UI/UX case study on how to structure a wicked problem and how to apply design thinking methods in a group work.

1. 5-day UX Project:
wicked problem
Camila - Lena
Susann - nicole

2. Intro to wicked problem
The importance of good communication and collaboration
in a workspace
2

3. Goal of Project
3
As part of a UI/UX bootcamp, we received a so called “wicked
problem” and had 5 days to work on it - using a variety of Design
Thinking methodology.
Goal was to focus and design despite a huge problem statement
and practice design thinking methodology.

4. Workplace Collaboration
4
Effective collaboration is essential for productivity and innovation
in the workplace. However, studies show that poor communication
and collaboration can cost organizations millions of dollars each
year, leading to decreased employee engagement and suboptimal
outcomes.
Question: How Might We design digital platforms or tools that
facilitate seamless communication, collaboration, and knowledge
sharing among teams in diverse work environments?

5. Secondary Research
Quantitative Fun
5

6. 6

7. ➔ What are the most popular
platforms/tools used and why?
➔ What is your preferred workspace
now? And how in future? (hybrid vs.
remote)
➔ What motivates you to stay
productive?
➔ What are the main challenges in
communication or in a diverse
workspace?
7

8. Why people quit their jobs?
8
BURNOUT
LOYALTY
STAGNATION
INDIFFERENCE
MISCOMMUNICATION
EXHAUSTION
Lack of career opportunities
Bad relationship with coworkers
They feel disengaged.
Overstressed or overworked.
Feeling disrespected at work
Micromanagement

9. 1.
User Interview insight
Qualitative Fun
9

10. 10
7 interviews
Ages: 28-35
2 in person
4 hybrid
1 fully remote

11. User Quotes:
11
“boss didn't knew how to communicate with
everyone”
“everyone just came to me with all the
questions”
“my boss always wanted more from me, which
was very challenging”
“we had the feeling our boss didn't trust
us”
“there was no personal space,
sometimes he would call me on
whatsapp”
“everyone wrote where they preferred”
“less is more… to not feel overwhelmed, it
took me a lot of time to figure it out”
for miscommunication we just go the same
moment the problem appears, and then simply
ask
“my ideal communicating is always better in
person…”
“when you are allow to create too much, then you
don’t know where to write, and also finding people,
like you don’t know who to contact”

12. User Quotes:
12
“boss didn't knew how to communicate with
everyone”
“everyone just came to me with all the
questions”
“my boss always wanted more from me, which
was very challenging”
“we had the feeling our boss didn't trust
us”
“there was no personal space,
sometimes he would call me on
whatsapp”
“everyone wrote where they preferred”
“less is more… to not feel overwhelmed, it
took me a lot of time to figure it out”
for miscommunication we just go the same
moment the problem appears, and then simply
ask
“my ideal communicating is always better in
person…”
“when you are allow to create too much, then you
don’t know where to write, and also finding people,
like you don’t know who to contact”

13. 2.
Affinity Diagram
Post-It Love
13

14. 14

15. 15
Automatization was suggested
as a solution
“Discord has ice-breaker
games, thats cool!”

16. 3.
User Persona
For who it is made for?
16

17. 17
Hybrid Hannah
Early 30’s, female
Master’s degree in Economics,
CRM Manager, 3 years of experience
Friendly, independent, organized,
loves to make jokes
Slack, Notion, Jira, Figma, Gmail,
Whatsapp, ChatGPT
Check Slack and Gmail
Need of structure for effectivity
and fun at work to maintain her
motivation
Clear communication, to have a
good time, learn and grow
Irritation by amount of tools,
lacking the face-to-face
interaction, information
overload
Hates micromanaging

18. HYBRID HANNAH
How can we help her with her pain points
and daily struggles?
18

19. 4.
User Journey maps
A day in the life of Hannah
19

20. 20
One day working with hannah

21. 5.
Problem statement
Our focus
21

22. .
Duality of Problem statement
22
+

23. Unified problem statement
Organization+
Fun
Too many
channels
Lack of fun
elements
23

24. Final problem statement
24
Hybrid workers need a way to
organize communication channels and
collaboration tools while having fun
because they feel overwhelmed and
lack human contact

25. 6.
Ideation results
Good ideas ? Bad ideas?
25

26. 26
How might we?

27. 27
MoSCoW method
Online pet
tamagotchi
Send goody
package with
sweets
Fun
compliment
Bot prioritize
request/questio
n while the
recipient is not
available
Music work
playlist
Shadow
work
Avatar
personalized
Building
Legos
10 minutes
of catching
up
do a test and
match with
coworkers
Active
pauses and
yoga
motivation
wall
Virtual
meeting
room
Assigned
Buddy
30 second
sketch
together
Voice
comments
micro-dosing
30 seconds
of funny
videos
Meeting in a
VR
wake-up
dancing/game
background
fun
Creating funny
personalized
memes

28. +
Bot prioritizing
questions while
recipient is
unavailable
Online pet
tamagotchi

29. 7.
AIgotchi Storyboard
Once upon a time…
29

30. 30
Hannah is working at home,
she starts her workday at
9:00. Her virtual assistant pet
AIgotchi welcomes her back
to an exciting day of work.
AIgotchi summarizes the
activities ahead and
reminds her the Check-in
Meeting is starting now
and that he is thirsty.
Hannah’s FUN & productive working day with AIgotchi
Hannah is in a Zoom Meeting.
AIgotchi is responding to easy
questions for her. For complex
question asks entertaining quiz
to categorize the issues.
After the meeting the
AIgotchi summarizes the
meetings and action items
and raps the summary.
AIgotchi recognizes that
Hannah has not moved
enough (neither has her
co-worker Jackson) and they
all practice fun yoga together.
Hannah feels happy and
relaxed afterwards.
Lunch: AIgotchi says he
is hungry and it’s time
to eat! then matches
Hannah with another
colleague for virtual
lunch break.
Hannah returns to work:
AIgotchi listed all requests
and prioritized to do’s across
channels while she was
unavailable. Divided by
“Most urgent” and “can
wait until tomorrow”
After her focus work
AIgotchi asks “How do
you wanna end your
day”? “Hit me with a
funny GIF or hero song”
Hannah feels happy,
relaxed and productive.

31. 31
Hannah is working at home,
she starts her workday at
9:00. Her virtual assistant pet
AIgotchi welcomes her back
to an exciting day of work.
AIgotchi summarizes the
activities ahead and
reminds her the Check-in
Meeting is starting now
and that he is thirsty.
Hannah’s FUN & productive working day with AIgotchi
After the meeting the
AIgotchi summarizes the
meetings and action items
and raps the summary.
AIgotchi recognizes that
Hannah has not moved
enough (neither has her
co-worker Jackson) and they
all practice fun yoga together.
Hannah feels happy and
relaxed afterwards.
Hannah returns to work:
AIgotchi listed all requests
and prioritized to do’s across
channels while she was
unavailable. Divided by
“Most urgent” and “can
wait until tomorrow”
After her focus work
AIgotchi asks “How do
you wanna end your
day”? “Hit me with a
funny GIF or hero song”
Hannah feels happy,
relaxed and productive.
Hannah is in a Zoom Meeting.
AIgotchi is responding to easy
questions for her. For complex
question asks entertaining quiz
to categorize the issues.
Lunch: AIgotchi says he
is hungry and it’s time
to eat! then matches
Hannah with another
colleague for virtual
lunch break.

32. 8.
Concept testing results
GO or NO GO - that is the question
32

33. Concept test revealed the need for further iterations
33
“I want an Algotchi
in my life”
“The assistant responding to simple
messages automatically, setting up a
virtual lunch or yoga buddy,
summarizing meetings. All very
helpful. ”

34. Concept test revealed the need for further iterations
34
Thomas
Hybrid worker
Consultant

35. Feedback received
Positive
Aspects
Suggestions
for
Improvement
Concerns and
Mixed
Reactions
35
● Recognition of
potential benefits
in organization
and collaboration.
● Excitement about
certain features
being useful
● Potential annoyance - stress
● Concerns about long-term
● Different preferences
regarding control
● Mixed feelings about social
aspects
● Customization
● Centralized
notifications
● Clear communication
regarding the product's
focus

36. 9.
Key learnings and next steps
What did we learn?
36

37. 71% USERS
Would be willing to try it out!
From all the interviews
37

38. Design Thinking
Navigating through the
process and observing its
functionality significantly
aided us in narrowing down
and enjoyably refining
potential solutions
Dot Voting
We found it fun, fast and
easy way to narrow down
key concepts and findings
Potential
The concept seems to have
potential, with users
expressing interest in
specific features. Personal
settings and preferences for
AIgotchi is a must
Key learnings
38

39. Next steps
Prototypes
to test specific
features,
especially those
related to social
interactions.
User trials
observe real world
reactions and
gather more
in-depth
feedback.
Iteration
based on the
feedback received,
and according to
the new features
suggested by users
39

40. 40
Thank YOU!
Any questions?