magazine has a circulation of 18,000 and increasing, in Australia alone.
Research has shown that, information from the ‘Start Me Up’ website has connoted that, the first
song was recorded as a reggae-rock style in 1975, this was made for their ‘Black and Blue album
which was then dropped later that same year until three years later, when they re-recorded the song,
however, this was aimed towards the ‘Some Girls’ album. Then in 79, the ‘Emotional Rescue’ album.
In addition, a rock version was then discovered after it had been shelved both times.
https://en.wikipedia.org/wiki/Matt_Coyle
https://epicfrequency.com/store/product/the-rolling-stones-start-me-up
Frequency

12. Production Process
Date of
Publication
Managing the Schedule Editorial and Budgetary
Decision
Content Acquisition
The first thing to do
is to set up the date
of publication; the
issue date of the
magazine when it is
released to the
public. Once the
date is established,
you are now
operating with a
schedule. A
schedule that is the
plan as to how you
are going to go
about the production
process and when
of the process will
occur.
An extremely important step
that should not be taken for
granted, especially when it
comes to the production of
the magazine. If the
magazine wants to be
produced successfully, then
the schedule must properly
be managed. The schedule
must be made in such as
way that there are
provisions for the certain
mishaps that may occur.
When these mishaps occur,
you can always meet the
deadline. This is the reason
as to why a proper
management of the
schedule is very vital.
The next step in the production
of a magazine is the editorial
decision. These involve the the
magazine’s editorial team
assembling and deciding on
the topics that will be covered in
the next issue. The editorial
team is about talks about the
various contents that make up
the magazine. After deciding
which article ideas/topics, new
stories, illustrations and
photographs, the team then
make the budgetary decisions,
but looking at how much
money is available and how
much money will be spent
towards the production of the
magazine.
The content acquisition process is
arguably the most important step, this is
because without content, there would
simply be no magazine in the first place.
There are two major ways that content
can be gathered. The first is through
in-house staff writers (work inside the
industry, eg. research) and the second is
through external writer (news reporters)
that are commissioned to write on the
topics that are specialist in nature. At this
stage, it is the artwork graphics which
are also worked on. The artwork is also
defined as illustrations and pictures that
undergo this process and then placed in
the magazine. In simpler ways,
Graphics are the images/pictures that
are designed with a computer program.

13. Production Process (continued)
Sub-editing Page Layout Proofreading Distribution
Sub-editing focuses on one
major priority, Quality Control.
If the media organisation is
large enough, to contain a
sub-editor, then this person is
going to be responsible for this
job; if there is no sub-editor,
then the editor does this job.
This step involves the following;
● Checking the accuracy of
all the facts in the article
● Making sure that words are
properly spelled
● Grammar and
Punctuation is used
correctly
● All articles follow the
house-style
● Working on the page
layout
In big publications, there is a
special team that is
responsible for the page
layout; this team is known as
the Layout staff. Their job is
to typeset and layout the
various pages that come
together to make a
magazine.
In the performing of this task,
the team uses a powerful
Desktop Publishing
Program (DPP/DTP) such as
InDesign or Pagemaker. It is
at this stage that Adverts
from advertisers are placed
into the content.
After the page layout is
complete, the next stage is to
proofread.
The editorial department will
print out a hardcopy of the
magazine for the sole purpose
of reading through the
magazine to find and correct
any mistakes.
It is easier to proofread a
hardcopy than to proofread a
soft copy
Any mistakes that are spotted
is quickly corrected on the
DTP file. The editorial team
keeps proofreading, until a
member of the team is
satisfied that all the mistakes
have been corrected.
The final stage of the entire
process. With the printing
company having finished with
the continuous printing of the
magazines, they are then
packaged neatly and sent to a
warehouse, for international
transport and storage. After
the magazines have been
stored in the warehouse for a
short amount of time, the
copies are then taken out of
the warehouse and distributed
to the public, via the post or in
a shop.

14. Process Involved in Production
However, I have not received any
replies from the magazine company, as
presented in my ‘Production Process’
Slide I have been able to analysis how
magazine is produced in a print based
media product industry.
By contacting the three main media links
on their website under ‘Contact Us’ this
has given me the chance to require their
permission as to how they produce a their
magazine.
Finally, emailing the employees involved
in the production of the magazine, this has
given me the chance to practise on a
permission email to an international
industry.

15. Front Cover Annotations and Analysis
Strapline (heading/ caption)
Notify the brand of the magazine and its
content. Denoting how common the
magazine is in the industry.
Anchorage Text (meaning of/pin down)
Inform the latest news relating to the
genre. Its bold writing is quite eye catching
to the public, this is mainly used to tell the
view, about what could be in the
magazine.
Puff Promotion (of, relating to,
designed for flattery)
Briefing on cover lines, provide the
straplines to other cover stories in the
magazine.
Cover Lines (short statements,
describe the article inside)
This can entice the reader to pick up the
magazine, depicts the sub-heading of the
magazine.
Masthead (title)
To convey to the reader the brand of the
magazine issue.
Barcode (date, issue and price)
Brief information about the magazine
issue.
Main image (overlap the masthead)
By overlapping the masthead, amplifies
the quality of the of issue, due to the
non-verbal coding.
Main Headline (Interview Q&A)
although this cover does not have this,
other issues use this as a subheading.
Photo Credit
Placed above the barcode to indicate;
the celebrity, photographer and date.

16. Contents Page Analysis and Annotations
Stand First (Introduction)
To the contents page, sometimes this
can be aired as quote.
Drop Capital
Which anchors the reader to the topic of
the single page spread.
Pull Quote (s)
Can be found around the magazine’s
content page, this can attract the reader
to be reminded of their content.
Website Address
Found at the bottom of many magazine
issue, could remind the reader to links
to more of their content digitally.
Page Number
Placed next to the headlines of different
cover stories, by placing the page
number allows quick access for the
reader.
Date
Bestowed in the bottom right corner of
the contents pages, to set out the
release of the issue
Main Image (s)
Found in groups to route the reader that
the magazine companies varies their
issues, however by pointing the content
cover to be the same their image image
differs.
Photo Credit
Most the magazine issues appear to
display only one main image, therefore
this is more of a configuration of the
photo credit information.

17. Double Page Spread Annotations and Analysis
Title
Notifies the topic on the double
page spread.
Editorial Content - Own
Page
Can cover the entire page
about the suggested topic,
consisting of; intro and
context.
Drop Capital
To indicate the beginning of a
different text. There can be
multiple or single.
Subheading
Bold text to indicate to the
reader about, the context.
Sub-Line (Page Number)
Indication of location in the
magazine.
Photo Credits
Small text of
brief information
Website Address (Date,
Issue, Page Number)
Found in the bottom corner of
ever DPS.
Pull Quote
A brief
inspirational
quote that
relates to the
main image
and the
content.
Q & A
A small
paragraph that
is interview
with the one
who is the
main image.

19. The main focus of this magazine, was due to, its eye on music. Originally from technology the
company's focus was altered into music, because of the increasing interest in the music industry.
From ; wireless radios, phonographs and record players, to music albums and articles about the
latest music reviews. The companies decided to change it's content. Furthermore, this was because
of ‘jukebox’ which continued to grow during the ‘Great Depression’ of the 1930’s, Billboard was
heavily advertised. Then, on January 4th
1936, Billboard published its first ‘music hit parade’ along
with the introduction of a ‘Record Buying Guide’.
By 1943, the company had about 100 employees until the magazine’s offices was then relocated to
Brighton. The offices kept hanging locations such as; Ohio in ‘46 then New York in ‘48. However, a
five-column tabloid was then released to the public in November 1950, then a coated paper was
then included in the production of Billboard’s issue in January 1963, this then allowed what was
known as ‘photojournalism’.
https://en.wikipedia.org/wiki/Billboard_(magazine)
Purpose and Meaning

20. The form of ‘Billboard’ magazine, is that the content is of a non-fictional form, along with a simple, yet
eye-catching style, which anchors the public to view their magazine, this has therefore resulted in an
increase of the popularity of the magazine, print based and digital. As presented in my ‘Front Cover
Analysis’ slide, the style and layout of the magazine is arranged in an organised format, that will
attract the public to their content.
Furthermore, with the use of contrasting bright and dark colours that will compliment the Masthead
and possibly the strapline, the magazine’s quality is enhanced to stand out from any other magazine.
This enhancement can vary depending on the location on where the product will be sold, for
example, in stands along the streets of New York City or in the shop along the high street.
In addition, the style of the magazine is quite unique, as such of the variation of the layout with every
issue they produced. Therefore with the continuous changing of the main image and the stories in
the cover lines and a new quote in the anchorage text, the magazine company keep the format
organised, as such with the every new issue, the amount of information produced on the front cover,
the company stays with how the magazine is presented to the public, for example; where the
masthead is, where to place the barcode or where to put the anchorage text.
Form and Style

21. After the founding owner, William Donaldson died in 1925, within a span of three years the company
was heading towards bankruptcy.
In 1987 the magazine company was then again sold to ‘Affiliated Publications for $100 million. What
was known as the ‘Broadcast Data System’, the high-tech firm was tracking the music airtime, private
investors from the companies of ‘Boston Ventures’ and BPI executives was re-purchased a 2/3’s
interest in the Billboard publications for $100 million.
Billboard now publishes a new website and weekly magazines that over the main topic of music,
videos and home entertainment. However most of the content are written by staff writers, whereas
others a written by industry experts. The magazine focus on these topics whenever they release a
new issue;
Content

22. The genre of this magazine is mainly based on the music genre and what is happening in the music
industry; today, yesterday, the past week or the past month. With the genre of music, the
magazine company is able to create a wide variety of information that relate to the main genre
focus.
Also, as such of the increase in the younger generation and the improvement of technology, the
magazine is able to spread their content into other media links, for example, Twitter, Facebook and
their own website: http://www.billboard.com
In addition, the genre of the magazine content, is based to interest the young and middle aged
teenagers of 15 to 21, and along with most of the older generation, between the ages of 22 to 37.
The magazine's target audience is enabled to influence that specific group, therefore the genre
must relate to their target audience. As such in magazine companies, the planning of what genre
the magazine will be based on, allows the company to produce content that only relates to that
genre, with the additional content of other sub-genres.
Genre

23. As explained in my previous slide, the magazine aims their issues to both the male and female
genders, with the sensible and anchoring content; mainly presented on their front covers, the
magazine aims to influence the consumers to buy their print based media product.
Along with branching out to the public with their magazine, they also aim to reach towards their
target audience; which can vary, as this can depend on the what the content will contain and how
this would relate to that specific age range. By creating a website from the link contained in the
barcode or the website address, which can be mainly found in the corners of double page spreads
throughout their magazine. The magazine aims their content to their target audience of roughly
between the ages of 15 and 32, the magazine draws the public to review their content.
Finally, the variation of the context is altered to suit the consumer, as such of the mixed gender
content, that would appeal to both the genders equally, as such part of the magazine would relate
to the women, for example, the advertising beauty products and fashion in addition to boy band
interviews, music reviews and picture. Whereas the men, other parts of the magazine would
contain, football, popular music and famous artists.
Target Audience

24. Target Audience
A Upper Middle Class
Higher Managerial, Administrative or
Professional Job Employment
B Middle Class
Intermediate Managerial, Administrative or
Professional Job Employment
C1 Lower Middle Class
Supervisory Managerial, Administrative or
Clerical and Junior Managerial, Administrative
or Professional Job Employment
C2 Skilled Working Class
Skilled Manual Workers
D Working Class
Unskilled Manual Workers
E Casual / Lowest Grade Workers
Pensioners and Others who depend on the
Welfare State for their Income

25. Website Annotations and Analysis
The layout of the
website contains more
information, with
multiple images and
headlines along with
other links to different
headline links. Also
along the header the
website provide links to
similar contents as they
want to provide
information amount on
separate pages.
Secondly the website, uses the contrast of black and white which would
enhance the quality of the website and professional content.
Furthermore, the website collaborates with other brands due to
collaborating ads along the side (s) of the website.

26. With the use of selling a weekly magazine, the public is continuously reminded about their content
and influence by the music industry, along with their inspirational and interesting content that draws
the public to read their magazine every week.
Along with the weekly releases, the public is therefore, remind about the magazine brand, which
then results in an increase in popularity of the magazine company. In addition, the frequency is
therefore established to draw the public to their magazine, along with the popularity of their social
media and website. The magazine ‘Billboard’ is therefore bought by consumers daily and weekly,
as such of their new releases.
Furthermore, by creating a magazine that would be sold, weekly or monthly, would interest
consumers to eagerly wait for the next release of the issue. This is because, magazine issues that
would be sold daily or every few days, the content could be similar to the previous issues, resulting
in the public to be less interested in the content.
Frequency

27. Process Involved in Production

28. Front Cover Analysis and Annotations
Masthead
To attract the reader to their magazine,
due to, its vibrant colors and attractive
font which enhances the quality and
popularity of the magazine.
Anchorage text
To give a brief amount of information
that might be interesting to the public
Photo credits
Present the viewer about the
photographer and a small paragraph
about them, eg; when this was taken
and by who
Main Image
Cover a large amount of the magazine
front cover. Drawing the public their
new issue
Main Headline
Placed near the main image, as this will
relate to the main image, therefore the
information will presented within the
magazine.

29. Contents Page Analysis and Annotations
Stand First
Draws the public to the location of
where they are in the magazine.
Drop Capital
Or numbering, to identify where they
are and what is contained in the
magazine.
Pull Quote
A short paragraph that relates to the
main image
Website Address
Linked at the bottom of the page, this
can be placed near the company name
Main Image
There can be one or multiple image
spread throughout the contents page,
to organise the numbering of the pages
and context.
Photo Credits
Near the main image (s) to provide the
viewer with the brief info about who
took the photo.
Page Number
To easily locate where the different
content is.
Date
Next to the web address, give
information about what issue it is and
the date of the release

30. Double Page Spread Annotations and Analysis
Title
Small or large but can
anchor the view to both
pages.
Page Number
Referring to the contents
page, allowing quick
access to what might be
interesting to the reader.
Main Image / Photo
credits
To identify about the
photographer based on
the photo
Website Address
Linking to the brand to the
website along with their
social medias.
Editorial Content
Containing, Q&As and,
reviews and information
related to the main image
and headline.
Sub-headline and
Coverlines
covering a large amount
of a DPS, which then
explains the content
presented.

31. In conclusion, after doing research and analysing two different magazines, I have come to the
conclusion that understanding a ‘Print Based Media Product’ is an understatement to the public, as
they do not understand the processes involved in the production and presentation to the public.
For example: an official website, advertising and social media links. Furthermore, with the
explanations within my powerpoint, I would like to conclude and the relevant information I have
presented in my presentation, has been quite beneficial in the understanding of what a ‘Print
Based Media Product’ is and its processes involved in the making and advertising of their product.
Also by analysing popular music magazines, this has resulted in an summary of the planning of a
magazine, by starting with “the basics” such as; Frequency and Target Audience will allow the
magazine company plan on how their magazine would interest that specific group, eg. Teenagers.
Finally, by summarising two different magazine, which base their content on the music industry, this
has allowed be to require on the breaking down different sections on what a magazine aims to
involve and produce in their content.
Conclusion