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Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode)

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Mr Bossman has heard Social Media is hip and cool.

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Mr Bossman “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”

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Mr Bossman starts a Blog.

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2 weeks later…

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5 Blog posts 0 comments “ Why is nobody in my team responding ? Social Media sucks! ”

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Another 2 weeks later…

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“ Why is Social Media not working for me? ” Social Media Guru 10 Blog posts 0 comments

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The Social Media Guru knows the answer…

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… and explains it delicately to Mr Bossman.

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“ Your approach is wrong, wrong, wrong !!! ” 10 Blog posts 0 comments

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The Social Media Guru begins to explain that Social Media is not about tools…

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“ Social Media is not about tools… ”

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“ It’s about PEOPLE! ”

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“ Have you heard of P.O.S.T ? ”

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Mr Bossman begins to understand where he was going wrong…

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… and begins to apply the P.O.S.T methodology to his problem.

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“ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities

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O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”

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“ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish

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“ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.

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T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”

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T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”

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The IT department deploy a social networking application… …… quickly.

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And another 2 weeks later…

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25 blog posts 45 comments

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Mr Bossmans’ team are now collaborating better.

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Mr Bossman is very happy.

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However, Mr Bossman was not able to achieve all his objectives…

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… his team still do not think he is hip or cool.

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Social Media is about PEOPLE!

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Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777)