Uber's Rebecca Kemp and Tricky Jigsaw's Ben Cooper present 'Creativity From the Inside How Uber Connected Its Workforce', at Mumbrella360 2022.

1. 1
Creativity from Inside
How Uber connected
its workforce

2. 2
2

3. 3
2010

4. 4
4

5. 5

6. 6
6

7. 7
7

8. 8

9. 9
2019
9

10. 10
10

11. 11
A landmark year.
A mega IPO

12. 12
In 2020 the world stopped.
We stopped.

13. 13

15. 15
Compounded by lockdown and isolated
working, companies around the world
were feeling disillusioned and deflated.

16. 16
We needed to rekindle
the team’s imagination

17. 17
17
2021

18. Get
Uber leaders & employees.
Who
Feel stifled by COVID.
To
Reconnect with their inner fearless optimist
& the reason they joined Uber.
By
Creating world changing ideas for the future.

19. The Challenge
How to reconnect in
a disconnected world

20. The Task
Reigniting a culture
of innovation

21. 21
30
→

22. 22
Open & accessible
platform

23. 23
Power of collisions

24. 24
34,658
combinations
A thought starting machine,
helped kick start new ideas and
solutions.
34,658 combinations
A thought starting machine,
helped kick start new ideas and
solutions.

25. 25

26. Creativity sprint…

27. 27
M
O
B
I
L
I
T
Y
EQUALITY
SUSTAINABILITY
H
E
A
L
T
H
A
C
C
E
S
S
I
B
I
L
I
T
Y
EDUCATION
DIVERSITY
P
R
O
D
U
C
T
I
V
I
T
Y

28. 28
Equipping staff
with education &
encouragement

29. 29
What did we create with Snowstorm?

30. 30
Over 1,000 employees
across India, Japan, Korea, Taiwan & Australia participated.

31. 31
Over 300 diverse
ideas submitted
50 prioritised
5 big bold bets
for the future

32. 32
Made me feel more
inspired.
Made me proud to work
at Uber.
Made Uber feel like a more
innovative place to work.
Snowstorm Agree Neutral Disagree
90%
84%
90%
10%
16%
0%
0%
0%
0%

33. 33
Key outtakes

34. 34
People + platform

35. 35
Designed around a two way dialogue

36. 36
A pipeline for innovation

37. 37
Movement not moment

38. 38
Thanks