The document outlines a proposed partnership between UNICEF and GoPro to equip UNICEF country offices and emergency responders with GoPro cameras. This would allow UNICEF to capture compelling first-person footage of emergency responses as they occur. GoPro would provide cameras and training to UNICEF staff deployed to emergency situations. UNICEF would then edit and distribute the footage on its global YouTube channel and social media to raise awareness of emergency situations and UNICEF's response. The proposal seeks GoPro's agreement to participate in the collaboration for an initial 6 months to document 3 emergency responses.

1. UNICEF GOPRO PARTNERSHIP INTRODUCTION
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CAPTUREEDITSHARE
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Enable UNICEF to create more powerful, engaging experiences for
their viewers by placing the power of first person story telling in the
hands of those they are working to help.
Leverage UNICEF’s global brand and extensive distribution network
to share compelling GoPro content with an untapped global audience
hungry for more compelling ways to capture and share their most
passionate moments
GoPro began a partnership with UNICEF in
2013 and donated 40 leftover Hero 2’s
that were deployed to 30+ countries
around the globe.
We worked closely with UNICEF to create
a comprehensive training program,
content & social media strategy, and
engagement from the entire global
organization and country offices.

2. • Hosted on site training session with GoPro’s Training
Manager as well as Social Media to train on “Going Social
with GoPro”
• Connected UNICEF with Media team to develop story
lines for content we can use. Connected UNICEF directly
with UGC.
• Recruited training team to create UNICEF targeted training webinar that can
be utilized at any time from all 200 country office.
• Created training materials specific to the GoPro and Unicef
Brand, including 21 page branded users guide specifically
for UNICEF
• Led strategy for UNICEF content campaigns across the entire organization. Selected sports
as first theme to coincide with GoPro promotion of World Cup.
• Incorporated athlete training guides on
building better stories, planning, and sharing
gopro content.

3. 55K10M 3M 30K30K 3M
UNICEF was awarded the Nobel Peace Prize in 1965
In 2013 UNICEF reached over 49.9 MILLION
children through their Nutrition, Health, Wash,
Education, and Child Protection Programs.
UNICEF works in every developing
country. They’re on the ground in
roughly 200.
'We have the global authority to influence decision-
makers, and the variety of partners at grassroots level
to turn the most innovative ideas into reality.’
UNICEF was established on 11 December 1946 by
the United Nations to meet the emergency needs
of children in post-war Europe and China.

4. RESULTS
Click the play button to watch
Bloomberg’s coverage of GoPro and
UNICEF’s first video.

5. 491,264 reached;
2773 likes, comments,
and shares (June 30th
Facebook post)
Twitter: 12.56 Million potential
impressions (June 28th and 30th
tweets combined)
SOCIAL MEDIA RESULTS -UNICEF
426,680 reached; 1,646 likes, comments, and shares
(June 28th Facebook post)

6. EXECUTIVE DIRECTOR OF UNICEF TALKING ABOUT GOPRO,
PARTERSHIP, AND COMMUNICATION.

7. SUMMARY RESULTS
GOPRO & UNICEF
Brazil
kids https://www.youtube.com/watch?v=NsV7XIe3Vhs&feature=yout
u.be
Mozambique. sports creates
champions https://www.youtube.com/watch?v=qrhLB7XlyEs&noredir
ect=1
Executive Director of UNICEF, Anthony Lake on
GoPro https://www.youtube.com/watch?v=3RN8Kp77HQA
First video from
UNICEF Nigeria https://www.youtube.com/watch?v=ngB2gsoiJA4&list
=UUZceliiH71OLw4t4HcvKKjw
Bhuton: https://www.youtube.com/watch?v=AT30F0BTsVU
UNICEF and the EU raise the voices of
childrenhttps://www.youtube.com/watch?v=kMptvMYeszY&list=UUZc
eliiH71OLw4t4HcvKKjw GoPro footage include in video
BLOOMBERG- Bhuton Video
Featurehttp://www.bloomberg.com/video/even-monks-in-bhutan-
have-world-cup-fever-mftGxLhJTeSw3lH5IREbSQ.html

8. Just a few of UNICEF’s
Ambassadors:
Katy Perry
Serena Williams
Liam Neeson
Lord Richard Attenborough
Amitabh Bachchan
Ishmael Beah
David Beckham
Harry Belafonte
Orlando Bloom
Jackie Chan
Myung-Whun Chung
Judy Collins
Mia Farrow
Danny Glover
Whoopi Goldberg
Maria Guleghina
Angélique Kidjo
Yuna Kim
Tetsuko Kuroyanagi
Femi Kuti
Leon Lai
Ricky Martin
Shakira Mebarak
Leo Messi
Sir Roger Moore
Nana Mouskouri
Berliner Philharmoniker
HM Queen Rania
Vanessa Redgrave
Sebastião Salgado
Susan Sarandon
Maxim Vengerov

9. Day in the life video showing the lengths some children
go through everyday just to go to school. Long treks,
traversing fallen down bridges, treacherous water
crossing, washed out bicycle trails on the cliffs of
mountains, and hanging on the sides of vehicles just to
commute to school.
Students Crossing Ciherang River On A
Makeshift Bamboo Raft, Cilangkap Village,
Indonesia
Elementary School Students Crossing A River On
Inflated Tire Tubes, Rizal Province, Philippines

10. UNICEF Ambassador David Beckham
feature chronicling one of Beckham’s
UNICEF trips while he tells his story
about why UNICEF is important to him.
Video focuses on the positive
interactions he has with the children,
playing soccer, and helping out as he
narrates his story and call to action.
Follow the life of a vaccine as it travels from the plant, across
continents, to the caretaker who journey by bike through rural
villages to deliver the life saving vaccine. A motorbike rider who
only has 24 hours to get a vaccine to child that has malaria

11. GOPRO TRAINING RESOURCES
The Capture
First and foremost, it is incredibly important to understand the
difference between the Black Edition, the Silver and the White.
Understanding the settings, what they do, what they deliver , and
what your end goal for a specific shoot is? First thing.....What is
your goal? Why are you capturing Media with your GoPro.
SETTING YOUR GOALS
Make no mistake....it is OK for your goal to be, "I don't have a goal,
I'm just recording because". If you are a professional, trying to
capture a story for the longevity of your job? Well then you best
ought focus your thoughts, and produce an articulate goal for the
shoot.
Is this for a motion picture film?
Are you shooting for a web edit?
Are you capturing for simple tweets and facebook?
Is this disposable video or something to ar chive?
All these questions and more will dictate in some shape or for m
how you will be setting up your shots and your camera(s). Lets
take an in depth look at the settings of the Her o3 Black Edition and
the gas milage you will get from those settings.
Hero3 Black Edition Settings
WVGA 240 Wide
Standard Def – If you look closely at the image it’s not very clean –
pixelation and aliasing is present. The fun slowmotion of 240 FPS is
pretty cool if you don’t care about image quality when stacked up
against some of the other modes. It can look decent by itself when
posted on YouTube. The better the lighting conditions in
combination with an uncomplicated backgr ound can increase the
quality of this setting tremendously. This setting burns limited data
and battery. Capturing large amounts of time?
*May 22, 2013 Draft (internal use only, not for distribution)
WHEN
When do you press record?
Too much of a good thing is
sometimes not a good thing.
WHERE
Capturing meaningful footage
to meet your personal capture
goals.
WHAT
What do you point the camera
at? Why? Telling the story of
your moment.
WHY
Why are you recording? What
story are you trying to tell?
Shoot what you need.
HOW
With a shoot plan in place,
make the moves to produce
the parts you need for
meaningful media.
GoPro Work Flow
Tips: Capture-Edit-Share
GoPro Playbook
13
CAPTUREEDITSHARE
ESTABLISH
LOCATION
Clearly establishing your location
is important for setting up your
story. This can be done using still
photos, slow pans, or time lapse
unique locations makes for more
exciting and memorable stories.
COMPOSITION
Get close to your subject
Observe the Rule of Thirds.
This results in cooler
perspectives than simply
centering the subject.
you think is amazing, explore,
have fun.
You can never experiment
enough.
GoPro Workflow and
Athlete Guide
MAIN SCREEN
5MP WIDE
GoPro%102%
HD%HERO%2%
Professional%Power%For%The%People%
%
SETTING OPTIONS-CONTINUED
Delete
NTSC
On&Screen&Display&(for&live&feed)
LED Lights
Beeping
Standby&power&off.
Date/Time/Month.&
& & &
& & & &
& & & & &
&Exit.
MOUNTS
One&of&the&things&that&separates&us&from&our&compeNtors&is&our&mounNng&system.&
• Chest&Mount&
• Head&Strap&Mount&
• Wrist&Mount
• Handlebar/Seat&Post&Mount
• Roll&Bar&Mount
• SucNon&Cup&Mount
Hero 2 Training Presentation

12. 1
GoPro Cameras: A user guide for UNICEF Country Offices
UNICEF and GoPro Emergency Response Collaboration
Concept:
With emergencies occurring regularly around the world and often affecting women and
children the worst, UNICEF is almost always on the ground as first responders when others
might not be. So when we are the first on the ground, we’re sometimes privy to moments
that no one else in the media realm is able to capture or even contextualize. Therefore, the
goal of this potential collaboration is to liaise with GoPro to ensure that when an emergency
situation breaks out- and when UNICEF is about to invest itself by making the journey to
provide life-saving relief efforts for those most vulnerable, GoPro provides the most up to
date cameras and equipment to ensure that those who will be the first on the ground will be
strapped up and ready to record moments that are real, powerful, and often times harrowing.
How:
GoPro will send cameras directly to UNICEF country offices affected by real time
emergencies with the understanding that those from UNICEF going to the site of emergencies
will be trained and ready to wear their GoPro throughout their mission. The content will then
be discussed and analysed within the office with editing support coming from HQ to ensure
the content is prepared and externally shared as fast as possible. Theoretically, this
collaboration would occur between our Emergency Division and our Division of
Communication. Once an emergency was recognized and a UNICEF office was supporting,
the Division of Communication would liaise with GoPro to ensure a timely package was sent
with cameras, with DOC (HQ) leading on the logistics related to training and preparing
colleagues who would soon be in the field. The office in question would also agree
beforehand to participate within this framework.
Asks:
UNICEF asks GoPro to agree to participate within this collaboration for approximately 6
months or covering at least 3 emergency situations. Further support can be considered after
this time. An example of an emergency that could be covered is shared within this link, here.
It relates to a landslide which occurred in Afghanistan in which hundreds died due to the
flooding that occurred. UNICEF responded immediately to the needs of women and children
but if this emergency response was captured via GoPro, the organization could do an even
more powerful job of conveying the magnitude of what occurred to those facing the dire
situation.
Distribution:
Once content was shot, edited, and released via our global UNICEF YouTube channel, a
promotional strategy would occur in which the content was shared across all social media
channels (with fans reaching approximately 6 million) and other relevant partners brought in
to help spread the word. Other forms of content could also be utilized to harness the power
of the situation such as photos, also. Ideally from start to finish- sending cameras to creating
content-the entire process would take 1 or 2 weeks, maximum.
Project Documents
UNICEF and GoPro
Emergency Response
Collaboration Proposal
UNICEF GoPro
Users Guide
GoPro and UNICEF Pilot
Collaboration Invite
UNICEF Contact: Nicholas Ledner nledner@unicef.org