CINTAS Foundation and MDC Museum of Art + Design Announce 2016-17 CINTAS-Knig...
LAAS17_partnership_LAAS2
1. 2017 PARTNERSHIP
OVERVIEW
J A N U A R Y 1 1 - 1 5 , 2 0 1 7 | L A C O N V E N T I O N C E N T E R | W E S T H A L L A + B
P R E S E N T E D B Y T H E P A L M B E A C H S H O W G R O U P
ART SHOW
CONTACT:
Consuelo Eckhardt
Ce Consulting
chelo@cheloeckhardt.com
203 984 1641
2. 2
• 200,000 square feet (both shows)
• 120 galleries (both shows)
• 20 countries
• 35 million in sales
• 20,000 works of art
• 70,000 visitors
• 8,000 VIPs
• 15,000 parking spaces
• 500 journalists
• 600 stories
• 5 billion media impressions
• 2 million web hits
• 150 show staff
• 5 days open
• 7 days to set up
• 4 days to take down
L A A R T S H O W | 2 2 Y E A R S I N T H E M A K I N G
OPENING DAY / SPECIAL ACCESS
Opening Night Premiere Party Tickets:
Friend Level Ticket: $125 | 8PM-11PM
Vanguard Level Ticket: $200 | 7PM Early Entrance
Patron Level Ticket: $250 | 7PM-11PM Exclusive Patron Reception Area
Red Card Collector Preview: Invitation Only | 3PM - 7PM
GENERAL SHOW HOURS / TICKETING
General Admission, One Day Ticket: $30
Thursday January 12, 2017 11AM-7PM
Friday January 13, 2017 11AM-7PM
Saturday January 14, 2017 11AM-7PM
Sunday January 15, 2017 11AM-5PM
3. 3
PA L M B E A C H S H O W G R O U P 2 0 1 6 / 2 0 1 7 S H O W S
NEW YORK
Art, Antique & Jewelry Show
NOV 20-24 2016
NEW YORK CITY
Jewelry & Watch Show
OCTOBER 28-31, 2016
AUGUST 20-23, 2016
BALTIMORE
Summer Antiques Show
DEC 3-7, 2016
JANUARY 11-15, 2017
FEBRUARY 10-16, 2017
PALM BEACH
Jewelry, Art & Antique Show
FEBRUARY 19-23, 2017
NAPLES
Jewelry, Art & Antique Show
4. 4
T H E L A A R T S H O W 2 0 1 7
The LA Art Show creates one of the largest international art fairs in the United States providing an exciting, immersive, insider art experience to sponsors,
their select guests and VIP clients. The shows attract an elite roster of national and international galleries, acclaimed artists, highly regarded curators,
architecture and design professionals and discerning collectors. This innovative, exceptional cultural environment also attracts the executives and board
members of Southern California businesses, state, county, and municipal government representatives, and the leaders of the region’s cultural institutions.
Attendees are trend setters, influencers and alpha consumers who seek and demand the newest and the best in all areas of their lives—art, design, food,
technology and travel being specific passion points.
RATIONALE
5. 5
• Acclaimed Opening Night Premier Party, Patron Reception and Collectors Preview.
Benefiting St. Jude Children’s Research Hospital®. Attended by 7000 VIPs of LA and
Southern California
• International showcase of cultural expressions in world class art from across the globe.
Curated exhibits by, and extensive cross-promotions with, major museums and art
organizations from around the world.
• DIALOGS LA—an engaging lecture series and panel discussions featuring artists,
collectors, curators, and internationally renowned arts professionals.
• Support of official government agencies: The City of Los Angeles Mayor’s office,
of Cultural Affairs, L.A. Convention Center, LA Inc. County of Los Angeles and other
government entities
• The Featured Guest Exhibition and Showcase Opportunity. Beginning in 2011
with Uruguay, this component of the LA ART SHOW has had the participation of Beijing
and Shanghai and in 2015 featured the United Arab Emirates who presented highlights
from an unprecedented exhibition of Emirati artwork created to tour key markets in
the US. The exhibit was complemented by an elegant, unique and curated Arabic
hospitality experience.
• Exclusive VIP Program. by invitation only and providing an exclusive database for
targeted outreach to an important audience of 8000 plus.
6. 6
LOS ANGELES, CALIFORNIA
COUNTY AND CITY
• With an estimated gross state product of $2.3 trillion in 2014, California has
the 7th largest economy in the world, coming in just behind France and the
United Kingdom.
• Los Angeles County is a nation-sized region that spans more than 4,000
square miles, has 10 million residents who speak more than 150 languages
from around the world, and leads the nation as the #1 Entertainment Capital,
the #1 Manufacturing Capital, and #1 International Trade Capital of America.
• The Los Angeles five-county region has an estimated gross product of over
$1.0 trillion in 2014 making it the sixteenth largest economy in the world
and Los Angeles County earned the twenty-first position on the list with an
estimated gross product of nearly $641 billion.
• L.A. County also has the nation’s #1 and #2 ranked seaports, the busiest
origin and destination airport (LAX) and three world-class research
institutions plus 118 other colleges and universities, all of which contribute
to the region’s annual economic activity of $584 billion.
• Los Angeles is The “Creative Capital” of the US (arts, fashion, design, and
entertainment).
• Strong reputation for technological innovation and invention.
Source: LAEDC Kyser Center for Economic Research Economic Forecast, February 2015
7. 7
WHO ATTENDS? ATTENDEES ARE:
With nearly 70,000 in attendance in January 2016 the shows
generate millions of dollars in sales.
The success of the shows reinforces their position as world-
class, international destinations for the art-buying public. This
success also reconfirms the ambitions and commitment of LA’s
collector base to continue to grow and further define the city of
Los Angeles as an important global art-hub.
• Adults 25-54
• Average HH Income of $250,000
• Community and Business leaders and influencers
• Multiple home owners
• Multiple car owners
• Fine art collectors
• Travel four (4) times or more per year
• College Educated
8. 8
ART SHOW
L A A R T S H O W PA R T N E R S A N D P R E S E N T E R S
• Official cultural and arts “face”
of Los Angeles to the world
• Opportunity for art and culture
themed exhibition and display to the
70,000 guests of the shows
PRE-EMINENT FINE ART
GALLERIES FROM AROUND
THE WORLD
• Europe • North America
• South America • Asia
DEPARTMENT OF CULTURAL
AFFAIRS OF LOS ANGELES
FEATURED GUEST EXHIBITION
AND SHOWCASE
ST. JUDE CHILDREN’S RESEARCH HOSPITAL
®• The Beneficiary of the LAAS & LAFAS 2016.
• Dedicated to advancing cures, and means of
prevention, for pediatric catastrophic diseases
through research and treatment. Founded by
Actor Danny Thomas, no child is denied
treatment based on race, religion or a family’s
ability to pay
CITY
OF LOS
ANGELES
LA INC
CENTRAL
CITY
ASSOCIATION
SOUTH
PARK
BID
• Working with the MOC of China
to present a curated and significant
exhibit of Chinese Ink painting and
another of Tanka painting
INTERNATIONAL EXHIBITIONS
• Including exhibits from China,
Africa, Korea, Japan and Argentina
MUSEUM OF LATIN AMERICAN ART
• MOLAA, the only museum in the
United States dedicated to modern
and contemporary Latin American
art will present a special curated
exhibition of Cuban art from Cuba
PALM BEACH SHOW GROUP
• Acclaimed show production company
• Globally recognized
• Owner of ten renowned shows in
the United States and expanding
CHINA CULTURAL MEDIA GROUP
TOP TIER SPONSORS
& MEDIA PARTNERS
LEADING
PERFORMANCE
ARTISTS
9. 9
L A A R T S H O W 2 0 1 6 PA R T N E R S A N D S P O N S O R S
99ys.com, 100.3 The Sound, American Art Collector, Angeleno, Art Absolute, Art & Antiques, Art Gallery Magazine, Art L’officiel, Art Ltd, Art Nexus, Art Scene,
Art World Magazine, Artillery, Business Jet Traveler, Cartwheel Art, China Cultural Newspaper, Fabrik, Fine Art Connoisseur, Juxtapoz, KPCC, LAArtsOnline.com,
LA Canvas, Southwest Art, Visual Art Source, Western Art & Architecture, Western Art Collector
COMMUNITY PARTNERS
PATRON SPONSORS
OFFICIAL SPONSORS
MEDIA PARTNERS
10. 10
L A A R T S H O W 2 0 1 6 M A R K E T I N G A N D P R I N T P R O M O T I O N S
• International, national, and local print, radio, television, social media,
and web outreach.
• The 2016 LA ART SHOW generated over 600 print and mixed-media
articles and interviews.
• Over 500 journalists from the US and around the world attended the
LAAS in January of 2015.
• More than 5 Billion media impressions were generated by editorial
coverage of the LAAS 2016.
• Over 30MM in media impressions provided by LAAS 2016 media partners:
—1/2 and Full page ads in WSJ and LA TIMES national and regional
print
—Full page inserts in the WSJ and the NY TIMES regional print
—Full page four color ads within national and regional print publications
11. 11
• LAAS inclusion within Palm Beach Show Group national
marketing out reach year round to 100’s of 1000’s.
• 10’s of 1000’s Gala Invitations for top collectors,
celebrities, and major donors.
• 60,000 “Save-the-Date” postcards.
• 100,000 two-fold full-color brochures distributed
nationally and internationally.
• Online targeting with LA ART SHOW and partners. Email
blasts reaching 10s of 1,000s of interested recipients.
• Extensive internet banner ad campaign.
• Access to the Los Angeles Department of Cultural
Affairs’ and LA Inc.’s vast national and international
marketing network.
WEDNESDAY, JANUARY 27
PATRON LEVEL $250
7PM-11PM EXCLUSIVE PATRON RECEPTION AREA
VANGUARD LEVEL $200
7PM EARLY ENTRANCE
FRIEND LEVEL $125
PLEASE JOIN US FOR AN EVENING OF CREATIVITY AND PHILANTHROPY
THE LA ART SHOW, THE LOS ANGELES FINE ART SHOW & THE HOST COMMITTEE INVITE
YOU TO JOIN AN EVENING BENEFITING ST. JUDE CHILDREN’S RESEARCH HOSPITAL®
FEATURING: ART • PERFORMANCE ART • MUSIC • A VARIETY OF BEVERAGES &
DELICIOUS HORS D’OEUVRES FROM OVER 20 SELECT LA RESTAURANTS.
HOSTED BY
ANNE HATHAWAY &
ADAM SHULMAN
OPENING NIGHT
PREMIERE PARTY
Judy Chang
Gabrielle & Christophe Choo
Tsion Chudnovsky
Jill Tavelman Collins
Lily Collins
Wendi Demmerle
Robert Ellis
Melinda Ann Farrell
Jason Thomas Gordon
Natasha Henstridge
Scott Medlock
Mona Lee Nesseth
Erin Rosen
Paul & Dee Dee Sorvino
Kevin Stamler
Terre Thomas
Valaree A. Wahler
Jill Whelan
WEDNESDAY, JANUARY 27
PATRON LEVEL $250
7PM-11PM EXCLUSIVE PATRON RECEPTION AREA
VANGUARD LEVEL $200
7PM EARLY ENTRANCE
FRIEND LEVEL $125
8PM-11PM
BENEFICIARY
The Art Shows will donate 100% of Patron and Vanguard Tickets and 60% of the Friend Tickets
from the Art Shows’ Opening Night Premiere Party to St. Jude Children’s Research Hospital.
ABOUT ST. JUDE CHILDREN’S RESEARCH HOSPITAL
St. Jude Children’s Research Hospital is leading the way the world understands, treats
and defeats childhood cancer and other life-threatening diseases. Everything we do is
centered on our mission: Finding cures. Saving children.® St. Jude freely shares the
discoveries we make, so one child saved at St. Jude means doctors and scientists
worldwide can use that knowledge to save thousands more children. Our laboratories
may not be in your community but our discoveries are. Families never receive a bill from
St. Jude. We pay for treatment, travel, housing and food - because all a family should
worry about is helping their child live.
The amount of your contribution that is deductible as a charitable contribution for federal income tax purposes
is limited to the excess of your contribution over the value of the goods & services provided by the organization.
LAARTSHOW.COM LOSANGELESFINEARTSHOW.COM
THE LA ART SHOW, THE LOS ANGELES FINE ART SHOW & THE HOST COMMITTEE INVITE
YOU TO JOIN AN EVENING BENEFITING ST. JUDE CHILDREN’S RESEARCH HOSPITAL®
FEATURING: ART • PERFORMANCE ART • MUSIC • A VARIETY OF BEVERAGES &
DELICIOUS HORS D’OEUVRES FROM OVER 20 SELECT LA RESTAURANTS.
HOSTED BY
ANNE HATHAWAY &
ADAM SHULMAN
Allana, age 5
neuroepithelioma
Sebastian, age 8
medulloblastoma
Vlad, age 12
osteosarcoma
Connor, age 7
atypical teratoid rhabdoid tumor
Mabry, age 3
acute lymphoblastic leukemia
Gayatri, age 8
acute lymphoblastic leukemia
LAArtsOnline.com
Angel City Brewery
Bar Nine
Barcito
Barrel Down Beer Bar
Beso Hollywood
Black Momma Vodka
Ca Del Sole
Califia Farms
Cerveteca
Classic Gerry’s Tacos
The Culver Hotel
Diabolo Beverages
El Coyote Mexican Restaurant
Evian
Fabiolus Cucina
Il Fornaio Beverly Hills
J&B Popcorn
John and Pete’s Fine Wine
Leese - Fitch Wine
Maria’s Italian Kitchen
Nescafé Dolce Gusto
Noe Restaurant & Bar
Paul Mitchell
Peddler’s Creamery
Pink’s Hot Dogs
Primo Donuts
Rasta Taco
Rosa Mexicano
Sinners and Saints Desserts
Uncle Val’s Botanical Gin
--Partial Listing
THANK YOU
LOCATION
Los Angeles Convention Center / West Hall A & B
1201 South Figueroa Street
Los Angeles, CA 90015
GENERAL SHOW HOURS
Thursday January 28, 2016 11AM-7PM
Friday January 29, 2016 11AM-7PM
Saturday January 30, 2016 11AM-7PM
Sunday January 31, 2016 11AM-5PM
Judy Chang
Gabrielle & Christophe Choo
Tsion Chudnovsky
Jill Tavelman Collins
Lily Collins
Wendi Demmerle
Robert Ellis
Melinda Ann Farrell
Jason Thomas Gordon
Natasha Henstridge
Scott Medlock
Mona Lee Nesseth
Erin Rosen
Paul & Dee Dee Sorvino
Kevin Stamler
Terre Thomas
Valaree A. Wahler
Jill Whelan
L A A R T S H O W 2 0 1 6 M A R K E T I N G A N D P R I N T P R O M O T I O N S
12. 12
COMMUNITY PARTNERSPATRON SPONSOR OFFICIAL SPONSORS
368
468
950
850
21|920
P09
P15
ormance
102
05|204
750
175
00|P13
245
613
345
38|943
P11
145
05|804
347
156
152
151
154
150
158
154
157
153
THE
AGENCY’S
V.I.P
LOUNGE
LITTLETOPIA
SEATING AREA
SCULPTURE
GARDEN
LITTLETOPIA
LOUNGE
LA ART SHOW
ENTRANCE
LA ART SHOW
EXIT
CROSSOVER
LOS ANGELES
FINE ART SHOW
ENTRANCE & EXIT
CROSSOVER DOORS
THE AGENCY’S VIP LOUNGE 810
COFFEE BAR 650
DIALOGS LA 550
Please join us for a stimulating lecture series
curated for the art shows.
FILM FESTIVAL P110
CAFÉ 1550
CAFE 1550
Opening Night Premiere Party
St. Jude Children’s Research Hospital®
Patron Reception Area
550
LA ART SHOWLOS ANGELES FINE ART SHOW
1429
1408
1416
1420
1422
14281329
1500 1501 1700
1409
1504
1508
1528
1509
1529
1608
1612
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150
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625
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950850750650
550
468
368
152
154
156
158
151
153
155
157
1635
1637
17381639
1636
175
P14 P13
P11 P10
901
P09P15
P100
P110
P14
1602
180
810
1510
VISIONS OF CHINESE CONTEMPORARY ART
TRANSITION OF INHERITANCE
THE LA ART SHOW AND THE
LOS ANGELES FINE ART 2016
SHOW FLOOR PLAN 2016
12
13. 13
U A E L A A R T S H O W 2 0 1 5 F E A T U R E D G U E S T
14. 14
2 0 1 6 S T. J U D E C H I L D R E N ’ S R E S E A R C H H O S P I T A L ® O P E N I N G N I G H T B E N E F I C I A R Y
Hosts Golden Globe Winner Anne Hathaway and Actor/Designer Adam Shulman
with Special Guest Grammy Winner Malik Yusef
15. 15
• One of the most beloved and recognized charities in the
United States
• Supported by “A” list celebrities nationally
• St. Jude Children’s Research Hospital® is leading the way
the world understands, treats and defeats childhood can-
cer and other deadly diseases.
• St. Jude freely shares the discoveries they make, so
every child saved at St. Jude means doctors and sci-
entists worldwide can use that knowledge to save
thousands more children.
S T. J U D E C H I L D R E N ’ S R E S E A R C H H O S P I T A L ®
16. 16
O P E N I N G N I G H T P R E M I E R E PA R T Y R E D C A R P E T
From Left to Right
Evening Hosts - Golden Globe winner Anne Hathaway & Actor/Designer Adam Shulman // Actor Zach Braff // Producer/Musician Malik Yusef //
Hunter McNamara // Actresses Shannen Doherty & Holly Marie Combs // Actress Rhea Seehorn
17. 17
C E L E B R I T Y G U E S T S
Arnold Schwarzenegger James Franco
Melanie GriffithBrandon Boyd Leonardo DiCaprio Cheech Marin
Diane Keaton Kevin Bacon Zach Braff
18. 18
O P E N I N G N I G H T P R E M I E R E PA R T Y S H O W F L O O R A N D G U E S T S
19. 19
S E L E C T O P E N I N G N I G H T P R E M I E R E PA R T Y F O O D S P O N S O R S
20. 20
L A A R T S H O W 2 0 1 6 V I P L O U N G E
21. 21
V I P P R O G R A M
• Participation in LA ART SHOW VIP Program is by invitation only
• Complimentary general admission to the LA ART SHOW
• Preferred access to performances, lectures, panel discussions, and
special events
• Private VIP Lounge for, socializing, refreshing and relaxation away from
the crowds
• LA ART SHOW 2017 catalog
• Access to VIP Dining Area
• Exciting LAAS After Party events throughout the weekend
22. 22
L A A R T S H O W 2 0 1 6 PA T R O N S P O N S O R S H I P S
23. 23
2 0 1 6 S P E C I A L I N S T A L L A T I O N S
25. 25
L I T T L E T O P I A + 2 0 1 6 R O B E R T W I L L I A M S L I F E T I M E A C H I E V E M E N T AWA R D
26. 26
S P O N S O R S H I P O P P O R T U N I T I E S
• Presenting Sponsor—(i.e. LA ART SHOW presented by XYZ
COMPANY)
— One position available per show
• Featured Guest—(i.e. LA ART SHOW Featured Guest XYZ)
— 2 Positions maximum per show
• Patron Sponsor—(i.e. LA ART SHOW Patron Sponsor XYZ
Company)
— 4 Positions maximum per show
• Official Sponsor—(i.e. LA ART SHOW Official Category Sponsor
XYZ Company)
— 8 Positions available per show
• Performance Art Sponsor of the LA ART SHOW XYZ Company
— 4 Positions available per show
• Vip Lounge Sponsor—i.e. LA Art Show VIP Lounge Sponsor XYZ
Company
— 1 Position available per show
27. 27
C O M P O N E N T S O F T H E P L A T F O R M D E L I V E R I N G C L E A R VA L U E
ONSITE ACTIVATION OPPORTUNITIES
• Category Sponsorship
• Visual Branding
• Product Presentation and Display
• Commissioned artworks
• Custom exhibition and related programming
• Distribution of Brand Collateral
• Catalog Advertising and Sponsor Acknowledgment
• Vending/Concessions for Opening Night Premier Party Benefit
OFFSITE ACTIVATION OPPORTUNITIES
• Inclusion in all LA ART SHOW marketing and promotion
($2MM plus in spend)
• Inclusion within LA ART SHOW Direct Mail campaign
• Use of the LA ART SHOW attendee database
• Art Film Installation (if applicable)
• Public Video Projection (if applicable)
• Branding and product presentation at all VIP program
components
ONLINE ACTIVATION OPPORTUNITIES
• Webisode Placement
• Advertising
• Advertorial on LA ART SHOW websites
• Branded Facebook and Twitter Pages
SPONSORS
The LA ART SHOW is a targeted opportunity for media
coverage, as well as to reach art world professionals and
alpha consumers. New ideas, not just in the arts, but
products and services, are sought by this audience, and
actively talked about—knowledge of emerging trends
becomes currency.
GALLERISTS
In addition to the above, gallerists from all over the world
can achieve significant exposure, and access to decision
makers, through the draw of the event, with the flexibility
of a presentation format tailored to the character of the
art genre they represent and their own brand. The built- in
swell of publicity and attendance around the LA ART SHOW
offer values that might otherwise be unattainable, or cost-
prohibitive.
COLLECTORS AND THE PUBLIC AT LARGE
The LA ART SHOW bring a wide array of world class art
to view in one location. Attendees will see the work of five
centuries as well as emerging trends in emerging markets.
They can also benefit from lectures and panels and meet
like minded persons through a wide array of related social
happenings.
