Anatomy and Aspects of Typography


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This presentation is directed towards communicating the basic aspects and anatomy of Typography

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Anatomy and Aspects of Typography

  2. 2. What is TYPOGRAPHY ?It is derived from the Greek words that meanform and writing. It is the art and technique ofarranging type in order to make a particularlanguage visible.
  3. 3. TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACES Font Familyis a set of characters that share common design featuresPOINT SIZELINE LENGTHLEADINGTRACKINGKERNINGSingle typeface is represented by:specific weightspecific weightstylestylecondensationcondensationwidthwidthslantslantitalicizationitalicizationornamentationornamentationdesigner or foundrydesigner or foundryN, B, BB, LN, I, OTypeface: ArialFonts: Arial Bold, Arial Narrow, Arial Italics, etc.expandedcontracteddegree from theverticalSlant to the rightSymbolsMass producedSpecializedproportionalMonospaced
  4. 4. TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESUnit of MeasurementThe point is the basic unit of measurement used intypography, and all other measurements arederived from it.In typography, a measure of the height of thecharacters of a font, measured in points.0.351mm or 1/12 picaPOINT SIZELINE LENGTHLEADINGTRACKINGKERNING
  5. 5. TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESBlock of Typeset textIt is the width occupied by a block of typeset text.A block of text or paragraph has a maximum linelength that fits a determined design.It is determined by typographic parameters basedon a formal grid and template with several goals inmind; balance and function for fit and readabilitywith a sensitivity to aesthetic style in typography.POINT SIZELINE LENGTHLEADINGTRACKINGKERNING
  6. 6. TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESLine SpacingRefers to the distance between the baselines ofsuccessive lines of type.POINT SIZELINE LENGTHLEADINGTRACKINGKERNINGQAhqxQAhqx
  7. 7. TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESOverall SpacingTracking refers to the overall spacing of a word orblock of text affecting its overall density and texture.POINT SIZELINE LENGTHLEADINGTRACKINGKERNING
  8. 8. TYPOGRAPHYArrangement of TYPE involves the selection ofTYPEFACESSpace between charactersKerning is a term applied specifically to the spacingadjustment of two particular characters.POINT SIZELINE LENGTHLEADINGTRACKINGKERNINGtype
  11. 11. Cap HeightThe height of a capital letter measuredfrom the baseline.M O N P
  12. 12. Body HeightThe complete area covered by all of thecharacters in a font.
  13. 13. ApexThe point at the top of a character, where the leftand right strokes meet is the apex. It may be asharp point, blunt, or rounded and is an identifyingfeature for some typefaces.
  14. 14. VertexThe outside point at the bottom or top of acharacter where two strokes meet.Apex is a subset of VERTEX.v
  15. 15. BarThe horizontal stroke in letters.Also referred to as Crossbar.A H
  16. 16. Arc of stemA curved stroke that is continuous with a straightstem.
  17. 17. ArmA horizontal or upward, sloping stroke that does notconnect to a stroke or stem on one or both ends.W
  18. 18. AscenderAn upward vertical stroke found on the part oflowercase letters that extends above the typeface’sx-height.Also known as Extenderk l b
  19. 19. X-heightThe height of lowercase letters reach based onheight of lowercase x; does not include ascendersor descenders.m n o
  20. 20. DescenderThe part of the letters that extends below thebaseline.p
  21. 21. BowlThe fully closed, rounded part of a letter.p q d
  22. 22. SpineThe main curved stroke of a lowercase or capital S.
  23. 23. SerifA stroke added as a stop to the beginning and end ofthe main strokes of a character.m n r q l
  24. 24. Bilateral SerifA serif extending to both sides of a main stroke.They are reflexive.m n r q l
  25. 25. BeakA sharp spur, found particularly at thetop of letters in some 20th centuryRomans.C
  26. 26. OvershootAscenders extending into the space of a followingcharacter.Usually at an angle of 1, 3 or 7 degrees from thenormalT E L
  27. 27. FlagThe horizontal stroke present on thenumeral 5.
  28. 28. FinialA tapered or curved end.c
  29. 29. Diagonal StrokeAn angled stroke.w x v y
  30. 30. Devina Kothari