This is the ppt of 1st unit of Market research subject in 2nd semister of management or mba degree it follows the syallabus of Savitribai phule Pune University and it helpful to make notes of marketing and also buisness research methods and marketing research subject
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
This document provides an overview of marketing research and outlines several key concepts:
1. It defines marketing research and discusses its purpose of helping companies make better business decisions.
2. Several stages in the evolution of marketing research are identified from the 1880s to the present.
3. Criteria for good research and qualities of effective research like being systematic, logical, empirical, and replicable are described.
4. The relationship between marketing research and marketing information systems is explored.
This document provides an overview of market research, including definitions, importance, objectives, scope, process, and procedures. It defines market research as the investigation of marketing possibilities for a product in a given region. The importance outlined includes solving marketing problems, increasing market efficiency, facilitating sales forecasting, and making authentic decisions. The objectives are to determine what, when, where, and how to sell. The scope covers product, consumer, sales, advertising, and competition research. The process involves defining the problem, analyzing the situation, informal investigation, planning final investigation, collecting and analyzing data, interpreting conclusions, preparing a report, and implementing recommendations.
A market intelligence system systematically gathers and processes critical business information to provide actionable insights for marketing decisions. It has two key components: customer intelligence and competition intelligence. Customer intelligence uses advanced business intelligence systems to analyze customer data and build relationships. Competition intelligence defines, gathers, analyzes and distributes intelligence about competitors, individuals, concepts and ideas to support strategic decision making. Marketing research can be conducted internally or outsourced, and provides guidance on products, pricing, sales promotion and achieving consumer satisfaction while increasing sales and reducing expenses.
This document outlines the 6 key steps in conducting a marketing research project:
1. Defining the problem by discussing with decision makers and identifying the research questions.
2. Developing an approach including objectives, models, hypotheses and information needed.
3. Formulating a research design addressing data collection methods and sampling.
4. Conducting fieldwork and data collection through surveys, interviews or other methods.
5. Preparing and analyzing the collected data.
6. Preparing and presenting a report of the findings and recommendations to the client.
Market research is an essential process for any business looking to understand its target market and make informed decisions about its products, services, and marketing strategies. In this article, we will take a closer look at market research, including what it is, why it is important, and the various methods and techniques used to conduct it.
What is Data-Driven Marketing? The Definitive Guide | Enterprise WiredEnterprise Wired
This comprehensive guide navigates through the intricacies of data-driven marketing, unraveling its methodologies, core principles, and the transformative impact it holds for businesses.
This document discusses market research conducted on Dettol, a brand of hygiene products owned by Reckitt Benckiser. It provides the following key points:
1. Dettol has been a trusted brand in India since 1933 and is consistently rated as one of India's most trusted brands. It offers multiple hygiene products including soaps, hand wash, and hand sanitizer.
2. The document outlines various chapters covering topics such as the Indian personal hygiene market, Reckitt Benckiser as a company, the history and statistics of the Dettol brand, and analyses of Dettol soap.
3. Market research methods discussed include surveys, focus groups, and analyzing secondary data to understand customers
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
This document provides an overview of marketing research and outlines several key concepts:
1. It defines marketing research and discusses its purpose of helping companies make better business decisions.
2. Several stages in the evolution of marketing research are identified from the 1880s to the present.
3. Criteria for good research and qualities of effective research like being systematic, logical, empirical, and replicable are described.
4. The relationship between marketing research and marketing information systems is explored.
This document provides an overview of market research, including definitions, importance, objectives, scope, process, and procedures. It defines market research as the investigation of marketing possibilities for a product in a given region. The importance outlined includes solving marketing problems, increasing market efficiency, facilitating sales forecasting, and making authentic decisions. The objectives are to determine what, when, where, and how to sell. The scope covers product, consumer, sales, advertising, and competition research. The process involves defining the problem, analyzing the situation, informal investigation, planning final investigation, collecting and analyzing data, interpreting conclusions, preparing a report, and implementing recommendations.
A market intelligence system systematically gathers and processes critical business information to provide actionable insights for marketing decisions. It has two key components: customer intelligence and competition intelligence. Customer intelligence uses advanced business intelligence systems to analyze customer data and build relationships. Competition intelligence defines, gathers, analyzes and distributes intelligence about competitors, individuals, concepts and ideas to support strategic decision making. Marketing research can be conducted internally or outsourced, and provides guidance on products, pricing, sales promotion and achieving consumer satisfaction while increasing sales and reducing expenses.
This document outlines the 6 key steps in conducting a marketing research project:
1. Defining the problem by discussing with decision makers and identifying the research questions.
2. Developing an approach including objectives, models, hypotheses and information needed.
3. Formulating a research design addressing data collection methods and sampling.
4. Conducting fieldwork and data collection through surveys, interviews or other methods.
5. Preparing and analyzing the collected data.
6. Preparing and presenting a report of the findings and recommendations to the client.
Market research is an essential process for any business looking to understand its target market and make informed decisions about its products, services, and marketing strategies. In this article, we will take a closer look at market research, including what it is, why it is important, and the various methods and techniques used to conduct it.
What is Data-Driven Marketing? The Definitive Guide | Enterprise WiredEnterprise Wired
This comprehensive guide navigates through the intricacies of data-driven marketing, unraveling its methodologies, core principles, and the transformative impact it holds for businesses.
This document discusses market research conducted on Dettol, a brand of hygiene products owned by Reckitt Benckiser. It provides the following key points:
1. Dettol has been a trusted brand in India since 1933 and is consistently rated as one of India's most trusted brands. It offers multiple hygiene products including soaps, hand wash, and hand sanitizer.
2. The document outlines various chapters covering topics such as the Indian personal hygiene market, Reckitt Benckiser as a company, the history and statistics of the Dettol brand, and analyses of Dettol soap.
3. Market research methods discussed include surveys, focus groups, and analyzing secondary data to understand customers
The document provides guidance on developing an effective marketing plan. It explains that the plan should outline specific actions to interest customers and persuade them to buy. Key elements that should be addressed include goals, target audience, and marketing system. It also describes conducting a SWOT analysis and market research to understand strengths, weaknesses, opportunities, threats, target markets, and competitors. The marketing mix of product, price, place, promotion, and people should be considered to coordinate the planning, implementation, and monitoring of the marketing strategy.
The document discusses various topics related to marketing research including:
1. It describes the role of marketing research in the marketing planning process and decision making.
2. It outlines the marketing research process and discusses problem definition, establishing research objectives, and estimating the value of information.
3. It covers different types of research designs including exploratory, descriptive, and causal research.
Here is a potential example situation where sales analysis would be beneficial for a retail store manager:
As the manager of an electronics retail store, I am facing challenges with slow smartphone sales over the past few months. Conducting a thorough sales analysis could provide valuable insights into why smartphone sales have declined. The analysis could reveal things like:
- Which smartphone models are selling best/worst and why (features, pricing etc.)
- Demographic profiles of top smartphone customers to help target new customer segments
- Impact of competitor pricing/promotions and how to better position our offerings
- Effectiveness of our current smartphone marketing campaigns and where to optimize spending
- Opportunities for cross-selling smartphone accessories or warranty plans
Marketing research, Role of Marketing Research and Marketing Research ProcessShashiPrabhat2
Hello, friends
This PPT includes the explanation of Marketing Research, Role of Marketing Research and Marketing Research Process or Steps of Marketing Research.
Here you will get the definition of Marketing Research according to American Marketing Association.
If you are getting any doubt, you email me at: shashiprabhat566@gmail.com
The document discusses the relationship between marketing and other business functions like operations, finance, and human resources. It explains that marketing must permeate all areas of a business and work closely with other departments. The marketing department needs cooperation from other functions to ensure customer needs are met. The document also provides details about the components of a marketing information system, including internal records, marketing intelligence, marketing research, and a marketing decision support system.
This document provides an overview of marketing research and the marketing research process. It discusses the objectives of marketing research, defines marketing research, and outlines the five stages of the marketing research process: determining the purpose, planning the research, performing the research, processing the data, and preparing the research report. It also discusses limitations of the research process, ethical responsibilities of researchers, statistical techniques used, and marketing information systems.
Marketing research involves the systematic collection, analysis, and reporting of data to help companies solve marketing problems and make better business decisions. It is a multi-step process that includes establishing research objectives, designing the research, collecting and analyzing data, and reporting findings. The goal is to gather accurate and up-to-date information to help with marketing effectively in areas like product development, pricing, advertising, and distribution in response to changes in customer needs and the business environment.
The document provides an overview of key elements to consider when developing an organizational and marketing plan for a business. It discusses developing a management team, legal business structures, decisions around ownership and capital requirements. It also covers developing a marketing plan by defining goals and target audiences, conducting a SWOT analysis to understand strengths, weaknesses, opportunities and threats. The document outlines steps for market research including secondary data collection, primary data collection methods, data analysis and interpretation. It analyzes consumer characteristics and buying behaviors to help identify the target market.
1. The document discusses various aspects of consumer behavior including the buying process, perceived risk, influence of family life cycle, new urban families, industrial consumer behavior, and differences between individual and industrial consumer behavior.
2. Key aspects of marketing research are covered such as the research process, design, analysis methods, and preparing the marketing research report. Different types of marketing research are also discussed including new product launch research, advertising research, customer satisfaction research, and competitor analysis research.
3. Distribution and retail store image research methods are summarized as well as how to understand results, draw conclusions and communicate findings in a marketing research report. The document provides an overview of important consumer behavior and marketing research concepts.
The Impact of Data Analytics on Media Marketing Strategies.pdfwilliamshakes1
Data analytics has transformed media marketing strategies by providing valuable insights, enabling audience segmentation, optimizing content, and facilitating real-time campaign monitoring
The document discusses the relationship between marketing and other business functions like operations, finance, and human resources. It explains that marketing must permeate all areas of a business and work closely with other departments. The marketing department needs cooperation from other functions to ensure customer needs are met. The document also provides details about the components of a marketing information system, including internal records, marketing intelligence, marketing research, and a marketing decision support system.
This document summarizes the marketing research process and the role of marketing research in decision making. It outlines the key stages of the marketing research process: determining the research purpose and questions, developing a research plan including data collection methods, performing the research, analyzing the data, and preparing a research report. It also discusses limitations of marketing research and how marketing information systems can help support marketing decisions.
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
The document provides guidance on developing a marketing plan for a new business venture. It discusses conducting an industry and competitor analysis, defining the target market through segmentation, establishing goals and objectives, and developing marketing strategies around product, price, placement, and promotion. The marketing plan should then be implemented, monitored, and adjusted as needed based on results.
Unveiling the Power of Marketing Information Systems: Transforming Data into ...CIO Look Leader
Key Components of Marketing Information Systems: 1. Data Collection 2. Data Analysis 3. Information Storage 4. Information Retrieval 5. Information Dissemination
Women Entrepreneurship – Need – Growth of women Entrepreneurship – Problems faced by Women Entrepreneurs – Development of women Entrepreneurship, Entrepreneurship in Sectors like Agriculture, Tourism, health case, Transport and allied services.
Functional plans: marketing plan – marketing research for the new venture, steps in preparing marketing plan, organizational plan: form of ownership, designing organization structure, job design, manpower planning;
This document provides an overview of marketing research. It discusses what marketing research is and its focus on understanding customers, companies, and competitors. It outlines the marketing research framework involving these three elements. It then describes the basic research process and 20 different types of marketing surveys that can be conducted, such as market description surveys, customer attitudes surveys, and price setting surveys. It also touches on considerations for marketing research like planning resources, research ethics, and respondents' rights.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The document provides guidance on developing an effective marketing plan. It explains that the plan should outline specific actions to interest customers and persuade them to buy. Key elements that should be addressed include goals, target audience, and marketing system. It also describes conducting a SWOT analysis and market research to understand strengths, weaknesses, opportunities, threats, target markets, and competitors. The marketing mix of product, price, place, promotion, and people should be considered to coordinate the planning, implementation, and monitoring of the marketing strategy.
The document discusses various topics related to marketing research including:
1. It describes the role of marketing research in the marketing planning process and decision making.
2. It outlines the marketing research process and discusses problem definition, establishing research objectives, and estimating the value of information.
3. It covers different types of research designs including exploratory, descriptive, and causal research.
Here is a potential example situation where sales analysis would be beneficial for a retail store manager:
As the manager of an electronics retail store, I am facing challenges with slow smartphone sales over the past few months. Conducting a thorough sales analysis could provide valuable insights into why smartphone sales have declined. The analysis could reveal things like:
- Which smartphone models are selling best/worst and why (features, pricing etc.)
- Demographic profiles of top smartphone customers to help target new customer segments
- Impact of competitor pricing/promotions and how to better position our offerings
- Effectiveness of our current smartphone marketing campaigns and where to optimize spending
- Opportunities for cross-selling smartphone accessories or warranty plans
Marketing research, Role of Marketing Research and Marketing Research ProcessShashiPrabhat2
Hello, friends
This PPT includes the explanation of Marketing Research, Role of Marketing Research and Marketing Research Process or Steps of Marketing Research.
Here you will get the definition of Marketing Research according to American Marketing Association.
If you are getting any doubt, you email me at: shashiprabhat566@gmail.com
The document discusses the relationship between marketing and other business functions like operations, finance, and human resources. It explains that marketing must permeate all areas of a business and work closely with other departments. The marketing department needs cooperation from other functions to ensure customer needs are met. The document also provides details about the components of a marketing information system, including internal records, marketing intelligence, marketing research, and a marketing decision support system.
This document provides an overview of marketing research and the marketing research process. It discusses the objectives of marketing research, defines marketing research, and outlines the five stages of the marketing research process: determining the purpose, planning the research, performing the research, processing the data, and preparing the research report. It also discusses limitations of the research process, ethical responsibilities of researchers, statistical techniques used, and marketing information systems.
Marketing research involves the systematic collection, analysis, and reporting of data to help companies solve marketing problems and make better business decisions. It is a multi-step process that includes establishing research objectives, designing the research, collecting and analyzing data, and reporting findings. The goal is to gather accurate and up-to-date information to help with marketing effectively in areas like product development, pricing, advertising, and distribution in response to changes in customer needs and the business environment.
The document provides an overview of key elements to consider when developing an organizational and marketing plan for a business. It discusses developing a management team, legal business structures, decisions around ownership and capital requirements. It also covers developing a marketing plan by defining goals and target audiences, conducting a SWOT analysis to understand strengths, weaknesses, opportunities and threats. The document outlines steps for market research including secondary data collection, primary data collection methods, data analysis and interpretation. It analyzes consumer characteristics and buying behaviors to help identify the target market.
1. The document discusses various aspects of consumer behavior including the buying process, perceived risk, influence of family life cycle, new urban families, industrial consumer behavior, and differences between individual and industrial consumer behavior.
2. Key aspects of marketing research are covered such as the research process, design, analysis methods, and preparing the marketing research report. Different types of marketing research are also discussed including new product launch research, advertising research, customer satisfaction research, and competitor analysis research.
3. Distribution and retail store image research methods are summarized as well as how to understand results, draw conclusions and communicate findings in a marketing research report. The document provides an overview of important consumer behavior and marketing research concepts.
The Impact of Data Analytics on Media Marketing Strategies.pdfwilliamshakes1
Data analytics has transformed media marketing strategies by providing valuable insights, enabling audience segmentation, optimizing content, and facilitating real-time campaign monitoring
The document discusses the relationship between marketing and other business functions like operations, finance, and human resources. It explains that marketing must permeate all areas of a business and work closely with other departments. The marketing department needs cooperation from other functions to ensure customer needs are met. The document also provides details about the components of a marketing information system, including internal records, marketing intelligence, marketing research, and a marketing decision support system.
This document summarizes the marketing research process and the role of marketing research in decision making. It outlines the key stages of the marketing research process: determining the research purpose and questions, developing a research plan including data collection methods, performing the research, analyzing the data, and preparing a research report. It also discusses limitations of marketing research and how marketing information systems can help support marketing decisions.
The document provides information about marketing, marketing strategy, and the marketing mix. It discusses key concepts in marketing including the marketing concept, relationship marketing, and the 4Ps of the marketing mix: product, price, place, and promotion. It also discusses marketing strategy, explaining it as a process to concentrate resources on optimal opportunities to increase sales and achieve competitive advantage. The marketing mix and external/internal environmental scans are important parts of developing a marketing strategy. The document then focuses on describing each element of the traditional 4Ps marketing mix model: product, price, place, and promotion.
The document provides guidance on developing a marketing plan for a new business venture. It discusses conducting an industry and competitor analysis, defining the target market through segmentation, establishing goals and objectives, and developing marketing strategies around product, price, placement, and promotion. The marketing plan should then be implemented, monitored, and adjusted as needed based on results.
Unveiling the Power of Marketing Information Systems: Transforming Data into ...CIO Look Leader
Key Components of Marketing Information Systems: 1. Data Collection 2. Data Analysis 3. Information Storage 4. Information Retrieval 5. Information Dissemination
Women Entrepreneurship – Need – Growth of women Entrepreneurship – Problems faced by Women Entrepreneurs – Development of women Entrepreneurship, Entrepreneurship in Sectors like Agriculture, Tourism, health case, Transport and allied services.
Functional plans: marketing plan – marketing research for the new venture, steps in preparing marketing plan, organizational plan: form of ownership, designing organization structure, job design, manpower planning;
This document provides an overview of marketing research. It discusses what marketing research is and its focus on understanding customers, companies, and competitors. It outlines the marketing research framework involving these three elements. It then describes the basic research process and 20 different types of marketing surveys that can be conducted, such as market description surveys, customer attitudes surveys, and price setting surveys. It also touches on considerations for marketing research like planning resources, research ethics, and respondents' rights.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. SCOPE OF MARKETING
RESEARCH
1.Product Research: It involves studying the product's features, design,
packaging, and labeling to understand customer preferences and improve the
product's overall quality.
2.Pricing Research: It involves analyzing customer perceptions of product
pricing to determine the most profitable price points.
3.Promotion Research: It involves studying the effectiveness of advertising
and promotional campaigns to determine the best ways to reach and influence
potential customers.
4.Distribution Research: It involves analyzing distribution channels to
determine the most effective ways to get products to market.
3. SCOPE OF MARKETING
RESEARCH
5. Customer Satisfaction Research: It involves measuring customer
satisfaction levels with a product or service to identify areas for improvement.
6. Branding Research: It involves studying brand perception and loyalty to
determine the best ways to position a brand in the market.
7. Market Segmentation Research: It involves dividing a market into
subgroups based on common characteristics and analyzing their behaviors and
preferences.
8. Competitor Analysis: It involves analyzing the strengths and weaknesses
of competitors in the market to identify potential opportunities and threats.
4. LIMITATIONS OF MARKETING
RESEARCH
1.Time Constraints: Conducting marketing research takes time, and it may
not be possible to wait for the results before making important business
decisions.
2.Cost: Marketing research can be expensive, especially if a large sample size
is required or if the research involves multiple methods.
3.Sample Bias: The results of marketing research may not be representative of
the broader population if the sample is biased or unrepresentative.
4.Inaccurate Data: Marketing research may produce inaccurate data if
respondents are not truthful, if they misunderstand the questions, or if they
are biased.
5. LIMITATIONS OF MARKETING
RESEARCH
5.Limited Insight: Marketing research can only provide insight into the
questions that are asked. It may not be able to uncover unexpected insights or
hidden trends.
6. Limited Scope: Marketing research may only provide insight into a
particular market or product, and it may not be useful for making broader
strategic decisions.
7. Ethical Issues: Marketing research may raise ethical concerns if it involves
manipulation or deception of respondents, invasion of privacy, or other
unethical practices
6. ROLE OF INFORMATION IN
MARKETING DECISIONS
1.Identifying Opportunities: Information can help identify opportunities for
new products, services, or markets. By analyzing customer needs and
preferences, businesses can identify gaps in the market and develop new
offerings to meet those needs.
2.Developing Marketing Strategies: Information can help develop effective
marketing strategies that are tailored to the target audience. By understanding
the target market's behavior, preferences, and buying patterns, businesses can
develop marketing campaigns that are more likely to resonate with their
customers.
3.Pricing: Information can help determine the optimal price point for a
product or service. By analyzing consumer behavior and market trends,
businesses can set prices that are competitive and aligned with customer
perceptions of value.
7. ROLE OF INFORMATION IN
MARKETING DECISIONS
4. Product Development: Information can inform product development decisions by
providing insights into customer needs, preferences, and pain points. By conducting
research and analyzing customer feedback, businesses can identify areas for
improvement and develop products that better meet customer needs.
5. Market Segmentation: Information can help segment the market into subgroups
based on common characteristics, such as demographics, psychographics, or
behavior. By understanding these subgroups' unique needs and preferences,
businesses can tailor their marketing efforts to better meet their specific needs.
6. Tracking Performance: Information can help track the performance of marketing
efforts by providing data on key metrics such as sales, customer engagement, and
ROI. By regularly analyzing this information, businesses can adjust their marketing
strategies to optimize performance and achieve their goals.
8. VALUE OF INFORMATION
1.Reducing Risk: Information can help reduce the risks associated with
business decisions. By providing data and insights, businesses can make more
informed decisions and avoid costly mistakes.
2.Improving Efficiency: Information can improve the efficiency of business
operations. By providing data on key metrics such as sales, customer
engagement, and ROI, businesses can identify areas for improvement and
optimize their processes to reduce waste and increase efficiency.
3.Identifying Opportunities: Information can help businesses identify new
opportunities for growth and expansion. By analyzing customer behavior and
market trends, businesses can identify gaps in the market and develop new
products or services to meet those needs.
9. VALUE OF INFORMATION
4.Enhancing Customer Relationships: Information can help businesses better
understand their customers' needs and preferences. By using this information to tailor
their offerings and communication strategies, businesses can build stronger
relationships with their customers and improve customer loyalty.
5. Improving Competitiveness: Information can provide a competitive advantage by
providing insights into competitors' strengths and weaknesses. By understanding the
competitive landscape, businesses can develop strategies to differentiate themselves
and gain an edge in the market.
6. Enabling Innovation: Information can inspire innovation by providing insights
into emerging trends and technologies. By staying up-to-date with the latest
developments in their industry, businesses can identify new opportunities for
innovation and stay ahead of the curve.
10. COST OF INFORMATION
1.Research Costs: Conducting research to gather information can be
expensive. This may include costs associated with survey design, data
collection, and data analysis.
2.Data Management Costs: Storing and managing large amounts of data can
be costly, especially if specialized software or hardware is required.
3.Opportunity Costs: The time and resources spent gathering and analyzing
information could be spent on other business activities, such as product
development, marketing campaigns, or customer service.
11. COST OF INFORMATION
4. Accuracy Costs: Ensuring the accuracy of information can be time-
consuming and costly. This may involve verifying the data, removing
duplicates, and correcting errors.
5. Privacy and Security Costs: Protecting sensitive information can be costly.
This may include investing in secure data storage, implementing access
controls, and training employees on data security protocols.
6. Complexity Costs: Analyzing large amounts of data can be complex and
require specialized skills. This may require hiring data analysts or investing in
training programs to develop these skills internally.
12. MARKETING DECISION
SUPPORT SYSTEM
A Marketing Decision Support System (MDSS) is a tool that assists
marketing managers in making informed decisions by providing access
to relevant and timely information. It is a computer-based system that
integrates data from various sources, such as internal databases, market
research, and external data sources, to support marketing decision-
making.
13. KEY COMPONENTS OF AN
MDSS
1.Data Warehousing: A data warehouse is a centralized repository of data
that is extracted from various sources and organized for analysis. It provides a
single source of truth for marketing data, making it easier to analyze and
report on.
2.Data Analysis Tools: These tools allow marketing managers to analyze the
data in the data warehouse and generate reports, visualizations, and
dashboards to support decision-making.
3.Marketing Models: Marketing models are analytical tools that help
managers to understand the relationships between various marketing
variables, such as customer behavior, pricing, and product attributes. These
models can be used to forecast sales, simulate scenarios, and evaluate the
impact of marketing decisions.
14. KEY COMPONENTS OF AN
MDSS
4.Scenario Analysis: MDSS allows marketers to perform what-if analysis to
evaluate the impact of different marketing scenarios on sales and profitability.
This can help managers to make more informed decisions and develop
contingency plans.
5. Communication Tools: MDSS provides tools for sharing information and
collaborating with other stakeholders, such as sales teams, marketing agencies,
and executive management. These tools can include email, chat, video
conferencing, and collaborative workspaces.
15. ORGANIZING MARKETING
RESEARCH FUNCTION
1.Establish Objectives: The first step in organizing the marketing research function is to
establish clear objectives. This includes defining the research questions, identifying the
target audience, and determining the research methodology.
2.Define Roles and Responsibilities: Once the objectives are established, it is important
to define the roles and responsibilities of the marketing research team. This includes
identifying the project manager, data analysts, and research coordinators.
3.Develop a Budget: Developing a budget for marketing research is critical to ensuring
that the research is conducted efficiently and effectively. This includes determining the
resources needed for data collection, analysis, and reporting.
4.Choose Data Collection Methods: There are various methods available for data
collection, including surveys, focus groups, and observational research. Choosing the
appropriate data collection method is critical to ensure that the research objectives are
met.
16. ORGANIZING MARKETING
RESEARCH FUNCTION
5.Implement Quality Control Measures: Quality control measures are
important to ensure that the data collected is accurate, reliable, and valid. This
includes conducting pretesting and piloting of survey instruments, ensuring the
reliability of the sample, and verifying the accuracy of data collected.
6.Analyze and Interpret Data: After data collection, the data should be
analyzed and interpreted to extract meaningful insights. This includes using
appropriate statistical methods and data visualization tools to support decision-
making.
7.Communicate Results: Finally, the results of the marketing research should
be communicated to the relevant stakeholders. This includes creating reports
and presentations that effectively communicate the insights generated from the
research.
17. EVALUATING UTILITY OF
MARKETING RESEARCH
1.Determine the Research Objectives: The first step in evaluating the utility
of marketing research is to determine the research objectives. This involves
identifying the problem or opportunity that the research is intended to address
and developing clear research questions.
2.Assess the Research Design: The research design should be assessed to
determine whether it is appropriate for the research objectives. This includes
evaluating the sampling method, data collection methods, and data analysis
techniques.
3.Evaluate the Quality of the Data: The quality of the data should be
assessed to determine its accuracy, completeness, and reliability. This
involves checking for errors, outliers, and missing data.
18. EVALUATING UTILITY OF
MARKETING RESEARCH
4.Analyze the Results: The results of the research should be analyzed to determine
whether they provide insights that are useful for decision-making. This involves
identifying key findings and interpreting the data in light of the research objectives.
5.Compare the Costs and Benefits: The costs and benefits of the research should be
compared to determine whether the insights generated justify the investment in the
research. This includes considering the direct costs of conducting the research, as well
as the potential benefits to the business in terms of improved decision-making,
increased sales, and enhanced customer satisfaction.
6.Consider the Impact on Decision-Making: Finally, the impact of the research on
decision-making should be evaluated. This involves assessing whether the insights
generated from the research have been used to inform business decisions and whether
these decisions have had a positive impact on the business
19. THREATS TO MARKETING
RESEARCH
1.Sampling Bias: Sampling bias occurs when the sample of respondents is not
representative of the target population. This can lead to inaccurate results and
flawed conclusions.
2.Response Bias: Response bias occurs when respondents provide answers
that are not truthful or accurate. This can be caused by factors such as social
desirability bias, where respondents provide answers that they believe are
socially acceptable rather than truthful.
3.Questionnaire Design: Poorly designed questionnaires can lead to
ambiguous or leading questions, which can result in inaccurate data. This can
be caused by factors such as the use of jargon or technical language,
confusing or complex questions, and bias in the way questions are framed.
20. THREATS TO MARKETING
RESEARCH
4.Data Collection Methods: The method used to collect data can also impact
the validity of the results. For example, relying solely on online surveys may
exclude certain segments of the population who do not have internet access.
5. External Factors: External factors such as changes in the economy or new
technology can also impact the validity of marketing research. For example,
the COVID-19 pandemic has caused significant changes in consumer
behavior, which may not be accurately reflected in pre-pandemic research.
6. Data Analysis: Errors in data analysis can also impact the validity of
marketing research. This can be caused by factors such as the use of incorrect
statistical methods or failing to account for confounding variables.
21. ONLINE MARKETING
RESEARCH
1.Determine the Research Objectives: The first step in conducting online marketing research
is to determine the research objectives. This includes identifying the problem or opportunity
that the research is intended to address and developing clear research questions.
2.Choose the Data Collection Method: There are various methods available for online data
collection, including online surveys, focus groups, and social media monitoring. Choosing
the appropriate data collection method is critical to ensure that the research objectives are
met.
3.Target the Right Audience: To ensure that the research is meaningful and relevant, it is
important to target the right audience. This includes identifying the appropriate demographic
and geographic segments, as well as using appropriate targeting criteria to ensure that the
sample is representative.
4.Use Appropriate Tools: Online marketing research requires the use of appropriate tools to
collect and analyze data. This includes using online survey platforms, social media
monitoring tools, and data visualization tools to support decision-making.
22. ONLINE MARKETING
RESEARCH
5. Ensure Data Quality: Data quality is critical to ensuring that the research
results are accurate and reliable. This involves using appropriate quality
control measures, such as pretesting survey instruments, verifying the
accuracy of data collected, and checking for errors, outliers, and missing data.
6. Analyze and Interpret Data: After data collection, the data should be
analyzed and interpreted to extract meaningful insights. This includes using
appropriate statistical methods and data visualization tools to support decision-
making.
7. Communicate Results: Finally, the results of the marketing research should
be communicated to the relevant stakeholders. This includes creating reports
and presentations that effectively communicate the insights generated from the
research.
23. RECENT TRENDS IN
MARKETING RESEARCH
1.Increased Use of Artificial Intelligence and Machine Learning: Artificial intelligence and
machine learning are being increasingly used in marketing research to automate data analysis
and generate insights more quickly and accurately.
2.Growing Importance of Big Data: Big data refers to the large and complex data sets that
are generated by businesses and consumers. Marketing research is increasingly focused on
leveraging big data to generate insights that inform decision-making.
3.Emphasis on Customer Experience: Marketing research is increasingly focused on
understanding the customer experience, including how customers interact with brands and
products, what motivates them to make purchasing decisions, and how they perceive brands.
4.Use of Mobile Devices: With the increasing use of mobile devices, marketing research is
increasingly being conducted via mobile surveys and other mobile-based data collection
methods.
24. RECENT TRENDS IN
MARKETING RESEARCH
5.Growing Use of Social Media Monitoring: Social media monitoring involves
monitoring social media channels to gather insights about customers, competitors,
and industry trends. Marketing research is increasingly focused on using social media
monitoring to inform decision-making.
6.Increased Focus on Sustainability: Marketing research is increasingly focused on
understanding consumer attitudes and behaviors related to sustainability and the
environment, as well as identifying opportunities for businesses to promote
sustainability and reduce their environmental impact.
7.Integration of Qualitative and Quantitative Methods: Marketing research is
increasingly integrating qualitative and quantitative methods to generate deeper
insights that inform decision-making.