Russia Marketing by Berger & Severyuk

As a dedicated full service agency, the Berger & Severyuk Media Group
offers a 360° view of the customers business to effectively create a
competitive advantage,
 The Berger & Severyuk Media Group is the leading marketing agency for ethnic
marketing, drawing on it‘s experience and profound special skills for handling the
russian media market as well as the russian speaking target audience.
 The Berger & Severyuk Media Group deals with the strategic and sales-orientated
planning of marketing campaigns for it‘s customers – on every available media
ressource.
 Our services includes all available media ressources – from the classic TV & radio
advertisement up to digital campaigns - though our focus lies with TV & Internet
advertisement.
 Within the Russian Federation the Berger & Severyuk Media Group primarily offers it‘s
marketing services for the following mass media:
 TV, digital & analog
 Printmedia
Web campaigns
 classic PR campaigning
WEB: WWW.BS-MEDIAGROUP.COM E-MAIL: INFO@BS-MEDIAGROUP.COM TEL.: +49 (0) 341 863 82 96 1

 TV RESSOURCES
 The Berger & Severyuk Media Group is the exclusive partner of several
russian TV stations, including:
 TV stations of the federal mediaholding company VGTRK
 STRANA
 SARAFAN
 Rossija 24
 Moskva 24
 Moja Planeta
 Nauka 2.0

VGTRK: TV- station STRANA
 STRANA – the new russian TV station with everything Russia – 24 hours, 7 days
a week. STRANA is for those who‘d like to know how the country changed over
the last 20 years. „STRANA“ offers significant insights and ideas, events, and
reports on the more important people both from history and of course today.
 „National Award „STRANA“ is one of the stations main activities, being an
annual and open award ceremony honoring the works of russian directors,
producers and music talents.
 Broadcasting area: Russian Federation, former GUS countries
 Audience
 More than 4.5 million viewers in Russia (over 350 cities)

 SARAFAN – the entertainment channel for the whole family
 Mainly SARAFAN tries to entertain everyone and spread joy and
happiness, and to appeal to the old tradition of the family watching
TV together
 Broadcasting area: Russian Federation, several former GUS
countries
 Audience:
 Reaching over 2.2 million viewers within Russia alone
VGTRK: TV- station SARAFAN

 Moskwa 24 (Moscow 24) – News channel, reporting 24-7 around the year
 Moskwa 24‘s mission is to keep moscovian population informed all day
long — from metropolitan news, traffic reports to weather forecasts,
available anywhere in Moscow.
 It took Moskwa 24 only 2 months to easily surpass the ratings of the former
leading news channels, Rossija 24 and EuroNews.
 Audience:
 About 5.5 million moscovian households.
VGTRK: TV- station MOSKWA 24

VGTRK: TV- station Rossija 24
 Rossija 24 (Russia 24) – Russian news channel, reporting on all
important news and events around Russia and the world.
 The channels business card are the live reports on Russias and the
worlds biggest and most important events, like economic forums
and -congresses, press conferences, along with all major important
events about music, literature, cinema, architecture or the modern
arts.
 Audience:
 about 50,75% of the russian population
 monthly reach: about 29.3% of the russian population

VGTRK: TV- station MOJA PLANETA
 „Moja Planeta“ – russian educational channel, covering geography, the sciences as a whole, history and society. The
channel offers it‘s target audience only the best of documentaries and reports – both national and international.
 Moja Planeta is currently the leading educational channel in Russia.
 Audience:
 by sexes:
 Males – 66,2%
 Females - 33,8%
 by age:
 26-34 – 13,9 %
 35-44 – 25,1%
 46-64 – 24,1%

 Nauka 2.0 (Science 2.0) offers it‘s audience a broad spectrum of
reports and documentaries on everything science related. The channel
broadcasts everything science – from cutting edge technologies, the
very latest innovations to the latest scientific insights.
 The task of Nauka 2.0 is to raise the level of general knowledge of it‘s
audience as well as to promote the sciences within the Russian
Federation. Nauka 2.0 tries to elevate the sciences beyond the point of
just being useful for teaching a smartphone new tricks, but to position
them as one of humanities (and Russias) key interests – as they should
be considered.
 Audience: More than 0.5 million subscribers (which is considerable, as
the channel only started broadcasting april 2nd 2012)
VGTRK: TV- station NAUKA 2.0

PRINT RESSOURCEN
 The most popular and most-read newspapers in Russia:
 Moskowski Komsomolez (MK)
 Komsomolskaja Prawda (KP)
 Argumenty i Fakty (AiF)
 Semj Dnej (7 dnej/ 7 Tage)
 Speed-Info
 Kommersant
 Antenna - Telesemj
 Telenedelja
 …as well as a multitude of magazines covering lifestyle, male / female content, economy, etc.

MOSKOWSKI KOMSOMOLEZ (MK)
 Moskowski Komsomolez is a popular daily socio-politic
newspaper, founded 1919 for the communist youth. The papers
slogan as well as the slogan of it‘s publishing house: „Relevance
and reliability are not just a slogan, but basic principles of
existence„.
 # of copies: up to 750.000 (MK being the 2nd largest newspaper
in Russia)
 The audience for each issue reaches up to 1.022.100 people.
 Available in 83 major regions of the Russian Federation, former
GUS countries as well as internationally.

KOMSOMOLSKAJA PRAWDA
 Komsomolskaja Prawda – the biggest and most popular
newspaper. Founded as a newspaper for the communist youth in
1925 by the state, it quickly developed into a boulevard
newspaper after the fall of the iron curtain. Nowadays it covers
entertainment, the life of the VIPs and the latest rumours about
Russias media elite.
 The paper is available as regional edition in 62 regions of Russia,
as well as eastern europe and middle asia.
 # of copies:
 Edition Moscow – 160.000 copies
 Regional editions – 650.000 copies
 Weekly edition „Komsomolskaja Prawda Tolstuschka“ –
3,1 million copies

ARGUMENTY I FAKTY
 Argumenty i Fakty (AiF) is a very popular socio-politic
weekly paper. The Guiness Book of Records listed the paper as
the most read paper in 1990 – with a whopping 33.5 million
number of copies.
 Today the AiF is the most popular weekly paper by segment
with every edition reaching apprx. 3 million copies.
 The paper‘s being distributed in over 57 countries around the
world, even the United States, Japan or Thailand.
 Readers: Every edition is read by more than 7 million people
(about 13% of the russian population).
 Readers of the special editions:
 AiF Health – 1,5 Millionen
 AiF Gardening – 581.000
 AiF Superstars – 484.000
 AiF Mums & daughters – 434.000

7 DNEJ (7 DAYS)
 7 dnej is a colored russian weekly magazine containing the
weekly TV program.
 Within it‘s segment, „7 dnej“ is the most popular.
 Every edition is being printed inRussia as well as Germany and
even Finland.
 The publishing house of „7 dnej“ ranks among the biggest
publishers of the Russian Federation, regarding the number of
copies for each edition.
 The magazine covers events on national TV as well as the latest
news about sports, cinema, theatre, etc.
 7 dnej is clearly mainstream-oriented.
 The number of copies for each edition: about 60 million.

KOMMERSANT
 Kommersant is a nationwide socio-politic daily newspaper
with an emphasis on business / economic news
 The paper is considered to be the leading source for objective
reports on business / economic issues by „TNS Media
Intelligence“ for the russian speaking population.
 Segments: Politics, economy, sports, culture, international news
and crime reports.
 # of copies: 115.000 Exemplare

SPEED INFO
 Speed Info – unique magazine on life, love and family.
 Reports on: Life of the stars / VIPs, Crime Reports and family
drama.
 The magazines most popular issues deal with health related
issues, as well as answering intimacy related questions of it‘s
readers.
 Readers: Apprx. 6 million

 Antenna Telesemj is a magazine dealing with boulevard
news, cross word puzzles, games, reports on more homely
matters like housekeeping and such, as well as the TV
program.
 Geographic reach: 72 cities within the Russian Federation
and more than 74 cities of the former GUS countries / baltic
states.
 Audience: Women. But usually read by the whole family.
 In Moscow the magazine is branded „Antenna“, regionally
„Telesemj“.
 # of copies: 3 million.
ANTENNA TELESEM

 Telenedelja is a ukrainian and russian weekly magazine.
 Distributed in the major cities of the Ukraine and Russia.
 Telenedelja tries to cater to the more mondane demands of it‘s
readers: From exclusive interviews with the stars to general
news, articles on movies and TV series and of course the
weekly TV program.
 Today Telenedelja is #7 of the weekly magazines and 2nd of
the TV guides, judging by the number of readers.
 Each edition is being read by apprx. 3.8 million people.
 # of copies: ~ 2 million
TELENEDELJA

www.sportbox.ru www.gmbox.ru
www.m24.ru
www.vesti.ru
www.russia.tv
www. www.vestifinance.ru
www.filmpro.ru
www.strana.ru
Internet
 Banner & video advertisement on the following websites:

PR
 PR-Broadcasts on russian channels
 Studio guest (5 minutes)
 News report
 Scripted report (3 minutes)
 PR in radio broadcasts
 News (3 minutes)
 Live broadcasts (up to 20 minutes)
 PR-Article in russian papers & magazines, or online
 Special bulletin
 Positive report

WEB: WWW.BS-MEDIAGROUP.COM
E-MAIL: INFO@BS-MEDIAGROUP.COM
TEL.: +49 (0) 341 863 82 96 1

Russia Marketing by Berger & Severyuk

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