- Facebook is the largest social media platform in Uganda with 2.5-3 million active monthly users, most of whom are under 35 and reside in Greater Kampala. - Chinese brand Transsion Holdings has 52% of the smartphone market in Uganda, largely through its Tecno, Itel, and Infinix brands. - Uganda has over 7.9 million active internet devices and 27 million active SIM cards, with 230,000 new internet connections added monthly.