U-News is an online application and website platform that facilitates community and connection among university students in Canada. It has over 1.4 million users, most between the ages of 20-24. The educational technology market is growing rapidly due to increased internet access and mobile device use. U-News' direct competitors are other communication services used by post-secondary institutions, while its indirect competitors are social media platforms. For U-News to be feasible, it must address risks such as building reputation, customer acquisition, and system integration with outdated university infrastructure.