Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode)
Mr Bossman has heard Social Media is hip and cool.
Mr Bossman “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”
Mr Bossman starts a Blog.
2 weeks later…
5 Blog posts 0 comments “ Why is nobody in my team responding ? Social Media sucks! ”
Another 2 weeks later…
“ Why is Social Media not working for me? ” Social Media Guru 10 Blog posts 0 comments
The Social Media Guru knows the answer…
… and explains it delicately to Mr Bossman.
“ Your approach is wrong, wrong, wrong !!! ” 10 Blog posts 0 comments
The Social Media Guru begins to explain that Social Media is not about tools…
“ Social Media is not about tools… ”
“ It’s about PEOPLE! ”
“ Have you heard of P.O.S.T ? ”
 
Mr Bossman begins to understand where he was going wrong…
… and begins to apply the P.O.S.T methodology to his problem.
“ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities
O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support o...
“ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish
“ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relation...
T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”
T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”
The IT department deploy a social networking application… …… quickly.
And another 2 weeks later…
25 blog posts 45 comments
Mr Bossmans’ team are now collaborating better.
Mr Bossman is very happy.
 
However, Mr Bossman was not able to achieve all his objectives…
… his team still do not think he is hip or cool.
Social Media is about PEOPLE!
Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777)
Upcoming SlideShare
Loading in …5
×

Social Media in Business: It's just a bunch of tools right?

11,833 views

Published on

Subtle presentation outlining the right approach to applying social media as a business solution.

Published in: Technology, Business
no profile picture user

  • Login to see the comments

Show More

Social Media in Business: It's just a bunch of tools right?

  1. 1. Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode)
  2. 2. Mr Bossman has heard Social Media is hip and cool.
  3. 3. Mr Bossman “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”
  4. 4. Mr Bossman starts a Blog.
  5. 5. 2 weeks later…
  6. 6. 5 Blog posts 0 comments “ Why is nobody in my team responding ? Social Media sucks! ”
  7. 7. Another 2 weeks later…
  8. 8. “ Why is Social Media not working for me? ” Social Media Guru 10 Blog posts 0 comments
  9. 9. The Social Media Guru knows the answer…
  10. 10. … and explains it delicately to Mr Bossman.
  11. 11. “ Your approach is wrong, wrong, wrong !!! ” 10 Blog posts 0 comments
  12. 12. The Social Media Guru begins to explain that Social Media is not about tools…
  13. 13. “ Social Media is not about tools… ”
  14. 14. “ It’s about PEOPLE! ”
  15. 15. “ Have you heard of P.O.S.T ? ”
  16. 17. Mr Bossman begins to understand where he was going wrong…
  17. 18. … and begins to apply the P.O.S.T methodology to his problem.
  18. 19. “ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities
  19. 20. O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”
  20. 21. “ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish
  21. 22. “ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.
  22. 23. T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”
  23. 24. T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”
  24. 25. The IT department deploy a social networking application… …… quickly.
  25. 26. And another 2 weeks later…
  26. 27. 25 blog posts 45 comments
  27. 28. Mr Bossmans’ team are now collaborating better.
  28. 29. Mr Bossman is very happy.
  29. 31. However, Mr Bossman was not able to achieve all his objectives…
  30. 32. … his team still do not think he is hip or cool.
  31. 33. Social Media is about PEOPLE!
  32. 34. Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777)

×