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Social Media in Business: It's just a bunch of tools right?
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Mr Bossman begins to understand where he was going wrong…
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… and begins to apply the P.O.S.T methodology to his problem.
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“ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities
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O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”
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“ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish
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“ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.
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T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”
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T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”
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The IT department deploy a social networking application… …… quickly.