UF Persona
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Albert, a UF undergrad, would like to graduate from UF and would like to participate more in UF clubs/associations. This slide show explains how UF could help Albert accomplish his goals.
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UF Persona
- 1. UNIVERSITY OF FLORIDA’S ALBERT Jan., 2015 Ryann Falke
- 2. ALBERT BACKGROUND: • Undergraduate student at the University of Florida. • Completed AA • LOVES being a Gator. DEMOGRAPHICS: • Skewed Male • Age 21 to 24 • HH Income: Student • Urban IDENTIFIERS: • Noticeably positive attitude. • Studies often
- 3. ALBERT GOALS: • To earn a BA at UF. • To be more involved with UF. CHALLENGES: • Maintaining required GPA. • Not knowing what associations/clubs are on campus. HOW WE HELP: • Expanding tutoring. • Showcase associations/clubs more frequently.
- 4. ALBERT REAL QUOTES: • “It’s been difficult to schedule an appointment with tutors during times that fit in with my schedule.” • “I always hear about clubs I don’t care about, or I hear about special associations you have to be invited to in order to be apart of it.” COMMON OBJECTIONS: • I don’t think there are enough tutors. • I don’t know about all of the associations/clubs.
- 5. ALBERT MARKETING MESSAGING: • An increase in marketing and expansion. ELEVATOR PITCH: • We are providing you with more tutoring facilities that will accommodate the needs of current and future Gators, and more attention will be drawn towards ALL of our clubs and associations.
- 6. ALBERT SOCIAL MEDIA MESSAGING: • It would probably be best to reach Albert through Facebook and Twitter to keep him updated with clubs/associations, and to keep him updated on tutoring hours. SOCIAL MEDIA MESSAGING EXAMPLES: • Facebook: Include a photo of a tutor that works at the tutoring facility, include times and locations that tutors are available, and include a mission statement for what the tutors are trying to achieve with students. • Twitter: Include a photo of a specific club/association, include a time and location of the next meeting and include a short but specific description of what the club/association is all about (hashtags included).