PMR is a British-American market research and consulting firm that has been operating since 1995 and specializes in markets in Central, South, and Eastern Europe. It has over 90 experts located primarily in Poland. PMR conducts consumer and market research, business consulting, and publishes off-the-shelf market reports. Its core sectors are construction, retail, FMCG, pharma/healthcare, IT/telecoms, and industrial production. PMR has three specialized divisions for research, publications, and consulting. It distinguishes itself through its dedicated team, portfolio of information products, regional expertise, and ability to coordinate multi-country projects. PMR works on diverse client needs including market assessments, research, consulting,

1. Market research and consulting
for European emerging markets:
CEE, SEE, CIS

2. Experience in action
PMR – market & competitive intelligence
in Central, South & Eastern Europe
● A British-American company.
● Experience accrued since 1995.
● Employing over 90 experts: market researchers, market analysts, consultants and other
specialists.
● Based in Poland, putting us in close proximity to markets that we specialise in.
● PMR main areas of competence:
o consumer and market research,
o business consulting,
o off the shelf market studies, reports, online services.
● PMR core sectors of activity:
o construction,
o retail, HoReCa, FMCG,
o pharma, healthcare,
o IT, telecoms,
o industrial production.
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3. Experience in action
Three specialised divisions of PMR
Synergy guaranteed – in order to meet our clients’ information
needs, all three divisions work closely together.
PMR Research
specialised division offering a full
array of market, consumers and
products research services, e.g.:
• customer satisfaction studies,
• brand image research,
• distribution & competition studies,
• segmentation analyses,
• industry analyses,
• fieldwork.
PMR Publications
specialised analytical division
offering a wide portfolio of PMR Consulting
off the shelf market studies: specialised division offering a wide
• market studies, reports, range of diverse business consulting
• regular newsletters, services, e.g.:
• databases, • strategic advisory,
• subscription online services. • mergers & acquisitions,
• market enter studies,
• market penetration advisory,
• business partner search,
• competitive intelligence.
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4. Experience in action
What distinguishes PMR?
● Dedicated team of market researchers and business consultants – if you need help
with a specific project.
● A wide portfolio of off the shelf information – if you need a standard report, data or
business analytical service.
● Business expertise on the CEE, SEE and CIS regions – international standards with local
approach.
● In-house economic forecasting and industry expertise.
● Ability to execute multidimensional projects – we take into consideration market,
consumers, competitors, economic, sociopolitical, technological, environmental aspects.
● Simultaneous coordination of projects in many countries – we guarantee methodological
coherency and time saving.
● Day-to-day project management and execution by experts speaking fluently more than
15 languages.
● We are an active member of international organizations confirming our high quality
standards.
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5. Experience in action
We satisfy professionals’ diverse information needs
We answer a wide variety of our clients’ information requirements.
We offer both ready analyses and data as well as projects based on individual approach.
● Market reports – comprehensive studies ● Tailored analytic studies – business
including analyses of a sector, its intelligence services custom-made to the
segments, market players and important clients’ needs.
market developments, market indicators ● Market research – full range of services
and data, trends and forecasts. in the field of consumer, business and
● PMR Online services – news and analytic syndicated research.
products updated on an ongoing basis. ● Consulting projects – broad variety of
● Newsletters – sectorial newsletters consulting, business support and
delivered in pdf format. corporate finance services.
● Databases – e.g. statistical ● Data feed – regular provision of high-
data, company / tender quality economic data, indicators and
databases, investment summaries. information.
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6. Experience in action
We have the answers to your questions
You don’t have to be an emerging market expert, market analyst, research or consulting
specialist. It is our job to find the optimal solutions to produce credible, accurate market
or consumer data on which you can base sound business decisions.
Our clients’ most frequently asked questions are, among others:
● What is the size and value of the market? ● What are my clients needs?
● What are the forecasts for my markets? ● How satisfied are my clients?
● How does the competitive environment ● Where should I search for new business
look like in my sector of interest? partners?
● Which market entry strategy should ● How to run my financial investments?
I adopt? ● How do consumers rate the
● How can I effectively launch a new taste/appearance of my product compared
product? to rival products?
● How can I diversify my product range to ● What can I do to increase the satisfaction
cater to different market segments? and involvement of my employees?
● Which elements of my brand image ● Is my advertising comprehensible to my
impact on my sales figures? target audience?
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7. Experience in action
International projects are our passion
No time to liaise with several vendors and agencies Example project:
for each country?
We conducted a marketing survey
Want to enter a new market that you know very little among doctors and pharmacists
about? in Croatia, Poland, Sweden and
Want to find a new business partner but you do not Ukraine.
know the local languages? The study included an assessment
Want to find out and compare data for several of various brands of drugs,
countries? an assessment of the concept for
a new drug, and an exploration
of doctors’ motivations and beha-
We provide you with an experienced project viours.
/account manager who will be the main point of
contact for coordinating your multinational project. Running the project in several
We guarantee: countries simultaneously enabled us
to compare the various markets and
● methodological consistency, adjust the sales strategy accor-
● cohesiveness of results for ease dingly.
of comparison,
● efficient client–agency communication,
● time efficiency.
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8. Experience in action
We eagerly share our knowledge
Our offer includes a wide variety of generally
accessible free materials.
Get a practical experience
of whatever we offer!
● Free information portals – online access to
professional market studies:
We provide for free and
o analytic articles illustrated with charts and data without commitments:
summaries,
o the newest market developments with comments
by experts,
● examples of pages from our
reports,
o databases of economic indicators and statistical
data,
● free trial access to PMR
internet services,
o up-to-date market data and information.
● free trial subscription to all
● Free market analyses – sector articles on market pdf newsletters,
situation, trends and forecasts prepared by PMR
experts.
● product demonstration
during an interactive
● Free e-letters – the most important market analyses teleconference.
and information delivered straight to your mailbox.
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9. Experience in action
Quality guarantee
With years of experience, we have developed our own methodologies:
PMR Brand Image – brand image research methodology
In order to study the root sources of creation of a brand image, we analyse all the attributes of
the brand by learning consumers’ opinions, interviewing market experts and trendsetters, and
studying internet word of mouth. We identify the elements of the brand image that have the
greatest impact on the choices made by consumers, and recommend the most promising
directions for shaping brand image.
PMR Medical Panel – we have a constantly growing panel of doctors
The members of this panel are doctors of various specialisations who have agreed to take
part in our medical and pharmaceutical marketing research. Our database contains more than
5,000 doctors and other healthcare employees. Using a pre-recruited panel of doctors to
conduct research projects in the medical sector cuts costs and reduces the time the study
takes.
PMR Market Insight – methodology designed to support the whole process of producing
sector reports and analyses
Analyses are conducted on the basis of information from existing sources: statistics, sector
data (the specialist press, the internet), general and official sources, and our own databases,
as well as independent primary research. The range of sources we use is tailored to each
project individually.
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10. Experience in action
The world’s largest trust us!
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11. Experience in action
Our references
We are fully satisfied with our cooperation with PMR Research Netia has been PMR client since 2001. Based on the long history
and can recommend it as a reliable partner in undertaking of our business relations and on our assessment of PMR's offer
research and market analysis. we can assure that we are satisfied with our cooperation with
PMR.
IBM
Market Analyst Netia
Director, Product Management & Development Department
In Ruukki opinion, PMR is worth recommending not only because
PMR consultants were flexible, active and made a lot of effort to
of its expertise and work standards but also the kind
understand our business priorities. They assessed our current
of people who are able to understand various business models
situation and gave recommendations as to a suitable marketing
and collaborate with the client at every stage of the project.
strategy. I can, without doubt, confirm PMR’s competence in the
region.
Ruukki
Vice President
Sandvik Mining Solutions
Technical Director
PMR Consulting has delivered consistently high-quality
deliverable in several projects that we have engaged them. The newsletter on CEE published by PMR is an invaluable
source of information enabling us to understand the
Shell developments in the retail markets. The information provided is
Global Market Development and Sourcing Analyst clear, up-to-date and sufficiently detailed. I recommend it as
reliable and informative.
The Sanofi-Aventis Group regularly buys PMR reports and Tesco
Non-Food Research Manager
newsletters on the pharmaceutical market in Poland. We use
PMR services because of its analysts' vast experience in market
analysis as well as high quality and strong involvement in the PMR representatives are professionals, both meritorically and
market research process. regarding their approach to customers.
Sanofi-Synthelabo
General Manager
Rockwool Poland
Marketing Director
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12. Experience in action
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