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People Before Products
Marco Calzolari
twitter.com/marcocalzolari
linkedin.com/in/marcocalzolari
2
3
CHE LAVORO FARAI?
4
Web Designer 6
7
#domande
#creatività
#cambiamento
8
9
#domande
#creatività
#cambiamento
10
#domande
#creatività
#cambiamento
11
http://i.giphy.com/yKXfUI789tA08.gif .
loading 13
14
CHE LAVORO FAI?
15
professione ≠ persona
16
17
18
19
http://i.giphy.com/FUEWU1wm7se64.gif .
20
Perché?
21
Perché?
22
Sono sulla strada giusta?
23
curiosità ≈ insicurezza
24
Sono sulla strada giusta?
26
Hillman Curtis (1961-2012) .https://www.youtube.com/watch?v=OdQjo9eamtY .
27
Hillman Curtis (1961-2012) .
28
flash web design 29
Hillman Curtis - Flash Web Design (2000) .
MTIV 30
target the theme 31
Never sell your design 32
33
34Re: New Media Design
Hi Marco
Indeed, you don't want to build websites.
You're looking for a way to tell someone’s story.
You opted in with tools you like and you trust, i. e. Design for the New Media.
Don't take it for granted. Sooner or later, a website won't be the best tool to tell
that story, but you'll still want to tell it.
Be prepared.
HC
35Re: New Media Design
Hi Marco
Indeed, you don't want to build websites.
You're looking for a way to tell someone’s story.
You opted in with tools you like and you trust, i. e. Design for the New Media.
Don't take it for granted. Sooner or later, a website won't be the best tool to tell
that story, but you'll still want to tell it.
Be prepared.
HC
#senso
36
Be prepared.
38
Che cos’è il talento?
Che cos’è il talento?
39
Che cos’è il talento?
40
Talento / Esclusivo 41
Talento / Esclusivo 42
Talento / Esclusivo 43
Talento / Esclusivo 44
Talento / Esclusivo 45
Talento / Esclusivo 46
Talento / Esclusivo 47
Talento / Omogeneo 48
Talento / Omogeneo 49
Talento / Omogeneo 50
Talento / Omogeneo 51
Talento / Inclusivo 52
Talento / Inclusivo 53
Talento / Inclusivo 54
Talento / Inclusivo 55
Talento / Inclusivo 56
Esclusivo Inclusivo
57
58
Il talento è sistemico
59
60Talento
Dave Ulrich

Human Asset Summit. Budapest, 25–26 October 2011.
COMPETENZA
Persona giusta, 

posto e momento
giusti, giuste
competenze
IMPEGNO
Proposta di valore:

cosa posso dare?

cosa posso ricevere?
CONTRIBUTO
Come creiamo 

il senso di questa
organizzazione?
Luck is what happens when
preparation meets
opportunity.
61
— Has been attributed to Seneca… since the 1990s.
1. Competenza
62
63
64
65
T-Shaped professional 66
Disposition for collaboration
Across different disciplines. 

Curiosity, enthusiasm, empathy.
TDepth of skill
Contribute to creative process.
Competitive & compete
Tim Brown, CEO of IDEO (2010) .
π-Shaped professional 67
πDisposition for collaboration
Across different disciplines. 

Curiosity, enthusiasm, empathy.
Depth of two adiacent skill
Contribute to creative process.
Competitive & compete
68
m
Be prepared to reinvent yourself.
Be prepared to go out on a limb
occasionally, and be prepared to
do the things that you feel
strongly about.
69
— Hillman Curtis
70
Protopia 71
Newbies 72
Linee verticali 73
π
74
2.2. Impegno
75
Rimanere nella scelta
76
What’s my story?
77
The User’s Journey – Donna Lichaw (2016) .
78
Human Experience Design
79
3. Contributo
80
Hillman Curtis – Times Square Ads for Obama (2008) .
81
Contributo
Competenza
82
Impegno Contributo
83
Riconoscere il contributo
84
Riconoscere il contributo
85
#senso
Riconoscere il contributo
#talento
86
88
#futureofwork
89
90
Kōnosuke Matsushita (1894-1989) .
91
Kōnosuke Matsushita (1894-1989) .
92
Kōnosuke Matsushita (1894-1989) .
93
94
1. Enriching 

the Society
“Our business is something entrusted to us by society. 

Therefore, we are duty bound to manage and develop the
company in an upstanding manner, contributing to the
development of society and the improvement of people’s lives.”
95
2. An Employee 

Is A "Client"
“For you, the essence of management is getting ideas out of the
heads of bosses into the hands of labour.
For us, the core of management is the art of mobilising and
putting together the intellectual resources of all employees in
the service of the firm.”
96
3. People 

Before Products
“We produce people, and we also produce electrical goods.
Business, first and foremost, is about cultivating human potential"
#leadership
97
Infinito (loop) 98
Hillman Curtis – MTIV (2002) .
#senso
#talento
#scambio
99
insieme
100
Stand By Me (Rob Reiner, 1986) .
The reason to designing
new media is simple:
to subtly and gently
change the world.
101
— Hillman Curtis
Clip HC 102
The reason to designing
new media is simple:
to subtly and gently
change the world.
— Hillman Curtis
People Before Products

Marco Calzolari

twitter.com/marcocalzolari
linkedin.com/in/marcocalzolari
#cday16

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People Before Products - Keynote