The document provides an overview of the 2013 Britvic Soft Drinks Review, which analyzes the performance of the UK soft drinks market in 2012. It reports that the grocery, convenience and impulse channel saw value sales growth of 2.8% to £7.21 billion, while the pubs and clubs channel saw value growth of 1.5% to £2.73 billion. It also summarizes some of the key trends in the different channels, including strong growth of energy drinks and water plus brands, and a shift toward more affordable late-night venues in the pubs and clubs sector.

1. soft drinks review 2013

2. The 2013 Britvic Soft Drinks Review provides an overview
of how the UK soft drinks market performed during the
past year, reporting on 2012 sales for the grocery,
convenience and impulse, and pubs and clubs markets.
The review is based on independent data and insight from
UK soft drinks experts. The grocery, convenience and
impulse data was supplied by Nielsen. The pubs and clubs
data, which includes data on hotels, restaurants and leisure
channels, was supplied by CGA. Finally, Mintel provided
commentary on trends and product innovation as well as
key UK consumer attitudes in 2012.
soft drink review 2013
overview 1
grocery, convenience and impulse
overview 3
pubs and clubs
overview 8
data
overview data 12
grocery, convenience and impulse 13
pubs and clubs data 16
glossary 18

3. soft drink review 2013
overview
The soft drinks market demonstrated ongoing resilience
in 2012. The tough economic environment, another poor
summer and consumers’ tight control on their spending,
were just some of the issues that faced manufacturers
and retailers.
Despite these challenges, value sales in both Although soft drinks contribute just 2% of the
the grocery, convenience and impulse channel total calories in a typical diet, the industry was
and pubs and clubs channel rose in 2012. quick to respond. PepsiCo and CCE were
Indeed the value of soft drinks in the grocery, amongst the first soft drinks companies to sign up
convenience and impulse channel was double to the government’s Calorie Reduction Pledge.
that of chocolate, proving that soft drinks More recently, a number of other leading UK
remained a central feature of many companies, including Britvic, AG Barr and
consumers’ shopping lists. GlaxoSmithKline, have pledged their support.
Value sales for the 2012 grocery, convenience Additionally, the industry faced another poor
and impulse market grew 2.8% to £7 billion,
.21 summer, with widespread flooding and cool
with volume sales down 0.8% to 6.97 billion weather throughout June, July and August.
litres. The pubs and clubs channel had value While the key 2012 events, including the
growth of 1.5% to £2.73 billion, with volume London Olympic Games, did not lead to the
sales down 3% to 509 million litres. uplift in soft drinks sales that some people had
predicted, soft drinks companies continued to
Although UK shoppers continued to be cautious,
compete and hold their own against the
the grocery, convenience and impulse channel,
Games sponsors, Coca-Cola.
in which soft drinks are heavily discounted,
benefited as consumers opted to make At a supplier level, the big news of the year was
stay-at-home occasions more special, with the proposed merger of Britvic plc and AG Barr
affordable brand indulgences winning out over plc. The potential deal was officially confirmed
own-label brands. in September, following media speculation, with
the terms of the deal announced in November.
However, not all of the challenges facing the
Despite both companies gaining shareholder
soft drinks industry in 2012 were driven by the
approval, the deal has since been referred to
economy. There was an increased focus on the
the Competition Commission, and both
impact that soft drink consumption had on the
companies continue to pursue clearance.
nation’s health from the government, NGOs
and the media. The government continued to
pursue its voluntary partnership approach
through the Responsibility Deal, but a number
of charities were more vociferous in calling for
a regulatory response.
1

4. soft drinks review 2013
grocery,
convenience
and impulse
2

5. grocery, convenience and impulse
overview
The grocery, convenience and impulse channel generated
value sales of £7.21 billion and volume sales of 6.97 billion
litres in 2012 (52 weeks ending 29.12.12). Value sales in the
category grew 2.8%, while volume declined 0.8% from
the previous year. This was a steady performance and
considerably better than the declines seen in many other
FMCG categories during 2012.
Consumers remained cautious and demonstrated Suppliers
a desire for low entry price points, as they With 2012 value sales of just under £2 billion in
tried to stick to fixed budgets when shopping. this channel, CCE remained the UK’s largest soft
However, the ‘big night in’ theme, prevalent drinks supplier, with a market share of 27.6%.
in previous years, continued, with some Britvic was the second-largest branded operator
consumers favouring premium products as a in the grocery, convenience and impulse market,
means of recreating the experiences of pubs with an 11.3% share of value sales in 2012.
and clubs in their own home. GlaxoSmithKline was the third-largest soft
This ‘big night in’ theme also stimulated drinks supplier with growth of 1.6% in 2012
product and promotional innovation. In fact, to reach £537 million.
new product launches (which included flavour, Danone continued to dominate the bottled
packaging and special editions) into the UK soft water market through its Volvic and Evian
drinks market were as high in 2012 as they had brands, rising by 5.1% in value. From smaller
been for the past four years, at 795, underscoring bases, AG Barr and Nestlé Waters achieved
the competitive nature of the market. strong growth rates last year, as did innocent,
as a result of its diversification into the pure
juice category.
Although private-label continued to play a
significant role, with grocers’ own-label brands
accounting for 21.3% of value sales and 33.1%
of volume sales, it did not see the value growth
which branded soft drinks experienced.
3

6. grocery, convenience and impulse overview
Brands Online remained a significant part of the soft
With sales of £1.15 billion (up 0.8%), Coca-Cola drinks market in the UK, with some major
was the leading brand in the market; however, grocery retailers positioning online shopping
volume fell by 3.3%. Coca-Cola continued to as the savvy and cost-effective option. Mintel
invest the most in advertising and marketing measured the online grocery business as
in the soft drinks market, particularly with its growing at 17% in 2011 and 19% in 2012.
sponsorship of the London 2012 Olympics, Convenience and impulse
although this did not lead to the sales uplift
Convenience venues accounted for 35%
which was expected. Pepsi enjoyed a
of value sales and 25% of volume sales of
particularly strong performance in the UK last
soft drinks in 2012. The performance of the
year with value and volume sales increases of
channel in 2012 followed a similar pattern to
7.4% and 10% respectively, driven by a highly
that of the grocery multiples. Value sales
effective marketing and promotional strategy.
grew 1.6%, while volume declined by 1.9%,
Lucozade and Red Bull’s strong performances in reflecting changes in shopping habits which
2012 reflected consumer interest in functional revolved around budgeting and trying to
drinks and the strength of the overall sub minimise top-up and impulse-oriented
category. shopping visits. Glucose/stimulant drinks
outsold colas in the impulse channel in value
Grocery multiples
terms, benefiting from their ability to provide
In 2012, grocery multiples accounted for three consumers with a spontaneous energy boost.
quarters of soft drink value sales and 84% of
total grocery, convenience and impulse volume
sales, benefitting from consumers eating and
entertaining at home rather than going out.
Tapping into the consumer desire for better
price points, grocery multiples leveraged fewer
volume-driven promotions such as multibuys,
and more actively engaged in direct price cuts.
Out-of-town venues continued to account
for the largest share of soft drink grocery,
convenience and impulse sales and held
a 45% share in 2012, while value sales
increased by 2%. However, a 1.2% slip in
volume, maybe as a result of fewer shoppers
visiting out-of-town supermarkets. In fact
visits were down 2.1% between 2008 and
2012, while visits to high street and town
centre supermarkets were up 5.9% in the
same period*. Wider cost concerns such as
the rising cost of petrol also led people to
reassess where they did their shopping.
4 *GB TGI, Kantar Media UK Ltd Q3 2008-12 (April-March)/Mintel

7. grocery, convenience and impulse
overview
£7
.21bn
grocery, convenience and impulse value sales
5

8. grocery, convenience and impulse
sub-categories
sub-category performance Ones to watch
Water plus’ growth outpaced that of plain
The top three
water during the past year, with brands tapping
With sales of over £1.6 billion, colas maintained into consumer demand for healthy soft drinks
their status as the UK’s favourite soft drink which also offer interesting and enjoyable
category in 2012, accounting for 22% of total flavours. While the sub-category remained
grocery, convenience and impulse soft drink relatively small, accounting for just 3% of value
sales. Value sales increased marginally, while sales in the grocery, convenience and impulse
volumes slipped (-0.4%) to 1.7 billion litres. soft drinks channel, it achieved a 7.4% growth
Continuing the performance seen in 2011, Pepsi, in value sales in 2012, reaching £199 million,
led by Pepsi MAX, again outperformed its and a 7 .7% increase in volume sales to 267
nearest competitor in terms of growth in 2012. million litres. Water plus performed strongly
With value sales of £1.2 billion, pure juice in both the grocery multiples and impulse
remained the soft drink market’s second-largest channels, achieving value and volume sales
sub-category, and saw value growth of 1%, while growth in both in 2012.
volume fell 5.8% in 2012. The sub-category Cold hot drinks was still a relatively small
has been particularly hard hit by raw material sub-category in the UK, accounting for less
increases and the impulse channel was pure than 1% of total value and volume sales.
juice’s Achilles heel, where juice has continued However, the fact that value rose 42% in 2012
to struggle, with value and volume slipping and was supported by volume growth of 22%
further in 2012. bodes well for the coming years.
The glucose/stimulant sub-category experienced Squashes remained a popular part of the soft
another strong year of growth in 2012, with drinks landscape, experiencing a 1.8% value
value and volume sales rising by nearly 10% growth.
to £860 million and 396 million litres respectively.
Energy drinks in particular benefited from
growing consumer interest in products which
perform a specific function, such as providing
an energy boost or boosting endurance when
exercising. Consumers at impulse saw greater
value in glucose/stimulant drinks over colas,
despite higher prices, because of the immediate
energy boost. As a result, grocery, convenience
and impulse outlets dedicated an increasing
amount of space in their stores to energy drinks.
6

9. soft drinks review 2013
pubs and clubs
7

10. pubs and clubs
overview
Economic conditions continued to affect soft drinks in
the on-trade as stagnating wages and rising household
outgoings put increasing pressure on discretionary
spending.
There was optimism that 2012 would be a There were also signs that consumers changed
successful year for pubs, with high-profile their drinking out experiences, with a shift
events such as the London Olympics and towards visiting more affordable late-night
the Queen’s Diamond Jubilee encouraging circuit bars instead of nightclubs. Meanwhile,
consumers to drink out of home more often. pub closures continued to slow down in 2012,
While some pub operators did report a positive averaging around 15 per week over the course
performance, the reality for most was that the of the year, but still left the market considerably
golden summer did not materialise. Soft drinks, smaller than prior to the recession.
however, experienced a steady value growth of
Managed pubs accounted for the highest share
1.5% within pubs and clubs, reversing the 2011
of pubs’ and clubs’ soft drink value (45%) and
value decline and maintaining its position as
volume (42%) sales. Value sales outperformed
the third largest category after beer and spirits,
the overall market and grew 3.3% in 2012
worth £2.73billion. Growth was attributed to
whilst volume fell 3.5%. With pub closures
the on-going popularity of cola and positive
slowing down and leased/tenanted operators
performances of the glucose stimulant, flavoured
often becoming more rigorous with their
carbonates and juice drinks sub-categories.
demands of landlords, non-managed pubs
reversed the downward trend of 2011 and
achieved growth in 2012.
Draught soft drink sales remained higher than
packaged in 2012, accounting for a 54% share
of pubs’ and clubs’ value sales and 59% of
volume sales. However, overall draught sales
slipped while packaged value sales grew 3.6%
last year, buoyed by the success of energy and
juice drinks in particular.
8

11. pubs and clubs overview
Suppliers Brands
In a tougher market environment than grocery, Pepsi remained one of the front-runner pubs
convenience and impulse, suppliers looked to and clubs brands for both value and volume in
maintain volume as best they could while 2012. With an 8% value increase to £336 million
looking to add value through more premium and 1.3% volume growth, it saw stronger growth
offerings. in the last year than its closest rival cola brand.
Coca-Cola saw value growth of 6.8% (to £301
Britvic remained a leading supplier with a 45%
million), while volume slipped 3%.
share of both value and volume pubs and clubs
soft drink sales. Britvic’s value sales increased While lemonades struggled in the grocery,
last year to £1.2 billion, while volume dipped, convenience and impulse market, their fortunes
but still outperformed the channel’s volume were notably more positive in the pubs and
performance, which declined 3%. clubs market in 2012. R Whites performance
in 2012 remained stable, although its value
CCE, which accounted for 35% of pubs and
growth was outperformed by Schweppes.
clubs value and volume sales last year, increased
its value sales 4.5% (to £958 million) and saw Hotels and Restaurants
volume up by 0.5% to 179 million litres. Despite an increase in outlet numbers in and
Collectively, the other pubs and clubs suppliers around London in recent years to accommo-
saw value sales decrease 1.6% to £547 million
.5 date the increasing tourist presence for the
and volume decrease almost 10%, dipping to 2012 London Olympics, soft drinks were not
just under 100 million litres in the process. the big winners in this channel. Indeed, soft
Red Bull defied this trend, with strong value drink distribution in hotels only increased 0.1%
and volume growth of its eponymous energy in 2012. Volume sales were broadly static but
drink brand. value was up 5%, driven by the two largest
pubs and clubs categories, cola and lemonade.
9

12. pubs and clubs
overview
£2.73bn
pubs and clubs value sales
10

13. pubs and clubs sub-categories
sub-category performance
The top three Ones to watch
Reflecting the fact that the top four pubs Juice drinks was among the fastest-growing
and clubs brands are colas, this sub-category sub-categories last year, with value growth
accounted for the greatest share of value and of 10.5% to £235 million. Meanwhile, volume
volume sales, at 40% and 47%, respectively. sales grew 4.2% to 36.3 million litres, the
Value sales rose 3.2% in 2012 to just under majority of which came through managed pubs
£1.1 billion, driven by the strong performance and sports/social clubs. Britvic remained a key
of Pepsi and Coca-Cola and their diet operator in the sub-category, with a number of
equivalents. Pepsi was able to extend its brands such as J2O enjoying positive growth.
strong position in the sub-segment.
Energy/sports drinks showed continued signs
Despite its struggles in the grocery, convenience of rapid growth. Value sales reached £193
and impulse market, lemonade performed million in 2012, a 29% increase over 2011,
strongly in pubs and clubs. It remained the with volume up 19%, underlining the dramatic
second-largest sub-category last year, with growth of these drinks. With mixed drinks
value and volume sales of £390 million and such as vodka and Red Bull proving popular
91.4 million litres, respectively. Annual growth with younger consumers in particular, the
rates mirrored those of the cola segment with sub-category effectively forged a position of
strong value growth, in this case 6.2%, but a appeal during morning, daytime and evening
3% fall in volume. R Whites and Schweppes occasions. Red Bull remained the biggest
both increased in value and smaller brands brand last year, although a number of newer
also saw encouraging growth from smaller brands such as Monster and Relentless
starting points. boosted sales on the back of a greater
on-trade presence.
With value sales of £250 million and volume
sales of 31.6 million litres, fruit juice was the With many consumers looking for soft drinks
third-largest pubs and clubs sub-category in with new and interesting flavours, fruit-flavoured
2012. However, value and volume slumped, carbonates enjoyed robust growth in pubs
down 14% and 17% respectively, as the and clubs in 2012, turning around their
majority of brands struggled in the face of underperformance in the previous year. With
competition from other soft drinks such as value increasing by a fifth (to £102.6 million)
juice drinks. Nevertheless, there were some and supported by an 11% increase in volume,
positive signs last year, with Britvic 100 seeing the sub-category effectively tapped into
value sales rise 11% and Ocean Spray enjoying consumer tastes when drinking out of home.
robust growth through managed pubs. Orange-flavoured Tango and Fanta enjoyed
significant sales growth in 2012, while the 7UP
brand also enjoyed volume growth for both its
regular and diet variants.
11

14. soft drinks review 2013
data
The soft drinks market The pubs and clubs soft drinks
£ % % market in context
Value millions share change £ %
Grocery, Total Brewers millions change
convenience
and impulse 7,206.2 74% 2.8% Beer 11,150.2 -0.4%
Pubs and clubs 2,728.8 26% 1.5% Spirits 3,979.8 8.2%
litres % %
Soft drinks 2,728.8 1.5%
Volume millions share change Wine 2,216.3 4.8%
Grocery, Cider 1,507.6 6.7%
convenience
and impulse 6,974.8 93% -0.8% Fabs 404.5 5.6%
Pubs and clubs 509 7% -3.0% Champagne and sparkling wine 153.7 13.2%
Fortified wine 23.1 3.7%
Source: Neilson Scantrack, MAT 29 Dec 2012 and
CGA Brand Index, Total Pubs & Clubs, MAT 52w/e 29 Dec 2012
Perry 4.2 2.3%
Source: CGA Brand Index, Total Pubs & Clubs, MAT 52w/e
29 Dec 2012
The grocery, convenience and
impulse soft drinks market in
context
£ %
millions change
Soft drinks 7,206.2 2.8%
Chocolate 3,481.1 5.0%
Snacks 2,625.4 5.6%
Sugar 328.0 9.4%
Yoghurt 343.2 7.3%
Butter & margarine 1,265.3 -0.3%
Toilet tissue 1,106.2 -0.3%
Instant coffee 752.0 8.4%
Tea 624.3 -1.1%
Source: Nielsen Scantrack, MAT 29 Dec 2012
12

15. grocery, convenience and impulse
data
Total grocery, convenience and Total carbs v still
impulse sub-category performance £ % %
Value millions share change
£ % %
Value millions share change Carbonated 3,422.2 47.5% 3.7%
Cola 1,568.0 21.8% 2.0% Still 3,783.9 52.5% 2.1%
Cold hot drinks 34.0 0.5% 42.3% Litres % %
Dairy and dairy Volume millions share change
substitute 418.0 5.8% 3.9% Carbonated 3,412.3 48.9% -0.5%
Fruit carbonates 541.0 7.5% 1.3% Still 3,562.6 51.1% -1.1%
Glucose stimulant
drinks 860.0 11.9% 9.9% Source: Nielsen Scantrack, MAT 29 Dec 2012
Juice drinks 582.0 8.1% 1.6%
Lemonade 156.0 2.2% 1.6%
The grocery, convenience and
Non fruit carbonates 167.0 2.3% 0.3%
impulse channel
Plain water 507.0 7.0% 4.0%
£ % %
Pure juice 1,196.0 16.6% 1.0% Value millions share change
Smoothies 160.0 2.2% -2.0% Grocery multiples 5,426.1 75.3% 3.3%
Sports drinks 174.0 2.4% -5.3% Impulse 1,780.1 24.7% 1.6%
Squashes 515.0 7.1% 1.8% Total coverage 7,206.2 100% 2.8%
Traditional mixers 130.0 1.8% 4.4%
Litres % %
Water plus 199.0 2.8% 7.4% Volume millions share change
Total soft drinks 7,206.2 100.0% 2.8% Grocery multiples 5,874.6 84.2% -0.6%
Litres % % Impulse 1,100.3 15.8% -1.9%
Volume millions share change Total coverage 6,974.8 100% -0.8%
Cola 1,698.0 24.3% -0.4%
Cold hot drinks 11.0 0.2% 22.1% Source: Nielsen Scantrack, Retail View, MAT 29 Dec 2012
Dairy and dairy
subsitute 193.0 2.8% 3.8%
The grocery, convenience and
Fruit carbonates 559.0 8.0% -0.5%
impulse split
Glucose stimulant
drinks 396.0 5.7% 9.7% £ % %
Juice drinks 427.0 6.1% 0.6% Value millions share change
Lemonade 382.0 5.5% -7.3% Out of town 3,251.2 45.1% 2.0%
Non fruit carbonates 211.0 3.0% -3.4% High street 1,456.5 20.2% 0.9%
Plain water 1,128.0 16.2% 2.3% Convenience 2,507.0 34.8% 5.0%
Pure juice 921.0 13.2% -5.8% Litres % %
Volume millions share change
Smoothies 52.0 0.7% -9.2%
Sports drinks 115.0 1.6% -7.1% Out of town 3,787.3 54.3% -1.2%
Squashes 449.0 6.4% -5.0% High street 1,455.3 20.9% -3.4%
Traditional mixers 166.0 2.4% -2.6% Convenience 1,739.4 24.9% 2.5%
Water plus 267.0 3.8% 7.7% Source: Nielsen Scantrack, MAT 29 Dec 2012
Total soft drinks 6,974.8 100.0% -0.8%
Source: Nielsen Scantrack, MAT 29 Dec 2012
13

16. grocery, convenience and impulse
data
The impulse channel split Total grocery, convenience and
£ % % impulse top suppliers
Value millions share change £ %
Independents 429.0 24.1% -4.1% Value millions change
Multiple impulse 1,351.2 75.9% 3.6% CCE 1,991.5 1.5%
Total impulse GB 1,780.1 100.0% 1.6% Private label 1,538.0 0.1%
Litres % % Britvic 812.7 -0.1%
Volume millions share change GlaxoSmithKline 537.4 1.6%
Independents 266.7 24.2% -5.9% Danone 342.8 5.1%
Multiple impulse 833.5 75.8% -0.5% PepsiCo 322.8 -4.6%
Total impulse GB 1,100.2 100.0% -1.9% Red Bull 235.8 6.7%
Source: Nielsen Scantrack, MAT 29 Dec 2012
innocent 225.7 32.4%
AG Barr 209.3 7.6%
Nestlé Waters 99.0 13.7%
Top grocery, convenience and Litres %
impulse brands Volume millions change
£ %
CCE 1,712.9 -3.1%
Value millions change
Private label 2,306.2 -3.6%
Private label 1,538.0 0.1%
Britvic 851.7 1.3%
Coca-Cola (all variants) 1,153.9 0.8%
GlaxoSmithkline 300.9 -0.1%
Lucozade 387.3 2.7%
Danone 347.2 0.3%
Pepsi (all variants) 352.3 7.4%
PepsiCo 168.5 -9.3%
Tropicana 272.7 -10.0%
Red Bull 48.2 7.8%
Red Bull 235.8 6.7%
innocent 104.1 53.2%
Robinsons squash 219.3 4.1% AG Barr 209.9 5.2%
innocent 213.5 36.3% Nestlé Waters 183.2 15.7%
Ribena 150.0 -0.6%
Source: Nielsen Scantrack, MAT 29 Dec 2012
Schweppes 137.4 4.0%
Litres % Deferred v immediate
Volume millions change
£ % %
Private label 2,306.2 -3.6% Value millions share change
Coca-Cola (all variants) 1,061.4 -3.3% Deferred 4,873.2 67.6% 2.0%
Pepsi (all variants) 471.2 10.0% Immediate 2,333.0 32.4% 4.6%
Lucozade 225.4 3.1%
Litres % %
Robinsons squash 187.2 -2.7% Volume millions share change
Schweppes 158.4 -4.7% Deferred 5,866.5 84.1% -1.1%
Tropicana 138.3 -2.7% Immediate 1,108.2 15.9% 1.0%
innocent 98.5 60.9%
Source: Nielsen Scantrack, MAT 29 Dec 2012
Ribena 75.5 -8.1%
Red Bull 48.2 7.8%
Source: Nielsen Scantrack, Total Coverage, MAT 29 Dec 2012
14

17. grocery, convenience and impulse
data
Grocery multiples sub-category Impulse sub-category performance
performance £ % %
£ % % Value millions share change
Value millions share change Cola 435.1 24.4% -0.3%
Cola 1,132.5 20.9% 2.9% Cold hot drinks 9.2 0.5% 44.2%
Cold hot drinks 25.3 0.5% 41.7% Dairy and dairy
Dairy and dairy substtitute 56.4 3.2% 2.5%
substitute 361.5 6.7% 4.2% Fruit carbonates 176.2 9.9% -0.1%
Fruit carbonates 364.5 6.7% 1.9% Glucose stimulant
Glucose stimulant drinks 459.2 25.8% 7.7%
drinks 400.8 7.4% 12.5% Juice drinks 144.4 8.1% -2.5%
Juice drinks 437 .8 8.1% 3.0% Lemonade 28.1 1.6% -3.8%
Lemonade 128.2 2.4% 2.8%
Non fruit carbonates 56.9 3.2% 0.7%
Non fruit carbonates 110.4 2.0% 0.1%
Plain water 139.5 7.8% 1.8%
Plain water 367 .1 6.8% 4.8%
Smoothies 12.6 0.7% 6.9%
Smoothies 147.0 2.7% -2.7%
Sports drinks 82.2 4.6% -4.0%
Sports drinks 92.1 1.7% -6.4%
Squashes 37.6 2.1% -2.3%
Squashes 477 .1 8.8% 2.1%
*Still juice 77.2 4.3% -3.5%
*Still juice 1,118.4 20.6% 1.4%
Traditional mixers 13.7 0.8% -2.5%
Traditional mixers 116.7 2.2% 5.3%
Water plus 51.8 2.9% 3.2%
Water plus 146.8 2.7% 8.9%
Total soft drinks 1,780.1 100.0% 1.6%
Total soft drinks 5,426.1 100.0% 3.3%
Litres % % Litres % %
Volume millions share change Volume millions share change
Cola 1,394.5 23.7% 0.8% Cola 303.1 27.6% -5.7%
Cold hot drinks 7.2 0.1% 18.8% Cold hot drinks 3.3 0.3% 30.1%
Dairy and dairy Dairy and dairy
substitute 169.1 2.9% 4.5% substitute 23.7 2.2% -0.6%
Fruit carbonates 438.5 7.5% 0.0% Fruit carbonates 120.5 11.0% -2.1%
Glucose stimulant Glucose stimulant
drinks 220.8 3.8% 8.8% drinks 175.3 15.9% 10.9%
Juice drinks 361.4 6.2% 1.8% Juice drinks 65.6 6.0% -5.8%
Lemonade 335.1 5.7% -7.4% Lemonade 46.7 4.3% -6.4%
Non fruit carbonates 159.8 2.7% -5.2% Non fruit carbonates 51.5 4.7% 2.7%
Plain water 982.2 16.7% 3.2% Plain water 146.1 13.3% -3.3%
Smoothies 49.4 0.8% -10.0% Smoothies 2.8 0.3% 7.3%
Sports drinks 69.1 1.2% -11.5% Sports drinks 45.5 4.1% 0.4%
Squashes 419.6 7.1% -4.7% Squashes 29.6 2.7% -9.7%
*Still juice 880.1 15.0% -5.6% *Still juice 41.4 3.8% -9.1%
Traditional mixers 155.0 2.6% -2.5% Traditional mixers 11.5 1.1% -3.4%
Water plus 232.8 4.0% 8.7% Water plus 33.8 3.1% 1.4%
Total soft drinks 5,874.6 100.0% -0.6% Total soft drinks 1,100.3 100.0% -1.9%
Source: Nielsen Scantrack, MAT 29 Dec 2012 Source: Nielsen Scantrack, MAT 29 Dec 2012
*Still juice = Pure juice *Still juice = Pure juice
15

18. pubs and clubs
data
Total pubs and clubs sub-category Pubs and clubs suppliers
performance £ % %
Value millions share change
£ % %
Value millions share change Britvic 1,223.4 45% 0.7%
Cola 1,085.6 40% 3.2% CCE 958.0 35% 4.5%
Lemonade 389.7 14% 6.2% Other 547.5 20% -1.6%
Fruit juice 250.0 9% -13.8% Total soft drinks 2,728.8 100% 1.5%
Squash 193.3 7% -14.5% Litres % %
Mixers 207.5 8% -4.6% Volume millions share change
Juice drinks 234.6 9% 10.5% Britvic 230.2 45% -2.5%
Energy 192.7 7% 28.7% CCE 179.3 35% 0.5%
Flavoured carbs Other 99.8 20% -9.6%
(excl. energy) 102.6 4% 19.5% Total soft drinks 509.4 100% -3.0%
Mineral water 72.8 3% -17.3%
Source: CGA Brand Index, Total Pubs & Clubs, MAT 52w/e
Total soft drinks 2,728.8 100% 1.5% 29 Dec 2012
Litres % %
Volume millions share change Total brewers carbonated v still
Cola 240.8 47% -2.7%
£ % %
Lemonade 91.4 18% -2.5% Value millions share change
Fruit juice 31.6 6% -17 .1% Carbonated 2,035.5 75% 5.2%
Squash 12.8 3% -11.9% Still 693.3 25% -7.9%
Mixers 25.8 5% -7.4%
Litres % %
Juice drinks 36.3 7% 4.2% Volume millions share change
Energy 27.5 5% 18.7% Carbonated 421.0 83% -1.4%
Flavoured carbs Still 88.4 17% -9.7%
(excl. energy) 25.6 5% 10.6%
Mineral water 17.5 3% -20.1% Source: CGA Brand Index, Total Pubs & Clubs, MAT 52we
29 Dec 2012
Total soft drinks 509.4 100% -3.0%
Source: CGA Brand Index, Total Pubs & Clubs, MAT 52w/e
29 Dec 2012
Fruit juice = Pure juice
Mineral water = Water
16

19. pubs and clubs
data
Top pubs and clubs brands Total pubs and clubs channel split
£ % £ % %
Value millions change Value millions share change
Pepsi 336.0 8.0% Managed Pub Chains 1,225.2 45% 3.3%
Coca-Cola 300.8 6.8% Independents 952.5 35% -2.8%
Diet Coke 191.6 8.0% Lease / Tenanted Pubs 551.2 20% 5.4%
Diet Pepsi 191.3 -2.8% Total soft drinks 2,728.8 100% 1.5%
R Whites 179.5 0.7% Litres % %
Volume millions share change
Schweppes 134.1 10.4%
J2o 118.0 3.8% Managed Pub Chains 212.8 42% -3.5%
Red Bull 110.9 15.3% Independents 198.7 39% -4.8%
Schweppes 98.7 -12.8% Lease / Tenanted Pubs 97.9 19% 2.1%
Britvic 94.8 -14.5% Total soft drinks 509.4 100% -3.0%
Litres % Source: CGA Brand Index, Total Pubs & Clubs, MAT 52W/E
Volume millions change 29 Dec 2012
Pepsi 73.5 1.3%
Coca-Cola 63.0 -3.1% Total brewers draught v packaged
Diet Pepsi 46.7 -3.1% £ % %
Diet Coke 42.3 1.9% Value millions share change
R Whites 39.8 -7.1% Draught 1,463.5 54% -0.2%
Schweppes 33.2 6.6% Packaged 1,265.3 46% 3.6%
J2o 17.3 0.3% Litres % %
Red Bull 12.8 11.6% Volume millions share change
Britvic 10.7 -15.5% Draught 300.3 59% -4.9%
Schweppes 8.0 -6.1% Packaged 209.1 41% 0.0%
Source: CGA Brand Index, Total Pubs & Clubs, MAT 52W/E Source: CGA Brand Index, Total Pubs & Clubs, MAT 52w/e
29 Dec 2012 29 Dec 2012
17

20. definitions/glossary
soft drinks soft drinks
CARBONATES A drink made predominantly from
carbonated water to which juice or flavourings have
ireland i r e l a n dbeen added.
COLA Cola-flavoured carbonated drinks, including cola
with flavours such as cherry, twist of lemon, etc.
Includes all clear and coloured colas.
FRUIT FLAVOURED CARBONATES Flavours are typically
france france
orange, cherry, lime, blackcurrant, apple, pineapple and
grapefruit, lemon, lemon and lime, tropical and other
mixed fruit flavours. Also includes Tizer, Dr Pepper and
Vimto, as these brands now contain fruit.
international international NON-FRUIT CARBONATES Non-fruit flavoured
carbonates, excluding cola but including Irn Bru. Also
includes traditionals such as cream soda, ginger beer
and shandy.
LEMONADE All conventional clear and cloudy or
traditional, carbonated lemonade. Flavoured with lemon
juice and additional fruit flavours to produce coloured
lemonade.
GLUCOSE AND STIMULANT DRINKS All ‘energy boosting’
drinks such as Red Bull, normally fizzy.
SPORTS DRINKS Drinks that are specifically designed to
replace minerals, sugars, trace elements and fluids as a
result of exercise. Can include dilutables and powders.
SQUASH Concentrated beverage, commonly called
squash, cordial or syrup. Must be diluted prior to
consumption.
TRADITIONAL MIXERS All drinks intended to dilute an
Data sources alcoholic beverage, as well as being consumed as a solus
All sources are indicated in the charts soft drink.
and graphs, and detailed sources are
available to all references in the text. COLD HOT DRINKS Includes cold soft drinks that are
Source tea and coffee based such as Lipton Ice Tea.
Nielsen Scantrack, MAT 29 Dec 2012,
CGA Brand Index, Total Pubs & Clubs,
SMOOTHIES Generally drinks described as smoothie,
MAT 52w/e 29/12/2012. either in brand name or as a descriptor on the packaging.
All sales figures are in £millions, Drinks described as thickie will also be included.
all volumes in million litres.
DAIRY DRINKS Ready to drink milk or milk substitute to
Producers which flavouring or juice has been added. May consist of
Britvic Soft Drinks any type of milk regardless of fat content.
Breakspear Park
Breakspear Way JUICE DRINKS A non-carbonated drink which generally
Hemel Hempstead
HP2 4TZ
contains fruit juice (some may not) plus added water or
0121 711 1102 other ingredients.
For press information call the Britvic press office on PURE JUICE A non-carbonated 100% pure juice or other
07808 098369 or email pressoffice@britvic.co.uk Britvic juice blend with no added water or sweetener, which may
takes care of the environment by choosing pureprint® be chilled or long-life. Includes all concentrated juices,
environmental print technology. All the electricity used
in the production of this report was generated from
with the exception of frozen juice.
renewable sources and vegetable oil based inks were
used throughout. The printer is a CarbonNeutral® company
PLAIN WATER Still or sparkling water with nothing
and certificated to Environmental Management System, else added.
ISO 14001 and registered to EMAS, the Eco Management
and Audit Scheme. The paper used in this production is WATER PLUS Sparkling or still flavoured water,
made from 100% recycled fibres. or functional water (excluding sports water).
Designed by SG Design [sg-design.co.uk]
Photography by Ben Fisher [benfisherphotography.com]