This document summarizes the key findings of a study characterizing the infomediary sector in Spain. It identifies approximately 150 infomediary companies in Spain that generate applications, products, and services based on reusing public sector information. The main sectors of reused information are business/economic and cartographic/geographic. The document also analyzes the activity, economic data, sources and formats of reused information, clients, revenue models, products/services offered, and assessments of the sector from the companies. It concludes with proposals to increase reuse culture and coordination between the public and private sectors.

1. Characterization Study of the
Infomediary Sector
2012 Edition

2. Defining Infomediary Sector
For the purpose of this study was defined as Infomediary Sector:
Set of companies that generate applications, products and / or
added value services for third parties, from public sector
information.
In the absence of a census of reference in this sector, we have proceeded through various
sources and consultations with other agencies of the State General Administration that are
providers of reusable information. This has allowed to identify an initial universe of
infomediary companies and more precisely we have analyzed the products and
services offered to characterize this activity in a more realistic manner.
At the end of this process has identified a universe of:
150
Infomediary companies in Spain

3. Defining Infomediary Sector
It has been cataloged these companies into subsectors according to the area of
reusable information:
• Business/Economy • Legal
• Geographical/ Cartographical • Meteorological
• Social-demographic/ Statistical • Transport
• Information about museums, libraries and cultural files (new in the 2012
edition)
This effort of accuracy on the characterization and its activity has influenced in the
reduction of the identified universe the previous year:
- Companies that their activity have not considered as infomediary
activity finally.
- Companies which no longer sell products or services based on the reuse
of public sector information
- Companies which have ceased their activity.

4. Activity in the Infomediary Sector
Economic data
• Estimated turnover directly associated
330 M€ - 550 M€ with the infomediary activity.
• Estimated turnover generated by
825 M€ - 1,200 M€ companies with infomediary activities.
3,600 – 4,400 • Infomediary sector generates
sector employments approximately 4,000 jobs directly
related to the infomediary activity.
70% of companies state that infomediary activity has grown or at least has
been remained in the same figures as the previous year.

5. Activity in the Infomediary Sector
Economic data
• Within the different types of activity, would be the most prolific
Cartographic/Geographic Information and Business/Economic
Information.
• This year's report includes information of cultural sources
background information that would be used by just over 10% of
companies.
Geographic/Cartographic Information 51.1%
Business/Economic Information 46.8%
Social-demographic/Statistical Information 29.8%
Legal Information 27.7%
Meteorological Information 12.8%
Transport Information 12.8%
Others (IT Consulting,…) 12.8%
Information from museums, libraries and cultural 10.6%
files.

6. Activity in the Infomediary Sector
Sources of reused information
Area of the information
State Administration 87.80%
Regional Administration 75.50%
Local Administration 63.30%
EU 32.70%
Intl. Agencies 16.30%
Other countries 12.20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

7. Activity in the Infomediary Sector
Sources of reused information
Form of access
 Over 90% of companies have accessed via web or directly
to the information of each agency.
 Over 45% have accessed to re-use specific portals
created by public administrations.
 There is a 15% that have obtained public
information from reusing companies – they would
become reusers of reusing activity.

8. Activity in the Infomediary Sector
Clients of infomediary sector
Empresas y/o autónomos 75.50%
Administraciones Públicas 65.30%
Otros organismos… 38.80%
Universidades 32.70%
Ciudadanos 26.50%
0% 20% 40% 60% 80% 100%
Origin of
Spain 98.0%
clients Other UE countries 30.6%
Rest of the world 24.5%
 The administration itself becomes a client of infomediary companies.
 A third of companies have overseas customers.

9. Activity in the Infomediary Sector
Revenue models
Provision model of free services
Free unrestricted 22.9%
Revenue models
Free by key 10.4%
Free with advertisement 14.6%
Revenue models for Pay per access/use/workd done 56.3%
payment of services Pay per lineal subscription 33.3%
Pay per subscription with modalities 27.1%
Freemium Services 16.7%

10. Activity in the Infomediary Sector
Products, services and applications offered from the sector
GENERIC PRODUCTS GENERIC SERVICES
Data processed 82.9% Custom reports 78.8%
Maps 36.6% Advice 27.3%
Raw data 26.8% Comparatives 18.2%
Publications 26.8% Clipping 3.0%
HIGHLIGHTED ELEMENTS
APPLICATIONS
Client Software 70.8% • Over 25% sell raw data directly from
the Administration-
Mobile Software 29.2%
• Custom reports at the request of
GPS Information 25.0% clients is the main service of sector.
SMS/mail alerts 16.7% • Nearly 30% of companies generate
applications for mobile devices

11. Activity in the Infomediary Sector
Internet is the basis for the exercise of their activity
Internet (web y FTP) and
e-mail are the key
distribution channels
98% Spanish is the common
language for the products or
Companies use electronic
services offered but it also highlights
format for distribution of the production in English, Catalan
their products or services and Galician.
PDF format is the most
used for the distribution of products
or services (63.8%)

12. Activity in the Infomediary Sector
Assessment of infomediary sector
___________________________
Activity carried out by the Administration for the development of reuse
the information
Calidad, procedencia y
fidelidad de la información
Publicidad de la 3.5 Accesibilidad a la
información 3 información
2.5
Herramientas de ayuda en 2 Formato de la información
la… 1.5
1
0.5
Identificación del
0 Políticas de licencias de uso
responsable de la…
Periodicidad de la
Cantidad de información
información
Usabilidad de la Modelo de cobro de tasas y
información precios de la…
Difusión de la normativa
Valoración 1-5 (1 Nada adecuado / 5 Muy adecuado)

13. Activity in the Infomediary Sector
Assessment of infomediary sector
___________________________
Assessment of potential effects of the infomediary activity
5
4.5
4
3.64
3.5
3.03 3.00 2.97 2.97
3 2.75
2.5
2.00
2
1.5
1
ollo de nuevos aplicaciones, productos y/o serviciosclientes en los resultados obtenidos
Incremento en la fidelidad de los comercial relevante y útil de los recursos de la empresa del negocio a nivel internacional
Acceso a información Mejora Uso eficiente Incremento en número de clientes
Extensión
Assessment 1-5 (1 Disagree / 5 Totally agree)

14. Activity in the Infomediary Sector
Proposals for the future of companies infomediary
companies
It should increase the reuse culture that currently exists in both the
Administration and in the group of reusing companies or potentially reusers.
Sector demands:
 Increased coordination and clear leadership by the Public
Administration for reuse.
 There are important differences between the Autonomic
Communities that have to be resolved to ensure a common market.
 Better regulation, both by modifying existing rules and new rules.
 Culture change for reuse is not seen as a confrontation, but a
mechanism of collaboration between the public and private sectors.