This document discusses the importance of conducting due diligence when acquiring a brand or trademark portfolio. It outlines the major steps in the trademark acquisition process, including due diligence, valuation, assignment, and recordal of assignment. Key aspects of the due diligence process include analyzing the validity, risks, and strategic impact of the trademarks. Valuation of the brand plays a role in the due diligence and impacts the acquisition terms. Trademark registration provides strong protection and advantages over unregistered trademarks. Assignment of trademarks can occur with or without the associated goodwill of the business.

1. DUE DILIGENCE ON BRAND AQUISITION By Shelley Anandhavalli. E Advocate Altacit Global Email: [email_address] Website: www.altacit.com