Project Presentation rbth

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Project Presentation rbth

  1. 1. Rossiyskaya Gazeta supplements to major international papers
  2. 2. Rossiyskaya Gazeta’s project titled Russia Beyond the Headlines focuses on publishing monthly supplements about Russia included in major global newspapers and on their websites. The project aims to expand Russia’s information presence in the international media space. Aleksandr Gorbenko Rossiyskaya Gazeta CEO Our goal is to help the international community move beyond conventional perceptions of Russia and to share an unbiased view of Russian events with the international reader. The project provides information support for Russia’s international initiatives, promotes Russian exports, innovation and technology in international markets, popularizes Russian trademarks and brands, and contributes to the strengthening and expansion of business and cultural links between countries.
  3. 3. Partner newspapers Overall circulation of the supplements: 3 149 000 * From March 2010
  4. 4. Project’s International Partners * From March 2010 60 000 15 000 Bulgaria’s national newspaper 311 000 98 000 The largest daily newspaper in Rio de Janeiro, Brazil 1 .3 million 316 000 One of the largest French newspapers 950 000 225 000 Argentina’s national newspaper * 2 . 2 million 461 000 A Spanish socio-political daily newspaper * 3 . 7 million 250 000 One of Italy’s most influential newspapers * 3 million 418 000 India’s national business newspaper; part of the country’s largest media group, Times of India 3 .7 million 703 000 Great Britain’s largest national newspaper 1 .7 million 583 000 The largest newspaper and web resource in Washington, D.C. Overall readership (people) Daily circulation of the supplement ( copies ) Status
  5. 5. Design corresponds to modern world newspapers
  6. 6. Target Audience using the circulation example of the Washington Post (U.S.) EXECUTIVE BRANCH The White House Sector agencies and departments LEGISLATIVE BRANCH Congress members, consultants, lobbyists JUDICIAL BRANCH Supreme Court and other courts MEDI А ( American and global news agencies, newspapers, magazines, TV and radio companies ) INTERNATIONAL BUSINESS COMMUNITY Multinational corporations, major international companies, the World Bank, the IMF, etc. PUBLIC ORGANIZATIONS, FUNDS AND CULTURAL CENTRES PROFESSIONAL LOBBYISTS, PR/GR AGENCIES, LAWYERS, ETC. EXPERTS, ANALYSTS AND ACADEMIC AND COMMUNITY FOREIGN EMBASSIES, OFFICES AND TRADE MISSIONS
  7. 7. <ul><li>Newspaper partners’ websites </li></ul><ul><li>www.washingtonpost.com/russianow </li></ul><ul><li>www.telegraph.co.uk/russia.now </li></ul><ul><li>www.jbonline.terra.com.br / editorias/russiahoje www. duma.bg </li></ul>Print edition Digital edition www.rbth.ru/e-paper.html Formats Project’s website www.rbth.ru
  8. 8. Advantages of 24h Online Presence <ul><li>manifold increase in potential audience, e.g.: </li></ul><ul><ul><li>The Washington Post : </li></ul></ul><ul><ul><li>Newspaper readership: 1 . 7 million </li></ul></ul><ul><ul><li>www.wp.com visitors: 13 million </li></ul></ul><ul><ul><li>Daily Telegraph : </li></ul></ul><ul><ul><li>Newspaper readership: 3. 7 million </li></ul></ul><ul><ul><li>www.telegraph.co.uk visitors: 2 3 million </li></ul></ul><ul><li>additional materials not included in the print edition </li></ul><ul><li>content search, storage and distribution </li></ul><ul><li>video and audio clips and text illustrations </li></ul><ul><li>interaction with readers, prompt feedback </li></ul><ul><li>available and precise statistics on website visits, reviews, the time of reading a particular page etc.) </li></ul><ul><li>rapid monitoring of reader profile and location </li></ul><ul><li>more advertising opportunities for partners and advertisers </li></ul>www.washingtonpost.com/russianow www.rbth.ru
  9. 9. Digital Edition ( e-paper) www.rbth.ru/e-paper The possibility of “flipping through the online supplement” as published in the newspaper The possibility of adding multimedia content: video, audio and photo files, presentations, etc. Online advertising in additional columns with links to other websites
  10. 10. Sections <ul><li>News coverage of the main Russian events </li></ul>Economic s & Business global business trends Business Calendar key business events Politics & Society pressing political and social issues Opinion opinions, comments, articles by leading Russian and foreign experts Feature cultural life Travel tourist information on cities and regions Cultural Calendar key cultural events Modernization new projects and development plans
  11. 11. Opinion <ul><li>Opinions and comments by Russian and international experts on important domestic and foreign problems covered by the leading international media. </li></ul><ul><li>The authors of the inserts are members of Russia’s political and business elite, leading experts, political analysts and cultural figures, as well as recognised international authors. </li></ul>ONE OF THE MOST POPULAR SECTIONS
  12. 12. Expert Opinions and Comments
  13. 13. Our Newsmakers
  14. 14. Business News Corporate news Business calendar
  15. 15. Regional Review <ul><li>General information about the region, investment projects and major industries </li></ul><ul><li>Review of regional companies, projects and management </li></ul><ul><li>Information on the tourist potential of the city/region </li></ul><ul><li>Attracting investors and partners among the target readership in countries of the insert publication (U.S., Great Britain, France, Italy, Spain, Argentina, Brazil, Bulgaria ) </li></ul>
  16. 16. PR Opportunities <ul><li>Promotion of Russian companies’ interests in the international market </li></ul><ul><li>Company and project reviews for international readers </li></ul><ul><li>Information on the experience and projects of an international company in the Russian market </li></ul><ul><li>Review of corporate statistics and facts </li></ul><ul><li>Publication of expert comments </li></ul>
  17. 17. Advertizing through the Project <ul><li>Corporate and project presentation to the international audience </li></ul><ul><li>Promotion of Russian products and brands, including regional products and brands </li></ul><ul><li>Announcement of important regional and international events </li></ul><ul><li>(See Business Calendar and Cultural Calendar) </li></ul><ul><li>Advertising can be published in the printed, online or e-paper edition (banners, advertising blocks, and crossposting). The possibility of additional content placement (pictures, slide shows, video clips, speech audio records, infographics, etc.) </li></ul>
  18. 18. Professional Feedback Sergei Lavrov, Minister of Foreign Affairs of the Russian Federation The main goal of the project is to help the international community move beyond the conventional perception of Russia and to offer a fresh look at a country, which is changing to meet global challenges but preserving its own traditions and identity. Yuri Ushakov, Deputy Chief of Staff for the Prime Minister of Russia. Russia’s Ambassador to the United States (1 999 – 2008) American readers now have an excellent guide to modern Russia. The RBTH covers many aspects of our life and displays a genuine journalistic talent. I can’t express all the feelings I have regarding the media project: Rossiyskaya Gazeta has taken a very serious and professional approach towards it. I can state with great confidence that RBTH is highly valued by the American elite and is already a must-read among Washington elite. Marcelo Ambrosio, Editor-in-chief Jornal do Brasil “ We are very glad with our partnership. I’m sure that Rossyjskaya Gazeta articles and supplements are providing to our readers the opportunity to develop a different and detailed perspective over Russian affairs”. Katharine Weymouth, Washington Post Publisher We are pleased with the Russian supplement, and we believe that it enables our readers to get an inside view of Russia. Incidentally, this has been confirmed by our readers’ feedbacks.
  19. 19. Contacts : Eugene Abov Editor & Publisher, RG International supplements Tel ./ Fax: +7 (495) 775 3114 Mob . : +7 (903) 549 3644 Email: [email_address]

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