The document discusses making the business case for investing in student recruitment at the University of Florida (UF). It provides data on UF enrollment numbers, demographics, academic performance, post-graduate plans, and employment outcomes. Additionally, it outlines the collaboration between UF and its Career Resource Center (CRC) to provide career services and connect students and employers. The document argues that investing in recruitment will support UF's strategic goals to increase its endowment, faculty-student ratio, and campus density while also bringing more businesses to Gainesville.