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Typography in Web Design
Presented by Jasmine Vesque
WordCamp Toronto 2014
©Jasmine Vesque 2014 @jasmineVesque#wcto
A little about me
 Making websites since 2009
 Owner, Forward Slash Media
 Co-Founder, LumosTech
Training
 VP Comms, Forget for a
Moment Foundation
 Co-organizer, WordCamp
Ottawa & Meetup
 Social Media Junkie:
@jasmineVesque
©Jasmine Vesque 2014 @jasmineVesque#wcto
What is Typography?
©Jasmine Vesque 2014 @jasmineVesque#wcto
Typography is the art and
technique of arranging type in
order to make language visible.
http://en.wikipedia.org/wiki/Typography
©Jasmine Vesque 2014 @jasmineVesque#wcto
Why Type Matters
©Jasmine Vesque 2014 @jasmineVesque#wcto
Web Design is
95%
Typography
http://ia.net/blog/the-web-is-all-about-typography-period/
©Jasmine Vesque 2014 @jasmineVesque#wcto
People Still Read
Our 1st responsibility is to our readers.
We must help them find, understand, and
connect with the words, ideas, and information
they seek.
~ Typographic Web Design by Laura Franz
©Jasmine Vesque 2014 @jasmineVesque#wcto
Reading Types
 Scanning (with purpose)
 Casual reading /Skimming
 Sustained reading /Engaged reading
~ Typographic Web Design by Laura Franz
©Jasmine Vesque 2014 @jasmineVesque#wcto
Content is King
Our 2nd responsibility is to honour the content
We have to clarify and share the meaning of
the texts people read.
~ Typographic Web Design by Laura Franz
©Jasmine Vesque 2014 @jasmineVesque#wcto
Typography Basics
©Jasmine Vesque 2014 @jasmineVesque#wcto
There are no rules in
typography
There are principles, best practices, and
methods that work most of the time, but
nothing works all of the time.
~ On Web Typography by Jason Santa Maria
© Jasmine Vesque 2014 @jasmineVesque#wcto
Serif Fonts
 Have serifs (little feet)
 Good for headings
 Traditional
©Jasmine Vesque 2014 @jasmineVesque#wcto
Garamond
©Jasmine Vesque 2014 @jasmineVesque#wcto
Times New Roman
©Jasmine Vesque 2014 @jasmineVesque#wcto
Libre Baskerville
©Jasmine Vesque 2014 @jasmineVesque#wcto
Old Standard TT
©Jasmine Vesque 2014 @jasmineVesque#wcto
Sans-Serif
Sans-Serif
 Without serifs
 Good for body copy
 Modern
©Jasmine Vesque 2014 @jasmineVesque#wcto
Arial
©Jasmine Vesque 2014 @jasmineVesque#wcto
Droid Sans
©Jasmine Vesque 2014 @jasmineVesque#wcto
Open Sans
©Jasmine Vesque 2014 @jasmineVesque#wcto
Lato
©Jasmine Vesque 2014 @jasmineVesque#wcto
Slab-Serif
Slab-Serif
 Thick, block-like serifs
 Best for headings or
short amounts of text
 Modern
©Jasmine Vesque 2014 @jasmineVesque#wcto
Rockwell Extra Bold
© Jasmine Vesque 2014 @jasmineVesque#wcto
Courier
© Jasmine Vesque 2014 @jasmineVesque#wcto
Roboto Slab Bold
© Jasmine Vesque 2014 @jasmineVesque#wcto
Ultra
© Jasmine Vesque 2014 @jasmineVesque#wcto
Display
Display Type
 Serif or sans-serif
 Best for headings or
short amounts of text
©Jasmine Vesque 2014 @jasmineVesque#wcto
Bauhaus 93
©Jasmine Vesque 2014 @jasmineVesque#wcto
Lobster
©Jasmine Vesque 2014 @jasmineVesque#wcto
Bangers
©Jasmine Vesque 2014 @jasmineVesque#wcto
Keania One
©Jasmine Vesque 2014 @jasmineVesque#wcto
Script/Handwriting
Script/Handwriting  Best for headings or
short amounts of text
©Jasmine Vesque 2014 @jasmineVesque#wcto
Brush Script STD
©Jasmine Vesque 2014 @jasmineVesque#wcto
Cookie
©Jasmine Vesque 2014 @jasmineVesque#wcto
Segoe Script
©Jasmine Vesque 2014 @jasmineVesque#wcto
Sofia
©Jasmine Vesque 2014 @jasmineVesque#wcto
Typeface vs. Font
 Typeface: Name of the
design in full – style or
family of styles.
– Arial
 Font refers to format or
storage mechanism.
– Arial.ttf
 “Typeface is to a font
as a song is to an
mp3.” – Nick Sherman
© Jasmine Vesque 2014 @jasmineVesque#wcto
Things to Consider when
Choosing a Font
©Jasmine Vesque 2014 @jasmineVesque#wcto
Readability
Readability is the ease in which text can be
read and understood.
http://en.wikipedia.org/wiki/Readability
©Jasmine Vesque 2014 @jasmineVesque#wcto
The term readability doesn’t
ask simply “Can you read it?”
or “How fast can you read it?
It also asks “Do you want to
read it?”
- Stephen Coles
© Jasmine Vesque 2014 @jasmineVesque#wcto
Unreadable
Please, when Torchwood comes to write my complete
history, don't tell people I travelled through time and
space with her mother! Aw, I wanted to be ginger! I've
never been ginger! And you, Rose Tyler! Fat lot of
good you were! You gave up on me! Ooh, that's rude.
Is that the sort of man I am now? Am I rude? Rude
and not ginger. Oh, yes. Harmless is just the word:
that's why I like it! Doesn't kill, doesn't wound, doesn't
maim. But I'll tell you what it does do: it is very good
at opening doors!
©Jasmine Vesque 2014 @jasmineVesque#wcto
Readable
Please, when Torchwood comes to write my
complete history, don't tell people I travelled
through time and space with her mother! Aw, I
wanted to be ginger! I've never been ginger!
And you, Rose Tyler! Fat lot of good you were!
You gave up on me! Ooh, that's rude. Is that
the sort of man I am now? Am I rude? Rude
and not ginger. Oh, yes. Harmless is just the
word: that's why I like it! Doesn't kill, doesn't
wound, doesn't maim. But I'll tell you what it
does do: it is very good at opening doors!
http://doctoripsum.com/
©Jasmine Vesque 2014 @jasmineVesque#wcto
K.I.S.S: Keep it simple, sugar!
©Jasmine Vesque 2014 @jasmineVesque#wcto
Don’t use all the fonts at once
©Jasmine Vesque 2014 @jasmineVesque#wcto
One Font for Headings
One font for body copy. It can be tempting,
once you know how to change the font of your
text, to change it all the time. While there is no
minimum or maximum number of fonts that
look good on a Web page, the more fonts you
have the more confusing and ugly your page
will look.
If you have any ads on your pages, you
instantly have a new place where fonts will be.
©Jasmine Vesque 2014 @jasmineVesque#wcto
Colour Considerations
©Jasmine Vesque 2014 @jasmineVesque#wcto
Colour Choice
Easier to read
Black or dark text on a white
or light background is
statistically easier to read.
Also great for accessibility!
Harder to read
White or light text on a black
or dark background is
statistically more difficult to
read
©Jasmine Vesque 2014 @jasmineVesque#wcto
Some things are just wrong
Some colour combinations are just too painful
to look at!
©Jasmine Vesque 2014 @jasmineVesque#wcto
Aesthetics and Emotions
Does the font convey the right
message?
©Jasmine Vesque 2014 @jasmineVesque#wcto
Fonts have personality
©Jasmine Vesque 2014 @jasmineVesque#wcto
They can be happy
©Jasmine Vesque 2014 @jasmineVesque#wcto
or scared
©Jasmine Vesque 2014 @jasmineVesque#wcto
They can be elegant
©Jasmine Vesque 2014 @jasmineVesque#wcto
and refined
©Jasmine Vesque 2014 @jasmineVesque#wcto
or rebellious
©Jasmine Vesque 2014 @jasmineVesque#wcto
grungy
©Jasmine Vesque 2014 @jasmineVesque#wcto
Metallic
©Jasmine Vesque 2014 @jasmineVesque#wcto
Type can represent order
©Jasmine Vesque 2014 @jasmineVesque#wcto
Technology
©Jasmine Vesque 2014 @jasmineVesque#wcto
or a bygone era
©Jasmine Vesque 2014 @jasmineVesque#wcto
However…
 Aesthetics and emotional associations are
social constructs
 No font can perfectly convey the associated
emotion
 Fonts play a supporting role to your words,
and should never shout, “Look at me! I am
ripe with meaning!”
~ Typographic Web Design by Laura Franz
©Jasmine Vesque 2014 @jasmineVesque#wcto
Current Typography Trends
©Jasmine Vesque 2014 @jasmineVesque#wcto
Typography is King
© Jasmine Vesque 2014 @jasmineVesque#wcto
Really Big Text
©Jasmine Vesque 2014 @jasmineVesque#wcto
Typography in Web Design (WordCamp Toronto 2014)
Handwritten Type
©Jasmine Vesque 2014 @jasmineVesque#wcto
Slab-Serif Font
©Jasmine Vesque 2014 @jasmineVesque#wcto
Multi – Type
©Jasmine Vesque 2014 @jasmineVesque#wcto
Vintage Revival
©Jasmine Vesque 2014 @jasmineVesque#wcto
Simplified Content and
Typography
©Jasmine Vesque 2014 @jasmineVesque#wcto
More Breathing Space
© Jasmine Vesque 2014 @jasmineVesque#wcto
Typography in Web Design (WordCamp Toronto 2014)
How to display fonts on your site?
©Jasmine Vesque 2014 @jasmineVesque#wcto
Fonts as a Service
 google.com/fonts/
 fontsquirrel.com/
 typekit.com/ ($)
 fontdeck.com/ ($)
 and others
©Jasmine Vesque 2014 @jasmineVesque#wcto
Built into Your Theme
©Jasmine Vesque 2014 @jasmineVesque#wcto
Plugins
©Jasmine Vesque 2014 @jasmineVesque#wcto
Google Typography
https://wordpress.org/plugins/google-typography/
©Jasmine Vesque 2014 @jasmineVesque#wcto
Easy Google Fonts
https://wordpress.org/plugins/easy-google-fonts/
©Jasmine Vesque 2014 @jasmineVesque#wcto
Typekit Fonts for WordPress
©Jasmine Vesque 2014 @jasmineVesque#wcto
http://wordpress.org/extend/plugins/typekit-fonts-for-wordpress/
How to use Google Fonts
©Jasmine Vesque 2014 @jasmineVesque#wcto
google.com/fonts/
©Jasmine Vesque 2014 @jasmineVesque#wcto
Quick-use
Grab the Code
©Jasmine Vesque 2014 @jasmineVesque#wcto
functions.php
function load_fonts() {
wp_register_style( 'googleFonts',
'http://fonts.googleapis.com/css?family=
Arbutus+Slab');
wp_enqueue_style( 'googleFonts' );
}
add_action('wp_print_styles',
'load_fonts');
©Jasmine Vesque 2014 @jasmineVesque#wcto
Add font to CSS
h1{
font-family: 'Arbutus Slab', Georgia, serif;
}
Always add a fallback font
©Jasmine Vesque 2014 @jasmineVesque#wcto
Web Safe Fonts
 Arial (Mac OS equivalent is Helvetica)
 Times New Roman (Mac OS equivalent is Times)
 Verdana
 Georgia
 Courier
 Other popular fonts:
 Impact
 Lucida Console (Mac OS equivalent is Monaco)
 Lucida Sans (Mac OS equivalent is Lucida Grande)
 Palatino
 Tahoma (Mac OS equivalent is Geneva)
 Comic Sans
 Trebuchet MS
http://cssfontstack.com/
©Jasmine Vesque 2014 @jasmineVesque#wcto
Fonts Used in this Presentation
Headings: Chunk Five Roman
http://www.theleagueofmoveabletype.com/chunk
Body: Franklin Gothic Book
https://typekit.com/fonts/franklin-gothic-urw
©Jasmine Vesque 2014 @jasmineVesque#wcto
Thank you!
Jasmine Vesque
@jasmineVesque
jasminevesque.com
©Jasmine Vesque 2014 @jasmineVesque#wcto
Questions?
©Jasmine Vesque 2014 @jasmineVesque#wcto

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Fear and Faith (Slideshow by: Kal-el Go)
 

Typography in Web Design (WordCamp Toronto 2014)