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U-News
Prepared by Danielle Kuelker, Zander von Neudegg,
Firaoll Umar, & Raquel Van Ry
What is U-News
● Online application
● Website platform
● Facilitates
community and
connection with
convenience
U-News Wireframe
Competitors and Financial Overview
Location: Canada
Age: 18-65, majority 20 - 24
Size: 1.4 million
Growth Rate: 2%
Market Analysis
Market Overview
● Educational Technology Market
○ Becoming more concentrated
○ Integration of teaching and learning processes
● Factors contributing to market growth:
○ 1. Increasing penetration of mobile devices
○ 2. Readily availability of the internet
● Value
○ 76.5 billion in 2019
○ Expected CAGR of 18.1%
Competitors
Direct Competitors
● Post Secondary
Communication Services
● D2L
● Kahoot
● Zoom
● TopHat
Indirect Competitors
● Facebook
● Snapchat
● Instagram
Potential
Competitive
Advantages
● Most efficient solution to
academic communication
needs
● Customized to each
specific university
○ Lowers risk of
imitability
Technical Feasibility
● U-News Website
○ ‘Painted Door’ technique
● Obstacles
○ Sensitive Data
○ Managing back and front end services
○ Legal Regulations
○ Integration into outdated UofC’s system
● External Obstacles
○ Protecting user privacy
Financial Analysis
Revenues
● Site Development
● Site integration
● Site hosting
● Selling
Key Costs
● University contracts
● Paid Tutoring
● User data
Overall Analysis
● Critical Risks
○ Building reputation
○ Obtaining new customers
● Feasibility
○ Timing of COVID-19
○ Pass break even analysis
References
Bullock, L., Wright, G., & Gurd, J. (2020, October 7). Global social media research summary 2020. Smart Insights.
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.
CB Insights. (2020, July 17). Why startups fail: Top 20 reasons. CB Insights Research. https://www.cbinsights.com/research/startup-failure-
reasons-top/.
DeFranza, D. (2020, August 10). Reduce the risk of adding new website features with a painted door test. Brooks Bell.
https://www.brooksbell.com/resource/blog/reduce-the-risk-of-adding-new-website-features-with-a-painted-door-test/.
Desk, W. (2019, September 10). Website speed matters: How downtime and slow page load time burns a hole in your pocket. Digital
Information World. https://www.digitalinformationworld.com/2019/09/how-downtime-speed-affects-website-infographic.html.
Down, P. (2015, June 3). Insider series: Does TSA security screening really work? The Points Guy. https://thepointsguy.com/2015/06/does-
tsa-screening-really-work/.
Duffin, E. (20 Feb 2020). Number of students enrolled in post-secondary institutions in Canada in 2017/18. Retrieved Nov 15, 2020 from
https://www.statista.com/statistics/450253/enrollment-of-postsecondary-students-in-canada-by-age-and-gender/.
EdTech. (2020, September 19). EdTech and smart classroom market. Market Research Firm. https://www.marketsandmarkets.com/Market-
Reports/educational-technology-ed-tech-market-1066.html.
Grand View Research. (2020, July). Education technology report . Grand View Research. https://www.grandviewresearch.com/industry-
analysis/education-technology-market.
Hirschfeld, J., Fogarty, P., & Frantz, S. (2020). Coronavirus: How the world of work may change forever. BBC Worklife.
https://www.bbc.com/worklife/article/20201023-coronavirus-how-will-the-pandemic-change-the-way-we-work.
Hsu, B. (2016, May 5). The risks of ed-tech entrepreneurship, part 2. Market Brief. https://marketbrief.edweek.org/the-startup-
blog/the_risks_of_ed-tech_entrepreneurship_part_two/.
Kelly, R. (2008, September 24). Choosing appropriate distance learning tools. Faculty Focus.
https://www.facultyfocus.com/articles/online-education/choosing-appropriate-distance-learning-tools/.
Mak, G. (2020). Industries that have performed well during the COVID-19 pandemic. IBISWorld.
https://www.ibisworld.com/industry-insider/coronavirus-insights/industries-that-have-performed-well-during-the-
covid-19-pandemic/.
Nagel, T. W. S., Remillard, C., Aucoin, R., & Takenshi, A. (2018). Findings on student use of social media at the
collegiate, undergraduate, and graduate levels: Implications for post-secondary educators. Journal of University
Teaching & Learning Practice, 15(1). https://files.eric.ed.gov/fulltext/EJ1173809.pdf.
Statistics Canada. (2020, March 3). Canadian post-secondary enrolments and graduates, 2017/2018.
https://www150.statcan.gc.ca/n1/daily-quotidien/200219/dq200219b-eng.htm.
Straumsheim, C. (2016, March 2). Study explores impact of social media, texting on email use. Inside Higher Ed.
https://www.insidehighered.com/news/2016/03/02/study-explores-impact-social-media-texting-email-use.
Universities Canada. (2018, July 31). Facts and stats. https://www.univcan.ca/universities/facts-and-stats/.
Universities in Canada. All 103 universities in Canada: Rankings & reviews 2020. LanguageCourse.net.
https://www.languagecourse.net/universities--canada.
U of C. Contacts Directory. http://contacts.ucalgary.ca/search.

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U-News presentation slides

  • 1. U-News Prepared by Danielle Kuelker, Zander von Neudegg, Firaoll Umar, & Raquel Van Ry
  • 2. What is U-News ● Online application ● Website platform ● Facilitates community and connection with convenience
  • 3. U-News Wireframe Competitors and Financial Overview
  • 4. Location: Canada Age: 18-65, majority 20 - 24 Size: 1.4 million Growth Rate: 2% Market Analysis
  • 5. Market Overview ● Educational Technology Market ○ Becoming more concentrated ○ Integration of teaching and learning processes ● Factors contributing to market growth: ○ 1. Increasing penetration of mobile devices ○ 2. Readily availability of the internet ● Value ○ 76.5 billion in 2019 ○ Expected CAGR of 18.1%
  • 6. Competitors Direct Competitors ● Post Secondary Communication Services ● D2L ● Kahoot ● Zoom ● TopHat Indirect Competitors ● Facebook ● Snapchat ● Instagram
  • 7. Potential Competitive Advantages ● Most efficient solution to academic communication needs ● Customized to each specific university ○ Lowers risk of imitability
  • 8.
  • 9.
  • 10. Technical Feasibility ● U-News Website ○ ‘Painted Door’ technique ● Obstacles ○ Sensitive Data ○ Managing back and front end services ○ Legal Regulations ○ Integration into outdated UofC’s system ● External Obstacles ○ Protecting user privacy
  • 11. Financial Analysis Revenues ● Site Development ● Site integration ● Site hosting ● Selling Key Costs ● University contracts ● Paid Tutoring ● User data
  • 12. Overall Analysis ● Critical Risks ○ Building reputation ○ Obtaining new customers ● Feasibility ○ Timing of COVID-19 ○ Pass break even analysis
  • 13. References Bullock, L., Wright, G., & Gurd, J. (2020, October 7). Global social media research summary 2020. Smart Insights. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/. CB Insights. (2020, July 17). Why startups fail: Top 20 reasons. CB Insights Research. https://www.cbinsights.com/research/startup-failure- reasons-top/. DeFranza, D. (2020, August 10). Reduce the risk of adding new website features with a painted door test. Brooks Bell. https://www.brooksbell.com/resource/blog/reduce-the-risk-of-adding-new-website-features-with-a-painted-door-test/. Desk, W. (2019, September 10). Website speed matters: How downtime and slow page load time burns a hole in your pocket. Digital Information World. https://www.digitalinformationworld.com/2019/09/how-downtime-speed-affects-website-infographic.html. Down, P. (2015, June 3). Insider series: Does TSA security screening really work? The Points Guy. https://thepointsguy.com/2015/06/does- tsa-screening-really-work/.
  • 14. Duffin, E. (20 Feb 2020). Number of students enrolled in post-secondary institutions in Canada in 2017/18. Retrieved Nov 15, 2020 from https://www.statista.com/statistics/450253/enrollment-of-postsecondary-students-in-canada-by-age-and-gender/. EdTech. (2020, September 19). EdTech and smart classroom market. Market Research Firm. https://www.marketsandmarkets.com/Market- Reports/educational-technology-ed-tech-market-1066.html. Grand View Research. (2020, July). Education technology report . Grand View Research. https://www.grandviewresearch.com/industry- analysis/education-technology-market. Hirschfeld, J., Fogarty, P., & Frantz, S. (2020). Coronavirus: How the world of work may change forever. BBC Worklife. https://www.bbc.com/worklife/article/20201023-coronavirus-how-will-the-pandemic-change-the-way-we-work. Hsu, B. (2016, May 5). The risks of ed-tech entrepreneurship, part 2. Market Brief. https://marketbrief.edweek.org/the-startup- blog/the_risks_of_ed-tech_entrepreneurship_part_two/.
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