Innovating to keep events strong by: Peter MacGillivray, Vice President of Events & Communications, Speciality Equipment Market Association (SEMA), USA

1. Peter MacGillivray
S p e c I a l t y E q u I p m e n t M a r k e t A s s o c i a t i o n

9. “Before the proliferation of the Internet, the
way people found out about new products
was at trade shows. Now with the world wide
web, people can sit in their homes or offices
and see what is new each and every day.”
Source ‐ CNET

10. “Trade shows aren't even necessary anymore.
What changed? Well, the internet.”
Source ‐ The StrettaProcedure (blog)

11. “It's true; we enjoy chatting with folks and
meeting fellow marketers at trade shows, but
as a marketing channel it's incredibly
ineffective.”
Source ‐ Hubspot Company Announcement

13. “Communications Media aren’t replaced, they
are just added to each other, face to face
contact is essential to business buying and
selling, and in a world of media proliferation,
integrated marketing communications is the
key to success. “
Source ‐ Ruth Stevens Trade Show and Event Marketing

41. QUESTIONS?