Social Media in Business: It's just a bunch of tools right?
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Social Media in Business: It's just a bunch of tools right?
•8 likes•1,766 views
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Subtle presentation outlining the right approach to applying social media as a business solution.
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Social Media in Business: It's just a bunch of tools right?
- 1. Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode)
- 2. Mr Bossman has heard Social Media is hip and cool.
- 3. Mr Bossman “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”
- 4. Mr Bossman starts a Blog.
- 6. 5 Blog posts 0 comments “ Why is nobody in my team responding ? Social Media sucks! ”
- 7. Another 2 weeks later…
- 8. “ Why is Social Media not working for me? ” Social Media Guru 10 Blog posts 0 comments
- 9. The Social Media Guru knows the answer…
- 10. … and explains it delicately to Mr Bossman.
- 11. “ Your approach is wrong, wrong, wrong !!! ” 10 Blog posts 0 comments
- 12. The Social Media Guru begins to explain that Social Media is not about tools…
- 13. “ Social Media is not about tools… ”
- 14. “ It’s about PEOPLE! ”
- 15. “ Have you heard of P.O.S.T ? ”
- 17. Mr Bossman begins to understand where he was going wrong…
- 18. … and begins to apply the P.O.S.T methodology to his problem.
- 19. “ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities
- 20. O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”
- 21. “ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish
- 22. “ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.
- 23. T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”
- 24. T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”
- 25. The IT department deploy a social networking application… …… quickly.
- 26. And another 2 weeks later…
- 27. 25 blog posts 45 comments
- 28. Mr Bossmans’ team are now collaborating better.
- 29. Mr Bossman is very happy.
- 31. However, Mr Bossman was not able to achieve all his objectives…
- 32. … his team still do not think he is hip or cool.
- 33. Social Media is about PEOPLE!
- 34. Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777)