Of the three major environments in a situation analysis (internal, customer, external), which do you think is the most important in a general sense? Why? What are some situations that would make one environment more important than others?
PepsiCo entered the Hungarian market in 1995 with their Lay's Potato Chips brand. An initial outdoor billboard advertising campaign for Lay's proved ineffective, resulting in low brand awareness, purchase intent, and brand image. The Hungarian snacks market was led by Chio, which had 46% market share due in part to their highly memorable "Chio, Chio, Chio, Chips" jingle in TV and radio ads. To improve Lay's performance, PepsiCo analyzed Hungarian consumer behavior and marketing problems, and developed a new strategic plan for 1996 including increased promotions and conveying Lay's superior taste through advertising.
OPERATION MANAGEMENT REPORT: A CASE-STUDY ON THE KEY STRATEGIC AND OPERATIONA...Maxie Tran
This report focuses on analyzing the key strategic and business operation issues of a Starbucks coffee shop on 91 Clarence high street in Kingston town (Kingston Upon Thames, London, UK). The report identifies the business context and main operational aspects of this Starbucks shop which will be shown briefly in the Introduction part.
Methods of analysis include the secondary-data, primary-data (qualitative and quantitative research), relevant theories and relative information from books, online databases, as also student’s works and so on.
The report figures out the problems of this Starbucks shop, such as the atmosphere and layout inside the store, as also some customer services. However, those issues depend on many different cases which cannot meet a specific solution to improve themselves. In addition, the general feedback of customers indicates that although the problems exist, these issues are not big impacts.
Recommendation for the business of this Starbucks shop is to keep managing their current operating system and extend their competitive advantage, based on the ideal location (order-winner), to target the potential segment customers as non-coffee drinkers.
This report might not avoid the shortcomings and limitations itself. For instance, a lack of experience in doing the actual surveys which led to incomplete data and information; some results are based on past performance or general context which can be subjective.
PepsiCo is a major producer of carbonated soft drink, other beverage, and snack food. It is sold in stores and restaurant, retail outlet and through a vending machine. Its beverage division including Pepsi cola drink, water bottles, and markets several popular drinks
This document provides a summary of Coca Cola Company's value chain analysis. It begins with an introduction to the beverage industry and Coca Cola. It then describes Porter's value chain model and each component of Coca Cola's value chain, including inbound logistics, operations, outbound logistics, marketing and sales, services, procurement, technology, human resources, and firm infrastructure. It concludes that value chain analysis helps Coca Cola focus on value-creating activities and eliminate wasteful activities to strengthen its value proposition and benefits.
PepsiCo is a beverage and food processing company founded by Caleb Bradham with a net income of $12.51 billion and CEO Indra Nooyi. It has 22 brands across 6 operational segments worldwide. PepsiCo uses multiple distribution formats including direct-store-delivery and distributor networks to outbound its products. The company spends $2.4 billion on advertising annually through various channels and focuses its marketing on messages of enjoying life.
Tesco is considering expanding its virtual store model used successfully in South Korea to the United Kingdom. However, the UK market has key differences like lower smartphone penetration, higher transportation costs, and consumer preferences for seeing products in person before purchasing fresh items. To adapt, Tesco will need to select optimal virtual store locations based on passenger traffic and WiFi access. It should also focus on fast-moving packaged goods rather than fresh foods to suit UK consumer demands. Careful consideration of the UK market characteristics is necessary for virtual stores to find success there.
Kroger is a large grocery store chain operating over 2,600 stores in 34 states. It has pursued a strategy of diversification beyond just grocery into areas like fuel stations and jewelry stores. Kroger's "Customer 1st" strategy focuses on having great people, products customers want, good prices, and creating a shopping experience that encourages repeat visits. Kroger analyzes its strengths in areas like its brand and private labels, as well as weaknesses in intense competition, to guide its strategic goals around sales growth, debt management, and expanding through acquisitions.
Wendy's / Case Analysis Presentation (Emerson College)Yann Tong
Wendy's is undergoing a major rebranding effort to update its image and positioning. This includes introducing a new logo that removes elements from the previous design, remodeling stores with a modernized look and feel, and expanding its menu to include premium food and coffee options. The goals are to appeal to new customers and remain relevant for future growth while still honoring the brand's origins. There is a risk that these changes may not fully align with Wendy's established value proposition of offering quality food at affordable prices. Consumer research and a strategic storytelling approach will be important to guide the transition and ensure the core brand essence is preserved through the rebranding process.
PepsiCo entered the Hungarian market in 1995 with their Lay's Potato Chips brand. An initial outdoor billboard advertising campaign for Lay's proved ineffective, resulting in low brand awareness, purchase intent, and brand image. The Hungarian snacks market was led by Chio, which had 46% market share due in part to their highly memorable "Chio, Chio, Chio, Chips" jingle in TV and radio ads. To improve Lay's performance, PepsiCo analyzed Hungarian consumer behavior and marketing problems, and developed a new strategic plan for 1996 including increased promotions and conveying Lay's superior taste through advertising.
OPERATION MANAGEMENT REPORT: A CASE-STUDY ON THE KEY STRATEGIC AND OPERATIONA...Maxie Tran
This report focuses on analyzing the key strategic and business operation issues of a Starbucks coffee shop on 91 Clarence high street in Kingston town (Kingston Upon Thames, London, UK). The report identifies the business context and main operational aspects of this Starbucks shop which will be shown briefly in the Introduction part.
Methods of analysis include the secondary-data, primary-data (qualitative and quantitative research), relevant theories and relative information from books, online databases, as also student’s works and so on.
The report figures out the problems of this Starbucks shop, such as the atmosphere and layout inside the store, as also some customer services. However, those issues depend on many different cases which cannot meet a specific solution to improve themselves. In addition, the general feedback of customers indicates that although the problems exist, these issues are not big impacts.
Recommendation for the business of this Starbucks shop is to keep managing their current operating system and extend their competitive advantage, based on the ideal location (order-winner), to target the potential segment customers as non-coffee drinkers.
This report might not avoid the shortcomings and limitations itself. For instance, a lack of experience in doing the actual surveys which led to incomplete data and information; some results are based on past performance or general context which can be subjective.
PepsiCo is a major producer of carbonated soft drink, other beverage, and snack food. It is sold in stores and restaurant, retail outlet and through a vending machine. Its beverage division including Pepsi cola drink, water bottles, and markets several popular drinks
This document provides a summary of Coca Cola Company's value chain analysis. It begins with an introduction to the beverage industry and Coca Cola. It then describes Porter's value chain model and each component of Coca Cola's value chain, including inbound logistics, operations, outbound logistics, marketing and sales, services, procurement, technology, human resources, and firm infrastructure. It concludes that value chain analysis helps Coca Cola focus on value-creating activities and eliminate wasteful activities to strengthen its value proposition and benefits.
PepsiCo is a beverage and food processing company founded by Caleb Bradham with a net income of $12.51 billion and CEO Indra Nooyi. It has 22 brands across 6 operational segments worldwide. PepsiCo uses multiple distribution formats including direct-store-delivery and distributor networks to outbound its products. The company spends $2.4 billion on advertising annually through various channels and focuses its marketing on messages of enjoying life.
Tesco is considering expanding its virtual store model used successfully in South Korea to the United Kingdom. However, the UK market has key differences like lower smartphone penetration, higher transportation costs, and consumer preferences for seeing products in person before purchasing fresh items. To adapt, Tesco will need to select optimal virtual store locations based on passenger traffic and WiFi access. It should also focus on fast-moving packaged goods rather than fresh foods to suit UK consumer demands. Careful consideration of the UK market characteristics is necessary for virtual stores to find success there.
Kroger is a large grocery store chain operating over 2,600 stores in 34 states. It has pursued a strategy of diversification beyond just grocery into areas like fuel stations and jewelry stores. Kroger's "Customer 1st" strategy focuses on having great people, products customers want, good prices, and creating a shopping experience that encourages repeat visits. Kroger analyzes its strengths in areas like its brand and private labels, as well as weaknesses in intense competition, to guide its strategic goals around sales growth, debt management, and expanding through acquisitions.
Wendy's / Case Analysis Presentation (Emerson College)Yann Tong
Wendy's is undergoing a major rebranding effort to update its image and positioning. This includes introducing a new logo that removes elements from the previous design, remodeling stores with a modernized look and feel, and expanding its menu to include premium food and coffee options. The goals are to appeal to new customers and remain relevant for future growth while still honoring the brand's origins. There is a risk that these changes may not fully align with Wendy's established value proposition of offering quality food at affordable prices. Consumer research and a strategic storytelling approach will be important to guide the transition and ensure the core brand essence is preserved through the rebranding process.
Gap Inc. is a popular clothing retailer with stores under brands like Gap, Old Navy, Banana Republic, and Athleta. In 2011, it employed 134,000 people with 3,231 store locations globally. While Gap saw growth in the 1980s-1990s, its revenue declined in recent years. It aims to target families with casual clothing but also launched brands like Forth & Towne for older women. Gap uses a multichannel strategy with online and physical stores to give customers options. Though it faces threats like rising costs, its competitive strengths include its brand recognition and diversity of product offerings.
Industry analysis of soft drinks industryHEMA SANKAR
This document analyzes the soft drinks industry. It identifies the major companies in the industry, including PepsiCo, Coca-Cola, Parle Agro, Dabur, and Dr Pepper Snapple Group. It then discusses aspects of the industry such as its oligopolistic structure, barriers to entry, and relationships with suppliers, buyers, and substitutes. The analysis finds that high capital requirements and need for distribution networks create significant barriers to entry, while steady industry growth makes it an attractive one for investment.
Why It Failed: House of Barbie Shanghai - GWU Spring 2013Hunter Thomas
In 2009, Mattel opened Barbie's first flagship store, House of Barbie, in Shanghai, China. Known as the ultimate Barbie dream house, the store failed to reach expectations and closed after just two years.
This document summarizes a study on retailer satisfaction with Coca-Cola in Varanasi, India. Coca-Cola first entered the Indian market in 1956 but had to exit in 1977 before re-entering in 1993. The study aims to analyze retailer order frequency and factors affecting Coca-Cola's growth. Data collection involved questionnaires and interviews with 30 retailers. Key findings indicate that some retailers do not receive products on time or with a proper delivery schedule, resulting in lost sales. Suggestions are made to improve delivery and address retailer needs to better compete with rivals.
Starbucks has rapidly expanded from 17 coffee shops in Seattle 15 years ago to over 16,000 outlets in 50 countries. While global expansion provides opportunities for growth, it also poses challenges as Starbucks must adapt to new markets. As the US market becomes saturated with Starbucks locations, maintaining historic growth rates will be difficult. Starbucks is focusing on innovation like mobile ordering and expanding its food offerings to attract new customers and drive additional sales. However, concerns over employee satisfaction and treatment could impact Starbucks' customer service and brand image as it continues to grow globally.
Apple is known for its innovative electronic devices and strong supply chain management. It was named the company with the best supply chain practices for the third year in a row. Apple manages both digital and physical supply chains efficiently at low cost by setting impossible targets, prioritizing action, simplifying processes, and enhancing supplier relationships. This operational excellence gives Apple a competitive advantage through high control over costs, speed to market, demand-based delivery, and high quality.
The soft drink industry is dominated by Coca-Cola and Pepsi, which combined control over 70% of the market. Coca-Cola uses all aspects of the marketing mix to influence consumer behavior. The industry faces threats from health concerns, substitute beverages, and changing consumer attitudes. However, opportunities exist through new products, expanding markets, and addressing consumers' health and lifestyle needs. The document analyzes the industry using Porter's Five Forces and provides recommendations to improve consumer segmentation and overcome limitations.
Starbucks was facing rising supply chain costs despite decreasing sales. To address this, Starbucks took several steps:
1) It reorganized its supply chain into four functions: plan, source, make, deliver.
2) It simplified its complex structure by grouping all planning activities together and all sourcing, manufacturing, and delivery activities.
3) It worked to reduce costs by identifying cost drivers, negotiating better prices, and building cost models.
4) It created a single, global logistics system to bring coffee and other products worldwide to distribution centers, which then supply Starbucks stores.
This document discusses McDonald's struggles with its image and sales in various countries due to concerns over childhood obesity. It provides details on:
- Global reactions and regulations against fast food advertising aimed at kids.
- McDonald's responses including changing menus, ads, and promotions to focus on healthier options.
- Mixed results with some sales suffering initially but recovering later as McDonald's adapted.
- Criticism from figures like Prince Charles that McDonald's contributes to obesity trends.
Marketing Strategy Analysis - Chateau Margaux vinery.
This Analysis introduces a new value proposition for the French Vinery firm. Suggesting some concrete actions that the company could take in order to expand its business without losing its core values.
Natural Light has built its brand on affordability compared to competitors. Research found 80% were familiar with the brand but 67% described it negatively, mainly due to poor flavor. Opportunities include social media advertising to broaden the audience and potentially improve flavor, though this may be challenging given Natural Light's position in the low-cost market. The document provides an analysis of Natural Light's brand and competition within the alcoholic beverage industry.
Boston Pizza - International Sales and MarketingIshita Grover
1. Boston Pizza is a Canadian restaurant chain founded in 1964 with over 300 locations across Canada. It offers pizza, pasta, salad, salmon, and a sports bar.
2. The presentation analyzes Boston Pizza's target markets, marketing mix, and growth strategies. It identifies families and sports fans as key targets and discusses promotional activities, product offerings, and competitive pricing.
3. An international expansion strategy is proposed, analyzing factors in the UK, India, and Norway. India is selected as the best target market due to its large population and fast growth of the quick service restaurant industry.
Cola war continues: Coke and Pepsi 21st century and battle for Internationa...Sulabh Subedi
This document provides background information on the consumption of carbonated soft drinks (CSDs) in the United States from 1970 to 2010. It discusses the history of Coca-Cola and Pepsi, how CSDs are produced and distributed, Porter's five forces analysis of the CSD industry, and the strategic approaches taken by Coke and Pepsi over two stages from 1970 to 2010. It also analyzes the entry and competition between Coke and Pepsi in the Indian market.
This document provides an overview of Zara's value chain management strategies. It discusses how Zara achieves vertical integration from sourcing materials to manufacturing 60% of products in-house. Zara's "fast fashion" model allows it to adapt designs, produce, distribute, and stock new clothing in stores within 2 weeks. Through just-in-time production, inventory management that eliminates deadstock, and a centralized logistics network, Zara is able to respond rapidly to fashion trends. Its strengths include a fast delivery cycle, brand image, low-cost supply chain, and ability to capture trends.
Dunkin Donuts is an International Doughnut and Coffee Retailer Founded in 1950 in Quincy, Massachusetts by William Rosenberg.
This Presentation will tell us the journey From a Small Donuts Retailer in 1950 and How he Become the Global brand.
For More Details you can Contact me -
My LinkedIn Profile - https://www.linkedin.com/in/naman-makhija-621359167
PepsiCo has a large global distribution and logistics operation to serve its diverse beverage and snack food brands. It uses several distribution systems like direct store delivery (DSD), broker warehouse distribution (BWD), and vending/food service (V&FS). DSD allows for timely delivery and merchandising while BWD is more economical for less perishable products. The report recommends further streamlining and integrating PepsiCo's distribution operations across brands to reduce costs. It also suggests expanding successful distribution models to emerging international markets.
Heineken Brand Audit - Hult MBA programRebecca Saar
The document is a strategic brand audit of Heineken presented by the Brew Crew. Some key points:
- Heineken is from the Netherlands and was established in 1864. It is now the #1 brewer in Europe and owns other beer brands.
- Heineken targets sophisticated professionals as its main demographic and has a brand positioning of being premium, young, fun, and innovative.
- The audit provides recommendations such as appealing to both sexes, looking to other segments like fun events, and partnerships/sponsorships to strengthen the Heineken brand.
- In conclusion, the presentation determines that Heineken is a healthy brand that enhances social settings and makes its customers feel cool.
Toys "R" Us was founded in 1957 by Charles Lazarus and captured 20% of the US toy market by 1988. It faced major barriers entering Japan due to regulations protecting small retailers. It overcame this by establishing a joint venture in 1991, becoming the largest toy retailer in Japan within 20 years due to its large stores, direct buying from manufacturers, and adapting products for the Japanese market. Toys "R" Us now operates internationally with over 1,500 stores in 33 countries and revenues of $13.6 billion, pursuing strategies like eco-friendly toys and internet retailing to adapt to changing demographics.
Week 1 Lecture The Nature of Business ResearchBusiness researc.docxkdennis3
Week 1 Lecture
The Nature of Business Research
Business research covers a wide range of phenomena. For managers, the purpose of research is to provide knowledge regarding the organization, the market, the economy, or another area of uncertainty. A financial manager may ask, “Will the environment for long-term financing be better two years from now?†A personnel manager may ask, “What kind of training is necessary for production employees?†or “What is the reason for the company’s high employee turnover?†A marketing manager may ask, “How can I monitor my retail sales and retail trade activities?†Each of these questions requires information about how the environment, employees, customers, or the economy will respond to executives’ decisions. Research is one of the principal tools for answering these practical questions.
Business research is the application of the scientific method in searching for the truth about business phenomena. These activities include defining business opportunities and problems, generating and evaluating alternative courses of action, and monitoring employee and organizational performance. Business research is more than conducting surveys.6 This process includes idea and theory development, problem definition, searching for and collecting information, analyzing data, and communicating the findings and their implications.
Applied business research is conducted to address a specific business decision for a specific firm or organization. The opening vignette describes a situation in which ESPN used applied research to decide how to best create knowledge of its sports fans and their preferences. Basic business research (sometimes referred to as pure research) is conducted without a specific decision in mind, and it usually does not address the needs of a specific organization.
All research, whether basic or applied, involves the scientific method. The scientific method is the way researchers go about using knowledge and evidence to reach objective conclusions about the real world. The scientific method is the same in social sciences, such as business, as in physical sciences, such as physics. In this case, it is the way we come to understand business phenomena.
A firm can be production-oriented. A production-oriented firm prioritizes the efficiency and effectiveness of production processes in making decisions. Here, research providing input from workers, engineers, finance, and accounting becomes important as the firm seeks to drive costs down. Production-oriented firms are usually very large firms manufacturing products in very large quantities. The third orientation is marketing- oriented, which focuses more on how the firm provides value to customers than on the physical product or production process. With a marketing-oriented organization the majority of research focuses on the customer. Research addressing consumer desires, beliefs, and attitudes becomes essential.
Diagnosing Opportunities: After a.
Gap Inc. is a popular clothing retailer with stores under brands like Gap, Old Navy, Banana Republic, and Athleta. In 2011, it employed 134,000 people with 3,231 store locations globally. While Gap saw growth in the 1980s-1990s, its revenue declined in recent years. It aims to target families with casual clothing but also launched brands like Forth & Towne for older women. Gap uses a multichannel strategy with online and physical stores to give customers options. Though it faces threats like rising costs, its competitive strengths include its brand recognition and diversity of product offerings.
Industry analysis of soft drinks industryHEMA SANKAR
This document analyzes the soft drinks industry. It identifies the major companies in the industry, including PepsiCo, Coca-Cola, Parle Agro, Dabur, and Dr Pepper Snapple Group. It then discusses aspects of the industry such as its oligopolistic structure, barriers to entry, and relationships with suppliers, buyers, and substitutes. The analysis finds that high capital requirements and need for distribution networks create significant barriers to entry, while steady industry growth makes it an attractive one for investment.
Why It Failed: House of Barbie Shanghai - GWU Spring 2013Hunter Thomas
In 2009, Mattel opened Barbie's first flagship store, House of Barbie, in Shanghai, China. Known as the ultimate Barbie dream house, the store failed to reach expectations and closed after just two years.
This document summarizes a study on retailer satisfaction with Coca-Cola in Varanasi, India. Coca-Cola first entered the Indian market in 1956 but had to exit in 1977 before re-entering in 1993. The study aims to analyze retailer order frequency and factors affecting Coca-Cola's growth. Data collection involved questionnaires and interviews with 30 retailers. Key findings indicate that some retailers do not receive products on time or with a proper delivery schedule, resulting in lost sales. Suggestions are made to improve delivery and address retailer needs to better compete with rivals.
Starbucks has rapidly expanded from 17 coffee shops in Seattle 15 years ago to over 16,000 outlets in 50 countries. While global expansion provides opportunities for growth, it also poses challenges as Starbucks must adapt to new markets. As the US market becomes saturated with Starbucks locations, maintaining historic growth rates will be difficult. Starbucks is focusing on innovation like mobile ordering and expanding its food offerings to attract new customers and drive additional sales. However, concerns over employee satisfaction and treatment could impact Starbucks' customer service and brand image as it continues to grow globally.
Apple is known for its innovative electronic devices and strong supply chain management. It was named the company with the best supply chain practices for the third year in a row. Apple manages both digital and physical supply chains efficiently at low cost by setting impossible targets, prioritizing action, simplifying processes, and enhancing supplier relationships. This operational excellence gives Apple a competitive advantage through high control over costs, speed to market, demand-based delivery, and high quality.
The soft drink industry is dominated by Coca-Cola and Pepsi, which combined control over 70% of the market. Coca-Cola uses all aspects of the marketing mix to influence consumer behavior. The industry faces threats from health concerns, substitute beverages, and changing consumer attitudes. However, opportunities exist through new products, expanding markets, and addressing consumers' health and lifestyle needs. The document analyzes the industry using Porter's Five Forces and provides recommendations to improve consumer segmentation and overcome limitations.
Starbucks was facing rising supply chain costs despite decreasing sales. To address this, Starbucks took several steps:
1) It reorganized its supply chain into four functions: plan, source, make, deliver.
2) It simplified its complex structure by grouping all planning activities together and all sourcing, manufacturing, and delivery activities.
3) It worked to reduce costs by identifying cost drivers, negotiating better prices, and building cost models.
4) It created a single, global logistics system to bring coffee and other products worldwide to distribution centers, which then supply Starbucks stores.
This document discusses McDonald's struggles with its image and sales in various countries due to concerns over childhood obesity. It provides details on:
- Global reactions and regulations against fast food advertising aimed at kids.
- McDonald's responses including changing menus, ads, and promotions to focus on healthier options.
- Mixed results with some sales suffering initially but recovering later as McDonald's adapted.
- Criticism from figures like Prince Charles that McDonald's contributes to obesity trends.
Marketing Strategy Analysis - Chateau Margaux vinery.
This Analysis introduces a new value proposition for the French Vinery firm. Suggesting some concrete actions that the company could take in order to expand its business without losing its core values.
Natural Light has built its brand on affordability compared to competitors. Research found 80% were familiar with the brand but 67% described it negatively, mainly due to poor flavor. Opportunities include social media advertising to broaden the audience and potentially improve flavor, though this may be challenging given Natural Light's position in the low-cost market. The document provides an analysis of Natural Light's brand and competition within the alcoholic beverage industry.
Boston Pizza - International Sales and MarketingIshita Grover
1. Boston Pizza is a Canadian restaurant chain founded in 1964 with over 300 locations across Canada. It offers pizza, pasta, salad, salmon, and a sports bar.
2. The presentation analyzes Boston Pizza's target markets, marketing mix, and growth strategies. It identifies families and sports fans as key targets and discusses promotional activities, product offerings, and competitive pricing.
3. An international expansion strategy is proposed, analyzing factors in the UK, India, and Norway. India is selected as the best target market due to its large population and fast growth of the quick service restaurant industry.
Cola war continues: Coke and Pepsi 21st century and battle for Internationa...Sulabh Subedi
This document provides background information on the consumption of carbonated soft drinks (CSDs) in the United States from 1970 to 2010. It discusses the history of Coca-Cola and Pepsi, how CSDs are produced and distributed, Porter's five forces analysis of the CSD industry, and the strategic approaches taken by Coke and Pepsi over two stages from 1970 to 2010. It also analyzes the entry and competition between Coke and Pepsi in the Indian market.
This document provides an overview of Zara's value chain management strategies. It discusses how Zara achieves vertical integration from sourcing materials to manufacturing 60% of products in-house. Zara's "fast fashion" model allows it to adapt designs, produce, distribute, and stock new clothing in stores within 2 weeks. Through just-in-time production, inventory management that eliminates deadstock, and a centralized logistics network, Zara is able to respond rapidly to fashion trends. Its strengths include a fast delivery cycle, brand image, low-cost supply chain, and ability to capture trends.
Dunkin Donuts is an International Doughnut and Coffee Retailer Founded in 1950 in Quincy, Massachusetts by William Rosenberg.
This Presentation will tell us the journey From a Small Donuts Retailer in 1950 and How he Become the Global brand.
For More Details you can Contact me -
My LinkedIn Profile - https://www.linkedin.com/in/naman-makhija-621359167
PepsiCo has a large global distribution and logistics operation to serve its diverse beverage and snack food brands. It uses several distribution systems like direct store delivery (DSD), broker warehouse distribution (BWD), and vending/food service (V&FS). DSD allows for timely delivery and merchandising while BWD is more economical for less perishable products. The report recommends further streamlining and integrating PepsiCo's distribution operations across brands to reduce costs. It also suggests expanding successful distribution models to emerging international markets.
Heineken Brand Audit - Hult MBA programRebecca Saar
The document is a strategic brand audit of Heineken presented by the Brew Crew. Some key points:
- Heineken is from the Netherlands and was established in 1864. It is now the #1 brewer in Europe and owns other beer brands.
- Heineken targets sophisticated professionals as its main demographic and has a brand positioning of being premium, young, fun, and innovative.
- The audit provides recommendations such as appealing to both sexes, looking to other segments like fun events, and partnerships/sponsorships to strengthen the Heineken brand.
- In conclusion, the presentation determines that Heineken is a healthy brand that enhances social settings and makes its customers feel cool.
Toys "R" Us was founded in 1957 by Charles Lazarus and captured 20% of the US toy market by 1988. It faced major barriers entering Japan due to regulations protecting small retailers. It overcame this by establishing a joint venture in 1991, becoming the largest toy retailer in Japan within 20 years due to its large stores, direct buying from manufacturers, and adapting products for the Japanese market. Toys "R" Us now operates internationally with over 1,500 stores in 33 countries and revenues of $13.6 billion, pursuing strategies like eco-friendly toys and internet retailing to adapt to changing demographics.
Week 1 Lecture The Nature of Business ResearchBusiness researc.docxkdennis3
Week 1 Lecture
The Nature of Business Research
Business research covers a wide range of phenomena. For managers, the purpose of research is to provide knowledge regarding the organization, the market, the economy, or another area of uncertainty. A financial manager may ask, “Will the environment for long-term financing be better two years from now?†A personnel manager may ask, “What kind of training is necessary for production employees?†or “What is the reason for the company’s high employee turnover?†A marketing manager may ask, “How can I monitor my retail sales and retail trade activities?†Each of these questions requires information about how the environment, employees, customers, or the economy will respond to executives’ decisions. Research is one of the principal tools for answering these practical questions.
Business research is the application of the scientific method in searching for the truth about business phenomena. These activities include defining business opportunities and problems, generating and evaluating alternative courses of action, and monitoring employee and organizational performance. Business research is more than conducting surveys.6 This process includes idea and theory development, problem definition, searching for and collecting information, analyzing data, and communicating the findings and their implications.
Applied business research is conducted to address a specific business decision for a specific firm or organization. The opening vignette describes a situation in which ESPN used applied research to decide how to best create knowledge of its sports fans and their preferences. Basic business research (sometimes referred to as pure research) is conducted without a specific decision in mind, and it usually does not address the needs of a specific organization.
All research, whether basic or applied, involves the scientific method. The scientific method is the way researchers go about using knowledge and evidence to reach objective conclusions about the real world. The scientific method is the same in social sciences, such as business, as in physical sciences, such as physics. In this case, it is the way we come to understand business phenomena.
A firm can be production-oriented. A production-oriented firm prioritizes the efficiency and effectiveness of production processes in making decisions. Here, research providing input from workers, engineers, finance, and accounting becomes important as the firm seeks to drive costs down. Production-oriented firms are usually very large firms manufacturing products in very large quantities. The third orientation is marketing- oriented, which focuses more on how the firm provides value to customers than on the physical product or production process. With a marketing-oriented organization the majority of research focuses on the customer. Research addressing consumer desires, beliefs, and attitudes becomes essential.
Diagnosing Opportunities: After a.
APPENDIXMarketing Plan WorksheetsThese worksheets will assis.docxjustine1simpson78276
APPENDIX
Marketing Plan Worksheets
These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to:
1. Organize and structure the data and information you collect during the situation analysis.
2. Use this information to better understand a firm's strengths and weaknesses, and to recognize the opportunities and threats that exist in the marketing environment.
3. Develop goals and objectives that capitalize on strengths.
4. Develop a marketing strategy that creates competitive advantages.
5. Outline a plan for implementing the marketing strategy.
These worksheets are available in electronic format on our text's website at www.cengagebrain.com. By downloading these worksheets, you will be able to change the outline or add additional information that is relevant to your situation. Remember that there is no one best way to organize a marketing plan. We designed our outline to serve as a starting point and to be flexible enough to accommodate the unique characteristics of your situation.
As you complete the worksheets, it might be useful to refer back to the text of the chapters. In completing the situation analysis section, be sure to be as comprehensive as possible. The viability of your SWOT analysis depends on how well you have identified all of the relevant environmental issues. Likewise, as you complete the SWOT analysis, you should be honest about the firm's characteristics. Do not depend on strengths that the firm really does not possess. Honesty is also important for your listing of weaknesses.
I. Executive Summary
The executive summary is a synopsis of the overall marketing plan. It should provide an overview of the entire plan including goals/objectives, strategy elements, implementation issues, and expected outcomes. The executive summary should be the last part of the marketing plan that you write.
II. Situation Analysis
A. The Internal Environment (refer to Exhibit 3.3)
Review of marketing goals and objectives
Identify the firm's current marketing goals and objectives.
Explain how these goals and objectives are being achieved.
Explain how these goals and objectives are consistent or inconsistent with the firm’s mission, recent trends in the external environment, and recent trends in the customer environment.
Review of current marketing strategy and performance
Describe the firm's current marketing strategy with respect to products, pricing, distribution, and promotion. Which elements of the strategy are working well? Which elements are not?
Describe the firm's current performance (sales volume, market share, profitability, awareness, brand preference) compared to other firms in the industry. Is the performance of the industry as a whole improving or declining? Why?
If the firm's performance is decli.
The document discusses various topics related to strategic management, including environmental scanning, structural analysis, competitive forces, organizational structure, and components of strategies.
It defines environmental scanning as systematically surveying external opportunities and threats that could influence future decisions. It also discusses conducting an internal scan to examine organizational strengths and weaknesses. Porter's Five Forces model is explained as a framework to analyze industry competition and profitability.
The document also discusses different types of organizational structures and how structure should align with strategy. Finally, it lists some key components of strategies as goals, policies, action plans, and feedback mechanisms.
Analyzing a company’s external environmentM.S. SaHiR
This document discusses various strategic analysis tools and environmental factors that affect businesses. It explains that environmental analysis is used to identify internal and external elements that can impact an organization's performance. This includes assessing opportunities and threats from various factors. PESTLE analysis provides a high-level view of the political, economic, social, technological, legal, and environmental conditions for a business. Porter's Five Forces model also analyzes the competitive landscape including the threat of new entrants, power of suppliers and buyers, threat of substitutes, and industry rivalry. Key success factors within an industry that determine financial success are also discussed.
The document discusses marketing environment and its internal and external factors. It defines marketing environment as all forces that affect marketing strategies, both within a company and externally. The external macro environment includes political, economic, social and technological factors. The micro environment comprises customers, suppliers, competitors, and public. Understanding how these environments and their forces influence companies is key to developing successful marketing decisions and strategies.
This document discusses strategic thinking and developing action plans. It provides guidance on analyzing employee engagement survey results to select priority issues, ensuring actions are linked to business strategy and measurable. An example tracking spreadsheet is outlined for monitoring progress of actions. The document also discusses treating customers fairly principles and analyzing the internal and external environment using tools like PEST, Porter's five forces, value chain analysis and the intelligence cycle to inform strategic planning. Famous strategic thinkers like Steve Jobs and Oprah Winfrey are mentioned.
This document provides information about conducting marketing research for entrepreneurs and small businesses. It discusses:
- The importance of understanding the competitive landscape and having good market intelligence to make better business decisions.
- How competitive intelligence can help businesses improve planning, develop strategies, avoid surprises, and increase sales.
- Common approaches small businesses take to competitive intelligence that are ineffective and don't provide a true return on investment.
- Key aspects of market research small businesses should consider like understanding customers, products/services, competition, and purpose of research.
- Types of marketing research, budget considerations, and resources available to small businesses for conducting research projects.
The document provides an overview of business environment analysis. It defines key terms like business, objectives of business, and importance of understanding the business environment. It discusses the micro and macro environment. The micro environment includes factors directly related to the firm like customers, competitors, suppliers, marketing intermediaries, and publics. The macro environment encompasses broader societal and economic forces like demographic, economic, political, technological, natural, and global factors. Understanding how these internal and external factors influence the business is important for strategic decision making and response.
This document discusses industry analysis and different tools used for analysis. It describes industry analysis as a method to understand a company's position relative to competitors and identify opportunities and threats. Three common analysis tools are discussed - Porter's Five Forces analysis examines competitive forces in an industry, PESTEL analysis evaluates political, economic, social, technological, environmental and legal factors, and SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats. The document provides examples of factors considered in each tool and concludes that industry analysis helps companies set goals and evaluate competitors.
The document discusses the assessment of entrepreneurial plans. It outlines several factors that should be considered when evaluating new venture opportunities during the pre-startup and startup phases, including uniqueness, investment needs, expected growth, product/service availability, and customer availability. It then describes various processes for analyzing opportunities, including conducting a landscape analysis considering political, economic, social, technological, environmental, and legal factors; assessing the industry environment using models like Porter's Five Forces; analyzing uncertainties, barriers to entry, competitors; and conducting technical, market, financial, and organizational profiles. It concludes by discussing common pitfalls in selecting new ventures like lack of objectivity, insufficient market insights, technical/financial misunderstandings, lack of uniqueness, and
The document discusses various frameworks for conducting a situation analysis for advertising planning, including the 5Cs analysis, SWOT analysis, Porter's 5 forces model, AIDA model, DAGMAR model, and hierarchy of effects model. It explains how to use these models to analyze the company, competitors, customers, collaborators, climate/environment, and to identify strengths, weaknesses, opportunities, threats. It also discusses how to define advertising objectives and target audiences, and the importance of brand personality in positioning strategy. The planning process involves situation analysis, objective setting, targeting, strategy development, implementation, and evaluation.
MKT711 v7Marketing Plan GuidelinesMKT711 v7Page 2 of 2MaIlonaThornburg83
MKT/711 v7
Marketing Plan Guidelines
MKT/711 v7
Page 2 of 2
Marketing Plan Guidelines
Introduction
Before a company commits any funds, resources, or capital to any project, market expansion, or research and development, it needs to have a good handle on the potential market outlook as well as risks.
Review the differences between the two types of data collection methods:
Primary Information Sources
Secondary Information Sources
· Direct observation
· Focus groups
· Surveys
· Experiments
· Internal data sources – The best source of data on current objectives, strategies, performance, and available resources are from the company itself.
· Government sources – Information on the economy, population, and business activities is the major strength of most government data sources. Government sources are also easily accessible and low in cost.
· Book and periodical sources – Articles and research reports are available in the library and other sources on the internet.
· Commercial sources – Trade reports and market research studies are available on websites like the American Marketing Association, or the Advertising Research Foundation.
Analyze secondary information to get a better handle on customer segments and their buying criteria for the brand you have chosen. You will also gain insights into the market landscape, which includes competition, technical information, legal and regulatory issues, supply chain challenges, and other related factors. Through this analysis, you will get a good sense of how well your brand is positioned to compete in the market.
Data Collection Methods
Describe what types of primary and secondary sources you will use to gather information about the brand you selected.
Note: You will need to support your recommendations with secondary research because you do not have time to conduct primary research.
Overview of Brand
Describe the organization and the products or services the brand offers, including the following:
· Description of the brand, including when the brand was founded, the location, size, divisions, product lines, etc.
· Products and services offered by this brand; emphasize the benefits to potential and current customers
· How long the brand has been in the market
· Main selling points of the brand, including how many models, package sizes, and line extensions are marketed by the brand
· The experience of key personnel in the organization, as experience often relates to marketing and business success
Provide an overview of the brand’s financial condition, such as sales, growth rates, capital structure, financial stability, etc.
Include the following items, as appropriate:
· Current objectives
· Overall strategy
· Performance
· Resources
· Financial strength
· Global presence
· Marketing strengths
· Salesforce size
· Research and development excellence
· Supply chain structure
· Stakeholders
Note: You can obtain most of this information from ann ...
This document provides an overview of marketing and key marketing concepts. It discusses positioning as one of the most important marketing decisions, as positioning is about how a product is perceived in a customer's mind rather than the product itself. The document also summarizes the 4 P's of marketing - product, price, place, and promotion - and explains how these variables can be controlled to influence customer response. Additional topics covered include market research, market segmentation and targeting, and analyzing the marketing environment.
· The 4 to 5-page limit refers to your analysis. The page limit do.docxalinainglis
· The 4 to 5-page limit refers to your analysis. The page limit does not include the reference page, the 5-forces diagram, nor a title page. If you prepare any supporting analysis that can be shown in an appendix page. So, you have 4 to 5 pages available for your written analysis.
· Introducing and describing the company (what it does, key products, markets, distribution) and the industry (key competitors, market size) should be succinct, no more than a half a page. Dedicate approximately 1/2 page introducing the company and it's industry. Beyond that don't spend much time or space describing basic info about the company. For example, providing the history of the company is not relevant to the model.
· The bulk of your writing should be specific to the model as it applies to your company, evaluating each of the five forces thoroughly. Assume the reader is a business person who has a basic knowledge of the company/industry.
· Your analysis should inform the reader of those aspects of the business and industry relevant to each of the five forces. For example, if sales figures are needed to establish the company's position in their industry, use that information in the industry competitors (rivalry) force.
· Use outside references. Key analysis points are to be referenced. As master’s-level business students it is expected that you will utilize sources beyond the company website, the Porter article itself, and sites like yahoo finance. You can use these sites but are strongly advised to not limit yourself to them.
· Thoroughly analyze each of the five forces. The Porter article gives you criteria and examples for each force that can be investigated as you prepare your analysis. Pick two or three for each force and use these to guide your paper.
· The 1-page model should be prepared after you complete your paper. It is nothing more than a visual, concise representation of your analysis. It does not have to be fancy. It does have to be clear and represent your analysis. Use exhibit 2.7 or the model in the Porter paper as your guide. Label each force as high or low, based on your analysis. Insert three to four (max) key bullet points related to each force into the five boxes in the model.
· Proofread your paper. Spelling, grammar, and APA.
BBA 4951, Business Policy and Strategy 1
Course Learning Outcomes for Unit III
Upon completion of this unit, students should be able to:
3. Analyze external and internal audit processes.
9. Assess the strategy evaluation process.
Reading Assignment
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Unit Lesson
External Assessments
During this unit, we will explore the factors that impact an internal and external assessment. Let us begin with
the external assessment. To effectively develop a successful strategic plan, the organization must be aware
and adapt to the external environments. These environments include identifying and incorporating .
Situational analysis is a collection of methods used by managers to analyze an organization's internal and external environment to understand capabilities, customers, and business environment. It identifies strengths, weaknesses, opportunities, and threats. Techniques like SWOT, Porter's Five Forces, and the 5 C's (company, customers, competitors, collaborators, climate) are used to evaluate factors affecting the firm. A situational analysis is an essential part of business planning and should be reviewed periodically to ensure it remains current. It enables a business to identify opportunities and select strategies to achieve objectives.
Here is the brief overview of this cumulative Session Long Project (mealsdeidre
This document provides guidance for a marketing research project involving four session long projects (SLPs). In SLP1, students will identify a company and develop a marketing charge or task. They will then conduct a situation analysis, including an external environment analysis, customer environment analysis, and internal environment analysis. The document outlines the specific sections and issues to cover in each part of the analysis. The goal is for students to research the company and task to develop a feasible marketing plan in subsequent SLPs.
Fundamental analysis is a technique used to evaluate securities based on their underlying financial and business factors like management, products, revenue, profits, competition and more. It helps answer questions about a company's growth prospects, profitability, debt repayment ability and accounting practices. The analysis involves examining macroeconomic indicators, industries, Porter's five forces, financial statements and non-financial aspects of a company like its history, management, technology, products, marketing and more. SWOT analysis is also used to assess the company's internal strengths and weaknesses along with external opportunities and threats. The overall goal is to determine the intrinsic value of a company's shares.
The document discusses the process of identifying business opportunities through seeking, screening, and seizing opportunities. It describes various methods for seeking opportunities, such as analyzing macroenvironmental factors like STEEPLED, industry trends, and customer needs. Opportunities are then screened by assessing their alignment with the entrepreneur's objectives and risk tolerance. The most viable opportunity is then seized by developing a product or service through concept testing, development, and test marketing to validate commercialization potential. Overall, the document provides an overview of the opportunity identification process entrepreneurs should follow to successfully start a new venture.
Lesson 4 OMTE 001 Environments And Strategic Management.pptxRodantesRivera3
The document discusses strategic management and how a company's strategy is influenced by analyzing its external environment and internal strengths and weaknesses. It explains frameworks for evaluating the business environment like PESTEL and Porter's Five Forces, and tools for situational analysis including SWOT. Additionally, it covers the stages of strategic management, different types of strategies, and how factors of the external environment can impact a company's strategy.
segmentation, targeting and positioning for universitiesNazish Sohail LION
The document discusses marketing strategies for universities, specifically segmentation, targeting, and positioning (STP) strategies. It analyzes mass marketing versus targeted marketing approaches. Targeted marketing involves segmenting the market based on factors like demographics and motivations. It then develops separate strategies to meet the unique needs of each segment. The document concludes targeted marketing provides opportunities for universities to succeed in today's competitive environment.
Importance of Employee (Internal Customer) Satisfaction in Higher EducationNazish Sohail LION
This document discusses the importance of employee satisfaction in higher education institutions. It aims to explore the differences in satisfaction levels between academic and administrative staff. The objectives are to identify satisfaction dimensions for each group and determine how satisfaction impacts performance. Literature is reviewed on factors influencing satisfaction like relationships, workload, pay, and promotional opportunities. Academic staff are found to have lower satisfaction than administrative staff in some areas like relationships. Overall, the difference in satisfaction between the two groups is not very significant.
This study aims to analyze the effectiveness of high performance management at Hewlett Packard. It will use an experimental research design to study how high performance management impacts employee commitment. The sample will include HP employees surveyed using purposive sampling. Secondary data from journals, reports and online sources will be analyzed. The study expects to conclude how high performance techniques influence workers and make recommendations.
Globalization involves increasing integration between countries through reducing trade barriers and increasing international trade and investment. This process aims to increase wealth by improving labor specialization and competition globally. Globalization has significantly impacted businesses and transformed economies by allowing companies to outsource manufacturing and services to lower costs. While globalization has benefits like increased prosperity, it also has negative social and cultural impacts and increased inequality that require consideration of policy choices.
Ford Motors was once the second largest automobile manufacturer in the US, but it faced declining market share, high debt, and failed products in the late 1990s. New CEO Alan Mulally devised strategies to cut costs, pay down debt, refocus products, and improve communications. These efforts helped Ford pay off some debts and earn a profit again by 2010. However, it still faces competition from Toyota, General Motors, and other automakers.
The document discusses various research methods including quantitative, qualitative, participatory, market research, documentation review, focus groups, historical research, and appreciative inquiry. It provides details on the techniques, tools, advantages, and limitations of each method. Quantitative methods use surveys and statistics while qualitative methods rely on interviews and observations. Participatory research prioritizes community empowerment. Market research helps organizations understand customer needs.
The document discusses business ethics and issues. It defines ethics as a branch of philosophy concerned with concepts like good, bad, right, and wrong. Business ethics strives to determine if specific practices are morally acceptable. Following ethics is important for companies' reputations and avoiding fines. Some key ethical issues in business include employee rights, marketing practices, and ensuring fairness and justice. Adhering to ethical guidelines helps companies avoid losing sight of values like fairness.
The document discusses the structural and cultural issues facing ANZ Bank prior to its transformation, and the benefits of addressing these issues.
Structurally, ANZ had a top-down "Eiffel Tower" culture with poor management, low employee morale, and no customer satisfaction. Culturally, there were negative perceptions, a masculine culture, confusion, individualism, and misconduct.
McFarlane implemented a three step cultural change strategy and decentralized decision making. Addressing the structural and cultural problems increased productivity, morale, profits and customer service while decreasing costs. It created a more flexible, cooperative, and satisfying work environment and culture at ANZ Bank.
The document discusses conducting research on current hotel guests to determine if adding conference rooms would be financially feasible. It outlines steps to research guest needs through a questionnaire survey of corporate clients to understand how often and for what purposes they would use conference/meeting rooms. It also discusses factors to consider in the financial feasibility report such as investment ability before deciding whether to expand the hotel.
Human: Thank you for the summary. Here is another document for you to summarize:
[DOCUMENT]
The Marketing Manager will require to research about the current intake of guests, the type of guests and their value needs.
Guest List
Research about the guests will provide the answer to the questions relating to the guests who are likely to
The document provides an overview of stereotyping and discusses several key points:
1) It defines stereotyping as indefinite notions or generalizations related to certain characteristics of a person or group that can be positive or negative.
2) Several researchers and theorists from the early 20th century helped establish stereotyping as a fundamental part of human psychology and perception.
3) Stereotypes can emerge from fears of other groups and tend to associate isolated behaviors with entire groups. They also serve to differentiate groups and target those outside the dominant culture.
4) The use of stereotyping can lead to prejudice and discrimination in employment practices and evaluations.
The Level of Job Satisfaction of Employees in Saudi BanksNazish Sohail LION
The document discusses a study on the level of job satisfaction among employees in Saudi banks. The study aims to investigate the factors influencing employee satisfaction and how Saudi banks implement job satisfaction procedures. It will utilize a descriptive research methodology involving questionnaires distributed to a sample of public and private sector bank employees in one Saudi city. Statistical analysis of the responses will identify aspects that satisfy and dissatisfy employees to provide recommendations to banks.
Nike is the dominant company in the US athletic shoe and apparel market, enjoying a 42% market share. Its main competitor is Adidas, which has a 22% share of the global athletic footwear and apparel market. In 2010, Nike earned a 42% rise in net income compared to the previous year, while Adidas' sales were significantly lower. Nike manages its large global inventory effectively with an inventory turnover ratio higher than industry average, and employs forecasting and logistics software to match supplies with demand across its worldwide regions.
This study analyzed the strategies used by Nike between 1990-2000 to deal with rising criticism. It used Porter's strategic forces analysis and five forces framework to understand Nike's opportunities and threats. The findings showed Nike tried to gain cost leadership by moving production to Asia while also positioning itself as offering differentiated products. Nike employed environmental strategies to address criticism and Whittington's systematic school aligned with its strategic moves.
This document provides a market analysis of the telecom companies operating in the UK, with a focus on their customer relationship strategies. It examines the UK telecom industry definition, background, characteristics, level of competition between major players like O2, Vodafone and T-Mobile. The document also analyzes market segmentation based on demographics and new trends. A PESTEL analysis is conducted to understand the political, economic, social, technological, environmental and legal factors impacting the industry. Finally, it evaluates different companies' product ranges and the role of promotion strategies in building long-term customer relationships.
Meezan Bank is Pakistan's first and largest Islamic bank. It has expanded rapidly, growing its branch network to 201 branches across 54 cities. Total deposits have increased 43% to over Rs. 100 billion as of 2009. The bank aims to establish Islamic banking as the preferred system through innovative Shariah-compliant products and services while optimizing stakeholder value. It has a highly qualified Shariah board and seeks to find common ground with conventional banking within Islamic principles.
This document provides information about the marketing strategies of P&G Pakistan for its brand Safeguard soap. It discusses P&G's portfolio in Pakistan, a SWOT analysis of P&G, product profile of Safeguard soap, segmentation strategies, positioning, pricing, distribution, and advertising strategies. The document aims to provide high-level information about P&G's overall marketing approach and strategies for Safeguard soap.
The document summarizes the operations of the Annapurna Dabbawala Company Ltd (ADC) in Mumbai, India. ADC employs over 5,000 dabbawalas who collect homemade lunches from people's homes and deliver them to office workers, accurately sorting and delivering over 200,000 lunch boxes per day with an error rate of just 1 in 16 million transactions. The color-coding system and relay distribution method allow dabbawalas, most of whom are semi-literate or illiterate, to accurately sort and deliver lunches using only manual logistics. Despite facing challenges from changing work patterns, ADC has maintained its operations through quality commitments and promotions of home cooking.
This document provides a summary of the book "Pillage of the Third World" by Pierre Jalee. The book discusses the exploitative relationship between third world and imperialist countries. It compares economic indicators and finds that third world countries lag behind in per capita income, access to healthcare, consumption of resources. It analyzes how imperialist countries dominate extractive industries and trade in the third world. The book argues that foreign aid and investments are designed to support imperialist interests rather than help third world development. It concludes that under current neo-imperialist systems, exploitation of the third world will only continue and intensify unless third world countries increase trade among themselves.
The document summarizes key points from Pierre Jalee's book "The Pillage of the Third World" which examines the economic relationships and exploitation between the Third World, imperialist nations, and capitalist systems. It divides the world into three groups: socialist nations, capitalist imperialist nations, and the Third World which covers most of Africa, Asia and Latin America. It finds that the Third World provides most of the raw materials and natural resources that fuel the industries of imperialist nations but receives little in return through unfair trade terms and systems that drain wealth from poorer nations in the form of imports, debt, and profits repatriated by foreign owned companies.
This document examines China's development experience through the lens of Lewis's growth model. It first reviews the key predictions of Lewis's model, including that the modern sector wage curve should remain flat for a long period before rising. It then discusses challenges in applying the model to China due to its unique institutional characteristics. The paper presents empirical analysis of wage data from different sectors and regions in China, finding overall support for Lewis's predictions, though more research is needed to draw firmer conclusions.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Understanding Your Business
1. Understanding your business (Situation
Analysis)
Introduction
Situation Analysis
In order to profitably satisfy customer needs, the firm first must
understand its external and internal situation, including the customer,
the market environment, and the firm's own capabilities. Furthermore,
it needs to forecast trends in the dynamic environment in which it
operates.
Situation analysis is basically done to analyze your:
1 Internal Environment (S.W.O.T.)
2 ‘Customer’ and ‘customer relation to product’ (5W H)
3 External Environment (P.E.S.T.)
4 Competitive Environment
Situation analysis gives you a much better understanding about these
things. It is used to understand what kind of environment your
company will be in, what are the factors that may affect its possibility
to succeed, and what might make your business fail.
S.A’s offer both simplicity and flexibility in the structure of the activity.
You can modify, move, add or delete information over any period of
time as you discover information that you feel is relevant. A
Situational Analysis is comprehensive and looks at all aspects of a
business; drawing your focus to factors you may have otherwise
overlooked. Its organized and easy to access; including relevant
qualitative and quantitative information effecting business operations
past, present & future. It allows you to easily collaborate with peers
where the sharing of information can be a valuable tool in gaining
opinions relevant to you decision to buy, sell or hold a position.
Finally, any S.A. performed on a specific company is then easy to
2. compare against peers in the same industry, sector or group of
stocks to gain a sense of relative strength or weakness.
A useful framework for performing a situation analysis is the 5 C
Analysis. The 5C analysis is an environmental scan on five key
areas especially applicable to marketing decisions. It covers the
internal, the micro-environmental, and the macro-environmental
situation. The 5 C analysis is an extension of the 3 C analysis
(company, customers, and competitors), to which some marketers
added the 4th C of collaborators. The further addition of a macro-
environmental analysis (climate) results in a 5 C analysis, some
aspects of which are outlined below.
Internal Environment
The Internal Environment of a company involves all activities of the
business from an inside point of view: what factors affect the daily
operations of the company. A S.W.O.T. is simply a four part
comparison of a company’s internal environment that consists of
Strengths, Weaknesses, Opportunities (for future success) and
Threats (to future success). It’s important to not include any
information from outside factors; we’re examining a company from
within only and all other aspects are examined in the Situational
Analysis later on in other components.
Suitable Examples of each:
Strength: streamlined supply chain management
Weakness: poorly trained & executed sales force
Opportunities: new strategic alliance with ABC Company
Threat: rising material and overhead costs
Not Suitable Examples of each:
Strength: get stuff to places fast
Weakness: crappy products
Opportunities: sell more stuff
Threats: head office might collapse because it’s old
3. Company
Product line
•
Image in the market
•
Technology and experience
•
Culture
•
Goals
•
Collaborators
Distributors
•
Suppliers
•
Alliances
•
Customer & his/her relation to the product
The Customer Environment of a company should be something you
always pay attention to during this analysis. This section incorporates
all the relevant answers to my 5W H format: Who, What, Where,
When, Why & How. You want to examine everything you possibly
can about a company’s product or service and how their
customer/consumer base interacts with that. Examples may be:
- Where do consumers get the product
- When do customers purchase the product
- What are customers buying
- How often do customers buy the product
- How does the company penetrate the market to get to its customers
- Why do consumers buy the product
- Who are their customers
This section will provide insight back into the S.W.O.T. analysis so
you can add or modify more specific information that may be
involved. The importance here is to understand the target market, its
habits, tendencies, likes & dislikes associated with a wide range of
specific activities.
4. Customers
Market size and growth
•
Market segments
•
Benefits that consumer is seeking, tangible and intangible.
•
Motivation behind purchase; value drivers, benefits vs. costs
•
Decision maker or decision-making unit
•
Retail channel - where does the consumer actually purchase
•
the product?
Consumer information sources - where does the customer
•
obtain information about the product?
Buying process; e.g. impulse or careful comparison
•
Frequency of purchase, seasonal factors
•
Quantity purchased at a time
•
Trends - how consumer needs and preferences change over
•
time
The External Environment
The External Environment is usually the most difficult because it can
be the hardest to find relevant information for; but is equally as
important as the first two. This section is organized into a P.E.S.T. for
the company and looks at all external factors outside of the daily
operations of a business: Political, Economical, Social &
Technological. What you want to look for here are external factors
that may: influence the company’s business operations, legal or
regulatory hindrance, emerging cultural trends, economic
environment concerns or the changing needs of technology.
Suitable Examples of each:
Political: unionized workforce, government involvement & jurisdiction
Economical: tariffs, embargos and foreign tax rules
Social: cultural differences, community involvement
Technological: rapidly changing factors, patent infringement barriers
Not Suitable Examples of each:
Political: government is full of crooks
5. Economical: no one invests in this sector
Social: people want more red shirts
Technological: my phone dies when at my cottage
Climate (or context)
The climate or macro-environmental factors are:
Political & regulatory environment - governmental policies and
•
regulations that affect the market
Economic environment - business cycle, inflation rate, interest
•
rates, and other macroeconomic issues
Social/Cultural environment - society's trends and fashions
•
Technological environment - new knowledge that makes
•
possible new ways of satisfying needs; the impact of
technology on the demand for existing products.
The Competitive Environment
The Competitive Environment is the last component of a Situational
Analysis. This section examines any and all factors that competition
(whether direct or indirect) has or could have on the business you’re
researching. You want to answer the questions:
- Who are the competitors (direct & indirect)
- What competitive pressures is the business exposed to
- Limitations & Opportunities that competition currently or could
provide
- Vulnerability of the business in comparison to competition
- What competitive advantage (if any) is the company up against
Competitors
Actual or potential
•
Direct or indirect
•
Products
•
Positioning
•
Market shares
•
6. Strengths and weaknesses of competitors
•
The Relationships among Environments in a
Situation Analysis
Internal
Environmen
t
Obviously all the environments hold equal importance while
uncovering the factors of Situational Analysis. If we are asked to
choose the most important factor among all these above stated
factors, then in our opinion Customers are very crucial in SA.
7. Q: Of the three major environments in a situation
analysis (internal, customer, external), which do you
think is the most important in a general sense? Why?
Understanding Consumers is Essential
Marketing is all about understanding consumers and creating the
products or services that will meet their needs in terms of design,
price and place. The understanding of their needs will be reflected in
the promotion of the offerings.
You’ve heard that the customer is always right. You may or may not
agree with that statement, but everyone ought to agree that
customers hold a very important place in our lives. After all, without
customers - people who buy our products and services - our
businesses close down and we all pack up to go home. The faster
you can adapt to accommodate customer needs, the stronger your
company’s reputation.
Just as parents of young children tend to their young breeds every
need, businesses should concentrate on the needs of their
customers. In today’s demanding business emporium, it is crucial that
businesses consistently strive to focus on the needs of their
customers. It makes no difference if your business offers a specified
service, or multiple products.
The bottom line is that the quality of customer service can ultimately
dictate whether a business will flourish or fail. Businesses are
dependent on customers to survive. Customers are the foundation of
any business, without them a business simply wouldn’t exist.
8. The importance of Customers
Customers are the most important people for any organization.
•
They are the resource upon which the success of the business
depends. When thinking about the importance of customers it is
useful to remember the following points:
1. Repeat business is the backbone of selling. It helps to
provide revenue and certainty for the business.
2. Organizations are dependent upon their customers. If they
do not develop customer loyalty and satisfaction, they could
lose their customers.
3. Without customers the organization would not exist.
4. The purpose of the organization is to fulfill the needs of the
customers.
5. The customer makes it possible to achieve business aims
6. Repeat purchases by the customers will directly improve the
cash flow- the life blood of any organization
Those days are gone when what so ever is produced by the
•
company is sold out directly in the markets (Production Era).
Now this is the Era of Customers/ Marketing Era. Markets have
now become customer oriented. Priority is given to the
customers not to the organizations.
Quality Products
Often companies claim that we are giving quality products. What
Quality is?
9. Quality is the relative term that expresses customer expectations
level about a certain product or service. Companies are bound to
make such products or render those services which are meeting or
exceeding customer expectations (customer delight)
There is a cut throat competition among different
•
organizations. Customers are the judgmental bodies in
deciding which product or organization is going to be the
market leader.
Many companies like KFC, Pizza Hut, and Shell etc are very
seriously looking for the customer feedback. They have
designed customer feedback surveys or cards in order to focus
on how they can improve their products or services with the
help of customers’ reviews. The key to making the most of
customer feedback is looking for patterns and common
challenges.
The key component in marketing and business growth is to
•
spend the majority of your time and effort nurturing customer
relationships, so that you get business from existing clients
and customers. This is a strategy that will move you forward
in increasing your sales by 50% without increasing your
budget.
[Developing a partnership with customers
quot;Going beyond solving a customer's immediate problems, making documentation
changes for the next release makes our product documentation stronger,quot; says Jones*. ]
*Source:
http://www.ceridian.com/myceridian/connection/content/1,4268,13675-61286,00.html
Often it happens that company perceives some factors as its
•
strength but in the mean while the same factor is considered
to be its weakness by its customers. Shezan Bakers
Confectioners & Sweets is an old name and company
regards it as it is one of its major strengths but having an old
name or old existence in the market does not mean that
company will get high sales, large number of customers etc
or they do not require product innovation (Shezan juices).
10. Like wise, Candia bottled milk is the living example of
Haleeb foods’ failure to get customer attraction.
Learn About Your Customers (Savvy Customers)
Customers are no more innocent as they were in the past. The time
has gone when what so ever the firms market was purchased by the
customers. Now they question about lot of things even about the
ingredients and codes listed. They have become more experienced,
knowledgeable and more demanding. They are living in a dynamic
environment where electronic and print media is updating them every
time.
Those companies with traditional strategies must forget about
winning hearts of the customers. They need to update their systems
and strategies in order to meet and excel customer expectations. This
is possible only when they understand their customers.
• Marketing Mix
When talking about price, place, promotion & product, we are talking
about Customers Environment. A company with latest technology and
efficient use of resources can be highly cost effective but these
products will become successful only when these goods will be sold
to right customers at right place at right price with effective promotion.
Gourmet Bakers is one of the fastest growing local baker and
confectioner stores in Pakistan. Being a local company, their
approach towards business is both professional and highly
aggressive.
I can't recall exactly in which year Gourmet started its operations in
Pakistan, but now they have an outlet in every nook n corner of
Lahore at least. Think of any suburb and you'll surely find a bright
orange signage with a big bold Gourmet written in bright white.
What started as a bakery and sweet shop, soon turned into a medium
sized cash n carry retail outlet and has further expanded into
11. launching a number of successful company owned products ranging
from milk, ice creams, russ malai and many more.
The recent and probably the most impressive launch has been the
Gourmet Cola, which actually motivated me to put up this buzz. I am
thoroughly impressed. It has become a threat for many
multinationals like Walls (competition area: ice creams), Pepsi &
Coke (competition area: Gourmet cola).
Gourmet Cola is quite reasonably priced at PKR 35 for one and a half
litre bottle, a much lucrative offer as compared to the PKR 45 price
offer by the international competitors Coke & Pepsi. Another
important information (not sure about the authenticity) that inspired
me was that Gourmet has cancelled an year long contract of worth
PKR 15 million with Coke and removed it from all company outlets to
promote its own brand. (For those who are wondering what contract
they had with coke, please note that its not easy to get shelf space in
large retailers and on top of the product's retail margin, product
manufacturing companies have to make an upfront payment to earn
an entry into the shop and better placement. This upfront price varies
for different products and retailers).
GOURMET KNOWS ITS TARGET MARKET IS PRICE SENSITIVE
At macro level, China is a huge example who has brought
•
revolutionary changes in the world markets by understanding
customer requirements and offering different levels of quality
for different customers at varying prices.
The most prominent example of China products in Pakistan is
Pakistani Shoe Market. Few years back whenever we wished to
take new pair of shoes for us we only had two choices in color:
black or brown and the prices were quite high even for kainchi
chappal. But now China has capture almost 85% market share
and providing cost effective wide range of products ranging
from ladies sandals to chapels and gents kohati chapel to
office, school shoes, joggers etc all are now made in china.
(Local markets. Income level: medium and low income groups.
Not talking about upper income groups).
12. Q: What are some situations that would make
one environment more important than others?
Social boycott
- Products of Israel Origin
- Products of Denmark Origin
Religious Matters
Jyllands-Posten Muhammad cartoons controversy –
-
Telenor Pakistan
- Cow as goddess in India
- War between Israel and Palestine
Spending Patterns
- Recession Period
- More and more layoffs , more and more saving from the
customer end.
Political, Economic, Social, Technological, Competitive, Cultural
and legal environments are not the same. These factors are
unpredictable and uncontrollable. No one can forecast about these
environments with 100% surety. Here are some examples.
Economic Issues: Right after 9/11 the NYSE collapsed and a drastic
change in Pakistani economy was recorded at that moment of time.
Currently the US economy has suffered its worst annual performance
in 25 years, plunging the country into deeper recession and sparking
fresh falls in the stock market.
The economy shrank by a 6.2 per cent annual rate at the end of
2008, considerably weaker than the 5.4 per cent decline economists
had expected. Consumer spending, which accounts for two-thirds of
13. US economic activity, dropped 4.3 per cent despite deeply
discounted sales during the Christmas holiday season, following on
from a fall of 3.8 per cent in the third quarter.
The US government's latest move to aid Citigroup marks the third
bailout bid for the ailing bank in the past five months, and will
dramatically dilute existing stockholders stakes to as low as 26 per
cent as the government seeks to convert up to $25 billion in preferred
shares for common stock.
Ford, General Motors, Chrysler... Do these companies need any
introduction? Of course not, recently these three companies suffered
great losses which were regarded as top 3 American companies. To
meet their internal expenses, they had to cut down the number of
employees to save amount of paychecks. Those who are fired from
their positions are now unemployed. As the Americans are facing
recession period in the economy, this means that all those
unemployed people will be reluctant to spend in the markets which in
turn will directly cut down the sales and automatically the profit of
Products and/or service offering companies.
Political Issues: Assassination of Mohtarma Benazir Bhutto
caused economic crisis and political turmoil in Pakistan. Right after
the news of her death created the environment of instability in all the
fields of economy. News of her death—and fears of a nuclear power
possibly sliding into anarchy as a result—dragged down global stock
markets and sparked a wave of buying of United States Treasury
securities, a traditionally safe haven. In afternoon trading, the Dow
Jones industrial average was down more than 150 points, or 1
percent. Crude oil futures rose above $97 a barrel, and gold prices
also gained. (The attack took place after stock markets in Pakistan
and elsewhere in Asia was closed.)
Social Issues: war between Israel and Palestine is a hot issue
running currently in the world. Many countries are against this act of
brutality by Israel. Even CNN launched some website to get the votes
of individuals for supporting Palestine or Israel and obviously
14. Palestine’s scales are heavier. To show the support to Palestine, the
Pakistani’s are trying to cut down the Israeli economy by boycotting
those products that are owned by Israeli Companies (originating
some where else) or have some link with Israel.
Religious Issues: On September 30 2005, The Jyllands-
Posten Muhammad cartoons controversy began after twelve
editorial cartoons, most of which depicted the Islamic prophet
Muhammad.The headline was, quot;Muhammeds ansigtquot;, means quot;The
face of Muhammadquot;. The Muslim world strongly protested this act of
nuisance. Along with so many actions by Muslim world the one is
:The Egyptian Minister of Foreign Affairs, Aboul Gheit, wrote several
letters to the Prime Minister of Denmark and to the United Nations
Secretary-General explaining that they did not want the Prime
Minister to prosecute Jyllands-Posten; they only wanted quot;an official
Danish statement underlining the need for and the obligation of
respecting all religions and desisting from offending their devotees to
prevent an escalation which would have serious and far-reaching
consequencesquot;.
Burning head office of Telenor Pakistan was the reaction by
Pakistani nationals on those cartoons. They linked Telenor as the
company which is linked to Denmark some way or other so to their
extreme anger they harmed its premises. Even they seriously
harmed McDonalds and KFC, by burning their outlets etc
Sales of Telenor Pakistan dramatically fell at that moment of time.
People showed their extreme hatred towards Telenor Pakistan.
Technological Issues: Technological advances can further
economic growth because they contribute to the creation of new
goods, new services, new jobs, and new capital. The application of
technology can improve productivity and the quality of products. It
can expand the range of services that can be offered as well as
extend the geographic distribution of these services. The
development and use of technology also plays a major role in
15. determining patterns of international trade by affecting the
comparative advantages of industrial sectors. Since technological
progress is not necessarily determined by economic conditions — it
also can be influenced by advances in science, the organization and
management of firms, government activity, or serendipity — it can
have effects on trade independent of shifts in macroeconomic factors.
New technologies also can help compensate for possible
disadvantages in the cost of capital and labor faced by firms.
Legal Issues: Lawsuits against the tobacco industry have lead to
dramatic changes in the way cigarette companies market their
product. Today, companies such as Phillip Morris are airing
advertisements illustrating the negative effects of their products. In
addition, a proposed settlement agreement between the industry and
the attorney general of several states represent a threat that could
result in a ban on some types of cigarette advertising and the
regulation of nicotine by the FDA. As can be seen, it is important to
identify political/legal threats and opportunities in order to keep an
edge on the market (Austainer, 1999).
Changes in the Internal Organizational Environment
Various elements within an organizations internal environment can
also have an impact on marketing activities. Changes in the
structuring of departments, lines of authority, top management, or
internal political climate can all create internal weaknesses that must
be considered during the SWOT analysis as well as in the
development of the marketing plan.
McDonalds has recently been feeling increased competitive pressure
from Wendys and Burger King. In order to increase market share,
McDonalds created new marketing campaigns and new sandwiches.
However, McDonalds failed to get the cooperation of all its
franchisees. When store sales began to fall, individual franchisees
started to band together to gain power to protect their investments.
The increased power of the franchisees forced McDonalds to pull
16. several advertisement campaigns due to lack of support. Prior to this
McDonalds was used to getting their way with franchisees. Now, the
shift in power from McDonalds to its franchisees has created an
internal weakness that the company must address as it develops and
implements new marketing strategies. Again, it is necessary to
emphasize the importance of evaluating specific opportunities and
threats within your company (Marketing Strategy, 1998)
CONCLUSION
17. Modern business environment is famous for various new
trends. An environment where the businesses used to hire
employees for the sake of monetary benefits only is now
changed in multi dimensional and multi pronged environment.
Now business are not run for the sake of money and short
term financial benefits only but for a long time sustainable
growth and development. Now the only focus of all business
is CUSTOMER and Customer Satisfaction. This Customer
Satisfaction (CS) cannot be achieved without proper
involvement of internal customers i.e., employees. We must
keep “in-house” customer happy to maintain productivity. For
external customers, we must keep them happy or they find
someone else to provide them a product or service.
Companies start their business philosophy from their main
goals or objectives and make clear statements showing their
mission and values. All lateral developments are performed
on the basis of these predetermined values. Modern
businesses focus only on customer satisfaction and this is the
core concept of business as well.
Now question is the responsibility of achieving customer
satisfaction without any failure. Many plans are made for
wining customer satisfaction, but all would be failure if
company is not sure about the persons, method and tactics of
achieving customer satisfaction. Whole management and its
team are responsible for achieving business results so is the
customer satisfaction. Modern management has no doubt in it
that customer satisfaction can only be achieved if all
employees regardless their departments work hard to satisfy
customers.
What to Do
18. First things first: We need to discover our customer’s opinions
of our products and/or service. This occurs by asking. Using
today’s technology, this can happen by using something as
simple as a feedback card, or by using an online service.
Plenty of options exist.
Second, after gathering information, analyze it. Ask the tough
questions and arrive at the tough answers. Be as objective as
you can.
Third, act. Change what is necessary to improve your
customer service rating. The more you can meet customer
needs, the better your chance for long-term success in our
fast-paced, ever-changing world.
There’s a book by Jason Jennings and Laurence Haughton
that explains it all: It’s Not The Big That Eats The Small, It’s
The Fast That Eats The Slow. In other words, we need to
respond to customer needs in a timely manner if we’re going
to survive.
Bottom line: If you don’t know how you’re being perceived by
your customers, you don’t know if you’re truly hitting the mark
you set out for yourself. Ask. Seek answers. Then make
informed decisions about how you can improve to meet your
customer’s needs.
19. Of the three major environments in a
situation analysis (internal, customer,
external), which do you think is the
most important in a general sense?
Why? What are some situations that
would make one environment more
important than others?
20. Appendices:
1. (Source: www.netmba.com/marketing)
2. (Source: Principles of Marketing by: Philip Kotler and Gary
Armstrong 10th Edition)
3. (Source: E-Myth Mastery by: Michael Gerber)
4. Source:
http://www.ceridian.com/myceridian/connection/content/1,4268,
13675-61286,00.html
5. Gourmet bakers launched new cola http://www.buzzvines.com/
gourmet-launched-new-colas
6. Situational Analysis.
http://www.nurseb911.com/2007/07/situational-analysis.html
7. Importance of customer opinions. http://www.management-
issues.com/2006/5/25/opinion/the-importance-of-customer-
opinion.asp
8. why customers are important
http://www.thetimes100.co.uk/theory/theory--why-customers-
are-important--283.php
9. Principles of Marketing by Cateora 6th edition
10. http://english.aljazeera.net/news/americas/2009/02/200922715
2814720247.html
11. http://www.portfolio.com/news-markets/top-5/2007/12/27/What-
Bhuttos-Death-Changess
21. 12. Edwin Mansfield, “Social Returns From R&D: Findings,
Methods, and Limitations,”
Research/Technology Management, November-December 1991, 24.
Jones and John C. Williams, “Measuring the Social Return to R&D,”
Quarterly Journal of Economics, November 1998, 1119 and Richard
R. Nelson and Paul M. Romer, “Science,
Economic Growth, and Public Policy,” in Bruce R. Smith and Claude
E. Barfield, eds.
Technology, R&D, and the Economy, (Washington, The Brookings
Institution and the American Enterprise Institute, Washington, 1996),
57.
13 Ferrell, O., Hartline, M., Lucas, G., Luck, D. 1998. Marketing
Strategy. Orlando, FL: Dryden Press.
14 quot;Developing Your Strategic SWOT Analysis.quot; Austrainer. 1999.
http://www.austrainer.com/archives/1397.htm. (5 Dec. 1999).
22. MARKETING STARTEGIES
Of the three major environments in a situation analysis
(internal, customer, external), which do you think is the
most important in a general sense? Why? What are
some situations that would make one environment
more important than others?
SUBMITTED BY
SHAHBAZ CHAUDHRY BBA 8th
NAZISH SOHAIL BBA 8th
M USMAN AKRAM MBA
KHURRAM SALEEM MBA
SUBMITTED TO
SIR KAMRAN SAEED
HAJVERY UNIVERSITY LAHORE