Be the first to like this
This presentation was delivered to 100 senior association executives and it provides a unique insight into past, present and proposed future use of the web.
Key areas include key sector online challenge and goals, CRM, content management, mobile web, online social media and email marketing.
The report provides practice advice and recommendations as well as sector 'success stories'.
A key and emerging theme is the challenge of achieving effective online member personalisation and having legacy systems/processes. These issues will be addressed at the Harnessing the Web conference later in the year - http://www.harnessingtheweb.com