1. Understanding and
Managing People
Perception
Tutorial 10

2. Part 1
• A review of PDP goal 2 (group-related goal)
• Spend about 10-15 minutes reviewing SMART plan and
evidence collected so far including for goal 2.
• individually feedback on:
• The Group goal
• Evidence collected so far for this goal AND
• Action plan to collect other evidence
• (As you know they need to collect 3 pieces of evidence
per goal as a minimum)

3. What is perception

4. Part 2: "Ten Minute Paper"
• The purpose of this exercise is to check student progress, both
in understanding the material and in reacting to course
material, in relation to the perception lecture
Answer the following questions
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Why Study Perception?
How would you define perception?’
Identify the main features of the process of perception?
‘What theory is Frits Heider (1958) & Harold Kelley (1971) often
attributed to developing?
• Explain and illustrate the main processes and problems in
perception.
• (response should include false attributions, heuristics, halo effect
etc.)

5. Part 3: 20 minutes
• Outline the key features regarding the process of perception.
• What are the (internal and external) factors influencing selective
attention and how can acknowledge of these factors be exploited in a
commercial settings?
• You observe someone behaving in what you perceive to be a highly
unusual manner at work, contrary as far as you can observe to ‘common
sense’. How would you proceed to understand and to make sense of
their behaviour?
• Explain the principles of attribution theory and its importance to, and
implications for, management. Apply the principles to your own working
life.
• Think of some examples of perceptual distortions and errors. Why is it
important for managers to be aware of them? What do you think are
the main causes and implications of these distortions and errors?

6. Part 4
• Illustrate how differing factors influence our perceptions of
other people, for example, that we assess other’s
characteristics from their faces.
• 5-minutes to work out as much as you can about each of the
five people, using only what they can see in the picture.
• Consider characteristics such as their intelligence,
approachability, reliability and other such characteristics.
• Explain clearly which items of evidence from the photographs
led you to make those assessments.

7. Part 2: "Ten Minute Paper"
• Why Study Perception?
• To understand social science perspective as compared to natural
science
• How would you define perception?’
• The dynamic psychological process responsible for attending to,
organizing and interpreting sensory data
• Identify the main features of the process of perception?

8. Part 2: "Ten Minute Paper"
• ‘What theory is Frits Heider (1958) & Harold Kelley (1971)
often attributed to developing?
• Observed behavior is often translated by internal or external
cause
• Explain and illustrate the main processes and problems in
perception.
• Internal
• Lazy, partying, all the time
• External
• Family problems, working, other commitments
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Halo effect
Stereotype
Perceptual defense
Self-serving bias