The South African User, the good, bad and the Sangoma, by Marius Greeff
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The document discusses South African users on LinkedIn. It provides statistics on the number of members, jobs, companies, schools, and other metrics. It also analyzes demographics of South African LinkedIn users such as locations, job titles, industries, employers, skills, and device usage. Large South African companies and educational institutions are well-represented on LinkedIn. The majority of users are from senior professional levels and use LinkedIn to network and stay informed within their industries.
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The South African User, the good, bad and the Sangoma, by Marius Greeff
- 1. The South African user, the good, bad and the Sangoma Marius Greeff Founder and Director Turn Left media
- 4. LINKEDIN’S MISSION Connect the world’s professionals to make them more productive and successful
- 5. 575M M E M B E R S J O B S 15M C O M P A N I E S 26M 50K S K I L L S 60K S C H O O L S 109B U P D A T E S V I E W E D
- 8. 7M M E M B E R S J O B S 75K C O M P A N I E S 30K 216 S C H O O L S 36% M O R E V I S I T S M O N T H L Y T H A N T H E A V E R A G E A C T I V E M E M B E R
- 9. Cape Town2 Polokwane6 Johannesburg1 Bloemfontein4 Port Elizabeth5 Durban3 Where South African LinkedIn users are located
- 10. Marketers Reach Members In An Investment Mindset Professional network users connect with brands that align with drive for success Land Grabs Julius Malema Fuel price #Eskom Load Shedding Springboks #Ramaphosa #ReaTsotella #housekeepersmzansi #tko2018 #TheRiver1Magic #tutupeace Wizkid LinkedIn South Africa Management Loyal Employees Flexjobs Phakmani Hadebe Best Airlines Personal Development Motivation BP First Black CEO Careers Hiring and Promotion Land Grabs Trending content July 2018
- 11. LinkedIn for You, as a Member 1 Industry News 2 Expert advice through long form posts 3 500+ selected Influencers posting regularly 4 Job Postings and Applicant Insights 5 Online courses through LinkedIn Learning
- 12. 56% Network with other professionals 60% 61% 28% Learn about what other colleagues are doing Are staying up to date on industry discussions Are actively learning about career opportunities What South African are doing on LinkedIn
- 13. Your audience amplifies content to their network of affluent professionals They are using LinkedIn to keep updated on industry news They’re receiving shareable content from companies You’re less likely to engage them on a mobile device -36 % 4 % -13 % -33 % South African are more thoughtful around who they engage
- 14. More likely to likely to network with other professionals More active in groups Experts More are sharing More check InMails Peers More follow companies Competitors More likely to learn about what other colleagues are doing 12 % -38 % -6 % 6 % -19 % 21 % South African are more thoughtful around who they engage
- 15. Mobile Only Desktop Only Cross Device 15 % 30 %55 % And from where they do so
- 16. Top Job Titles Top Industries Top Employers Seniority Top Skills Salesperson Teacher Executive Director Consultant IT Consultant Software Developer Financial Services Information Technology Mining & Metals Retail Construction Higher Education Standard Bank Group Eskom Holdings Nedbank FNB South Africa Sasol South African users are diverse 40% 29% 15% 4% 3% Entry Senior Manager Director Owner Microsoft (Office, Excel, Word) Customer Service Management Leadership Project Management Strategic Planning
- 17. COMMERCIAL ENTITIES EDUCATIONAL ENTITIES CNBC Africa 501 147 Dimension Data 228 455 Standard Bank 211 143 Sasol 208 288 First National Bank 197 868 AngloGold Ashanti 154 872 MTN 144 064 Nedbank 125 740 Discovery Limited 113 769 Vodacom 111 461 University of South Africa 292 483 University of Pretoria 180 566 University of Johannesburg 177 136 University of Cape Town 154 312 University of Witswatersrand 148 740 Stellenbosch University 115 155 University of KwaZulu-Natal 105 214 Tshwane University of Technology 82 355 Cape Peninsula University of Technology 78 547 Damelin 58 855 South African companies are well represented
- 18. COMPANY SIZE Single largest section is larger Enterprises, however, combined SMB businesses dwarf this CORPORATE FUNCTION Operations and Business Development are the largest job functions on the platform South African users are diverse
- 22. THANK YOU! Marius Greeff Founder and Director M | +27 82 387 7269 E | mariusg@turnleftmedia.co.za linkedin.com/in/mariusgreeff www.turnleftmedia.co.za