7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant WebinarArcher Inc.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant
This Webinar will cover mobile marketing strategies and tactics for casual and quick service restaurants (QSR). Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry. Learn the basics of increasing traffic to restaurants, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
Building a mobile content ecosystem as a foundation to digital arabiaNicolas Hans
Mobile Internet growth in the Middle East and North Africa is strong and accelerating. Although international Internet players have recently boosted their presence in the region, mobile telecommunication operators have a strategic opportunity to secure a control point in the Internet value chain that goes beyond providing connectivity.
An expanded view by data plan size, OS, device type and LTEDavid Martin
A report demystifying data usage trends on cellular and Wi-Fi networks with an expanded view by data plan size, OS, device type and LTE. Know more at: http://goo.gl/ZQaZMU
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant WebinarArcher Inc.
Webinar Deck: Mobile Marketing for QSR & Casual Restaurant
This Webinar will cover mobile marketing strategies and tactics for casual and quick service restaurants (QSR). Learn how SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry. Learn the basics of increasing traffic to restaurants, product awareness and sales using the mobile channel. We'll present real market examples from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption. Learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
For each of the past several years, many tech industry pundits have proudly proclaimed that the upcoming year will be “the year of mobile.” And while it may be true that mobile is continually becoming more important to the digital landscape, the industry is only now undergoing its most significant changes.
This report examines the mobile and connected device landscape with a focus on the U.S. market but includes highlights from several other markets: the UK, France, Germany, Spain, Italy, Canada and Japan.
Building a mobile content ecosystem as a foundation to digital arabiaNicolas Hans
Mobile Internet growth in the Middle East and North Africa is strong and accelerating. Although international Internet players have recently boosted their presence in the region, mobile telecommunication operators have a strategic opportunity to secure a control point in the Internet value chain that goes beyond providing connectivity.
An expanded view by data plan size, OS, device type and LTEDavid Martin
A report demystifying data usage trends on cellular and Wi-Fi networks with an expanded view by data plan size, OS, device type and LTE. Know more at: http://goo.gl/ZQaZMU
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
comScore Inc. - 2013 Mobile Future in FocusSunny Kr
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This report will examine how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces, and what these changes mean for the coming year as comScore helps bring the mobile future into focus.
Key insights from the 2013 Mobile Future in Focus include:
The U.S. smartphone market finally surpassed 50 percent market penetration and now enters the “late majority” stage of the technology adoption curve. The number of smartphone subscribers has increased 29 percent from a year ago and 99 percent from two years ago.
Google’s Android OS, which has been adopted by multiple OEMs, and Apple’s iOS, which is carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90 percent of the market today.
Apple continues to gain ground as the leading U.S. smartphone OEM, but Samsung has seen the most explosive growth in this market over the past couple of years with a year-over-year increase of more than 100 percent and a two-year increase of more than 400 percent.
The improved availability of high-speed Internet access has significantly enhanced the average user’s media consumption experience, contributing to a rapid uptick in mobile media consumption. Default Wi-Fi accessibility for smartphones and tablets has not only off-loaded bandwidth from networks, but has also contributed to a better on-premise (e.g. in-home) browsing experience for users.
Smartphones have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now crossed into the Brave New Digital World – a new paradigm of digital media fragmentation in which consumers are always connected.
2012 was another milestone year in the life of mobile as
continued innovation in hardware, software and device
functionality lays the groundwork for the future of the
industry. Smartphones and tablets are ushering in a new
era of multi-platform media, with consumers becoming
increasingly agnostic about how, when and where they
engage with content. This report will examine how these
rapidly changing market dynamics have shaped the current
U.S. and international mobile marketplaces and what these
changes mean for the coming year as comScore helps
bring the mobile future into focus.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Understanding the motivations of consumers, in an increasingly complex shopping landscape, is providing a never-ending challenge for brands.
Webloyalty has commissioned this 5Ps of Shopper Motivations Report to investigate current motivations and drivers at both a local and global level. We partnered with Oxford Brookes University, interviewing over 5000 consumers living in Brazil, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Turkey, UK and US, to understand shopping habits and the motivations behind these.
Our research identifies five key categories of Shopper Motivation:
Price Motivated Shoppers
Practicality Motivated Shoppers
Peer Motivated Shoppers
Perk Motivated Shoppers
Personalisation Motivated Shoppers
The Retail Insider Digital Retail Innovations report highlights some of the most interesting technological developments which are taking place in the retail sector. The report contains 50 top innovations from the UK & Ireland and 10 from the rest of the world.
Retailers can significantly increase and diversify their income streams by using their websites to generate secondaryrevenue - revenue that does not come
directly from main product lines of a company - and thus safeguard and increase revenue using their current websites.
Webloyalty has, for the third year running, partnered with Conlumino to produce the Christmas Trends Report investigating consumer spending attitudes and behaviours towards Christmas and Black Friday.
The Retail Insider Digital Retail Innovations report highlights some of the most interesting technological developments which are taking place in the retail sector.
The report contains 50 top innovations from the UK & Ireland and 10 from the rest of the world
This report highlights the increasingly competitive nature
of the retail market, identifying changing consumer
behaviour as a key driver behind this. Consumers today
own much more ‘stuff’ than previous generations, making
it more difficult to persuade them to purchase additional
products. Consumers are also time-pressured, so convenience
and speed has taken priority.
All these factors, combined with supply side considerations - more intense focus on price, a deflationary retail environment and even greater choice - means retail growth will be much harder to achieve over the next ten years. For this reason, it is vital that retailers secure customer loyalty.
Understanding consumers’ behaviour, wants and needs is essential to build this loyalty. This isn’t just about knowing what customers want to buy, but truly understanding how and where they want to buy, their motivations and what they expect from their overall shopping experience.
This also means that retailers need to re-evaluate how to reach customers and reappraise traditional marketing techniques – many of which are still relevant, but are less impactful and influential in today’s environment. This deeper understanding will ultimately help retailers secure loyalty in the era of the unfaithful consumer.
The age of the mobile device is now very much upon us.
Smartphones are now ubiquitous having experienced
astronomical growth since the release of the first iPhone in
2007, while the number of tablet users has been doubling year-on-year and almost half of all UK adults now own one.
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
The Connected Consumer Report 2015 from WebloyaltyWebloyalty UK
This is the Connected Consumer report from Webloyalty UK. Looking in detail at the devices people own, and how we use them, the report highlights opportunities for online retailers.
Feel free to use extracts from this report, and mention Webloyalty UK and Conlumino.
http://www.twitter.com/webloyaltyuk
Webloyalty UK Christmas Retail ResearchWebloyalty UK
Webloyalty's report, Christmas Spending & Trends in the UK, looks at attitude and spend of UK consumers towards this festive season.
We also created an animation: https://www.youtube.com/watch?v=XIiEvvrv8U0&feature=youtu.be
Webloyalty looks at Halloween in Ireland - an infographicWebloyalty UK
What are people in Ireland doing for Halloween this year? Webloyalty research reveals attitudes towards Halloween, and the average amount spent. This infographic takes the top details and makes them accessible! http://www.twitter.com/webloyaltyie
Webloyalty sponsors Digital Retail Innovation ReportWebloyalty UK
The Digital Retail Innovation Report was produced by Retail Insider and sponsored by Webloyalty. Looking at which companies are changing the face of retail, the report reveals exciting propositions for retailers and consumers to keep an eye on.
You can see the videos discussing the report here: https://www.youtube.com/watch?v=gMOD9Fd7cBc&list=PLyPluztjm-CCi7XyyQMLH4zHyy3rKrUv5
This latest summer retail research looks at consumer spend from 2013, to make predictions for spend in 2014. Webloyalty and Conlumino look at what people are buying for their holidays, what they are planning to do, and what they are likely to forget to pack!
Webloyalty Easter Retail Report 2014 - a focus on consumer behaviourWebloyalty UK
This part of the Easter Retail Report looks in depth at consumer behaviour around the long weekend. This year, we asked consumers which is their favourite Easter egg, and the research also revealed that supermarket own-brands are losing out.
Webloyalty Easter Retail Report - an economic update for 2014Webloyalty UK
Looking in depth at the UK economy, this report from Webloyalty and Conlumino reveals predictions for the Easter break. This report is not just interesting for the general public, but provides an insight for retailers around this season.
2. The rise of m-commerce
M-commerce shopping set to take off as smart phone usage booms
While m-commerce remains a small channel in terms of overall online spend +51.2%
accounting for just an estimated 0.6% of total online sales in 2009, it was the
fastest growing channel over the last decade and is set to continue to grow +37.2%
rapidly over the next few years as smart phone usage by the general public
starts to become mainstream. +19.8%
+2.5%
As the smart phone population grows and new technology developments such
0.0%
as 4G and NFC (Near Field Communication) improve the speed and Online
Physical Mail M- TV
convenience of using m-commerce as a shopping medium, the amount of
people using mobiles to actually make purchases will increase. By 2014 we stores order commerce shopping
estimate that the amount of people in the UK actively using mobiles to 2000-2009 average annual retail growth across various shopping methods
purchase products will reach 3.2 million, almost three times the number in
Note: M-commerce rate based on five year average 2005-2009
2009.
However despite the projected growth of m-commerce over the next few
3.17
years, it will continue to remain only a small part of online sales. M-
2.99
commerce’s real value will come from the smart phone acting as a marketing
2.76
tool and multichannel integrator, allowing retailer’s to interact with customers
more and connect with other channels, providing a substantial boost to online
and store sales. 2.25
1.69
1.08
23 2009 2010 2011 2012 2013 2014
UK m-commerce shopping population (millions)
3. A growing part of the purchasing process
Although consumers remain slow to adapt to buying products using m-commerce, we
expect the channel’s uptake across all parts of the purchasing process to increase rapidly
over the next 5 years
The population using mobile phones at any stage of the purchasing process
increased 85% from 2009 to 2010. Growth was driven by the rise in popularity
and number of smart phones available, retailers releasing dedicated mobile
applications and growing confidence in using the channel.
In 2010, mobiles were used by 16% of the population to research product, 79.3
77.3
prices, retailers and locations before embarking on a shopping trip, up from
71.8
12% in 2009. Researching whilst shopping, using services such as comparison
sites is a fast growing trend, as is reserving product and collecting from a 62.9
store. By 2014 we expect that 79.3% of UK consumers will use m-commerce at
any stage of the buying process, a 181% increase from 2009. 52.0
As confidence of using mobiles for online purchases grows so does the
number of consumers who will actually buy using this channel, which we
expect to rise 161% from 2009-2014. 28.2
2009 2010 2011 2012 2013 2014
9.8% % of UK population that uses m-commerce (at any stage of purchasing process)
3.8%
2009 2014
% of UK shopping population that shop online via mobile phone
24
4. M-commerce fuels multichannel shopping
Mobiles increase the probability of multichannel shopping by allowing for instant access to
a retailer, providing information immediately and improved convenience
Although m-commerce adoption rates are increasing rapidly, the volume of
direct mobile transactions is expected to be small. However, the opportunities
for m-commerce to benefit and enhance the multi-channel customer experience 35.1%
are endless. As retailers develop m-commerce sites as extensions of their
websites, access and product information becomes more readily available to the
consumer. The chart below shows the type of things the consumer can now do 23.4%
‘on the go’.
11.3%
4.5%
Research
2000 2005 2010 2014
Compare Availability Proportion of total retail sales going through multichannel 2000-2014
Price check Click & collect The convenience of using mobile on the go will inevitably drive up multichannel
transactions. By 2014, we estimate that 35% of retail sales will be made using
more than one channel up from just over 23% in 2010. Significantly, this means
Purchase Social/Opinion consumers will put much more consideration into their buying, something
retailers will need to take account of.
Locate
Mobiles enable and encourage consumers to shop using
multiple channels.
25
5. Multichannel shopping within the sectors
Today multichannel shopping is most evident in Electricals, however in the future we
expect a higher usage of multiple channels to support the purchasing process across many
sectors
As more consumers use multiple channels for their shopping it is vital that We expect multichannel shopping will become more
retailers understand what role each channel plays in the overall decision making
process. This will vary from retailer to retailer and from sector to sector. influential on more considered products, often with a
larger ticket value.
In broad terms, in sectors such as music and video where relatively intangible
products are sold, stores will become far, far less important as the place of
purchase and are already being rapidly replaced with online downloading or In the future, we expect multichannel shopping to become more influential,
ordering. In electricals the picture is different: here the internet is used especially in Food & Grocery, Clothing and DIY. As consumers remain cautious
extensively for checking but stores come into their own for ideas and inspiration about spending, more researching and comparisons will be done before a
and for making actual purchases. Clothing is different again and in this sector we decision is made. Also as information becomes more readily available online and
believe that both stores and online will be equal in terms of the role they play in researching on mobiles more sophisticated, the consumer will, quite organically,
the decision making process. think about purchases more.
The most preferred shopping source by sector The influence multichannel shopping has on sectors
Food & Music &
Electricals
DIY DIYClothing Clothing THE FUTURE
Grocery Video
Electricals DIY Clothing Food & Music &
Physical
Physical
Physical
Physical
Physical
grocery video
Online
Online
Online
Online
Online
High
impact
Ideas &
Inspiration
x x x x x x x
Check x x x x x x x
Low
Purchase x x x x x x x x impact
26