The document outlines a partnership between Unilever and Microsoft aimed at enhancing heart health awareness and promoting sustainable business practices. Key initiatives include engaging 100 million people to take the heart age test, improving employee wellness, and leveraging marketing channels to reach diverse consumer populations. The partnership plans to utilize digital tools and collaborations to drive awareness and behavior change regarding cardiovascular disease risk.

1. Heart Age: A Sustainable Business Plan
(Heart) Health is core to our Corporate Strategies
Unilever’s Sustainable Microsoft’s Corporate
Living Plan includes commitments include:-
commitments to:-
• To provide consumers with
• Motivate 100Mpeople to high quality health and wellness
take the Heart Age Test applications on Windows 8
• To improve diets and • To improve employee health
nutrition of consumers HELP and wellbeing HELP
•To improve employee health 1 BILLION •To provide consumers with PEOPLE AND
and wellbeing •
secure ways to store and share BUSINESSES
PEOPLE IMPROVE THROUGHOUT
•To identify new business their data through Microsoft® THE WORLD
THEIR HEALTH Health Vault™ REACH THEIR FULL
models that deliver better
• & WELLBEING POTENTIAL
health and wellbeing for the
consumer

2. The Unilever / Microsoft® Partnership can
Amplify the Million Hearts ™ Consumer Reach
The Heart Age Tool engaged > 5% of
this target group in the UK with a
Our Consumer Target
single brand sponsor (the Heart Age
112 M Adults living with Million Hearts™ Challenge will be
at least one risk factor for able to “open up” the tool to
cardiovascular disease in facilitate multiple partnership and
the USA drive wide consumer engagement
across the SES spectrum)
Amplify Nationwide
Our Goal: Microsoft ® and
Unilever Employees
Reach 20M
consumers Windows 8 Platform
by 2015 Partner Ecosystem
We estimate we can engage >20% of our
consumer target by 2015 by leveraging our
partners and channels as part of the
Million Hearts™ Challenge

3. Marketing & Business Plan 2013
Exploiting our assets, scale and influence to achieve this
unparalleled consumer reach
WINDOWS 8 LAUNCH
Drive awareness and trial
via Windows 8 Launch –
includes PR, social media,
health industry event NEW MARKETING
demos, Top App listing in CHANNELS PR
Windows Store (app NEW PLATFORMS NEW APPLICATIONS Social Experience B2B Consumer & health
marketplace), inclusion in New mobile and web Integrate with other and B2C Marketing care professional PR
retail store demos. 1.3Bn based platforms Health Apps and Campaigns, Gaming, on Year 1 Heart Age
Devices to increase reach Platforms Testing linkups results
e.g. Trackers
Jan Feb March April May June July Aug Sept Oct Nov Dec
MARKETING COLLATERAL NEW VERSIONS EMPLOYEE WELLNESS NEW BUSINESS PRESENTATIONS &
Provide Million Hearts™ and Launch Hispanic Include in Unilever and OPPORTUNITIES PUBLICATIONS
partners with validated Version, and other Microsoft Workplace New initiatives Present user study results at
consumer and health care consumer target Wellness programs (over formulated by Unilever AHA Scientific Sessions. Engage
professional marketing groups, including 60 000 employees) and Microsoft with health influencers through
materials lower socio- partners across US (health presentations at major health
economic groups plans, pharmacies, conferences throughout the year
grocery retailers, e.g. HIMSS, EPI/NPAM, ACP ,
HEALTH INFLUENCER ACTIVITIES THROUGH PROFESSIONAL CONFERENCES technology retailers etc) FNCE, AHA Sessions etc.

4. Heart Age: Future Products, Partnerships and
New Businesses will sustain the initiative
Through our combined marketing channels
In 2013 we will serve and grow By engaging our network of partners
Free
the base of consumers
motivated to reduce their CVD A network of “corporate health” initiatives
risk
New versions, new platforms, & new applications
$ Freemium
Examples Only
Physical Activity Apps
Customized Food & Recipe Apps
Note:
Product Advertising/Licensing
$$ Services
Wellness Service Partners
Employer Health Plan Partners
Product Advertising/Licensing

5. Heart Age: Creating a Unique Partner
Ecosystem for Sustained Impact
We can leverage partnerships to reach consumers and
facilitate behavior change across diverse populations and
geographies, maximizing the impact of Federal spending
on raising awareness and health literacy on heart disease
risk.
Health & Human Services has
developed a powerful initiate to
Health & Human Services has
stimulate consumer awareness
developed a powerful initiate to
of risk. consumer awareness Million Hearts™ is a national Unilever has delivered a
stimulate initiative to prevent 1 million
of risk.
The ONC can maximize through
scientifically validated consumer Microsoft provides a rich
heart attacks and strokes over engagement tool used by 6 M fabric of digital touch- rich
a number of funding systems:
The ONC can maximize through five years. Million Hearts™ brings Microsoft provides a
consumers . pointsof digital touch-
a number of funding systems:
- HIEs (Health Information together communities, health In addition it can provide fabric where consumers
Exchanges) Information
- HIEs (Health systems, nonprofit organizations, live, work andconsumers
points where play, and
validated Marketing Materials
- RECs (Regional Extension
Exchanges) federal agencies, and private- with work andcan scale
live, Unilever play, and
sector partners from across the (consumer and Health Care
Centers)
- RECs (Regional Extension
through its partners
with Unilever can scale
country to fight heart disease Professional), and access to a
Centers)
- HIX (Health Insurance and stroke. wide range of partners to through its partners
Exchanges) Insurance
- HIX (Health further promote and scale the
Exchanges)
- Beacon Communities tool
- Beacon Communities
Bringing in complementary business and public health partners