This document describes a buyer persona for Katrina, a 17-18 year old high school senior considering applying to the University of Florida. Katrina is involved in extracurricular activities and wants to graduate in four years with a bachelor's degree. Some of her challenges include managing her time between studies and clubs and affording tuition costs. The University of Florida helps students like Katrina through scholarships, grants, clubs, networking opportunities, and tools to help with time management and the application process.

1. University of
Florida’s
Buyer
Persona2

2. The University of Florida
October, 2015

3. High School
Senior Katrina
BACKGROUND:
• Last year in high school
• Considering applying to a University
• Must have a high school degree
• Involved in school clubs, extracurricular
activities, volunteer hours, or part-time
job
DEMOGRAPHICS:
• Female
• 17-18 years of age
• High school student
• Dependent on the parents
• Suburban
IDENTIFIERS:
• Hard worker
• Focused
• Can live on her own
• Responsible
• Knows how to budget money

4. High School
Senior Katrina
GOALS:
• Graduate in four years with a Bachelor's
degree
• Wants to get involved in
organizations/societies
• Persona’s secondary goal
CHALLENGES:
• Getting to know students and making a big
campus feel small
• Managing time between her studies and her
involvement in clubs
• Applying for scholarships/grants to help
with the costs
HOW WE HELP:
• We offer over 1,000 clubs and
organizations to meet each students’ needs
• Make it easy to apply for scholarships and
grants
• Networking and internship opportunities

5. High School
Senior Katrina
REAL QUOTES:
• “Attending the University of Florida
would be a dream, but I don’t know
if my family can afford it.”
• “I’m worried that I won’t be able to
balance my classes while having a
job and that I will do poorly in my
classes.”
• “The University of Florida offers
many networking opportunities.”
COMMON OBJECTIONS:
• Going away for college is expensive.
• If I don’t receive a scholarship or
grant how will I be able to afford
tuition and housing?
• How would I be able to gain the skill
of time management?

6. High School
Senior Katrina
MARKETING MESSAGING:
• The University of Florida
offers a variety of
scholarships to students
who meet the needs
required for qualification.
ELEVATOR PITCH:
• After attending the
University of Florida not
only will you have made
academic achievements,
but you will have received
support from those who
sponsor scholarships and
grants to the University of
Florida as well as
memories that will last a
life time.

7. High School
Senior Katrina
BEST SOCIAL MEDIA:
• Twitter
SOCIAL MEDIA
MESSAGING TWEETS:
• “I’ve officially been
accepted into the
University of Florida!
#GoGators”
• “Can’t wait to embark on a
new journey being a
Florida Gator! ”
• “So grateful that The
University of Florida offers
great scholarship
opportunities!”