Gen Z already makes up ¼ of the U.S. population – and the oldest members are already establishing credit. So what is their purchasing power? How are they engaging with digital? What insights are we already learning about them in regards to credit? Get a quick synopsis of newest generation by accessing our latest slideshare.

1. Understanding Gen Z
How will they shape the world
of credit and consumerism?

2. Who are they?
What are their expectations around digital?
What is their purchasing power?
How are they emerging in the world of credit?
How do you bring Gen Z into your strategy?
GenZ...
ZZ

3. ZZZ
GenZ
Whoarethey?

4. Born between
mid-1990s to
early 2000s
Also, referred to as
• The Founders
• Post-Millennials
• Plurals
• Homeland Generation
• 9/11 Generation

5. 25%
of the current U.S. population
and by 2020 will account for
40% of all consumers.
Understanding them will be critical
to companies wanting to succeed
in the next decade and beyond.

6. ZZZ
GenZ
Whatistheir
purchasingpower?

7. Source: http://go.contentsquare.com/hubfs/eBooks/%5BeBook%5D%20Generation%20Z%20%7C%20ContentSquare.pdf
Yes, they are young.
But they are already receiving
about $17/week in allowance.
This equates to about
$44 billion annually
in purchasing power
in the U.S. alone.
Factor in their influence on
parental or household purchases
and the number could be closer
to $200 billion!

8. Source: https://www.forbes.com/sites/jefffromm/2017/05/17/understanding-gen-zs-mobile-expectations-in-todays-new-shopping-era/#64534517766
Gen Z is
hyperconnected
They are twice as likely to
shop on mobile than Millennials.
Being raised in an era of instant,
always-on access, they expect
a quick, seamless and customized
mobile experience. Retailers have
8 seconds or less — err on the side
of less — to capture their attention.

9. ZZZ
GenZ
Whataretheir
expectationsarounddigital?

10. Source: http://go.contentsquare.com/hubfs/eBooks/%5BeBook%5D%20Generation%20Z%20%7C%20ContentSquare.pdf?t=1495210789570
60%of surveyed Gen Z’s
will not use an app or website
that is too slow to load.
62%will not use an app if
it’s difficult to navigate.

11. ZZZ
GenZ
Howaretheyemerging
intheworldofcredit?

12. Average credit score
in comparison to
other generations
As Gen Z ages,
their credit scores
will rise* and
more subprime
and near prime
will migrate to prime
and super prime tiers.
*Based on assessment of Gen Z members on Experian’s credit file aged 18 to 20.
2012 2014 2016
Gen Z 653 631
Gen YY 611 616 626
Gen OY 619 626 638
Gen X 641 646 655
Boomers 687 692 700
Silent 732 730 730
Average 664 666 673
Gen YY: Younger Millennials, Age 21-27;
Gen OY: Older Millennials, Age28-34
Average credit scoreAverage credit score
in comparison toin comparison to
other generationsother generations
As Gen Z ages,As Gen Z ages,
their credit scorestheir credit scores
will rise*will rise* andand
more subprimemore subprime
and near primeand near prime
will migrate to primewill migrate to prime
and super prime tiers.and super prime tiers.
20122012 20142014 20162016
653653 631631
611611 616616 626626
619619 626626 638638
641641 646646 655655
687687 692692 700700
732732 730730 730730

13. Average
Income InsightSM
and
Debt-to-Income®
Gen Z’s average
Debt-to-Income is
the lowest of all
generations at 5.7%*,
but this number will
climb as they take on
more student, auto
and mortgage debt.
*Based on assessment of Gen Z members on Experian’s credit file aged 18 to 20.
Average
Income InsightSM
Average
Debt-to-Income®
Gen Z $33.8K 5.7%
Gen YY $41.6K 10.2%
Gen OY $60.5K 14.1%
Gen X $84.9K 15.9%
Boomers $102.0K 12.6%
Silent $95.3K 5.7%
Gen YY: Younger Millennials, Age 21-27
Gen OY: Older Millennials, Age28-34
Gen Z’s averageGen Z’s average
Debt-to-Income isDebt-to-Income is
the lowest of allthe lowest of all
generations at 5.7%*,generations at 5.7%*,
but this number willbut this number will
climb as they take onclimb as they take on
more student, automore student, auto
and mortgage debt.and mortgage debt.

14. How are
they spending?
The oldest Gen Z members,
aged 18 to 20, are still young
in the credit world.
Bankcard balances
are relatively low at
$1,574
Utilization is at
42.6%

15. http://newsroom.lfg.com/sites/lfg.newshq.businesswire.com/files/doc_library/file/Building_a_Financial_Future_Through_the_Lens_of_Gen_Z_0.pdf
How are they saving?
A survey by Lincoln Financial Group of
400 members of Gen Z aged 15 to 19
found that they are saving far earlier
than older generations.
60%already have
savings accounts
71%say they are focused on
saving for the future

16. ZZZ
GenZ
Howdoyoubring
GenZintoyourstrategy?

17. ZZ
1. Message with authenticity
3. Connect them to something bigger
2. Maintain a long-term vision
4 Provide education for financial literacy
5. Keepupwithtechnologicalexpectations

18. To learn more about Experian’s Gen Z Insights, visit
www.experian.com/genz
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Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.