1. QINISANI GAZU
DIGITAL MARKETING.
DATE

2. INTRODUCTION

3. QINISANI GAZU
• Studied Bsc Applied Chemistry at UKZN.
• Research Assistant at UKZN.
Achievements:
• Joining ULIP!!
• 2007 Yazaki Japan summer camp.
• Designed a logo for UKZN Oval Residence in
2012.
• Res Music Idols top three
Hobbies:
• Painting & Drawing, Music & Musical
Instruments (Church drummer).

4. ULIP JOURNEY
UNILEVER DEALS:
SOCIAL COUPONING

5. 1. To reach and reward Unilever’s existing Facebook
communities.
PROJECT OBJECTIVES:
2. To encourage social sharing to grow community.
3. To build Unilever’s central database.

6. PROJECT STAKEHOLDERS

7. • To oversee project progress:
MY GOALS

8. PROJECT JUSTIFICATION:
CREATING A DATABASE
Facebook
Page Fan
Personal
Information
ULD
Database
Facebook
Page Fan
ULD
Facebook
App
Cell # or
email
ULD
Database
0
5
10
Facebook page fans
ULD signed up users

9. SOCIAL COUPONING:
HOW IT WORKS

10. PROCESS OF REDEEMING THE COUPONS

11. • The office: Shortcut from CCM department to
the canteen.
• Understanding the stakeholders communication
language.
• Adjusting to the office environment.
• Setting up meetings with the project
stakeholders.
• Keeping my self busy.
• E-mail system.
CHALLENGES FACED

12. • Introducing weather planning to social
couponing.
PROJECT RECOMMENDATIONS
• Introducing coupons that expire within a given period of
time.
• SMS to remind people to use they’re coupons on their
shopping.

13. KEY LEARNINGS &
HIGHLIGHTS

14. • The Standards of Leadership.
• Meeting these people:
KEY LEARNINGS & HIGHLIGHTS

15. QUESTIONS?
THANK YOU FOR YOUR TIME!