The document outlines a business and operating plan for a mobile cardiovascular patient management application called M6Cardio. The application aims to prevent 1 million heart attacks and strokes over five years by providing features to help manage cardiovascular health. The plan details developing iOS and Microsoft versions after publishing on Google Play, engaging consumers, and collaborating with healthcare organizations. It also provides timelines for development, marketing, and revenue generation to make the initiative self-sustainable over five years.

1. Business and Operating Plan
• Identified Market Need • Flexible monetization options
– Prevention of 1 million heart with in-app purchase,
attacks and strokes over five subscriptions and more.
years.
• Product Solution
– Android Mobile Application
– Cardiovascular Patient
Management Software
• Market Opportunity
– 2 Million American adults die
each year from heart attacks
and strokes
– Heart disease and stroke cost
the nation $444 billion/year in
health care costs and lost
economic productivity.

2. Sustainability
• Provide great products: Business
Relationship
– Enhance features & •Archimedes
functions •Surescripts
•Government entities
•Private Organizations
• Provide great services:
– Develop Business to Technology
Advertisement
Business Relationships Development
•Premium App
•Mobile
•Social
– Remote Patient •Healthcare App
•Physician App
M6Cardio
Mobile
•Research
Management Application
"Empower
• Market/Advertise Heart"
– Interrelated products
– Interconnected services Social Enterprise
Patient •Data Sharing
• Engage in Social Management
•Monitoring
•Importing/Exporting
•HIEs
Enterprise •Diagnostics
•Analystics
•Healthcare entities
•Physicians and
Caregivers
M6Cardio App available at:
11/2/2012 2
http://users.eecs.northwestern.edu/~jxu323/indassist.htm

3. Consumer Engagement
• Market directly to Consumers • Utilize Social Media: Facebook,
• Build network of health systems and Twitter, LinkedIn, other health media
entities outlets
• Partner with health insurance entities • Publish Articles and Blogs
• Develop nonprofits organizations • Present and deliver speeches at
relationships Heart Disease & Stroke conferences
• Collaborate with State and Federal • Participate in Heart Disease & Stroke
Agencies/Departments festivals, events, healthy initiative
• Outreach to private-sector strategic celebrations, walks
partners • Promote initiative in four initial cities:
• Collaborate with communities, health Chicago, Baltimore, San Diego, and
systems, nonprofit organizations, Tulsa
federal agencies, and private-sector
partners from across the country to
fight heart disease and stroke.
M6Cardio App available at:
11/2/2012 3
http://users.eecs.northwestern.edu/~jxu323/indassist.htm

4. Operation Timeline
• Continue developing features and enhancements to Android Application
• Publish Android Application to Google Play Store
4Q 2012
• Market and outreach to public, private nonpublic entities for collaboration
• Begin Consumer Engagement
1Q 2013
• Develop iOS and Microsoft Mobile Applications
• Collaborate with public, private, and nonprofit organizations
2Q 2013
• Publish iOS and Microsoft Mobile Applications
• Integrate Mobile Applications with EHR healthcare systems
3Q 2013
• Continue outreach and promote initiative in the four cities: Chicago, Baltimore, San
Diego, and Tulsa
4Q 2013 • Generate Revenue and be self sustainable through various enhancements and features

5. Next Steps Forward
• Publish Android Mobile • Qualified and
Application Experienced Team
– Develop iOS and Microsoft – Dr. Amy Yin, MD
Solutions – Dr. Jiang Xu, Ph.D. EE
• Consumer Engagement – Michael Flanigan, Esq, M.S.
• Campaign/Marketing CS
• Business Development • Prevent 1 million heart
attacks and strokes over
• Legal five years.
• State & Federal • Build great product &
Government services; Deliver first class
service; and Develop
bright and talented team
M6Cardio App available at:
11/2/2012 5
http://users.eecs.northwestern.edu/~jxu323/indassist.htm