Louise TarpCopenhagen, May 20th 2010
ICP A/S          Investors and contractorsAareal Bank             KPC BygCargill                 Kristensen EjendommeCarls...
ICP A/S       RetailBrantanoCinemaxX GmbhF Group A/SIkea A/SIntersport A/SEl Giganten/DixonsFord Motor CompanyReitanLIDLDa...
ICP A/SMinistries and municipalities  Københavns Kommune  Frederiksberg Kommune  Aalborg Kommune  Århus Kommune  Odense Ko...
Consumers
Cultural harmonizing
Consumers have different needs
Consumers are not always      predictable
Have increasing demands
Demands many options
Demands quality and service
Are price conscious
Wants entertainment
Not either/or but both/and
Different purchage     situations
Trends in retail
The depth and variety of   supply have greater  importance, than thedistance to the shopping       destination
Food• Growing variety of ready-made  meals
Convience
Wide selection
Victor Churchill, Sydney• Upgrading the actual appearence and fittingsin the store ”are still king”• Australias most excit...
KaDeWe
Dean and Deluca
Dining…
Trends                     Dining• Large growth potential in dining in Scandinavia• The danes dining 10-20 % of the grocer...
Dining in store
L-café, Tokyo• A café targeting Japenese women in their 20sand 30s• Register by mobile phone, supply basic detailsand you’...
Café Z Am Park, Zürich• A café where you can buy the furniture• The chairs and tables are ”displayed” (= used)for 3 months...
New desires
Shopping goods
Trends                  Shop size:• Decreasing turnover per m2 – internationaltrend.•Modern stores need space to interesti...
Trends                  International• Strong internationalization• The luxery brands has been international inmany years,...
Consumers expect adventures and has high demands to the            variety
Larger stores
Increasing specializing
New layouts
Shopfront sells…
doe s i t?Or
Is this a retailstore?
Different shop fronts!
Create exciting stores
New names!
New functions in the      stores
Mental, Manilla
K11 Art Mall, Hong Kong• 30.600 m2, 6 floors, 100 stores… and a lot of art• Exhibition windows in between each store• 2,6 ...
New type of stores
Charity Shop, Westfield• Mary’s Living & Giving shop, Westfield (London)• Westfield donated the space needed and MaryPotas...
Buy Together Store, Stockholm• If a group of people buy the same product, theyall obtain a discount• New products every da...
Teen Vogue Haute Spot• A showroom that brings the magazine to life• The products are bought at retailers founddirectly at ...
More specializing
Marmite, London• Café and pop-up store – a marketing stunt• Become a member and participate in tests
Lonely Planet Store, Sydney Airport• First fysical shop from the famous brand• Full range of travel guides, books and high...
Estee Lauder, online• Upload your photo and try on make up• Buy the wanted products directly
A demand for more    flexibility
Pop up shops• Pop up shops = one of the strongest trends• Example: the F-factory in the Moore Buildingin Miami was opened ...
Wish You Were Here, London + NY• 30 shops swap destination for a month• A pop-up happening, which brings the fashionof Lon...
Kiosk Kiosk, London• Red or Dead designer Wayne Hemingway helpscreative entrepreneurs with rent-free kiosks• Demonstrate y...
All senses in use in     shopfitting
Miele Inspirience Center, Vianen• Showroom with enormous interactivity wrap-ped ind exciting and modern surroundings• 100 ...
HMV Curzon, Wimbledon• The classic HMV store completely rethought• Instore cinema (3 screens with 263 seats total)• Club-f...
Other shopping trends
Debenham Twitter Experiment, London • How to obtain premium consumer service on busy days? • 6 members of the staff acts a...
Iphone app, Westfield• Interact with advertising via your Iphone• Spin, rotate or change the colour on the digitalposter w...
Touch’n’Pay, Zürich• Testing unmanned store-concept at farm shop• Phone works as access/key around the clock,scanner (each...
Your mobile is a scanner• The use of 2D scanning is exploding• In magazines, outdoor ads, weekly ads – anddirectly in the ...
Casa Surf Project, Laguna Beach CA• 10 suites, 10 designers, 10 brands• Each suite uniqly branded and fitted withsnappy ar...
E-bay store, New York• From online auctions to fysical store• 500 m2 pop-up store on Manhattan (was onlyopened during nove...
My Checker Box, Hong Kong• 200 m2 fitted with small cases in differentsizes, all rented out to want-to-be-retailers• Rent ...
Customer service will   achieve greater     importance
Parkering service
Handsfree Shopping
Orientation and information
Secturity
Give atmosfere to shopping
What is an experience?
Fountain?
Oasis
Skiing - Dubai
Lalaport, Tokyo
Amusements
West Edmonton, Canada
You have to plan
Consumers have high demands to      the shopping placeDimensions as city environment,culture and entertainment plays a    ...
…but time will show…
…if we have to return to  the starting point ?
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
Ncr retail trends 20. maj 2010
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Ncr retail trends 20. maj 2010

  1. 1. Louise TarpCopenhagen, May 20th 2010
  2. 2. ICP A/S Investors and contractorsAareal Bank KPC BygCargill Kristensen EjendommeCarlsberg Magasin EjendommeGrontmij Carl Bro MT HøjgaardCeraco NordeaDADES/DATEA NCC DanmarkDan-Ejendomme PhillipsenDSB Realkredit DanmarkECE Projektmanagement SkanskaEnggaard Steen & Strøm DanmarkForas Holding TK DevelopmentFrederiksborgGruppen TrizechahnJones Lang LaSalle Unibail-Rodamco
  3. 3. ICP A/S RetailBrantanoCinemaxX GmbhF Group A/SIkea A/SIntersport A/SEl Giganten/DixonsFord Motor CompanyReitanLIDLDansk SupermarkedSilvan A/SThiele A/SMagasin Du NordIllum
  4. 4. ICP A/SMinistries and municipalities Københavns Kommune Frederiksberg Kommune Aalborg Kommune Århus Kommune Odense Kommune Tidl. Fyns Amt Tidl. Århus Amt Viborg Kommune Slagelse Kommune Lolland Kommune Ministry of the Environment Ministry of Social Affairs
  5. 5. Consumers
  6. 6. Cultural harmonizing
  7. 7. Consumers have different needs
  8. 8. Consumers are not always predictable
  9. 9. Have increasing demands
  10. 10. Demands many options
  11. 11. Demands quality and service
  12. 12. Are price conscious
  13. 13. Wants entertainment
  14. 14. Not either/or but both/and
  15. 15. Different purchage situations
  16. 16. Trends in retail
  17. 17. The depth and variety of supply have greater importance, than thedistance to the shopping destination
  18. 18. Food• Growing variety of ready-made meals
  19. 19. Convience
  20. 20. Wide selection
  21. 21. Victor Churchill, Sydney• Upgrading the actual appearence and fittingsin the store ”are still king”• Australias most exciting and unique butchershop is a great example• Timber beams, rich timber panelling, italianmarble and Himlayian bricks… and a lot more
  22. 22. KaDeWe
  23. 23. Dean and Deluca
  24. 24. Dining…
  25. 25. Trends Dining• Large growth potential in dining in Scandinavia• The danes dining 10-20 % of the groceryturnover. In US this number is more than 50 %
  26. 26. Dining in store
  27. 27. L-café, Tokyo• A café targeting Japenese women in their 20sand 30s• Register by mobile phone, supply basic detailsand you’re ready to order• With every order of food or drinks, they receivea L Coin, which can be redeemed for freesamples (eg. food or skincare) at the sample bar• After the visit, members are asked to sharetheir views via electronic survey
  28. 28. Café Z Am Park, Zürich• A café where you can buy the furniture• The chairs and tables are ”displayed” (= used)for 3 months and then sold on an auction
  29. 29. New desires
  30. 30. Shopping goods
  31. 31. Trends Shop size:• Decreasing turnover per m2 – internationaltrend.•Modern stores need space to interesting interiordesign and presentation of the products
  32. 32. Trends International• Strong internationalization• The luxery brands has been international inmany years, but the middle price koncepts arenow widespread.• Koncepts as Zara, H&M and Ikea is about tocover the whole world
  33. 33. Consumers expect adventures and has high demands to the variety
  34. 34. Larger stores
  35. 35. Increasing specializing
  36. 36. New layouts
  37. 37. Shopfront sells…
  38. 38. doe s i t?Or
  39. 39. Is this a retailstore?
  40. 40. Different shop fronts!
  41. 41. Create exciting stores
  42. 42. New names!
  43. 43. New functions in the stores
  44. 44. Mental, Manilla
  45. 45. K11 Art Mall, Hong Kong• 30.600 m2, 6 floors, 100 stores… and a lot of art• Exhibition windows in between each store• 2,6 million $ worth of art• Shopping destination AND museum, works asa platform for local artists• iphone app as a museum guide• Scheduled to open K11’s in Wuhan andShanghai as well
  46. 46. New type of stores
  47. 47. Charity Shop, Westfield• Mary’s Living & Giving shop, Westfield (London)• Westfield donated the space needed and MaryPotas teamed up with Grazia magazine topromote the idea: donate unwanted luxuryitems to the shop• Turnover: 113.000 £ in 3 weeks!!• Save The Children could save 10.000childrens life with the money generated
  48. 48. Buy Together Store, Stockholm• If a group of people buy the same product, theyall obtain a discount• New products every day• Be notified by sms, when your wanted productis instore
  49. 49. Teen Vogue Haute Spot• A showroom that brings the magazine to life• The products are bought at retailers founddirectly at the mall or on the Teen Vogue onlinesite• New Iphone app with social component (shareyour digital wardrobe) and click-and-buy shop
  50. 50. More specializing
  51. 51. Marmite, London• Café and pop-up store – a marketing stunt• Become a member and participate in tests
  52. 52. Lonely Planet Store, Sydney Airport• First fysical shop from the famous brand• Full range of travel guides, books and highquality travel accessories and gift items• Staff with travel knowledge, access to onlineportals – all in an inspiring invironment• All new online product, Pick&Mix… onlydownload the pages needed. Good idea?
  53. 53. Estee Lauder, online• Upload your photo and try on make up• Buy the wanted products directly
  54. 54. A demand for more flexibility
  55. 55. Pop up shops• Pop up shops = one of the strongest trends• Example: the F-factory in the Moore Buildingin Miami was opened for only a month• Alongside an exhibition you could shop forFendi, Neon Monster, Maison Martin Margielaand top fashion brands• Another example is the Puma City: a moveable1.000 m2 shop build from shipping containers
  56. 56. Wish You Were Here, London + NY• 30 shops swap destination for a month• A pop-up happening, which brings the fashionof London to New York – and vice versa• Shopping, but parties, fashion shows, eatingand events as well
  57. 57. Kiosk Kiosk, London• Red or Dead designer Wayne Hemingway helpscreative entrepreneurs with rent-free kiosks• Demonstrate your products and ideas for freeon a hot destination for 2-3 days
  58. 58. All senses in use in shopfitting
  59. 59. Miele Inspirience Center, Vianen• Showroom with enormous interactivity wrap-ped ind exciting and modern surroundings• 100 displays connected to intelligentmanagement system• Register at arrival, borrow an Iphone and thesignage adapts to the customers preferences• Scents is integrated (fresh laundry, brewedcoffee… evoke positive emotions)
  60. 60. HMV Curzon, Wimbledon• The classic HMV store completely rethought• Instore cinema (3 screens with 263 seats total)• Club-feel with drinks and dining – open foreveryone, not only the moviegoers• Watch the movie, buy the soundtrack, the DVDand the merchandise
  61. 61. Other shopping trends
  62. 62. Debenham Twitter Experiment, London • How to obtain premium consumer service on busy days? • 6 members of the staff acts as Twitter assistents • They answer and respond to customer requests via the social network Twitter (mobile) • The customer can get help while looking at the product
  63. 63. Iphone app, Westfield• Interact with advertising via your Iphone• Spin, rotate or change the colour on the digitalposter with your Iphone• Mostly af gimmick for now – but fun, new anddifferent
  64. 64. Touch’n’Pay, Zürich• Testing unmanned store-concept at farm shop• Phone works as access/key around the clock,scanner (each product with RFID) and cashregister
  65. 65. Your mobile is a scanner• The use of 2D scanning is exploding• In magazines, outdoor ads, weekly ads – anddirectly in the shop (eg. Norma Kamali)• Scan the red code and buy the shirt around theclock – a new meaning to ”window-shopping”
  66. 66. Casa Surf Project, Laguna Beach CA• 10 suites, 10 designers, 10 brands• Each suite uniqly branded and fitted withsnappy art and strong products• A new way to promote (and sell) consumerproducts?
  67. 67. E-bay store, New York• From online auctions to fysical store• 500 m2 pop-up store on Manhattan (was onlyopened during november 2009)• Actually a showroom with terminals hookedup to ebay.com…. Marketing stunt?
  68. 68. My Checker Box, Hong Kong• 200 m2 fitted with small cases in differentsizes, all rented out to want-to-be-retailers• Rent for a week and create a small, tailored”shop” for your merchandise• A way for small merchants and designers toaffort a position in retail• Wolf & Badger follows same concept atNotting Hill, but on a monthly basis
  69. 69. Customer service will achieve greater importance
  70. 70. Parkering service
  71. 71. Handsfree Shopping
  72. 72. Orientation and information
  73. 73. Secturity
  74. 74. Give atmosfere to shopping
  75. 75. What is an experience?
  76. 76. Fountain?
  77. 77. Oasis
  78. 78. Skiing - Dubai
  79. 79. Lalaport, Tokyo
  80. 80. Amusements
  81. 81. West Edmonton, Canada
  82. 82. You have to plan
  83. 83. Consumers have high demands to the shopping placeDimensions as city environment,culture and entertainment plays a greater role
  84. 84. …but time will show…
  85. 85. …if we have to return to the starting point ?

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