Social Media in Business: It's just a bunch of tools right?

David Christopher
David ChristopherSocial Media Business Leader at Oracle (EMEA) Corporation, StopThinkSocial.com
Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode)
Mr Bossman has heard Social Media is hip and cool.
Mr Bossman “  Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”
Mr Bossman starts a Blog.
2 weeks later…
5  Blog posts 0  comments “  Why is nobody in my team responding ? Social Media sucks! ”
Another 2 weeks later…
“  Why is Social Media not working for me? ” Social Media Guru 10  Blog posts 0  comments
The Social Media Guru knows the answer…
… and explains it delicately to Mr Bossman.
“  Your approach is wrong, wrong, wrong !!! ” 10  Blog posts 0  comments
The Social Media Guru begins to explain that Social Media is not about tools…
“  Social Media is not about tools… ”
“  It’s about PEOPLE! ”
“  Have you heard of P.O.S.T ? ”
 
Mr Bossman begins to understand where he was going wrong…
… and begins to apply the P.O.S.T methodology to his problem.
“  A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities
O bjectives Decide what you want to accomplish “  I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”
“  I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish
“  But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.
T echnology Decide which social technologies to use. “  I need a SOCIAL BUSINESS COMMUNITY. ”
T echnology Decide which social technologies to use. “  A social networking application would be perfect for this. ”
The IT department deploy a social networking application… …… quickly.
And another 2 weeks later…
25  blog posts 45  comments
Mr Bossmans’ team are now collaborating better.
Mr Bossman is very happy.
 
However, Mr Bossman was not able to achieve all his objectives…
… his team still do not think he is hip or cool.
Social Media is about PEOPLE!
Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777)
1 of 34

Recommended

Social Media Influence 2010: David Christopher by
Social Media Influence 2010: David ChristopherSocial Media Influence 2010: David Christopher
Social Media Influence 2010: David ChristopherSustainly
2.2K views40 slides
Social Media: It's not all about you by
Social Media: It's not all about youSocial Media: It's not all about you
Social Media: It's not all about youAbby Ecker
226 views26 slides
Networking in Sales: 3 Steps to Effective Networking by
Networking in Sales: 3 Steps to Effective NetworkingNetworking in Sales: 3 Steps to Effective Networking
Networking in Sales: 3 Steps to Effective NetworkingJason Abbott
408 views8 slides
Like, Share, ReTweet and Follow (a social media tour) by
Like, Share, ReTweet and Follow (a social media tour)Like, Share, ReTweet and Follow (a social media tour)
Like, Share, ReTweet and Follow (a social media tour)Stephanie Heinatz
455 views71 slides
Using social media for research: how social media is more than just 'what you... by
Using social media for research: how social media is more than just 'what you...Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...David Scott
648 views20 slides
TIPS: Using Social Media for Recruiting by
TIPS: Using Social Media for RecruitingTIPS: Using Social Media for Recruiting
TIPS: Using Social Media for RecruitingSarah Pinnix
259 views10 slides

More Related Content

Viewers also liked

KIN (Knowledge & Innovation Network) Summer Workshop by
KIN (Knowledge & Innovation Network) Summer WorkshopKIN (Knowledge & Innovation Network) Summer Workshop
KIN (Knowledge & Innovation Network) Summer WorkshopJemima Gibbons
605 views38 slides
Sustrans Social Media Away Day (Part l) by
Sustrans Social Media Away Day (Part l)Sustrans Social Media Away Day (Part l)
Sustrans Social Media Away Day (Part l)Jemima Gibbons
627 views40 slides
RSADE update 290610v3 by
RSADE update 290610v3RSADE update 290610v3
RSADE update 290610v3Jemima Gibbons
850 views11 slides
Building a career that works for YOU by
Building a career that works for YOUBuilding a career that works for YOU
Building a career that works for YOUJemima Gibbons
761 views22 slides
Sustrans Social Media Away Day (Part ll) by
Sustrans Social Media Away Day (Part ll)Sustrans Social Media Away Day (Part ll)
Sustrans Social Media Away Day (Part ll)Jemima Gibbons
593 views42 slides
Life is Good as a Social Brand by
Life is Good as a Social BrandLife is Good as a Social Brand
Life is Good as a Social BrandJemima Gibbons
647 views17 slides

Viewers also liked(12)

KIN (Knowledge & Innovation Network) Summer Workshop by Jemima Gibbons
KIN (Knowledge & Innovation Network) Summer WorkshopKIN (Knowledge & Innovation Network) Summer Workshop
KIN (Knowledge & Innovation Network) Summer Workshop
Jemima Gibbons605 views
Sustrans Social Media Away Day (Part l) by Jemima Gibbons
Sustrans Social Media Away Day (Part l)Sustrans Social Media Away Day (Part l)
Sustrans Social Media Away Day (Part l)
Jemima Gibbons627 views
Building a career that works for YOU by Jemima Gibbons
Building a career that works for YOUBuilding a career that works for YOU
Building a career that works for YOU
Jemima Gibbons761 views
Sustrans Social Media Away Day (Part ll) by Jemima Gibbons
Sustrans Social Media Away Day (Part ll)Sustrans Social Media Away Day (Part ll)
Sustrans Social Media Away Day (Part ll)
Jemima Gibbons593 views
Life is Good as a Social Brand by Jemima Gibbons
Life is Good as a Social BrandLife is Good as a Social Brand
Life is Good as a Social Brand
Jemima Gibbons647 views
Brand Management For A Social Age by Jemima Gibbons
Brand Management For A Social AgeBrand Management For A Social Age
Brand Management For A Social Age
Jemima Gibbons1.3K views
Social Media - The Art of Digital Storytelling by Jemima Gibbons
Social Media - The Art of Digital StorytellingSocial Media - The Art of Digital Storytelling
Social Media - The Art of Digital Storytelling
Jemima Gibbons2.6K views
How to Become a Thought Leader in Your Niche by Leslie Samuel
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
Leslie Samuel1.6M views

Similar to Social Media in Business: It's just a bunch of tools right?

10 things that i learnt about by
10 things that i learnt about10 things that i learnt about
10 things that i learnt aboutManish Parihar
678 views27 slides
Social Media Guidelines by
Social Media GuidelinesSocial Media Guidelines
Social Media GuidelinesUbDStudio
437 views15 slides
ID&eA CoPs presentation by
ID&eA CoPs presentationID&eA CoPs presentation
ID&eA CoPs presentationEd Mitchell
536 views26 slides
How to Stand Out From the Crowd by
How to Stand Out From the CrowdHow to Stand Out From the Crowd
How to Stand Out From the CrowdZimri Diaz
515 views33 slides
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu... by
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...Stukent Inc.
1.4K views50 slides
Internal Social Media: The ties that bind by
Internal Social Media: The ties that bindInternal Social Media: The ties that bind
Internal Social Media: The ties that bindDavid Thompson
555 views23 slides

Similar to Social Media in Business: It's just a bunch of tools right?(20)

10 things that i learnt about by Manish Parihar
10 things that i learnt about10 things that i learnt about
10 things that i learnt about
Manish Parihar678 views
Social Media Guidelines by UbDStudio
Social Media GuidelinesSocial Media Guidelines
Social Media Guidelines
UbDStudio437 views
ID&eA CoPs presentation by Ed Mitchell
ID&eA CoPs presentationID&eA CoPs presentation
ID&eA CoPs presentation
Ed Mitchell536 views
How to Stand Out From the Crowd by Zimri Diaz
How to Stand Out From the CrowdHow to Stand Out From the Crowd
How to Stand Out From the Crowd
Zimri Diaz515 views
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu... by Stukent Inc.
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...
Stukent Inc.1.4K views
Internal Social Media: The ties that bind by David Thompson
Internal Social Media: The ties that bindInternal Social Media: The ties that bind
Internal Social Media: The ties that bind
David Thompson555 views
Presentation for SAIT by Ryan Paugh
Presentation for SAITPresentation for SAIT
Presentation for SAIT
Ryan Paugh395 views
Leveraging social networks and social media by Robin Teigland
Leveraging social networks and social mediaLeveraging social networks and social media
Leveraging social networks and social media
Robin Teigland1.8K views
D smart - how to use social media more effectively by Knowledge Studio
D smart - how to use social media more effectivelyD smart - how to use social media more effectively
D smart - how to use social media more effectively
Knowledge Studio646 views
Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia... by Social Fresh Conference
Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia...Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia...
Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia...
Employees are Social Media Marketers, Too! (they just don't know it yet) by Gia Lyons
Employees are Social Media Marketers, Too! (they just don't know it yet)Employees are Social Media Marketers, Too! (they just don't know it yet)
Employees are Social Media Marketers, Too! (they just don't know it yet)
Gia Lyons13.6K views
Marketing for Gamers - Dreamhack by Simon Sundén
Marketing for Gamers - DreamhackMarketing for Gamers - Dreamhack
Marketing for Gamers - Dreamhack
Simon Sundén554 views

Recently uploaded

AMAZON PRODUCT RESEARCH.pdf by
AMAZON PRODUCT RESEARCH.pdfAMAZON PRODUCT RESEARCH.pdf
AMAZON PRODUCT RESEARCH.pdfJerikkLaureta
19 views13 slides
Democratising digital commerce in India-Report by
Democratising digital commerce in India-ReportDemocratising digital commerce in India-Report
Democratising digital commerce in India-ReportKapil Khandelwal (KK)
15 views161 slides
PharoJS - Zürich Smalltalk Group Meetup November 2023 by
PharoJS - Zürich Smalltalk Group Meetup November 2023PharoJS - Zürich Smalltalk Group Meetup November 2023
PharoJS - Zürich Smalltalk Group Meetup November 2023Noury Bouraqadi
126 views17 slides
SAP Automation Using Bar Code and FIORI.pdf by
SAP Automation Using Bar Code and FIORI.pdfSAP Automation Using Bar Code and FIORI.pdf
SAP Automation Using Bar Code and FIORI.pdfVirendra Rai, PMP
22 views38 slides
Five Things You SHOULD Know About Postman by
Five Things You SHOULD Know About PostmanFive Things You SHOULD Know About Postman
Five Things You SHOULD Know About PostmanPostman
30 views43 slides
Voice Logger - Telephony Integration Solution at Aegis by
Voice Logger - Telephony Integration Solution at AegisVoice Logger - Telephony Integration Solution at Aegis
Voice Logger - Telephony Integration Solution at AegisNirmal Sharma
31 views1 slide

Recently uploaded(20)

AMAZON PRODUCT RESEARCH.pdf by JerikkLaureta
AMAZON PRODUCT RESEARCH.pdfAMAZON PRODUCT RESEARCH.pdf
AMAZON PRODUCT RESEARCH.pdf
JerikkLaureta19 views
PharoJS - Zürich Smalltalk Group Meetup November 2023 by Noury Bouraqadi
PharoJS - Zürich Smalltalk Group Meetup November 2023PharoJS - Zürich Smalltalk Group Meetup November 2023
PharoJS - Zürich Smalltalk Group Meetup November 2023
Noury Bouraqadi126 views
SAP Automation Using Bar Code and FIORI.pdf by Virendra Rai, PMP
SAP Automation Using Bar Code and FIORI.pdfSAP Automation Using Bar Code and FIORI.pdf
SAP Automation Using Bar Code and FIORI.pdf
Five Things You SHOULD Know About Postman by Postman
Five Things You SHOULD Know About PostmanFive Things You SHOULD Know About Postman
Five Things You SHOULD Know About Postman
Postman30 views
Voice Logger - Telephony Integration Solution at Aegis by Nirmal Sharma
Voice Logger - Telephony Integration Solution at AegisVoice Logger - Telephony Integration Solution at Aegis
Voice Logger - Telephony Integration Solution at Aegis
Nirmal Sharma31 views
Igniting Next Level Productivity with AI-Infused Data Integration Workflows by Safe Software
Igniting Next Level Productivity with AI-Infused Data Integration Workflows Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Safe Software257 views
handbook for web 3 adoption.pdf by Liveplex
handbook for web 3 adoption.pdfhandbook for web 3 adoption.pdf
handbook for web 3 adoption.pdf
Liveplex22 views
The details of description: Techniques, tips, and tangents on alternative tex... by BookNet Canada
The details of description: Techniques, tips, and tangents on alternative tex...The details of description: Techniques, tips, and tangents on alternative tex...
The details of description: Techniques, tips, and tangents on alternative tex...
BookNet Canada126 views
HTTP headers that make your website go faster - devs.gent November 2023 by Thijs Feryn
HTTP headers that make your website go faster - devs.gent November 2023HTTP headers that make your website go faster - devs.gent November 2023
HTTP headers that make your website go faster - devs.gent November 2023
Thijs Feryn21 views
Case Study Copenhagen Energy and Business Central.pdf by Aitana
Case Study Copenhagen Energy and Business Central.pdfCase Study Copenhagen Energy and Business Central.pdf
Case Study Copenhagen Energy and Business Central.pdf
Aitana16 views
GDG Cloud Southlake 28 Brad Taylor and Shawn Augenstein Old Problems in the N... by James Anderson
GDG Cloud Southlake 28 Brad Taylor and Shawn Augenstein Old Problems in the N...GDG Cloud Southlake 28 Brad Taylor and Shawn Augenstein Old Problems in the N...
GDG Cloud Southlake 28 Brad Taylor and Shawn Augenstein Old Problems in the N...
James Anderson66 views
Attacking IoT Devices from a Web Perspective - Linux Day by Simone Onofri
Attacking IoT Devices from a Web Perspective - Linux Day Attacking IoT Devices from a Web Perspective - Linux Day
Attacking IoT Devices from a Web Perspective - Linux Day
Simone Onofri15 views

Social Media in Business: It's just a bunch of tools right?

  • 1. Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode)
  • 2. Mr Bossman has heard Social Media is hip and cool.
  • 3. Mr Bossman “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”
  • 6. 5 Blog posts 0 comments “ Why is nobody in my team responding ? Social Media sucks! ”
  • 7. Another 2 weeks later…
  • 8. “ Why is Social Media not working for me? ” Social Media Guru 10 Blog posts 0 comments
  • 9. The Social Media Guru knows the answer…
  • 10. … and explains it delicately to Mr Bossman.
  • 11. “ Your approach is wrong, wrong, wrong !!! ” 10 Blog posts 0 comments
  • 12. The Social Media Guru begins to explain that Social Media is not about tools…
  • 13. “ Social Media is not about tools… ”
  • 14. “ It’s about PEOPLE! ”
  • 15. “ Have you heard of P.O.S.T ? ”
  • 16.  
  • 17. Mr Bossman begins to understand where he was going wrong…
  • 18. … and begins to apply the P.O.S.T methodology to his problem.
  • 19. “ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities
  • 20. O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”
  • 21. “ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish
  • 22. “ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.
  • 23. T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”
  • 24. T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”
  • 25. The IT department deploy a social networking application… …… quickly.
  • 26. And another 2 weeks later…
  • 27. 25 blog posts 45 comments
  • 28. Mr Bossmans’ team are now collaborating better.
  • 29. Mr Bossman is very happy.
  • 30.  
  • 31. However, Mr Bossman was not able to achieve all his objectives…
  • 32. … his team still do not think he is hip or cool.
  • 33. Social Media is about PEOPLE!
  • 34. Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777)