2. • Sweet Chilli and pepper is the most popular flavour in
Waitrose, Tesco and Sainsbury‟s
3.
4. •Tyrrells competes with Burts, Kettle Chips and Mackies
• They have the potential for increased sales
• The company who owns Tyrrells has had success with other
food products
• Additional farms have been built to increase production
• The crisps are handmade where the potatoes are grown
5.
6. • Their packaging uses vintage black and white photographs
•Tyrrells are exclusively English
• Customers can take part in competitions online
7. “In public, we‟ve always called our product „chips‟, to
distinguish them from those nasty things that are fried by
robots in a factory. In private though, we‟ve never been
all that comfortable with the word. So the time has come
to stand up as proud English folk and embrace… the
proper English crisp.”
Quote from www.tyrrellscrisps.co.uk
8. • Sales have increased from £13 million to £22.2 million
between 2008 and 2012
• Their products have personality and they engage and
entertain the viewer
• Products have the potential to do well abroad
• People who buy Tyrrells are embracing the concept of all
things British
