Understanding the Mobile Landscape
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Backbone Media explores the new mobile/consumer landscape.
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Understanding the Mobile Landscape
- 1. Backbone Media Understanding the Mobile Landscape
- 2. UNDERSTANDING THE MOBILE LANDSCAPE 1. Understanding mobile search 2. Effect on Business/Commerce 3. Mobile Penetration and Growth
- 9. EFFECT ON BUSINESS/COMMERCE • Through 2016, e-commerce will grow at twice the rate of overall retail, and m- commerce’s share of online commerce will more than double, from 11 to 24 percent1,2 • Nearly one in four site visits originates from a mobile or tablet device3 • 1/5 of all search traffic is driven by queries received from mobile users4 1 The Dawn of Mobile Influence: Discovering the value of mobile in retail, Deloitte Digital, 2013 2 “Mobile Traffic Has Quadrupled in Last Two Years” Heather Leonard, Business Insider, January 10, 2013 3 RKG Digital Marketing Report: Q4 2012, Rimm-Kaufman Group, January 2013 4 “Americans Now Spend More Time on Facebook Mobile Than Its Website” Josh Conatine, TechCrunch, May 11, 2012
- 10. MOBILE PENETRATION & GROWTH
- 11. MOBILE PENETRATION & GROWTH • Smartphones and tablets are reshaping the way that consumers connect and experience media • The tablet market is almost a vertical line since entering the market in 2010 • Tablets hit 40 million users in 4x less time as it took mobile
- 12. MOBILE PENETRATION & GROWTH
- 13. MOBILE PENETRATION & GROWTH • As of December 2012, the majority (53.8%) if phones in the US are now smartphones, capable of web browsing and rich media experiences • 72% of all new phones being bought are smart phones • 90% of US smartphone users are on either iOs or Android platforms
- 14. MOBILE PENETRATION & GROWTH
- 15. MOBILE PENETRATION & GROWTH
- 16. MOBILE PENETRATION & GROWTH
- 17. CONCLUSION
- 18. CONCLUSION
Editor's Notes
- Multi-Platform Consumption is the new reality of commerce
- Smartphone adoption has seen a rapid uptake since 2011
- For core demographics, the smartphone adoption continues to affect consumers ability to connect and engage with content
- Mobile adoption is forecasted to continue rapid expansion through 2015
- Mobile not only assists in delivering content to core audiences, it is proven to be a key portion of the search process for products both online and offline.
- Mobile is proving to be a key facet of the consumer search journey and evidence points to its ability to drive online/offline interaction with brands, increase follow up activity and seamlessly intertwine with the consumers psychographic characteristics.