2. MARKETING INTELLIGENCE SYSTEM
A Market intelligence system is one that
systematically gather and processes critical
business information, transforming it into
actionable management intelligence for
marketing decisions.

3. Market & customer orientation
 Identification of new
opportunities
 Early warning of competitor
moves
 Better customer interaction
 Better market selection and
positioning
 Quicker, most efficient & cost
effective

4. COMPONENTS OF
INTELLIGENCE SYSTEM
In Marketing, the intelligence system has two
components:
1. Customer Intelligence
2. Competition intelligence

5. Customer Intelligence
Our advanced Business Intelligence System
to empower managers at every level of the
organization to gather and analyze
information regarding customers, their
details, and their activities; in order to build
deep and effective Customer Relationship,
and improve Strategic Decision Making with
Customer Intelligence Software.

6. Competition intelligence
Competitive intelligence is the art of
defining, gathering, analyzing, and
distributing intelligence about
products, customers, competitors, individ
uals, concepts, information, ideas or data
needed to support executives and
managers in making strategic decisions
for an organization. Includes a broad
array from government intelligence to
market intelligence to business
intelligence.

7. ORGANISATION OF MARKSTING
RESEARCH
Whenever a fall in the sales, the businessman
tries to find out the reasons through
marketing research.
There are two ways in getting the job done
(a)By the company’s own personnel
(b) By an outside agency

8. Of Marketing
Research
1. Marketing Research needs the services of qualified &
trained persons.
2. It is highly expensive & time-consuming.
3. It studies the behavior of customers; so it is quite
impossible to achieve mathematical accuracy.
4. By the time results are ready, the circumstances might have
changed; then the whole study will be valueless.
5. It can't be carried out successfully when some executives
prefer to rely more on their own judgment and decisions.

9. CONTRIBUTION OF MARKETING
RESEARCH
1. Marketing research, as a guide will shape the products
suitable to the demand.
2. Prices can be adjusted in accordance with the demand.
3. It helps to stimulate the sales through sales promotions.
4. It will not only increase sales, but also cut down the
unnecessary expenses.
5. It will guide to achieve consumer satisfaction and sales
profitability.

10. Rakshitha V